Valasys

MARCH 17, 2023

This means that you need to set a Facebook Ads Benchmarking to assess that effectiveness. Benchmarks are an excellent tool to help you evaluate your ads’ performance and how they compare to your industry peers. It’s worth noting that benchmarks can vary between industries. But fear not! So, let’s begin!

Cost per Acquisition 52

Cost per Acquisition Advertising Benchmark Cost Per Click Facebook 52

KoMarketing Associates

MARCH 7, 2017

SEO is a critical component in most B2B marketers’ traffic acquisition initiatives. According to the “ 2017 State of B2B Digital Marketing ” report from DemandWave, 63 percent of B2B marketers surveyed indicated that organic search (and email) topped their lists as the leading channels for revenue growth.

Advertising Benchmark 120

Advertising Benchmark SEO Lead Scoring Lead Ranking 120

Sprout Social

NOVEMBER 30, 2023

Digging into your competitor’s approach through a marketing competitor analysis is critical to putting together or updating your brand’s marketing strategy. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes.

Planning 101

Planning Paid Search Agency Advertising Benchmark Analysis 101

ANNUITAS

OCTOBER 29, 2015

Marketers care about performance perhaps a little more than other professionals because we need to know the success of our programs, amount of revenue driven, conversion metrics, lead scores so we can work hard to optimize everything. Author: Erika Goldwater CIPP/US @erikawg Vice President, Marketing for ANNUITAS.

Advertising Benchmark 100

Advertising Benchmark Relevance Lead Scoring Lead Ranking 100

Circle Studio

FEBRUARY 14, 2020

When it’s time to develop or update your firm’s marketing strategy, performing a competitive analysis is a great place to start. There are a few key steps that can set your firm up for success when conducting a competitive analysis. Consider points of comparison. Identify your competitors. Assemble a team. Next steps.

Analysis 78

Analysis Press Marketing Proposals Comparison 78

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set benchmarks based on existing content so you can easily compare the two data sets later.

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

KoMarketing Associates

MAY 3, 2016

One of my most important takeaways from this year’s MarTech conference was how technological innovation will drive marketing performance measurement. The ability to measure the effectiveness of marketing tactics will further challenge B2B marketers and differentiate successful organizations.

Analysis 120

Analysis Online Marketing Marketing Analytics Tools B2B Thought Leadership 120

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. There are dozens of other web analytics tools on the market.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

KoMarketing Associates

JUNE 25, 2020

SEO remains a critical channel for B2B marketers as they focus on digital marketing goals and objectives. As indicated in the recent report coverage of Ascend2’s “ 2020 Digital Marketing Plans Survey ”, search engine optimization (SEO) is still considered the most effective tactic used for fulfilling digital marketing objectives.

Google 257

Google CTR Landing Pages Keywords 257

Binary Demand

APRIL 29, 2024

Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns. In this blog post, we will explore the essential B2B email marketing metrics that B2B email marketers should closely monitor to gauge the success of their campaigns. But before that, the basics.

Email Marketing 52

Email Marketing B2B Marketing Campaigns Planning 52

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 237

Lead Ranking Marketing Qualified Leads Planning MQL 237

Valasys

MAY 13, 2024

Whether you’re handling your brand’s presence or juggling clients’ accounts in an agency, this guide is your reliable navigator through the complexities of social media marketing. Performance analysis Analyze engagement metrics to refine content strategy and improve important metrics like engagement rates.

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40

Martech

APRIL 6, 2023

In a previous story , we looked at the importance for data analysis of avoiding bias and choosing the right metrics. ” Data analysis is supposed to replace hunches with facts. The marketer, ideally, has a goal, a clear threshold of success that must be crossed to achieve results. Data analysis is the “GPS.”

Analytics 97

Analytics Multivariate analysis Forecasting Lead Ranking 97

Sprout Social

APRIL 3, 2017

The early days of social media marketing were like the Wild West. Performing a social media competitive analysis allows you to get an in-depth look at what your competitors are doing to be successful. You want to focus on the competitors that use social media marketing to their advantage, not just the ones that are successful.

