Contently

FEBRUARY 2, 2021

We had just presented a list of different types of writers the company needed to hire, including copywriters, bloggers, editors, and social media creators. Just about all companies are looking for marketers who excel at writing and storytelling. “Aren’t writers just writers?” My colleague wasn’t convinced.

Copywriting 218

Copywriting Paid Search Agency Advertising Agencies Content Marketing 218

Vidyard

OCTOBER 27, 2019

A really great story can communicate the entire character of a brand in less than three minutes, and video storytelling can be especially persuasive. Whether it’s in a cute animation or a documentary-style video, brands are presenting powerful themes we can all rally behind and share. Build Video Storytelling Around Emotion 3.

Storytelling 65

Storytelling Video Marketing Top of Funnel Work Management 65

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. This guide covers everything you need to know about advertising on smart TVs — from how it works to the key considerations for advertisers.

Paid Search Agency 74

Paid Search Agency Ads Campaigns Cable 74

Sprout Social

JULY 25, 2023

And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? The mid and mid-bottom funnel is centered toward converting these new visitors into qualified leads and quantifying the amount of purchase intent in your funnel.

Marketing Analytics Tools 136

Marketing Analytics Tools Social Media Top of Funnel Analytics 136

Outgrow

SEPTEMBER 15, 2022

The state of brand storytelling in the early 2000s. Episode 079- Achieving Growth With Product Market Fit and Getting Your Brand Storytelling Right. The first one is, that before joining the SaaS startup scene, you led thinking on how disintermediation fueled brand storytelling. The fundamentals of growing a SaaS business.

Storytelling 52

Storytelling Top of Funnel Disintermediation Product 52

Outbrain

OCTOBER 2, 2018

Maybe it has to do with the content or the delivery – meaning advertisers simply need to tell better stories. In fact, some of the best arguments for longer-form storytelling today are the shows we see on Netflix and the documentaries on Amazon Video and YouTube. Moving from advertising to storytelling.

Storytelling 40

Storytelling Top of Funnel Advertising Agencies Funnel Advertising 40

Contently

SEPTEMBER 27, 2023

The campaign struck gold at both ends of the funnel : attracting its target audience through an engaging, branded exhibit while generating sales of virtual products within this captivating realm. Pepsi’s Bus Stop Experience Pepsi shattered conventional advertising by staging an AR experience at a London bus stop.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Oktopost

JUNE 14, 2021

It takes intelligent targeting, a gentle approach, and calculated marketing strategies to embrace a new client into the sales funnel. It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. .

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClickZ

FEBRUARY 7, 2022

While it might sound limiting to focus marketing on just a few of the countless markets you need to reach, local markets present big brands with an opportunity to create the kind of deep connection and perception of omnipresence that local businesses enjoy. . What local media might be worth advertising in?

Small Business Marketing 126

Small Business Marketing Paid Search Agency Business B2B Thought Leadership 126

Digilant

SEPTEMBER 28, 2023

No advertising channel in the history of our industry has ever grown as quickly as retail media. At its most basic level, retail media advertising refers to advertising on retailer websites and apps. By effectively blending commerce and advertising, retail media enables brands to drive a seamless purchase experience.

Media 59

Media Advertising Agencies Amazon Funnel Advertising 59

Outbrain

FEBRUARY 15, 2023

I recently attended IAB ALM & AdExchanger Industry Preview, two very important events allowing an open exchange about the challenges and opportunities we’re seeing in the digital advertising industry. The digital revolution has enabled companies to tie advertising to measurable and stricter metrics.

Advertising Agencies 49

Advertising Agencies Ad Exchange Funnel Advertising Lead Ranking 49

Marketing Insider Group

AUGUST 30, 2019

I realized the only way to make the initiative successful was with intensive research and some storytelling. I knew I would also need to present a strong business case, and communicate strong ROI measurement. In fact, I saved the advertising team half their landing page budget. The Content Formula. Find the budget.

