Marketing Craftmanship

JANUARY 16, 2013

Website effectiveness requires ongoing attention to visitor traffic analytics and search engine optimization. For example, a 25-person CPA firm with an emerging practice among medium-size, privately held businesses sought to add a pharmaceutical company to its client list. White papers and case studies become quickly outdated.

Tactics 100

Tactics B2B Marketing CPA Cost per Acquisition 100

Atomic Reach

JANUARY 3, 2019

He has been ranked as the eighth most popular author on Medium and has been recognized by PPC Hero, Search Engine Land, and the US Search Awards. Martin Butters is the leader that is at the helm of markITwrite, an organization that provides digital content and SEO services for multiple magazines and websites.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Biznology

OCTOBER 31, 2012

With a tip of the hat to Bob Bly, whose June article in Target Marketing magazine dispels 7 B2B marketing myths, I’d like to tackle some myth-busting of my own. . We’re now in an integrated marketing communications world, and each medium has a role to play. 1: Lead generation is the top job of B2B marketers. 3: Old media are dead.

Sales Management 80

Sales Management B2B Marketing B2B Paid Search Agency 80

Moz

NOVEMBER 26, 2018

Big players in the business world touted that such platforms could “drive swarms of traffic to your main website, generate more product sales” and even “create an additional stream of advertising income” ( Entrepreneur Magazine circa 2006). With promises like that, what marketer or exec wouldn’t jump on the blog bandwagon?

Marketing Analytics Tools 63

Marketing Analytics Tools CMS Development Lead Scoring Lead Ranking 63

Content Standard

OCTOBER 19, 2015

So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. The magazine’s digital presence had averaged about 1.8 Medium: Is It a Platform or a Network?

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Content Standard

OCTOBER 19, 2015

So as the ecosystem of platforms available to marketers expands, this piece will serve as a roundup of what you need to know about solutions from Instagram, Snapchat, Medium, Pinterest, and Periscope/Meerkat. The magazine’s digital presence had averaged about 1.8 Medium: Is It a Platform or a Network?

Paid Content 40

Paid Content Social Media Trends Paid Search Agency 40

Digital B2B Marketing

JUNE 29, 2011

Consider this: Most magazines and newspapers do not sell on an audience impression basis. No other medium can significantly reduce out-of-target delivery. I am a digital and B2B marketer with a background in online media and analytics. This principle is full of issues, and would actually be moving the online industry backwards.

Media 100

Media Cross-Selling Ad Exchange Paid Search Agency 100

SnapApp

DECEMBER 21, 2015

The Content Marketing Institute recommends implementing these nine analytics to fuel your inventory audit: Unique visitors. CEOs like Hootsuite’s Ryan Holmes , for example, publish thought leadership articles on Medium to reach a new audience. New visitors vs. returning visitors. Bounce rate. Keywords and ranking. Outbound links.

Marketing Strategy 48

Marketing Strategy Marketing & Strategy Webinar Metrics Top of Funnel 48

SnapApp

NOVEMBER 14, 2011

With the surging popularity of blogs, online news, virtual magazines, and interactive social media, technology is evolving to engage a range of user types ?from Web analytics is the field that makes sense of these numbers, and a number of resources provide intuitive solutions for a variety of experience levels. Facebook apps ).

Paid Content 48

Paid Content Microsite Mobile Advertising Landing Pages 48

Hubspot

MARCH 19, 2022

Pore through as much industry-relevant content as you can — whether that be through magazines, blogs, podcasts, or any other medium that can give you a fleshed-out picture of your market. Utilize Google Analytics to determine what is working for your business and what isn’t. How are they performing? One way or another, dig in.

Business 70

Business eCommerce Godaddy Contact Marketing 70

Content Standard

APRIL 9, 2016

But today’s media landscape is hardly limited to newspapers and magazines. Recently, smaller publications like The Awl and The Hairpin have migrated over to Medium , which seems to be primary business goal for the growing tech company. Most media outlets require effective management platforms to support their work.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Paid Search Agency 40

Adobe Experience Cloud Blog

DECEMBER 10, 2012

John Deere’s The Furrow magazine is considered by many to be one of the first examples of corporate storytelling. PPC needs to share all analytics with social and this is all aligned with the editorial department to execute on your content marketing play. Think of it as a continuous medium says Copyblogger’s Brian Clark.

Internet Marketing 48

Internet Marketing Paid Search Agency B2B Thought Leadership Conference 48

Contently

APRIL 26, 2016

In late 2012, Coca-Cola launched a digital magazine, Journey, as part of its larger Content 2020 initiative. App usage was up 76 percent in 2014 and 58 percent in 2015, according to Flurry Analytics, which is owned by Yahoo. If any brand has a reason to be happy during the recent content marketing surge, it’s Coca-Cola.

