Biznology

JUNE 26, 2018

Immediately after my client’s non-profit website launched, Gerris Corp’s Dan Krueger and I initiated a 4,000-influencer micro-influencer and influencer marketing campaign, introducing my client’s nonprofit to the world. Micro-Influencer Marketing Can Jumpstart Site Traffic and Brand Awareness. Quelle coincidence!

Traffic 184

Traffic Word of Mouth Marketing Websites Outreach 184

KoMarketing Associates

JUNE 26, 2018

While most B2B marketers assume their organization appears prominently for branded keyword search results, they need to consider the rest of the results that appear on a Google search page, both organic and paid. Note: This is in addition to structured data recommendations for logo and social profile information detailed above.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

ClearVoice

FEBRUARY 4, 2020

Andy’s been offering digital marketing advice to well over a thousand businesses for 20+ years. Along the way, he’s written hundreds of thought leadership articles about everything from content strategy to SEO, from influencer marketing to conversion and analytics. Pause your advertising. Who ranks ? What happened? It teaches.

Relevance 118

Relevance Ad Frequency Blogger Wikipedia 118

Biznology

JANUARY 19, 2012

Image via Wikipedia. Tablets may well change digital advertising and increase conversion by fitting the digital advertising to the consumer’s preferences. Digital marketers who make use of big data can target more effectively and improve their digital advertising success rate.

Advertisements 80

Advertisements Advertising Mobile Advertising Wikipedia 80

Chris Koch

FEBRUARY 24, 2010

Image via Wikipedia. I’ve been working with my colleagues at ITSMA on another survey on social media for B2B marketers that I hope you’ll take by going here. As we put together the questions, we struggled with the issue of social media strategy. Social media is no silver bullet.

Social Media 100

Social Media Marketing Strategy Marketing & Strategy B2B Thought Leadership 100

Biznology

APRIL 18, 2017

Magic in the form of Shel Holtz , godfather of Digital PR and Social Media Communications, asking me to join him on his globally-popular communications podcast, For Immediate Release (FIR). And since I am in PR and marketing, I might have personally taken myself off the invite list based on my past bad behavior. Can we even?

Advertising Agencies 145

Advertising Agencies Public Relations PR Web 2.0 145

Chris Koch

NOVEMBER 11, 2011

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Chris Koch

NOVEMBER 11, 2011

Taglines are the last bastions of a classic, one-way marketing messaging strategy, preserving marketing’s perceived right to tell customers what to think. In B2B marketing, we’ve never been given the right to tell customers what to think, much less the budgets to pound a tagline into their minds. Image via Wikipedia.

Social Marketing 100

Social Marketing Tactics B2B Thought Leadership Enterprise Management 100

Webbiquity

JULY 28, 2010

Despite its airy title, Social Media Marketing: An Hour a Day by Dave Evans is anything but a lightweight treatment of this topic. This isn’t a tactical, do-this-on-Facebook-and-then-that-on-Twitter type of roadmap either, but rather a sequence of exercises to explore, monitor, justify, plan and measure a social media program.

Social Media 100

Social Media Social Marketing Planning Media 100

Crimson Marketing

JULY 9, 2014

Roughly $500 billion is spent globally each year on advertising, yet less than 15% of buyers report that they trust the advertising they encounter. Therefore, the key question CMOs should ask themselves about their social media strategy is “how can I build a trusted online community of brand advocates?”. Who’s doing it right?

CMO 100

CMO Social Media Skype Wikipedia 100

Hubspot

MARCH 14, 2018

Welcome to this week's edition of "Unriddled": the HubSpot Marketing Blog's mid-week digest of the tech news you need to know. According to certain expert panels, it seems that users are generally looking to revisit a more human element in the technology they use, from social media to smart speakers and digital assistants.

Wikipedia 73

Wikipedia Social Networks Twitter Network Marketing 73

Hubspot

JUNE 1, 2021

Advertisements. Social media presence. Wikipedia – Information, biography. This can be a great start to identifying where your brand currently stands in consumers’ eyes, and start making changes in your branding and marketing strategy. Nowadays, consumers expect brands to be more vocal about social and political issues.

