Oktopost

MARCH 10, 2022

Many marketers shy away from social media because they don’t understand how to measure social media return on investment (ROI). Measuring the ROI on social media is easy once you know what you’re looking for. Why Measure Social ROI. How to Measure ROI in Social Media. Why Measure Social ROI.

Social Media 174

Social Media ROI Media Branding 174

SmartBug Media

SEPTEMBER 26, 2023

In today’s business environment, measuring and communicating marketing ROI (return on investment or MROI), or return on marketing investment (ROMI), is more important than ever. What Is Marketing ROI? There are several methods of marketing ROI attribution , each with its own merits.

ROI 69

ROI Marketing Attribution Allocation Planning 69

Marketing Insider Group

NOVEMBER 21, 2018

Outsourcing social media ROI may sound far-fetched, but it’s not. Many teams, organizations, and brands outsource certain social media tasks, including ROI. ROI is a business term meaning, “return on investment.” The post When Does Outsourcing Social Media ROI Make Sense? Not […].

Social Media 214

Social Media ROI Media Resources 214

Martech

MAY 13, 2024

Building and nurturing an active user community can be a game-changer for B2B SaaS companies looking to drive sustainable growth. Implementing a user community strategy offers myriad benefits, supported by industry data and real-world examples from companies like Gainsight, HubSpot and Rocketlane.

Communities 116

Communities Paid Search Agency Peer-to-peer Work Management 116

Sprout Social

APRIL 17, 2023

At Sprout Social, we recognize the hurdles that come with understanding social media ROI. That’s why we’re dedicated to creating solutions that elevate even the most sophisticated social strategies, creating a clear line from social insights to return on investment. in savings.

ROI 97

ROI Work Management Marketing Management Case Studies 97

ViewPoint

NOVEMBER 7, 2018

If you intend to spend the investor’s money (AKA company money) based on notions and intuition, without a plan to report the results, you are misleading management. If the results are not giving management the required return on investment, you are a fraud. Hopkins’ book Scientific Advertising , published in 1923.

Lead Gen 221

Lead Gen ROI Spending Barriers 221

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. It causes all aspects of your business, and the company’s short and long-term goals to become crystal clear.

Lead Liaison 98

Lead Liaison ROI Lead Capture Marketing Automation Services 98

Navigate the Channel

SEPTEMBER 7, 2023

They offer a unique opportunity for companies to showcase their products or services, connect with potential clients, and network with industry peers. But amidst the hustle and bustle of these events, one question often lingers in the minds of business owners and marketers: What’s the real Return on Investment (ROI) of trade shows?

Trade Show 65

Trade Show ROI Peer-to-peer Network Marketing 65

Marketing Insider Group

AUGUST 20, 2020

Create KPIs that align with your content goal to understand its true ROI. This is a case study of how we helped one of our clients, a SaaS company, achieve its goals with content marketing. The company has taken to heart one of our tenets of content marketing —be the best answer on the internet. Quick Takeaways.

Paid Search Agency 268

Paid Search Agency Traffic Content Marketing Companies 268

Martech

DECEMBER 27, 2022

This is the third of a three-part series on the ROI of personalization. Feedback loops and governance models standardize and systematize your ability to continuously improve the customer experience and, consequently, the ROI that personalization efforts can deliver. Measuring the ROI of personalization. Get MarTech! Processing.

ROI 136

ROI Process Personalization Lead Ranking 136

Sprout Social

MARCH 10, 2017

Just like any digital marketing effort, proving social media return on investment is essential. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day. Sign up to attend the webinar here.

Webinar Metrics 51

Webinar Metrics Paid Search Agency Peer-to-peer Correlation 51

Sprout Social

OCTOBER 31, 2023

I spoke with Peter Kennedy, Founder and General Manager, Influencer Marketing for Tagger by Sprout Social, to discuss how leaders can measure and maximize their influencer marketing return on investment (ROI) at each customer journey stage. Let’s cover three reasons why influencer marketing ROI matters: 1.