Custom Publishing 60

Custom Publishing Network Marketing Facebook Mobile Marketing 60

Marketing Insider Group

FEBRUARY 5, 2024

Startups Magazine) Over 90% of brands utilize social media for marketing. Voicebot) Marketing Analytics Stats Only 1.9% of marketing executives believe their businesses have the skills to utilize marketing analytics effectively. Mailchimp) Google Analytics allows cross-platform data analysis and can reduce reporting time by 50%.

Paid Content 208

Paid Content Stats Marketing Budget Webinar Metrics 208

Adobe Experience Cloud Blog

FEBRUARY 19, 2016

This is because mobile is a much more intimate medium—it’s less of a shared experience and has fewer distractions. Native advertising can be found in hard copies and online newspapers and magazines, but it’s also seen on social media sites such as Facebook. Mobile Video Ads.

Paid Content 48

Paid Content ROI Advertisements Advertising 48

Moz

SEPTEMBER 7, 2020

This next example is from our own beloved en.ryte.com subdomain, which aims to drive leads to our services and is home to our vast online marketing wiki and magazine, so it naturally earns traffic for many informational-intent queries. Of course, we also witness these classic “Top 10 Tests” outside of Google’s Core Updates!

Lead Ranking 69

Lead Ranking CTR Lead Scoring SERP 69

Hubspot

JUNE 2, 2011

How do you attribute leads to a specific medium? Depending on your budget, you can use free tools like Google Analytics. Even if you're printing newsletters or magazines rather than dominating the virtual realm, at least you're creating a significant amount of content. You need an editorial policy, or guidelines and standards.

Marketing Analytics Tools 28

Marketing Analytics Tools Leads Lead Marketing Qualified Leads 28

Stevens & Tate

FEBRUARY 22, 2023

To reach a specific group of decision-makers, a mix of media marketing might include specialists’ magazines or exhibitions specifically for that target audience. Improved Planning Through Predictive Analytics Predictive analytics provides more insights into what the future of an organization’s marketing efforts looks like.

Media 111

Media Planning Marketing Budget Paid Search Agency 111

Zoominfo

MAY 16, 2018

Neil is a New York Times best-selling author, a leading online influencer, and he’s earned recognition from Forbes, The Wall Street Journal, and Entrepreneur Magazine among many other leading publications. 1. How to Get Actionable Data from Google Analytics in 10 Minutes. It’s no secret that I’m a huge fan of Google Analytics.

Top of Funnel 244

Top of Funnel Zoominfo Marketing Analytics Tools Paid Search Agency 244

Martech

NOVEMBER 16, 2022

Quality, quantity and authenticity will be moderated by the analytics we rely on to refine customer journey maps and show us what makes for engaging content. Our analytics tools are evolving quickly and many now leverage machine learning to provide us with actionable insights and recommendations. social or web content).

Marketing AI 111

Marketing AI Paid Content Tools CAN-SPAM 111

Hubspot

MARCH 31, 2014

As the American Journalism Review reported, in a piece called “No Analytics for You: Why The Verge Declines To Share Detailed Metrics With Reporters,” the editors at The Verge simply don’t want their writers thinking about traffic. We even have someone whose main job is to stay on top of the analytics around our blog.

Traffic 28

Traffic Stats Blogger Press 28

Webbiquity

MARCH 23, 2017

2 ) Medium. Medium (per Wikipedia) is an online publishing platform developed by Twitter co-founder Evan Williams. Each day, more than 20,000 publications are uploaded, including magazines, newspapers, portfolios, catalogs, corporate literature, DIY guides, amd community programs. 23: The 29 Best Web Analytics Tools. #24:

Marketing Automation Services 239

Marketing Automation Services Distribution Budget Programs Tools 239

Content Marketing Institute

MAY 14, 2018

They are intimidated by the medium and sometimes mistakenly think of it as a high-cost endeavor with low ROI. What mediums do you want to optimize for? You need a medium-sized budget that allows for quality production and high amplification. Many marketing teams tremble when contemplating video production. Measure and learn.

Marketing Strategy 110

Marketing Strategy Marketing & Strategy Video Marketing Planning 110

Parse.ly

APRIL 22, 2022

According to their brand voice guidelines , Starbucks’ brand voice features both expressive and functional tones, depending on the medium. Takeaway: Assign different modes or tones of voice to your brand voice, depending on the medium. It knows that its brand voice works by reviewing metrics on Parse.ly’s data analytics platform.