Positioning 98

Positioning Examples Brand Identity Branding 98

seo.co

JUNE 16, 2021

Guest blogging is a tried and true way to not only market your business, but also to improve your backlink profile. Again, this serves two purposes: boosting your backlink profile while also giving your brand some free advertising. Remember, podcasters, like business owners and marketers, also need to create regular fresh content.

Wikipedia 59

Wikipedia Ideal Customer Profiles Ad Exchange Blogger 59

Biznology

JANUARY 7, 2013

Photo credit: Wikipedia. In Mike Moran’s recent post, he pointed out that digital marketing is more about understanding marketing than it is about being a technology expert. One certainly needs to understand the basics of marketing to be successful in digital marketing. Market research rocks!

Social Media 80

Social Media Research Social Marketing Media 80

Biznology

MAY 15, 2013

Photo credit: Wikipedia. Yesterday, Jennifer Evans Cario of SugarSpun Marketing presented our latest Biznology® Webinar about how to use Pinterest as one of your marketing strategies. Been following all the hype about Pinterest but not quite sure how it applies to your business?

Webinar Metrics 80

Webinar Metrics Wikipedia Marketing & Strategy Social Media 80

Hubspot

OCTOBER 29, 2019

Deciding I wanted to look into it further, I searched for Betabrand on Google and found their social media pages, a Wikipedia page, their website, their Amazon store, and reviews. In fact, according to Adaptive Marketing, 97% of consumers use the internet to find a business. Have a social media presence. Adopt new forums.

CMS Development 101

CMS Development Ad Building Effectiveness Buyer Personas 101

Biznology

FEBRUARY 7, 2014

(Photo credit: Wikipedia). In the rush to implement the latest social and digital marketing programs, many marketers appear to focus on the communication aspects of their initiatives, often without much thought about the underlying strategy. They cite increases in followers, likes and visits and celebrate their successes.

SWOT 80

SWOT Planning First-Mover Advantage Wikipedia 80

Biznology

MARCH 29, 2012

(Photo credit: Wikipedia). Social media marketing should be integrated within cross-country markets. From country to country , the popular social networks differ, as do languages and cultures. In offline marketing it was a lesser issue. Advertisements were country specific. How do marketers respond?

Social Media 80

Social Media Product Media Cross-Selling 80

Biznology

DECEMBER 12, 2013

John Krasinski(Photo credit: Wikipedia). But he is joining the ranks of content marketers. They’re meant for YouTube and social media. But content marketing is going to have to evolve into brand journalism, with higher standards for quality and balanced storytelling that are closer to news journalism. Nah, just kidding.

Brand Identity 80

Brand Identity Branding Advertising Agencies Wikipedia 80

Marketing Insider Group

FEBRUARY 5, 2014

One of the biggest trends in marketing was defined in one of the top Slideshare presentations from last year. I wasn’t really sure what a “growth hacker” was or what impact it has on marketing. The term was first used by startup marketing consultant Sean Ellis in 2010. Growth hacking, my friends is marketing.

Wikipedia 100

Wikipedia Startups Marketing & Strategy PR 100

Outgrow

DECEMBER 20, 2022

Welcome to the Marketer Of The Month blog! . We recently interviewed Mickie Kennedy for our monthly podcast – ‘ Marketer of the Month ’! PR credibility vs social media credibility. Starting out in the online advertising space. EPISODE 092: Integrating PR Into Your Marketing Strategy for a Successful 2023.

PR 52

PR Marketing & Strategy Paid Search Agency Marketing Strategy 52

Biznology

OCTOBER 10, 2013

Photo credit: Wikipedia. For digital marketers, the implications are clear: post a static web site that never changes or self-serving advertising that doesn’t engage users, and you will drop in the search rankings. Check out the job titles: community manager, content strategist, content marketing manager.

