Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

Unbounce

APRIL 15, 2021

You might’ve noticed that 2020 was an interesting year for marketing. For some marketers, the effects of a global health crisis felt (and continue to feel) insurmountable. There are even a lucky few marketers who hardly noticed it—at least in terms of their conversions. Introducing the 2021 Conversion Benchmark Report.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. Author: Erika Goldwater CIPP/US @erikawg Vice President, Marketing for ANNUITAS.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Sprout Social

FEBRUARY 8, 2024

By visualizing opportunities, businesses can make strategic decisions when launching a new product/service or new social media marketing strategy. Competitor mapping is the process of identifying competitors and analyzing their market position to visualize the overall competitive landscape. What is competitor mapping?

SWOT 110

SWOT Comparison Peer-to-peer Analysis 110

ANNUITAS

JULY 23, 2015

However, when it comes to our jobs, our own marketing effectiveness, performance and industry benchmarking…we want to learn more about our peers and comparisons are welcome. Marketers always strive to achieve better results, more conversions and increase velocity to drive more revenue. Probably not.

Advertising Benchmark 100

Advertising Benchmark Peer-to-peer Demand Generation Customer Surveys 100

Heinz Marketing

JULY 10, 2018

B2B marketers want to know how their marketing ops and demand generation performance compares to industry benchmarks. I commonly hear from colleagues and clients that they want to see industry standard benchmarks. Benchmarks are a problem, however, because the averages are not based on like for like organizations.

Advertising Benchmark 51

Advertising Benchmark B2B Marketing Enterprise Management Lead Ranking 51

Parse.ly

OCTOBER 29, 2018

Analytics users now have the ability to benchmark their own sites against general attention trends in Currents. The team at TechToday.com might consider running targeted ads for their tech content in the Pacific Northwest market areas or increase coverage of companies with operations there. Right: Attention for all articles about tech.

Advertising Benchmark 100

Advertising Benchmark Trends CMS Development Advertising Mediums 100

Parse.ly

MARCH 11, 2020

That’s why we’re introducing Benchmarks, a new way to compare performance. Benchmarks is a beta feature and may change as we respond to your feedback. You can navigate to Benchmarks from any author, section, or tag details page: This blog post will cover some of the main use cases to get you started. Benchmarks FAQ.

Advertising Benchmark 52

Advertising Benchmark Tagging Features FAQ 52

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Major Factors that Affect Email Marketing Conversion Rates. The more you know, the better. Email Responsiveness.

Conversion Rate 62

Conversion Rate Comparison Email Marketing Conversion 62

PureB2B

FEBRUARY 25, 2018

The industry is saturated with marketing clutter, but email still drives the highest ROI out of all B2B marketing strategies. On average, businesses can earn $44 for every dollar spent on email marketing. Major Factors that Affect Email Marketing Conversion Rates. The more you know, the better. Email Responsiveness.

Conversion Rate 67

Conversion Rate Comparison Email Marketing Conversion 67

SendX

JUNE 12, 2020

Apparently, there’s no longer any such thing as “gut feel” in business, marketing or picking the next destination for a vacation. With email marketing, you own the content, list and all your data. It’s one of the most measurable ways of marketing. But you should pay attention to your own benchmarks. How to compare?

Analytics 195

Analytics Email Marketing Click Rate Open Rate 195

Hinge Marketing

JUNE 14, 2017

Hinge is pleased to announce the release of the 2017 Accounting Marketing Budget Benchmark Study. This study explores how firms across the nation spend and allocate their marketing budgets. Today I’m very excited to announce the release of our brand new Budget Benchmarking Study for accounting firms.

Advertising Benchmark 52

Advertising Benchmark Marketing Budget Studies Allocation 52

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Producing content variations like text, images and video.

Marketing AI 111

Marketing AI Digital Asset Management Enterprise Management Work Management 111

SmartBug Media

NOVEMBER 29, 2021

Looking for a way to formally measure the success of your marketing efforts? In this day and age, it is simply not enough to rely on gut feeling or intuition to determine how successful your marketing strategy has been. Here are the marketing success metrics you should be tracking and measuring up against. Cost Per Lead.

