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Our Favorite Articles & Blog Posts of 2017

KoMarketing Associates

Much like our Secret Santa gift exchange, this list of our favorite articles and blog posts from past year has become an annual end-of-year tradition. In a reflection of our growth as digital marketers and as a team, I’m happy to report that this year’s list features more contributors and articles than any previous year!

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The best of micro-influencer marketing and long tail blogger outreach articles

Biznology

“The current catch-all these days for what I do is social media; unfortunately, when what you do is described as social media, people tend to think Facebook, Twitter, Pinterest, and maybe Google+. ” How the long tail AdWords approach works for blogger outreach. ” Trying GroupHigh for blogger outreach campaigns.

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MarTech’s GA4 experts to follow

Martech

followers) X/Twitter: @simoahava ( 24.7K followers) X/Twitter: @Brie_e_anderson ( 5K followers) YouTube: @BrieEAnderson (1.5K He’s also a leading contributor around GA4 properties on Measure Slack and Twitter, but “mostly you will find him at an ice rink somewhere playing hockey.” LinkedIn: Simo Ahava (24.8K

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Social PPC: 17 Tips for Successful Ads on Twitter, LinkedIn & Facebook

The Point

It seems only yesterday that “PPC advertising” was synonymous with Google AdWords. Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Its top 25 US-based search advertisers alone spent more than $1.3

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Guide to B2B Marketing Resources for 7 Paid Platforms

KoMarketing Associates

Google AdWords and Bing Ads. Let’s begin with Google AdWords. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. That’s why a subscription to Google AdWords official blog and/or its blog for agencies are the first must-have references. Twitter Ads.

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7 Google Ads Influencers to Follow

Brandpoint

Google AdWords – now named Google Ads – is one of the most useful methods out there for getting traffic to your website. He authored Advanced Google AdWords , which is now in its third edition. Follow him on Twitter to see updates on his blog , presentations and notifications on live speaking events. Lisa Raehsler. Andrew Lolk.

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How to get new clients for your agency

Anyword

Google AdWords. Google AdWords is one of the most successful tactics to get new clients in your location. So the best way to reduce the high cost of Google AdWords is to ensure that every click you pay for has the highest conversion rate possible. Twitter Ads. you target their specific keyword intent. LinkedIn Ads.