Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Here are the key shifts we’ve seen supported by our benchmark findings for 2021: Using video for sales has gone from “explore” to “invest”.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 81

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. These core metrics are split by region, company size, and industry cuts so you can explore on your own to see data for companies most similar to your own.

Advertising Benchmark 78

Advertising Benchmark Trends Advertising Agencies Budget Programs 78

Unbounce

APRIL 15, 2021

That’s where industry benchmarks come in—and that’s why we’re thrilled to bring you a fresh (and free) Conversion Benchmark Report for 2021. Introducing the 2021 Conversion Benchmark Report. We found this reduces the impact of outliers (like pages that convert five times better than the rest) on the final benchmarks.

Landing Pages 145

Landing Pages Conversion Rate Advertising Benchmark Conversion 145

Vidyard

MARCH 23, 2021

There’s no question that 2020 was the year of video and we’ve got video benchmarks to prove it. With where we see the trends taking us , that trajectory isn’t expected to slow down. Video in Business Benchmark Report Know where you stand, so you can stand out. Video Benchmarks for Creation and Publishing 1.1

Advertising Benchmark 65

Advertising Benchmark Video Marketing Top of Funnel Enterprise Management 65

Martech Advisor

SEPTEMBER 25, 2019

Consumer engagement with email campaigns is increasing because of shifting marketing strategies influenced by privacy regulations, according to Acoustic's Marketing Benchmark Report. In this article Loren McDonald, Program Director, Marketing Research at Acoustic, shares what's driving this trend and how to optimize your results.

Advertising Benchmark 84

Advertising Benchmark Mobile Marketing Email Marketing Trends 84

Hubspot

OCTOBER 18, 2021

But the value of observing the competition isn't specific to board games — actual companies can benefit from it as well. One way to get there is through something called "competitive benchmarking" — the process of looking externally to see how your business stacks up against your competitors and industry standards.

Advertising Benchmark 61

Advertising Benchmark SWOT Lead Ranking Analysis 61

Biznology

APRIL 6, 2018

If you’re calculating, or recalculating, this year’s video content marketing strategy, Vidyard ’s 2017 Video in Business Benchmark Report suggests some practical business video trends worth your attention. High-tech and manufacturing companies lead. High-tech companies put out more videos than anyone else — 21 per month.

Trends 158

Trends Video Marketing Correlation Business 158

Launch Marketing

NOVEMBER 15, 2023

33% of B2B marketers are currently using Instagram in their social media marketing efforts, however, 80% of Instagram users choose to follow businesses on the platform and the opportunity to grow your B2B company on the platform should be part of any well-rounded strategy. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. Read on for our findings on social media benchmarks across industries and networks, or skip to the detailed stats for your own industry. Note: COVID-19 has recently disrupted routines in all areas of business and daily life.

Advertising Benchmark 117

Advertising Benchmark Social Media Media Work Management 117

Hubspot

MAY 21, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. What We're Seeing.

Advertising Benchmark 90

Advertising Benchmark Positioning Open Rate Response Rate 90

Hubspot

JUNE 4, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. These core metrics are split by region, company size, and industry cuts, so you can explore data for companies most similar to yours. What We're Seeing.

Advertising Benchmark 89

Advertising Benchmark Paid Search Agency Budget Programs Advertising Agencies 89

KoMarketing Associates

SEPTEMBER 10, 2019

This shows up clearly in search query data, like in the chart from Google Trends below. So here’s a simple way to benchmark your own B2B ecommerce marketing. A recent Forrester research study broke out B2B companies’ ecommerce maturity into three levels. If you want an example of a company that does this right, look to Amazon.

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 101

Advertising Benchmark Burn Rate Outreach Open Rate 101

Hubspot

MAY 7, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 94

Advertising Benchmark Optimization Work Management Burn Rate 94

Salesforce Marketing Cloud

MAY 8, 2024

Here’s a customer service statistic that will stop you in your tracks: 80% of customers say the experience a company provides is as important as its products and services. How are high-performing companies responding to these customer service trends? Table of contents Are customer expectations changing?

Work Management 52

Work Management Statistics Service Companies 52

Conductor

JANUARY 4, 2022

But new SEO trends keep coming because no matter how much initial ROI paid channels provide, the main reason your website gets clicks is based on its findability, which is determined by relevance and consumer need at the time. Along with being more realistic and straightforward with higher-ups about shifting organic benchmarks.

Trends 115

Trends SEO Paid Search Agency Marketing Budget 115

Vidyard

JUNE 18, 2019

Findings from the new report show that the average length of videos is trending shorter and shorter while audiences are opting to engage in videos longer. TL;DR– Your Key Takeaways from the 2019 Video in Business Benchmark Report Average business video length is trending shorter year-over-year: In 2018, the average length was 4.07

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

FEBRUARY 15, 2023

The Content Marketing Institute released the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and data suggested that most B2B marketers (56%) believe their organization has been at least “moderately successful” in terms of using content marketing over the past year.

Allocation 257

Allocation Marketing Budget Content Advertising Benchmark 257

Brandpoint

JULY 14, 2023

Social media has transformed the way businesses engage with their target audience, and manufacturing companies are no exception. However, for manufacturing companies, quantifying the return on investment (ROI) of social media efforts can be complex. What is Social Media ROI? Focus on what you want to achieve.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Spiralytics

APRIL 23, 2023

For this reason, keeping up with the most recent digital marketing trends will help improve your campaigns and provide critical decision-making insights, dramatically reducing the risk of losing conversions and potential clients. Top Digital Marketing Trends in 2023 1. billion this year thanks to many new emerging trends.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

The Lead Agency

FEBRUARY 8, 2023

With today’s buyers relying less on vendor resources and preferring a more autonomous approach to research and decision-making, it is more important than ever for company websites and marketing materials to provide accurate and up-to-date product information, such as pricing and customer feedback.

