Marketing Insider Group

JUNE 16, 2021

Follow these best practices for writing social media posts for the big five : Twitter, Facebook, LinkedIn, Pinterest, and Instagram. Sticking to one or two highly relevant hashtags is a good benchmark to hit. Posting on LinkedIn. The optimal length for a LinkedIn status update is around 100 characters, but you can go longer.

Social Media 261

Social Media Media Content Linkedin 261

Launch Marketing

NOVEMBER 15, 2023

Instagram Is a Powerful Tool for B2B While Facebook and LinkedIn ranked as the two most popular social media platforms among B2B marketers, Instagram should not be disregarded. Recent research shows that it produces 20 times more engagement than LinkedIn for B2B brands. Facebook’s conversion rate is the highest overall at 9.21%.

Social Media 127

Social Media Social Marketing Tactics B2B Marketing 127

SmartBug Media

JANUARY 30, 2019

A few years ago, LinkedIn was a place to feature your resume and perhaps land a job offer. LinkedIn has now evolved into a content marketing platform with nearly 600 million members and over $1 billion in quarterly revenue. Optimize Your LinkedIn Profile. Those days are over. The design size should be 1400 x 425 pixels.).

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Linkedin Optimization 94

KoMarketing Associates

JANUARY 25, 2013

Last October, KoMarketing Associates announced the launch of research consultancy Software Advice’s B2B Demand Generation Benchmark Survey. Despite scoring low for quantity and quality leads, more than 50 percent of those polled said they will make Facebook, Twitter, and Linkedin a priority in 2013.

Demand Generation 120

Demand Generation Advertising Benchmark Customer Surveys Demand 120

Contently

NOVEMBER 22, 2021

The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. LinkedIn reins supreme for B2B marketers. Focus your attention on the platforms that get the best results—with some extra attention paid to LinkedIn.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Metadata

NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? Source: 2023 B2B Paid Social Benchmark Report Why did it crash? Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. So, which CTAs performed best on LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

Sprout Social

MAY 15, 2024

That clever LinkedIn or eye-catching Instagram post? In this article, we’ll explore which social media tasks you can put on autopilot and which ones require a human touch and personalization to build genuine relationships with your audience. Tracking competitor performance for benchmarking and identifying opportunities.

Social Media 89

Social Media Marketing Attribution Automation Personalization 89

NuSpark Consulting

MAY 7, 2016

In the same study, 68% of respondents strongly agree that B2B vendors would be better off curbing sales messages to improve the quality of their content, and a whopping 80% of decision makers prefer receiving company information in a series of articles versus an ad. Most effective B2B social media platform: LinkedIn: 66%.

B2B Sales 100

B2B Sales Linkedin B2B Marketing B2B 100

Martech Advisor

NOVEMBER 1, 2019

As native advertising promises to be an indispensable part of the digital advertising strategy, read on to understand the concept of native advertising, its channels, native advertising benchmarks, and best practices. Native Advertising Benchmarks. Native Advertising Benchmarks. Table of Contents. What Is Native Advertising?

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Webbiquity

JULY 19, 2022

Leading indicators provide benchmarks, and if those are met, they will be indicative of your ability to meet overall objectives and KPIs (key performance indicators). There are also a variety of other leading indicators from social media that you can track on Facebook, Twitter, TikTok, Instagram, LinkedIn, and other sites. Conclusion.

Lead Scoring 292

Lead Scoring Lead Ranking ROI Enterprise Management 292

Metadata

SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. This article is my way of addressing (and hopefully squashing) those doubts. My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Top Rank Marketing

AUGUST 16, 2023

For example, in the B2B Marketing Benchmark, every industry and region showed a lopsided budget allocation toward generating new business versus retaining existing customers. The article is well worth reading for his thoughts on mastering revenue attribution amid complex, lengthening customer journeys. Otherwise, you run out of money.”

B2B Marketing 98

B2B Marketing Paid Search Agency Terms and Conditions Advertising Agencies 98

Contently

FEBRUARY 14, 2023

Example: “LinkedIn login” Informational intent: These searchers seek specific information or want to learn more about a particular topic. Navigational intent: This refers to users who want to reach a specific website. When they enter their query, they get a direct answer to the question they ask.

