Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. And YouTube, for sure, I think it’s underutilized for B2B. Maybe this goes back to Stewart Butterfield from Slack’s famous blog post on Medium where he talks about, “we don’t sell saddles.”.

B2B Marketing 334

B2B Marketing Practices B2B SMS 334

Martech

JUNE 7, 2023

Undoubtedly, video is the most rapidly expanding and potent marketing medium globally. In response, Google introduced YouTube Shorts and Meta followed suit with Instagram Reels, solidifying the significance of short-form video content. Start long and go short YouTube is the number one platform and channel for video marketing.

Marketing AI 98

Marketing AI Advertising Channels Video Marketing Youtube 98

BOP Design

APRIL 26, 2022

How can you engage your target audience and educate them about your products or services? The appeal of these social campaigns is that they educate attendees about current trends in online marketing and provide an opportunity to interact with experts. In the social media world, creating a campaign for B2B brands can be a challenge.

Social Media 99

Social Media Work Management Campaigns Marketing Management 99

Webbiquity

MARCH 2, 2021

As CMI notes, when events are viewed as a medium for content marketing, they are second only to email in terms of effectiveness. Other than the educational value, the key reason people attend events—whether online or in person—is to reconnect with industry contacts and meet new people, to make new acquaintances.

Event Marketing 270

Event Marketing ROI Multi-Channel Advertising Agencies 270

Hubspot

FEBRUARY 4, 2021

The problem with this model is that you're not only battling other competitors for that attention; you're competing against every site that publishes informative videos, the latest trends, and educational content that serves the needs of their audiences. They can become a daily source of education and information for their customers.

Hubspot 101

Hubspot Advertising Mediums Startups Custom Publishing 101

Sprout Social

JANUARY 4, 2022

But it can also be overwhelming for those less experienced with the medium. Of course, your brand’s specific mix of entertaining, educational and product-centric content will depend largely on your industry’s standards and your audience’s preferences. YouTube video statistics. 74% of consumers use YouTube.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

SocialPilot

JANUARY 31, 2024

Salesforce has capitalized on every possible medium to promote its “Connections 2023” event. This will improve brand trust, gain audience engagement, and educate everyone with its new software. Microsoft ensured that the audience was educated with the basic guide to the software with influencer marketing.

Case Study 90

Case Study Case Studies Work Management Studies 90

Brightedge

SEPTEMBER 9, 2022

YouTube has also launched a dedicated podcasts homepage. Content guidelines regarding educational Q&As updated in Google Search Central. YouTube tests videos in comments and launches podcasts homepage. Google Expands Content Guidelines for Education Q&A Structured Data. SEO News at a Glance. SEO News and Updates.

SEO 52

SEO Guidelines Validation Youtube 52

KoMarketing Associates

AUGUST 26, 2020

But maybe you’re still not totally committed to video as a medium for your B2B content strategy. You can republish videos from other platforms, like Facebook and YouTube into your LinkedIn feed. It’s not YouTube. But maybe you knew all that already. Is it maybe… perhaps… because you’d just rather not appear on screen?

Linkedin 209

Linkedin Video Marketing B2B Marketing Marketing Strategy 209

Zoominfo

JANUARY 21, 2019

The Beginner’s Guide to YouTube for B2B Marketing. Since its inception in 2005, YouTube has become more than just the most popular video-sharing platform– it’s one of the most popular websites on the internet, period. Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Contently

NOVEMBER 29, 2021

This February Austin McBroom, former college basketball star and patriarch of YouTube ‘s ACE Family, launched an online social media course. Several articles, like the link above, and YouTube videos accused McBroom of running a scam. It seemed like a great deal—at least, he did his best to make it look like one.

Social Media 170

Social Media Media Viral Marketing Class 170

Contently

APRIL 4, 2023

Level Up for Free One of the first cuts to content marketing resources is often the budget for education or the opportunity for your team to gain new skills by attending workshops at tradeshows and conferences. For example, you can upsell current customers by educating them on additional ways they can use your product or service.

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

Onalytica B2B

APRIL 6, 2017

Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand. If your target market enjoys consuming media on social media platforms such as: Instagram, Twitter, Facebook and YouTube: For example, if you’re targeting the millennial market, then you need to be where they are.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Oktopost

SEPTEMBER 22, 2021

Philosophically speaking, B2B buyers will likely need to be educated on your service offering and information about your company. Educating them about topics relevant to their company’s needs can go a long way in winning their business. . Seven out of 10 B2B buyers watch YouTube videos before purchasing. Facebook Ads.