RFP 80

RFP Advertising Agencies Internet Marketing Wikipedia 80

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

Youtube 110

Youtube Stats Paid Content Marketing Strategy 110

Martech Advisor

JANUARY 23, 2020

Are you ready to deep-dive into granular consumer segments and outline an effective multicultural marketing strategy? In this article, we discuss: What is multicultural marketing. Examples of 2019’s best multicultural marketing campaigns. of the total advertising and marketing spends is directed toward them.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Hubspot

AUGUST 7, 2018

Marketing is, and always has been, about reaching customers where they are. TV commercials, print advertisements, and billboards all attempt to do just that. The answer is internet marketing. Internet marketing leverages digital channels, including email, social media, websites, and search engines, to reach your ideal audience.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Biznology

JANUARY 31, 2012

Image via Wikipedia. While neither marketing nor social media are sciences, one needs to use scientific principles to be most effective when it comes to both branding and prospecting online. It doesn’t take an Einstein to succeed in social media marketing, but to does take a scientist.

Social Media 80

Social Media Media Wikipedia PR 80

Biznology

OCTOBER 8, 2014

Quite often the sole goal of advertising was to differentiate one’s business from that of key competitors, and to point out all their faults. Due to the advent of social business and new ways of offering services that were not previously possible (e.g., The post Social business and the competitive landscape appeared first on Biznology.

Business 80

Business Wikipedia Lead Ranking Communities 80

Marketing Insider Group

MARCH 25, 2013

Imagine the inevitable Future of Marketing with 50 billion connected devices! How will marketing change and what role will brands and consumer play? Lee is the author of Optimize : How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing. The alternative of course, is to advertise.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Planning B2B Thought Leadership 100

Biznology

DECEMBER 22, 2015

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . 2) Programmatic Advertising for Ad Arbitrage. 2) Programmatic Advertising for Ad Arbitrage. Until now, advertising has been a real challenge: aren’t we all over-spending? 3) Marketing Automation Software (MAS) for the Rest of Us.

Enterprise Management 80

Enterprise Management Online Marketing Work Management Marketing Automation Services 80

Kevin Indig

JUNE 19, 2023

Small businesses that rely on organic search placement to sell their products and services would have to either pay for advertising or, if they cannot afford it, close up shop. Others would cut resources and retreat behind paywalls. Remember the last sentence because we’ll return to it in the next article.

Lead Ranking 103

Lead Ranking Content Lead Scoring API 103

Biznology

MAY 11, 2011

Image via Wikipedia. Universally, the biggest gasp I get when I meet people new to marketing, PR, or advertising is that most ad copy is restricted to a 6th grade reading level. by Chris Abraham.

Wikipedia 80

Wikipedia PR Advertisements Advertising 80

Moz

NOVEMBER 13, 2018

Traffic drops tend to come about from four main causes: a drop in rankings, a decrease in search volume, you are now ranking for fewer keywords, or because SERP features and/or advertising are depressing your CTRs. Google Shopping and paid advertising will be a likely candidate. Paid advertising. Are you an e-commerce website?

SERP 53

SERP Paid Content Traffic Features 53

Hubspot

AUGUST 31, 2011

Many of us know that social media marketing is an important part of a solid inbound marketing strategy. However, sometimes we need some backup when speaking with others who might still be struggling to understand how social media fits into the overall marketing mix. This post is for them -- and you.

Social Media 28

Social Media Statistics Social Marketing Media 28

Biznology

NOVEMBER 8, 2012

Photo credit: Wikipedia. Among other things, I argued for the importance of developing a corporate keyword database for digital marketers. Keyword collaboration isn’t just important for digital marketing. Brand marketers need the right keywords to do a better job naming products and writing messaging guides.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

APRIL 20, 2011

Image via Wikipedia. I'm starting to hear more an more people despair of being able to determine return on investment for social media. For some uses of social media, such as public relations, they might be right, because there are precious few companies that can calculate ROI even for offline PR.

Social Media 80

Social Media ROI Media Wikipedia 80

Biznology

NOVEMBER 18, 2013

(Photo credit: Wikipedia). Vodafone’s goal was to position itself as something different in the market and transform it from a product-oriented company to a consumer oriented one, while stressing its vast market experience in a quest to attract new customers. They wanted to increase social signals and make them stronger.

Effectiveness 80

Effectiveness Work Management Marketing Management Peer-to-peer 80

Webbiquity

JULY 19, 2016

A nursery that understands the importance of content marketing and SEO may very well want to optimize content on its site for both types of queries—but they will be different pieces of content. Showcase reviews: Social Media Today, Perception System, Smart Bug Media, StoreYa Blog, Robbie Richards. ” — Maximize Social Business.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100