Top of Funnel 112

Top of Funnel ROI Budget Programs Content Marketing 112

Choozle

JUNE 16, 2021

Digital advertising, and the various tactics available within it, have given some D2C brands the ability to reach consumers in a new way. So, that means we certainly heavy-up around top-funnel brand awareness strategies. Q: What are some of the challenges you face when implementing digital advertising?

Creativity 52

Creativity Tactics Brand Identity Branding 52

Optinmonster

APRIL 12, 2024

The stories you share paint pictures, evoke emotions and give your presentation a sticky power. People connect with stories, and there’s no better method of storytelling in business than using your customer’s voice in a data-backed case study. This wisdom also applies to sales conversations and marketing.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

ClearVoice

JANUARY 26, 2024

Even in mature businesses, it’s tempting to funnel a lot of budget into short-term, paid campaigns for quick wins. They want to discover solutions and make purchase decisions without being marketed or advertised. Let’s start with the business brass tacks. In this way, content is a long play, winning trust over time.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Content4Demand

FEBRUARY 15, 2023

Content Storytelling: Cut Through the Clutter with Inspiring Buyer Stage-Specific Content Monday, February 27, 9:30 a.m. Economic uncertainty has followed us into the new year and advertisers are taking a second look at their ad budgets. The CMO’s Guide to Innovating During the Economic Storm Wednesday, March 1, 9:30 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Atomic Reach

MARCH 18, 2019

What is more, the research by Disruptive Advertising suggests that 76% of people who search something nearby with the help of their phone will visit the business within the next few days. David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Find him on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Marketing Insider Group

JULY 11, 2015

I recently participated in a Q&A with some students who were trying to understand content marketing, native advertising, and the shift to digital occurring at many brands. The main challenge is how to shift the spend while presenting the brand in a way that resonates and engages with their digital consumer?

Spending 100

Spending Top of Funnel Mobile Advertising Paid Search Agency 100

Sprout Social

JUNE 7, 2023

It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores. Your brand voice and storytelling need to match the wavelength of your target audience so it resonates with their needs while staying rooted in your brand.

Work Management 107

Work Management Marketing AI Brand Identity Branding 107

Marketing Insider Group

MAY 24, 2012

In a perfect example of content marketing itself, Rebecca Lieb (@ lieblink ) with support from Jeremiah Owyang (@ jowyang ) from Altimeter have delivered a Content Marketing ebook , webcast , blog post , book and slideshare presentation on what they call “The New Marketing Equation. The majority of internet users tune out advertising.

Top of Funnel 100

Top of Funnel Advertising Agencies Content Marketing Work Management 100

ClearVoice

APRIL 23, 2020

How you quote, source and write about people in your content marketing projects has the ability to enhance your brand’s reputation and move consumers through your sales funnel with more grace and loyalty. How can writing about people enhance your content? And their key resource? When do writers write about people? consumers in 2019.

Tips 106

Tips Buyer Personas Case Studies Psychographics 106

Outbrain

NOVEMBER 24, 2021

Online advertising is not only key to bringing in these leads, but also driving consideration to move consumers through the marketing funnel. Standing out in purchase funnels saturated with content is a challenge for automotive brands. Standing Out from the Crowd. How Selecting the Best Visuals Impacts Performance.

Paid Search Agency 29

Paid Search Agency Top of Funnel Optimization Ads 29

Convince & Convert

FEBRUARY 1, 2016

Gen Z is familiar with every marketing and advertising tactic there is. While bounce rates and sales are crucial for understanding your business, looking at the funnel as a whole is a way of organically gathering data on your clientele. So what does this mean for the marketing world? However, this isn’t a bad thing for your brand.