ROI 99

ROI Top of Funnel Work Management Advertising Agencies 99

Sprout Social

JUNE 13, 2023

The customers I speak to daily, especially those in the B2B space, are always concerned about proving their return on investment for social media. At Sprout, we’re dedicated to shaping solutions that amplify sophisticated social strategies, creating a direct link from social insights to return on investment.

Social Media 96

Social Media ROI Work Management Marketing Management 96

Act-On

NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Here’s the thing, we all want a better return on investment from our content marketing. Heck, even tracking ROI from content marketing seems to be an elusive goal, much less getting a positive ROI. But don’t despair!

Social Media 175

Social Media Top of Funnel Media Marketing Automation Services 175

KoMarketing Associates

NOVEMBER 15, 2017

As marketers increasingly use video marketing to reach their target audience, they are seeing more success and a greater return on investment. The “State of Video Marketing 2017” report from Vidyard and Demand Metric discovered that 44 percent of marketers have improved their video marketing ROI this year.

ROI 182

ROI Video Marketing Content Landing Pages 182

SalesIntel

JANUARY 19, 2022

Because few companies take the time to intentionally update their B2B marketing strategy. We will lead you through the process of calculating the return on investment (ROI) of your current B2B marketing strategy. What is ROI? But first, what is ROI? When is ROI a Useful Metric? How do we know?

Sales Management 97

Sales Management ROI B2B Top of Funnel 97

NuSpark Consulting

JULY 8, 2023

Attribution tracking allows businesses to understand which marketing channels and campaigns are driving the most value and return on investment (ROI). This information is invaluable, as it helps companies allocate their marketing budget more effectively and invest in the channels that yield the highest returns.

Allocation 130

Allocation Efficiency Buy Media 130

Lake One

NOVEMBER 14, 2023

But like anything, it requires customization and utilization to ensure a return on investment. The first step in realizing your investment is understanding the current state, and outlining future vision and goals. Company Growth: Do you anticipate an increase in leads or customers in the near future? Contact us today.

Hubspot 75

Hubspot ROI Buying Cycle Digital Marketing Funnels 75

Huptech Web

FEBRUARY 16, 2024

21% of content marketers say that measuring ROI is the biggest challenge when developing content. The blog below will help to shed some light on important questions like; What exactly is Content Marketing ROI? How Do I Calculate Content Marketing ROI? What Do We Mean By Content Marketing ROI? Ready To Take The Next Step?

Paid Content 52

Paid Content ROI Content Marketing Lead Scoring 52

Martech

MARCH 18, 2022

Is marketing return-on-investment missing in action ? ’” This expectation “rolls all the way downhill to the marketing coordinator who is managing the social media accounts, who thinks their job is to send out more and more and more messages about how awesome the company is.”. Are you looking in the wrong place?

ROI 129

ROI Paid Search Agency Advertising Agencies Planning 129

SalesIntel

NOVEMBER 17, 2022

also features the most total venture capital funding for edtech companies with $8.3 The decision-makers from education institutes and schools will actively search for more content related to organizing online classes, platforms they can use, and the EdTech companies that can help provide the solutions they need. from 2022 to 2026.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Only B2B

JUNE 21, 2023

In the current competitive business environment, businesses are constantly looking for strategies to improve their return on investment (ROI) and spur revenue development. Join us as we uncover the secrets to skyrocketing your ROI through account-based marketing.

Account Based Marketing 71

Account Based Marketing ROI Effectiveness ABM 71

Bannerflow

JULY 30, 2020

Return on investment, or ROI, is the buzzword of pretty much any sales, marketing, or business article. It symbolises that perfect harmony between advertising activity and that elusive sale. Yet, how to achieve that perfect ROI? These include: In-house marketing and return on investment.