Social Media 104

Social Media Analysis Media Twitter 104

Vision Edge Marketing

DECEMBER 6, 2018

IBM’s Modern Marketing Mandate posited that “CMOs have always needed to take their industry’s pulse and devise appropriate competitive responses … today, the mission needs to extend beyond market research and marketing campaigns. CMOs have a broader responsibility to analyze and predict trends.” So, it pays to embrace Six Sigma.

Planning 184

Planning Work Management Marketing Management Paid Search Agency 184

Webbiquity

JANUARY 31, 2019

Comparison of similar posts to see how the differences between them affect success. Your expenditures and an analysis of whether the current outreach used is the most cost-effective option. Only after analysis, as would be performed during a social media audit, could this strategy have been developed.

Social Media 243

Social Media Media Word of Mouth Analysis 243

Tiecas

APRIL 14, 2024

Is industrial content creation your biggest challenge in manufacturing content marketing? You are not alone, 62% of manufacturing content marketers struggle with the same problem. For a more in-depth understanding of the hurdles and challenges in industrial marketing, read Struggling with B2B Industrial Marketing?

Content Marketing 52

Content Marketing Planning Content B2B Thought Leadership 52

TrustRadius Marketing

JUNE 20, 2022

If you’re a small business or eCommerce merchant, free social media analytics tools can boost your social marketing strategy. This helps you optimize how your product or service is positioned within your niche market. The free toolkit also helps SEO and marketing teams identify backlinking opportunities.

Social Media 116

Social Media Analytics Work Management Media 116

Oktopost

JANUARY 31, 2024

The Influenced Opportunity Reports become a vital tool in demonstrating the tangible business outcomes driven by employee advocacy, offering a comprehensive view of its contribution to the overall marketing and sales objectives. Benchmarking: Compare the performance of employee advocacy against other marketing channels.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

InsightSquared

NOVEMBER 5, 2018

There are three lenses to look through: Are any of my metrics off in comparison to the benchmark? Other comparisons such as region-to-region, product-to-product, or customer segment-to-customer segment are relevant too. Benchmark: 25% * 95% * 30% = 7.1%. Have any of my metrics changed over time? Is this a problem?

Lead Ranking 149

Lead Ranking Marketing Qualified Leads MQL Advertising Benchmark 149

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set benchmarks based on existing content so you can easily compare the two data sets later.

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

The ROI Guy

NOVEMBER 7, 2017

Today you need more than “digital body language” from your marketing automation platform (MAP) to effectively engage with prospects. Think diagnostic assessments, benchmarking tools, solution prescriptions, and ROI / TCO calculators.

Peer-to-peer 126

Peer-to-peer Advertising Benchmark Marketing Automation Services Paper 126

Martech Advisor

DECEMBER 6, 2019

Customer Lifetime Value (CLV) Benchmarks. It shows a comparison between the customer’s revenue value and the predicted customer lifespan and helps understand a reasonable cost per acquisition. All in all, CLV is a powerful tool that brands need to use to be customer-vigilant and profitable in the ever-changing market ecosystem.

Lead Ranking 59

Lead Ranking Advertising Benchmark Lead Scoring Examples 59

Unbounce

MAY 29, 2020

” That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) new version of our Conversion Benchmark Report. . Benchmarks can energize your digital marketing strategy in three big ways: They’re a form of competitive intelligence. Why don’t I just focus on how I’m doing?”—but

Landing Pages 145

Landing Pages Conversion Rate Conversion Advertising Benchmark 145

Martech

JULY 11, 2023

This ensures you have a full year of data for meaningful comparisons (comparing GA4 vs. UA with over a year of data). They are now faced with a great challenge when conducting period comparative analysis. Websites and apps have been updated, marketing strategies modernized and the global economy and user preferences have changed.