Top of Funnel 108

Top of Funnel Tips Digital Marketing Funnels Touchpoints 108

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 311

Storytelling Case Studies Paid Search Agency Top of Funnel 311

Onalytica B2B

NOVEMBER 15, 2018

Present on most social platforms with large audiences with the ability to share content and make it viral. If done right, employees can be activated to be brand storytellers and influence others through the purchase funnel.” Social Amplifiers. “People trust people. ” Michael Brito , EVP at Zeno Group.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Outbrain

JUNE 16, 2021

Effective customer engagement increases brand loyalty, enhances the customer experience, and boosts sales funnel velocity. Whatever style you opt for, incorporate video advertising best practices to increase your odds of success. Use storytelling to convey your authentic voice. It’s a powerful marketing tool.

Video Marketing 29

Video Marketing Storytelling Mobile Advertising FAQ 29

Sprout Social

NOVEMBER 17, 2022

Sharing facts about issues your company cares about is an easy, effective way to present your brand values. Its high production quality paired with authentic storytelling makes the Reel a standout, but it’s also a great way to feature current students to prospective students who are still deciding where to continue their education.

Brand Identity 115

Brand Identity Branding Advertising Agencies B2B Thought Leadership 115

ClearVoice

APRIL 20, 2022

Marketers talk about key performance indicators, keyword strategies, and building sales funnels. Empathetic advertising/marketing is an emotional approach that complements your data-driven strategy. There’s an adage in storytelling that says you should “show, not tell.” What is empathy-based marketing?

Content Marketing 52

Content Marketing Top of Funnel Planning Content 52

Digital Marketing World Forum

DECEMBER 18, 2019

Our morning panel; ‘Keeping Content King – How Brands should Effectively Storytell in a Crowded Environment’ was a huge success! Keeping content King – how brands should effectively storytell in a crowded environment. Building trust is the essential goal of advertising. We’ve really been looking forward to this panel!

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Agencies Mobile Advertising eCommerce 52

Content Standard

AUGUST 19, 2016

Adblock and Facebook enter into an arms race over the filtering of native advertising content. Content and storytelling. A lot of great storytelling does happen through content—but just because your brand creates something longer than a display ad tagline, doesn’t mean it tells a story. Hulu drops its ad offerings.

Top of Funnel 40

Top of Funnel Trends Content Marketing Branding 40

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Paid Content 95

Paid Content Brand Identity Branding Top of Funnel 95

Content Standard

OCTOBER 27, 2017

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. Advertisers are asked to place ever more creative into their ad sets to make sure their campaigns can be optimized just right for every service of their material. Brands have to do the same thing.”

Demographics 56

Demographics Work Management Funnel Advertising Top of Funnel 56

Single Grain

AUGUST 23, 2019

The best marketers in the world leverage the power of storytelling to improve branding and conversion rates. Well, people remember stories 22x more than facts and figures alone and, thus, storytelling can boost conversion rates by a significant 30%. What Is Storytelling? Science Behind Storytelling.

Storytelling 111

Storytelling Examples Campaigns Top of Funnel 111

Exo B2B

MARCH 16, 2017

The order in which they are presented is simply alphabetical (by surname). A qualified audience, in terms of numbers and quality (read: no fake accounts). Unanimity in the other rankings. And from this perspective, here is a list of 30 names. No ranking, no ego wars and especially, lots of links and references!

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Bluetext

APRIL 8, 2020

Today, companies are using “digital storytell” to express their value proposition. Visually stimulating, thought-provoking, and often interactive, digital storytelling creates an experience for the user unique to your company that holds attention to get a message across. “We need to cover our…selves.”

Advertising Agencies 36

Advertising Agencies Marketing Websites Enterprise Management Paid Search Agency 36

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Must-Have Reports for Search Advertisers” by Bradley Giddens. Google ran an independent study with 140+ advertisers across multiple verticals. >>Back to top.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Hubspot

NOVEMBER 10, 2015

Instagram is a powerful storytelling medium, and with just one photo, brands can capture their audience’s attention, inspire dialogue, and build their companies’ narratives. Not to mention, you’re likely present on other social networks like LinkedIn, Facebook, and Pinterest already. The reason?

SWOT 28

SWOT Analysis Media Branding 28