Paid Content 136

Paid Content Paid Social Agency Social Media Webinar Metrics 136

Sprout Social

JANUARY 6, 2021

YouTube reports one billion hours of video are watched every day and research estimates social video ad spend will grow 44% from 2019 to reach $14.89 It can also guide prospects through the decision stage of their buyer’s journey, educate customers on their brand new purchase and fuel a brand’s advocacy plans. billion by 2021.

Social Media 132

Social Media Video Marketing Social Marketing Top of Funnel 132

SalesIntel

NOVEMBER 17, 2022

Schools, educational institutes, and EdTech entrepreneurs across the country are bracing themselves for the ‘new normal in education. Online education is the fastest-growing segment of the edtech market, with revenues expected to reach $350 billion by 2025 (Source: ResearchAndMarkets ). million, more than $5.9

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

Onalytica B2B

MARCH 12, 2018

Why would you morph the solution to the demise of advertising, into a replica of advertising, just through a different medium? Casey Neistat is a well-known creative filmmaker on YouTube. News flash – THIS IS ADVERTISING. A great example of this is Nike’s collaboration with Casey Neistat. SOURCE: @gymsharkwomen.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Excelsior Research

SEPTEMBER 7, 2022

Facebok, Instagram, YouTube are one of the most widely used media but under what category do they fall into? In order to post similar stuff on social media network, there are Blogger.com, Tumbler and Medium. This can be counted for educational purpose. What are different types of social media networks and their benefits?

Social Media 52

Social Media Media Blogger Network Marketing 52

Hubspot

MAY 11, 2021

We've spent the past decade investing in educational content to help all kinds of business builders be successful. And, we've provided free education through our blogs, YouTube, Academy, and podcasts to help. HubSpot's Podcast Network brings together the best-in-class business shows that educate and inspire — all in one place.

Hubspot 90

Hubspot Paid Search Agency Ethics Network Marketing 90

SmartBug Media

MAY 6, 2020

Moz did a break down on the different features of their technology and some experiments they ran , and one secret sauce tip is to make sure you're only promoting your highest-converting blog/educational content. Online video ads are one of the most understood advertising mediums for marketers new to paid promotion. Video Promotion.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

Heinz Marketing

MAY 26, 2022

Everyone knows the benefits of video content (higher engagement, broader brand awareness, longer website visits) but using a new medium is easier said than done. Those most likely being increasing brand awareness, problem recognition, and education. That is, incorporating video into their campaigns. Top Funnel Metrics (Awareness).

Cost Per Thousand 99

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 99

Convert

APRIL 7, 2021

We learned how people use video for entertainment and news, and how they plan to consume the medium beyond the pandemic. In 2020, we started hosting more live events over at Uscreen’s YouTube channel. Optimizing YouTube Videos to Go Viral During the Holidays. it’s no wonder YouTube wants in on the action.

Video Marketing 98

Video Marketing Budget Programs Youtube Marketing Management 98

KoMarketing Associates

JULY 11, 2017

However, I find successful B2B marketers tend to educate far more than anything else with their video marketing. They use Animoto videos on social media mainly to educate and enrich their audience’s expertise around social media marketing. How-Tos, educational) that perform better than others? Buffer is a great example.

Video Marketing 142

Video Marketing Content Marketing Work Management Marketing Management 142

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Prefers visual content Gen Alphas have an affinity for visual content, spending ample time on platforms like Instagram, YouTube, and TikTok. Generation Alpha is doing the same for their parents’ purchasing decisions.

Generation 62

Generation Paid Search Agency Advertising Agencies Peer-to-peer 62

Valasys

JANUARY 25, 2024

Today, video has become the most engaging and effective medium for reaching your target audience. For instance, if you’re unveiling a new product, your video could aim to educate potential customers about its features and benefits. On YouTube, you can make use of clickable annotations or end cards.

Video Marketing 45

Video Marketing Marketing Strategy Marketing & Strategy Product 45

Vidyard

JANUARY 29, 2016

Video is the modern web browser’s medium of choice. And not just while they’re scrolling through Facebook or spending hours on YouTube; studies have shown that even at work, people prefer to watch video than read text. Are you using video for customer education, success, and advocacy? And that means you!