Examples 52

Examples Brand Identity Branding Marketing & Strategy 52

Zoominfo

SEPTEMBER 17, 2018

Although the medium existed, it certainly wasn’t as common or as popular as it is today. The hosts interview some of the most reputable marketers in the world including bestselling author Seth Godin, productivity guru Tim Ferriss, and Google endorsed analytics expert Avinash Kaushik. The Digital Analytics Power Hour.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

Adobe Experience Cloud Blog

FEBRUARY 7, 2018

Digital marketing uses targeted research and analytics to quickly determine which approaches are working well and which aren’t worth the cost or resources. Digital marketing closes much of the gap between large, medium, and small companies because it avails each level with many of the same resources. Analytics Improve Business Models.

Marketing Automation Services 134

Marketing Automation Services Work Management Budget Programs Lead Ranking 134

Single Grain

JULY 12, 2023

Dive Deeper: Never Run Out of Ideas: 7 Content Creation Strategies for Your Blog 4) Pore Over Your Website Analytics One of the most valuable sources of content inspiration lies right within your website analytics. The key is to examine what your visitors are searching for on your website. ” Make sure it is set to “ ON.”

Marketing Analytics Tools 52

Marketing Analytics Tools Content Communities Analytics 52

Hubspot

FEBRUARY 18, 2019

New York Magazine - Intelligencer. It's something both consumers and marketers can learn from, and I gained a ton of respect for New York Magazine after reading this.”. Why Marketing Analytics Hasn’t Lived Up to Its Promise | Harvard Business Review. Reflecting on My Failure to Build a Billion-Dollar Company | Medium - Startups.

Hubspot 77

Hubspot Planning Forrester Best Practices 77

QuanticMind

OCTOBER 26, 2017

Day 3 of #SMX East wraps up with insights on attribution, video ads and more discussion of analytics. Analytics & Insights: “User Scoring and Behavior Driven Personas” by Sayf Sharif. Analytics & Insights: “SEM Analytics: Giving Your Educated Guesses an Advanced Degree” by Sajjan Kanukolanu.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

Contify

JANUARY 16, 2018

Custom intelligence alerts , unlike Google Alerts, are packaged in categories for effortless reading, with sections just like a magazine or a newspaper. Considerable ingenuity must be employed in capturing the feedback, such as usage analytics to identify most read articles and one-click feedback from within the alert. Remember?—?executives

Work Management 40

Work Management Google CMS Development Enterprise Management 40

seo.co

NOVEMBER 8, 2021

Social Media Examiner is the largest online social media magazine in the world. Think With Google does a good job of mixing up the content mediums by featuring both written content and videos. You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. Social Media Examiner.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Contently

AUGUST 26, 2016

It may soon mean collecting data and analytics in two very different ways, depending on where the user is located. One thing is for sure: No single medium owns an event anymore—even a televised landmark like the Olympics. In the marketing and content technology space, this is one of the biggest stories to watch over the coming months.

Media 60

Media Privacy Television marketing Internet Marketing 60

Convert

MARCH 21, 2023

Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. Integrations Your heatmap tool cannot exist on its own without playing nice with the rest of your martech stack, especially your analytics tools. Are you losing them at specific points on the page?

Comparison 52

Comparison Budget Programs Tools Marketing Analytics Tools 52

Content Marketing Institute

AUGUST 13, 2018

However, mediums like audio and video have an even better metric for understanding engagement. Because video is a linear medium, measuring audience engagement is simple: How many people make it to the end? Sign up to receive your free subscription to our print magazine every quarter. 4-7 in Cleveland, Ohio.

Television marketing 80

Television marketing Click Rate Case Study Case Studies 80

seo.co

MARCH 8, 2020

Social Media Examiner is the largest online social media magazine in the world. Think With Google does a good job of mixing up the content mediums by featuring both written content and videos. You’ll especially enjoy it if you have an analytical mind and like topics related to UX, UI, and CX. Social Media Examiner.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Single Grain

JUNE 30, 2020

But of course, it still packs a punch with features like premium hold music and call analytics, depending on what plan you sign up for. Best for: Small-to-medium businesses (SMBs). Additional features like call analytics and 300 call recording minutes. Call analytics. With plans starting at just $9.99/month, user/month.

Marketing Budget 52

Marketing Budget Enterprise Management Work Management Marketing Management 52

Single Grain

FEBRUARY 24, 2020

Add in all the news outlets, company blogs, personal blog journals, school articles, online magazines…and this number rises even more to push your content back from the eyeballs you’re looking to win. Open Google Analytics and check where most of your traffic comes from. Here’s where content promotion comes to the rescue. ??.

Top of Funnel 124

Top of Funnel Blast Campaigns Promotion Marketing & Strategy 124