10 case studies show how web analytics prove ROI
SEPTEMBER 7, 2015
Web Analytics is the measurement, collection, analysis, and reporting of internet data for the purposes of understanding consumer behavior, improving user experience and optimizing web usage. This might sound intimidating to some, but the reason why companies do web analytics is simple: to find insights that help make better business decisions. Who does it well? Like this post?
17 (of the) Best AdWords and SEM Guides of 2011
MARCH 14, 2012
Google AdWords) in conjunction to maximize first-page-of-the-search-results exposure. Understand Google AdWords quality scores? Discover the answers to these questions and many more here in 17 of the best AdWords and SEM guides of the past year. AdWords Guides, Tips & Tactics. Little Known Ways To Increasing CTR And Quality Score by Certified Knowledge.
Are You Making These PPC Mistakes? 10+ Bizible PPC Fails… And How We Fixed Them
OCTOBER 8, 2015
We realized that we were using the same targeting for our Bizible brand campaign for both search and display through AdWords. Promoting content based on persona -- e.g. blog posts targeted at CMOs only go to CMO audience -- greatly increases ad relevance and CTR, which results in more conversions and lower CPC. Bonus Mistake: Not adopting the latest AdWords snippets. Right?
Google Basic Keyword Research Tools for Your Site
JULY 20, 2010
Adwords. Here are some free, good tools, from Google for doing basic keyword research: Google Analytics – Keyword Report. Google’s Webmaster Tools give you a look at the keywords the googlebot attributes to your site (with their significance), as well as when your site shows up for search queries (and information about how often it was clicked and for what keywords).
63 Digital Advertising Terms Every Marketer Should Know
AUGUST 17, 2015
Analytics : Data and statistics about the users of a website and how they interact with the website. Analytics can be used to uncover information about how many people browse a website, how much time they spend on the website and the specific actions they take on the website. For example, if an ad received 5 clicks and was shown 1000 times, the CTR is 0.5%. AdWords
Exploring 5 Essential Baidu Tools For B2B Online Marketers
JULY 14, 2014
In this article, we present you 5 important tools essential to Baidu PPC Advertising: The Baidu Keyword Tool, Bid Estimate Tool, Search Terms Report Tool, Baidu Analytics and The Baidu Editor. Typically, online marketers submit a “core keyword” for which the Baidu system will display relevant keywords based on account information on the keyword tool homepage. Baidu Analytics.
How to Perform an Onsite Audit for SEO, Part 2: Do the Analysis
JUNE 5, 2015
Our first post gave recommendations for the type of data you should use to inform your technical onsite SEO audit. Some of the best information for an audit is given to you directly from the search providers themselves. The webmaster tools that both Google and Bing provide gather amazing information about the search health of your site. But what’s next? Let’s get started!
The Ultimate Dictionary of Marketing Terms You Should Know
MARCH 10, 2016
Learn how to run A/B tests here.). 2) Analytics. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. analyzing the trends, and developing actionable insights to make better informed marketing decisions. Want to learn marketing analytics? 15) Clickthrough Rate (CTR).
6 Tactics For Overcoming The High Cost Of Clicks In B2B PPC
DECEMBER 23, 2010
The concept is simple, do everything you can to achieve the highest Quality Score that you can (no matter which of the major engines you are advertising with – Google AdWords Quality Score , Bing mentions Quality Score.) The higher your CTR, the better your quality score will be – but don’t sacrifice ROI/Conversion Rate! 2. There are no guarantees that your industry will have this same behavior, so make sure to observe what happens in a typical month, and do you balloon experiment with an analytical mindset. 5. Check out all the benefits ! b2bmarketing
19 New Featured Sources on the B2B Marketing Zone
JULY 26, 2010
SazBean ( Social Network Analytics Measurement Social Media ). SEM & SEO & PPC & CTR. Adwords. As always, I would highly recommend subscribing to the B2B Marketing Zone to keep a steady flow of information from the more than 60 top sources we have participating in the site, and would love your feedback! Sarah Worsham ( @sazbean ). June 7, 2010. Customers.