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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. To help you keep up with the latest Google Ads best practices , news and insights, follow these 7 Google Ads influencers who are leading the way in paid search marketing. LarryKim | LinkedIn.

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MarTech’s GA4 experts to follow

Martech

Whether you love Google Analytics 4 or hate it, GA4 is the replacement for Universal Analytics and that makes it the most widely used analysis tool on the web. followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K LinkedIn: Simo Ahava (24.8K

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns.

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references.

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Google still dominates search advertising – at last count, it handles roughly two-thirds of all Web search queries , a market share that won’t be decreasing any time soon. Billion with Google in 2013.

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25 Google Search Statistics to Bookmark ASAP

Hubspot

Well, since they own about 92% of the global search engine market, the answer to both of these questions is, “Google.”. So, let’s look at a few of 2019’s top Google Search statistics and take a deeper dive into the trending searches that guide your marketing strategy. Top Google Search Statistics in 2019. source: Google ).