Marketing Analytics Tools 82

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 82

Moz

FEBRUARY 20, 2019

Posted by BrankoK Too often do you see SEO analyses and decisions being made without considering the context of the marketing channel mix. But this article will show you a case of an SEO context analysis we used to determine the importance and role of SEO. 1 to 2 heads of your analyst brain, baked into the analysis.

Analysis 55

Analysis Advertising Channels Marketing Analytics Tools SEO 55

BuzzSumo

MAY 2, 2019

Delivering a data analysis that both motivates and enables marketers to take action is where the rubber meets the road in analytics. It’s where analysts deliver marketing analytics value to our teams, clients or executives. It’s where we help them make informed marketing decisions that can lead to exponential growth.

Marketing Analytics Tools 92

Marketing Analytics Tools Comparison Allocation Analysis 92

Litmus

SEPTEMBER 13, 2022

Email marketing is foundational to any strong marketing strategy. To assess your email click-through rate’s success, you should also consider other factors like: Email click-through rate benchmarks in your industry. By setting and measuring benchmarks your brand deems valuable, you can optimize your strategy accordingly.

CTR 73

CTR Email Marketing Data Hygiene Click Rate 73

Inbox Insight

MARCH 14, 2022

B2B marketers often get hung up about the differences between multi channel and omnichannel marketing, when in fact the two approaches actually possess an array of similarities. Rather than placing too much emphasis on the key differences, should marketers shift their focus to striving to create a seamless customer experience?

Multi-Channel 98

Multi-Channel Advertising Channels Planning Top of Funnel 98

The ROI Guy

JANUARY 25, 2017

And CXO buyers rely heavily on peers – both in collaboration and in comparison. If you want to engage earlier and higher, our brand-new Peer Comparison Tool could be the data-driven Tool you need to reshape your executive conversations and engagement effectiveness, today. Summit Keynote Presentation, John Neeson.

Comparison 40

Comparison Peer-to-peer Forrester Marketing Management 40

SmartBug Media

OCTOBER 1, 2020

One of the most underrated skill sets of a marketing leader is the ability to guide decision-making based on budgetary analysis. The most skilled marketers aren't just the ones who can identify the best channels for growing customers; they are also the ones who can identify the best channels to avoid. Marketing efficiency.

Marketing Budget Creation 82

Marketing Budget Creation Marketing Budget Budget Programs Cost per Lead 82

Zoominfo

APRIL 24, 2020

We live, breathe, and obsess over how to deliver B2B intelligence that unlocks go-to-market success. With an account purview, customers can use “surges” displaying interest, as well as apply benchmarks, to better quantify the traffic. At ZoomInfo, data is our passion. And in that pursuit, we’ve learned data is best served with context.

Work Management 227

Work Management Marketing Management Intent Data Business 227

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 243

Analytics CTR Google Reachforce 243

B2B Marketing Analytics

AUGUST 2, 2020

As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments. This is where.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Valasys

APRIL 29, 2021

Digital marketing for small businesses, at a point when they begin, largely means getting a large number of low funnel traffic. To enhance your web discoverability, you need to employ several digital marketing methodologies. Benefits of Online Marketing. learn from them, a process called competitive benchmarking.

Small Business Marketing 52

Small Business Marketing Planning Business Digital Marketing Funnels 52

KoMarketing Associates

AUGUST 26, 2014

Last spring, I had the opportunity to instruct a course for MarketingProfs University’s Search Marketing School 2014. While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

KoMarketing Associates

JANUARY 3, 2017

SEO remains a critical channel for B2B marketers as they shift their focus on a new year’s worth of goals and objectives. As indicated in the recent “ 2016 State of Pipeline Marketing ” report from Bizible , Heinz Marketing , Radius , ReachForce , and Uberflip , SEO ranked 4th amongst tactics used to acquire new customers.

Analytics 201

Analytics CTR Google Reachforce 201