Cost per Lead 137

Cost per Lead Advertising Benchmark Acquisitions Marketing & Strategy 137

Velocity Partners

JANUARY 24, 2024

Spotify Wrapped is one of the biggest marketing success stories in recent history. For a few weeks every year, Spotify’s marketing team grows by tens of millions. And what can B2B marketers like you steal from Spotify Wrapped? There are hundreds of posts about how Spotify Wrapped has nailed personalization. Let’s get into it.

Peer-to-peer 85

Peer-to-peer Work Management Marketing Management Lead Scoring 85

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest data from the 2018 Video in Business Benchmark Report. Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. How are your videos performing?

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Blue Flame Thinking

JUNE 28, 2023

As a digital marketing partner to our clients, we’ve seen it all when it comes to service and product campaigns. The digital marketing world may be continually evolving, but the principles behind it have existed for years. It’s hard to measure campaign success without comparisons.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Martech

DECEMBER 6, 2023

Channel99, the B2B performance marketing platform, has launched its new “view-through” technology for digital campaigns. In a B2B context, marketers need to reach specific, targeted accounts and understand the impact of channels on sales pipeline and deals. Get MarTech! In your inbox.

Campaigns 105

Campaigns Account Based Marketing B2B DemandBase 105

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set benchmarks based on existing content so you can easily compare the two data sets later.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This exercise is elementary to uncover critical insights about the new market and gain visibility into the competitive landscape.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Marketing Insider Group

SEPTEMBER 9, 2020

What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver , they have become more critical in measuring all marketing efforts’ performance. How much is marketing contributing to revenue? The Basics of Marketing Metrics. Website Traffic.

Cost per Lead 258

Cost per Lead ROMI CPL Churn Rate 258

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. If you have been tracking your website data on something like a marketing dashboard, you probably have plenty of historical data. Here is a comparison of key metrics in UA and what they are/will be in GA4.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

OCTOBER 5, 2023

One thing every marketer wants to know is how effective their marketing is. Tony Byrne, president of RSG (and a MarTech contributor), said the tool came about because marketing executives reported getting an increasing number of questions about effectiveness. Dig deeper: Real Story on MarTech: The new stack Why we care.

Peer-to-peer 106

Peer-to-peer Tools Comparison Advertising Benchmark 106

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 203

Marketing Analytics Tools Class Budget Programs Analytics 203

Vision Edge Marketing

JUNE 6, 2023

So, achieving sustainable growth requires more than just increasing revenue or market share. Along with the CSO and the Chief Marketing Officer (CMO), CGOs are tasked with identifying opportunities for growth. In comparison to the CMO, the CGO has a broader focus. Now let’s compare and contrast the roles of CGOs and CMOs.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

Exo B2B

MAY 29, 2023

Good old-fashioned marketing research still exists, and here are some pointers to where and how you should be integrating it right now. Start by mapping out your marketing processes. As I wrote in my previous post “What is B2B marketing automation?”, The post Marketing research: where and how should you integrate it?

Marketing AI 52

Marketing AI Research Planning Customer Satisfaction 52

PureB2B

MAY 2, 2022

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

Intent Data 62

Intent Data Intent ROI B2B Marketing 62

KoMarketing Associates

APRIL 12, 2017

Many B2B marketers have a content marketing strategy, but new research sheds light on how B2B enterprise marketers, in particular, are finding success with this tactic. This was in comparison to just 18 percent of their “least effective” counterparts.

B2B Marketing 120

B2B Marketing Planning Content Marketing B2B 120

Sprout Social

AUGUST 5, 2020

This means learning about their strengths and weaknesses–both in business and marketing–and understanding how your audience perceives them. Benchmark your social performance. When benchmarking your social performance, there are two key aspects that you need to examine: owned content and earned content.

Analysis 141

Analysis Marketing & Strategy Advertising Benchmark Comparison 141

Tomorrow People

JUNE 14, 2022

Competing within an existing market is not always easy. Step 1: Identify who to benchmark against. After all, it would be far too time-consuming and costly to compare all your marketing activities against every possible competitor at once. You may also choose to benchmark yourself against those outside your immediate ‘space’.

Analysis 156

Analysis Effectiveness Work Management Marketing Management 156

Conductor

AUGUST 5, 2021

Algorithms have matured significantly over time, though, and companies are now judged (and ranked) based on the expertise, authority and trustworthiness of their content (fondly known in the marketing world as E-A-T). Content Guidance takes the guesswork out of the content creation process, even for marketers who are less familiar with SEO.

Features 116

Features Content Marketing Content SERP 116