Intent 217

Intent Optimization Google SERP 217

The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. Is this good?

Advertising Benchmark 100

Advertising Benchmark Work Management Marketing Management Planning 100

Martech

JANUARY 9, 2024

A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Typically, they operate within a network of vetted influencers, which can be helpful to benchmark against other campaigns or market sectors. Influencers contribute articles or posts to a brand’s blog or website.

Advertising Agencies 134

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 134

Anyword

OCTOBER 24, 2023

Track copy performance across channels (LinkedIn, Hubspot, Google, Meta…) in real-time. Establish performance benchmarks based on your actual marketing campaigns. You can also connect any webpage as a resource, such as thought-leadership articles, key pages on your site, or even your competitors’ pages.

Lead Scoring 76

Lead Scoring Lead Ranking Business Advertising Benchmark 76

Onalytica B2B

NOVEMBER 15, 2018

LinkedIn is normally activated only when they are looking for a new job. Typically, more active on LinkedIn but no other platform other than personal social networks. Large network on LinkedIn and always know someone who knows someone else who can help. What Employee Personas are there? Description. Data-Led Analysis.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Hinge Marketing

JUNE 23, 2015

The first step is figuring out where you are today by benchmarking your firm. We collected these factors into four general benchmarking categories. 4 Categories to Consider When Benchmarking Your Consulting Firm. On Google+ or LinkedIn? Follow us +HingeMarketing and join us on LinkedIn. Additional Resources.

Advertising Benchmark 48

Advertising Benchmark Consulting Thought Leadership Work Management 48

Hinge Marketing

FEBRUARY 27, 2020

LinkedIn Pulse — Pulse articles are a great way to blog if your company doesn’t have one. This kind of content has a longer shelf-life than LinkedIn posts, and they show up as clickable links on your LinkedIn profile. Pulse articles can be used to post opinions or analysis of key research findings.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Oktopost

FEBRUARY 24, 2022

In fact, according to LinkedIn , 78% of social sellers regularly outsell their peers who don’t use social media in their sales processes. In this article, we’ll take a look at the process of social selling and how it can help B2B companies generate more leads (and ultimately more revenue). How to Do Social Selling on LinkedIn.

Peer-to-peer 171

Peer-to-peer B2B Thought Leadership Brand Identity Branding 171

Animalz blog

MAY 2, 2023

The time and skill required to research and write a search-optimized article have plummeted to almost zero : a couple of sentences of direction, a handful of copy-pasted examples, and a few clicks in a freemium SaaS product. This will create a huge increase in articles that are virtually indiscernible from one other.

SEO 145

SEO Ad Frequency User-Generated Content Custom Publishing 145

Sprout Social

MAY 18, 2023

In this article, we offer 10 actionable tips for copywriting on social media with advice from our social team peppered in to help you level-up your skills and engage your audience in meaningful ways. For example, take an article that resonates with your audience and break it down in several different social posts.

Copywriting 123

Copywriting Social Media Practices Marketing AI 123

InsightSquared

FEBRUARY 12, 2020

12, 2020 – InsightSquared , the leading provider of revenue intelligence solutions, today announced integration with the LinkedIn Sales Navigator Application Platform to bring LinkedIn Sales Navigator usage data into InsightSquared’s revenue intelligence software. Key LinkedIn Sales Navigator analytics now available, include: .

Enterprise Management 31

Enterprise Management Marketing Attribution Marketing Management Linkedin 31

Webbiquity

APRIL 30, 2020

For example, LinkedIn is a platform for professionals, employees, and companies. Crowdfire is one of the most useful social media management tools covering top networks such as Twitter, Pinterest, Instagram, Facebook, and LinkedIn. Why Instagram? Every social media service has its pros and cons. Iconosquare.

Tools 234

Tools Social Media Social Networks Work Management 234

Launch Marketing

MAY 19, 2021

First, you should benchmark how your email performance compares to industry trends. Track your email performance on a per-send basis so that you can begin to create more personalized benchmarks that apply more directly to your email campaigns. Metrics for Email Performance. Brand and Website Alignment.

