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Which one is more effective Facebook ads or Google AdWords? 

Valasys

This blog explores the highlights between Facebook Ads and Google Ads so that filling the in your mind about your next digital campaign can be dissolved. However, having their advantageous sides and owning their own target groups, you will be puzzled on which one is going to be your king in terms of your particular wishes.

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AdWords Nerd Alert: What Google’s Removal of Sidebar Ads Means for Marketers

Adobe Experience Cloud Blog

Author: Mike Tomita Stop the presses! Last week, it was reported by several sources, and confirmed by Google, that the AdWords ads that appear on the right hand-side of Google’s search engine results page will be removed from desktop searches in the near future. The short answer to that question is, “We’ll see…” [shoulder shrug].

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How B2B Marketers Can Dominate Branded Keyword Search Engine Results

KoMarketing Associates

Recommended web pages to review include company informational pages, leadership bios, and organizational event, news, and press release sections, among others. The following AdWords tactics should be considered in an effort to improve brand presence and provide opportunities for further B2B lead generation efforts. Branded Paid Search.

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Why Blogging Should Be a Key Part of Your Marketing Plan

Lead Liaison

In other words, 7 out of 10 internet users ignore paid ads and click on natural links, like blog posts and articles, instead. While there are many ways to attract organic traffic, blogging is the best option. Companies that run blogs have 434 percent more indexed pages than companies that don’t blog. Tips for Blogging.

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A PPC Optimization Checklist for the B2B Marketer

KoMarketing Associates

Fortunately, Google has made this a bit easier AdWords professionals in setting up a dedicated page which highlights changes and enhancements by month, with references to help center articles and the announcements themselves. There are several facets of a Google AdWords program in particular that need to be reviewed and assessed.

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Google Analytics- Calculated Metrics for Lead Generation Websites

NuSpark Consulting

Mobile click on website phone number (Phone-Press-Dial or PPD). For visual purposes on this blog I am using the conversion and event abbreviations I created above for simplicity. Google Adwords Cost Per lead or sale (with agency mark-up). This works if you have Adwords and Analytics linked, as you should.

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.