Creativity 98

Creativity ROI Paid Search Agency Advertising Agencies 98

Heinz Marketing

APRIL 24, 2023

For B2B companies, the use of AI can provide a competitive edge and drive growth. By understanding the use cases for AI in their industry, B2B companies can identify opportunities for implementation and explore the potential ROI. ROI B2B companies would want to know the return on investment of implementing AI solutions.

Marketing Management 84

Marketing Management Ethics Paid Search Agency Companies 84

readwrite

FEBRUARY 8, 2022

Turn a Positive ROI in PPC Advertising. Whether you’re running a large, well-established company or a fledgling startup , that’s a pretty sweet setup. You’re only going to pay for the people who actually visit your chosen landing page and you have total control over who your advertisement reaches.

PPC 98

PPC Positioning ROI Advertisements 98

Contently

JUNE 12, 2018

Maybe they aren’t sure how to define their return on investment. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. Did a post keep readers on site longer than average?

ROI 165

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 165

RDIGS

MAY 25, 2023

Introduction: As a B2B marketer, achieving maximum return on investment (ROI) is a top priority. B2B intent data is a highly effective tool that can aid in achieving your ROI objectives. In the following section, we will explore some valuable insights on how to create impactful campaigns that can optimize your ROI.

Ideal Customer Profiles 52

Ideal Customer Profiles Intent Data Intent ROI 52

Pam Didner

SEPTEMBER 13, 2022

Yet, most B2B content marketers face challenges demonstrating their work’s ROI (“return on investment”). As a result, their marketing budget may get slashed, or the headcount may be reduced as a result of the company missing its revenue quota or the economy heading into a recession.

ROI 91

ROI Effectiveness Planning Content Marketing 91

Binary Demand

JUNE 22, 2023

With a vast ocean of data, only the relevant and data-driven B2B approach will help companies improve their targeting and generate more leads. Furthermore, it enables businesses to optimize their marketing spending and increase their ROI, making it a critical component of B2B prospecting.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

The Marketing Blender

MAY 4, 2021

The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. A typical marketing budget makes up roughly 10% of a company’s gross revenue. Our Services.

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Brandpoint

FEBRUARY 4, 2020

Eighty-six percent of surveyed executives who were overseeing predictive analytics campaigns for at least two years reported noticing a resulting increase in their return on investment (ROI). More competitive pricing may still help achieve ROI objectives if the demand is strong enough.

Allocation 145

Allocation ROI Forecasting Banner Ads 145

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

KoMarketing Associates

FEBRUARY 16, 2021

Approximately 72% of respondents stated that their company considers LBM to be “important” or “very important,” highlighting its growing significance in the industry. In addition, they are leveraging it to measure and quantify their return-on-investment (65%) and offer more personalized customer experiences (65%).

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

Valasys

MAY 3, 2019

The data helps B2B companies predict the action of their prospects. Analyzing intent data helps B2B companies in identifying & engaging the potential clients, long before their competitors can even figure them out. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Contently

JUNE 12, 2018

Maybe they aren’t sure how to define their return on investment. Freelancers, the funnel, and marketing ROI. How to measure marketing ROI is a bit of an inexact science. All digital content, whether it’s journalism or marketing, has an intended ROI. Did a post keep readers on site longer than average?

ROI 135

ROI Top of Funnel Paid Search Agency Digital Marketing Funnels 135

Porch Group Media

OCTOBER 4, 2022

Luci: The Apple privacy change has everyone talking and they are making a lot of change in the industry – just one company. Just a few months ago, I read in a Forbes article that the Apple privacy changes slashed the average mobile advertisers ROI by 40%. Todd, you are the digital analytics expert at V12.

Privacy 52

Privacy Spending First-Mover Advantage ROI 52

Seismic

MAY 18, 2021

So, your company recently invested in a sales enablement solution. You’ll eventually need to measure and demonstrate its return on investment (ROI). You’ll eventually need to measure and demonstrate its return on investment (ROI). CMO, Brand Management Company.

ROI 72

ROI Marketing Analytics Tools Sales Cycle Advertising Benchmark 72