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

OutboundView

JANUARY 19, 2024

If so, this article is for you. In this article, we’ll walk through the changing landscape of how to organize SDR teams when selling to HR to get better results. Increased Email and LinkedIn Traffic : Post-COVID, there’s been a surge in email and LinkedIn communications. they were spending $70K/month.

Case Study 36

Case Study Case Studies Marketing Qualified Leads Studies 36

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. In this article, I’ll cover five vital metrics to bridge the departments and measure the effectiveness of this alignment: Conversion rate (CR) across the funnel. New revenue.

Top of Funnel 131

Top of Funnel Planning Product Ad Frequency 131

Strategic-IC

DECEMBER 15, 2021

Learn more in this insightful article. In this article , we took a look at the four ways in which HubSpot can directly support your ABM efforts, and how to get the most out of the features on offer. In this ABM article , we looked at 8 KPIs that SaaS brands should be tracking, and how each metric maps to your current maturity level.

Account Based Marketing 62

Account Based Marketing ABM B2B Thought Leadership Marketing Automation Services 62

Martech

FEBRUARY 24, 2022

According to Johnson, many marketers see astounding results when effectively employing web-based AR, “In some instances, marketers are seeing AR outperform the benchmark by 95x, a 70% increase in brand retention, and a 4x increase in online purchases. LinkedIn Learning: Augmented Reality Marketing with Cathy Hackl.

Planning 131

Planning Advertising Agencies Paid Search Agency Mobile Advertising 131

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Benchmark against competitors. You need to benchmark your performance to contextualize the impact social media has on your business.

Advertising Agencies 120

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 120

KoMarketing Associates

DECEMBER 27, 2017

KoMarketing blog posts and news articles helped generate over 40 sales inquiries directly attributed to our website, over 1,200 inbound links, and thousands of social media shares. 20+ Benchmarks for Measuring B2B SEO Performance. KoMarketing’s Top 10 Posts of 2017. Baidu PPC Versus Google AdWords: 8 Key Differences.

Paid Search Agency 197

Paid Search Agency SWOT PPC Case Study 197

Martech Advisor

JANUARY 8, 2020

In this article, let’s look at how you can show the value of your marketing activities, with five best practices, metrics, and formulas that will make it easy to track the marketing ROI. Set the Right Benchmarks. However, benchmarking helps you set the right expectations from the get-go. However, this is debatable.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

The Marketing Blender

APRIL 5, 2022

This is especially important for backlinks, email marketing, and B2B heavy platforms (like LinkedIn ). You might be surprised how many connections and leads you can gather with a weekly LinkedIn video or resharing your thought leadership in relevant Facebook groups. What Are Good Benchmarks for Digital Marketing for B2B Companies?

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Litmus

APRIL 29, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. Providing thought leadership from members on various industry webinars and articles around email strategy during the pandemic.

Customer Surveys 70

Customer Surveys Communities Peer-to-peer Thought Leadership 70

Litmus

APRIL 30, 2020

Reliable industry insights help all of us benchmark our programs against our peers, identify trends, uncover opportunities for improvement—and ultimately, help push the industry forward. . Providing thought leadership from members on various industry webinars and articles around email strategy during the pandemic. Let’s go. .

Customer Surveys 70

Customer Surveys Communities Peer-to-peer Thought Leadership 70

Brandpoint

JULY 14, 2023

Create benchmarks for evaluating your progress and optimizing your social media strategy. Track Key Performance Indicators (KPIs) Key Performance Indicators (KPIs) act as measurable benchmarks that help you evaluate the impact of your social media efforts on specific business objectives.

Social Media 62

Social Media ROI Multi-Touch Attribution Paid Search Agency 62

Zoominfo

NOVEMBER 1, 2018

For an in-depth look at social selling, check out our recent article— 4 Tips for Selling to the Social-Savvy Buyer. However, smaller, more specific goals will give you the benchmarks needed to judge the success of your demand generation efforts. What is the key to successful social demand generation? Identify influencers.

Demand Generation Agencies 204

Demand Generation Agencies Demand Generation Social Media Demand 204