Education 50

Education Video Marketing Ideal Customer Profiles Paid Search Agency 50

Sprout Social

JULY 21, 2022

Much like image-based social sites, video hubs like YouTube, TikTok and Vimeo are attracting visitors in droves via visual content. Not to mention, videos are optimal for educating your audience. Examples: YouTube, TikTok and Vimeo. Examples: YouTube Live, Facebook Live, Twitch and UStream. Why is video so popular?

Social Media 145

Social Media Social Marketing Media Curation 145

Envy

JANUARY 16, 2020

He’s committed to continuing education from both sides of the desk. He blogs at the AWS blog and Medium , and has an active Twitter feed. Follow her on Twitter and read her blogs on Medium to discover the convergence of tech, law, and policy. Keep up with him on Twitter , YouTube , and JeremiahGrossman.com. Lydia Leong.

Privacy 133

Privacy Twitter Press Advertising Mediums 133

Vidyard

AUGUST 30, 2016

Pick things to focus your time on that are going to generate awareness, educate your customers to prime them for your offering, build demand, create shorter sales cycles, promote a free trial, etc. If you didn’t know, YouTube is the second largest search engine in the world. Offer your consumers the medium they want.

Small Business Marketing 126

Small Business Marketing Video Marketing Business Paid Search Agency 126

Brandpoint

JANUARY 21, 2021

When walking into my first EB role I didn’t realize how much educating I’d have to do. Catch James at Talent Acquisition Week online from January 25-29, 2021 Follow James: LinkedIn Follow Eli Lilly and Company: LinkedIn | Instagram | YouTube. After a year like 2020, how would you define company culture?

Paid Search Agency 143

Paid Search Agency Video Marketing Peer-to-peer Brand Identity 143

Webbiquity

JANUARY 5, 2021

Education is the great equalizer. Impacting education at the cross-section of Tech, Art, and Media. My tweets are mostly about tech, food, education, photography, bitcoin, coffee, solar. Leader and Educator on the #InternetofThings #Artificialintelligence and #Technology @Lab_651 @IoTWeeklyNews @EmtechNorth @AppliedAIMN.

Twitter 259

Twitter Startups Work Management Marketing Management 259

Oktopost

JULY 30, 2020

One of its unique features is the ability to stream your webinar directly to your company’s Facebook or YouTube pages. Webinars can be pushed to YouTube or Facebook Live. ClickMeeting is well-suited for small to medium-sized businesses. Streaming via Facebook or YouTube Live. YouTube integration. Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

Vidyard

FEBRUARY 13, 2020

Video is a powerful medium and its value to businesses is only increasing because it is both more convenient and more compelling to digest than text-based content. Video helps marketers add personality while educating prospects in more engaging and memorable ways. We couldn’t customize anything.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

ClearVoice

JUNE 24, 2021

Each day, almost 5 billion videos are viewed on YouTube alone. During 2020, 54% of marketers expected their content marketing budget to increase either a little (up to 10%) or a medium amount (11 to 25%), while 14% of them expected a more significant increase (over 25%). Video’s popularity isn’t restricted to YouTube, either.

Statistics 117

Statistics Content Marketing Marketing Budget Paid Search Agency 117

Adobe Experience Cloud Blog

FEBRUARY 25, 2019

Did you know that YouTube is the second largest search engine in the world? Education: Are you an expert or thought leader in your field? Use video to educate your audience on key and trending topics. But video can also be useful and educational. However, these mediums only work if your customers are consuming them.

Small Business Marketing 134

Small Business Marketing Paid Content Lead Generation Lead Scoring 134

Vidyard

JUNE 8, 2017

While the medium was invented somewhere around 2000, Apple’s decision to add podcasts to iTunes in 2005 thrust a new light, and new subscriber base, onto the concept of short-form audio content. Fast forward over ten years, and a new medium has grown from this already popular content channel. That’s a big audience.

Video Marketing 67

Video Marketing B2B Thought Leadership Business Thought Leadership 67

6sense

DECEMBER 8, 2021

He enrolled in the University of YouTube. They’re a bit more involved than one YouTube video, but micro-certifications from companies like Salesforce and Microsoft demonstrate knowledge much more relevant to job requirements, and they can be completed quickly and affordably. This should really interest marketers.

Trade Show 62

Trade Show Lead Ranking Marketing Analytics Tools Top of Funnel 62