Work Management 62

Work Management Trends B2B Marketing Marketing Management 62

Metadata

MARCH 4, 2021

This has been a serious labor of love for the last 6 months and today I’m excited to announce the release of two amazing assets : an advertising benchmark report as well as a dashboard of the raw data behind it based on our customer’s B2B campaigns and experiments on LinkedIn and Facebook through 2020. that companies are using.

Advertising Benchmark 52

Advertising Benchmark Cost per Lead CPL CTR 52

Sword and the Script | B2B

NOVEMBER 23, 2019

Whether you are tallying up your results for the end of the year, or planning programs for the next year, benchmarks provide context for companions. Benchmarks give us a sense of how well we are resourced and what sort of results others in industry are providing. 1) Content marketing benchmarks. 1) Content marketing benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

ClickZ

MAY 9, 2020

30-second summary: Board members, C-level, and Director+ level executives from retail and ecommerce, technology, media and publishing, and other businesses participated in our ClickZ and Search Engine Watch: Benchmark survey 2020. ClickZ and Search Engine Watch: Benchmark survey 2020. said their marketing budgets are increasing.

Advertising Benchmark 93

Advertising Benchmark Work Management Customer Surveys Marketing Management 93

Envy

AUGUST 22, 2019

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. Google Trends shows that interest in ‘cyber security’ has risen fourfold since 2014 : Source: Google Trends. There are more benchmarks for Google and LinkedIn.

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. The dataset includes weekly trend data for core business metrics in 2020, focusing on changes occurring during and after March 2020.*.

Advertising Benchmark 92

Advertising Benchmark Budget Programs Open Rate Response Rate 92

KoMarketing Associates

NOVEMBER 23, 2022

The Content Marketing Institute recently published the 13th edition of its “B2B Content Marketing: Benchmarks, Budgets, and Trends” report, and statistics suggested that the majority of B2B marketers claim their organization has been at least “moderately successful” with content marketing over the past year.

Marketing Report 239

Marketing Report B2B Marketing Content Marketing B2B 239

Inbox Insight

MAY 24, 2024

Lead sourcing and quality Lead generation companies use various methods to source and qualify leads before delivering them to clients. Be wary of companies that rely too heavily on outdated or spammy tactics. Sales and CRM integration A lead generation company should integrate seamlessly with your existing CRM and sales workflows.

Lead Gen 52

Lead Gen Ideal Customer Profiles Lead Ranking Sales Management 52

Hubspot

APRIL 8, 2020

Like you, we’re looking for some concrete benchmarks. We looked at aggregated data from our global customer base of 70,000+ companies to understand how business metrics are shifting as the world grapples with the global pandemic. Over time, we plan to add further breakdowns (such as by channel and company size).

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

Webbiquity

OCTOBER 17, 2023

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. These studies are packed with trends and insights related to content marketing, social media management, and advertising on Meta platforms. Here are 10 of the key findings from the report. Budgets are growing.

Social Media 314

Social Media Stats Marketing Report Paid Search Agency 314

The Point

JUNE 5, 2018

Earlier this year, Forrester Research conducted a detailed survey of more than 150 B2B marketing decision-makers with the intent of benchmarking the maturity of B2B marketing best practices, focused on revenue marketing and marketing automation. Account-Based Marketing (ABM) has also accelerated the trend. HJS: Thanks Lori!

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

Vidyard

JULY 19, 2018

Each year we do an analysis of all the data in our system , over 600 different companies, to create video benchmarks that help us understand what they’re doing with B2B video. Through all of this data, we find some interesting tidbits of knowledge and we share them with you, the rest of the world, in our Video Benchmark Report.

Advertising Benchmark 67

Advertising Benchmark Video Marketing Demand Generation Agencies Paid Search Agency 67

Zoominfo

APRIL 20, 2021

Being a privacy-first company means we are transparent about how we collect our professional contact data and uphold consumers’ rights to privacy. The validation is just the latest step we’ve taken In order to ensure that we stay up to date on the latest trends.

Zoominfo 100

Zoominfo Privacy Advertising Benchmark Enterprise Management 100

Kabbage

NOVEMBER 29, 2016

In today’s blog I present the top five marketing trends for 2017, supported by key statistics from the report. Gartner’s “ 2016-2017 Chief Marketing Officer (CMO) Spend Survey ” further validates the trends, showing that marketing budgets have increased for the third consecutive year. Marketing Budgets are Increasing.

Trends 183

Trends Planning Top of Funnel Marketing Budget 183

Zoominfo

JUNE 19, 2022

How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? How many of these companies work to implement real change for the LGBTQ+ community? You can also look at the Human Rights Campaign yearly Corporate Equality Index for more ideas on how to make your company more inclusive.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

KoMarketing Associates

JUNE 29, 2021

The Content Marketing Institute, MarketingProfs and IDG published the “Technology Content Marketing Benchmarks, Budgets and Trends” report, and data showed that 41% of technology marketers now have a documented content strategy intact. About 46% stated that their organization’s content marketing is sophisticated/mature in nature.

Marketing Report 286

Marketing Report Marketing & Strategy Marketing Strategy Content 286