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NOVEMBER 7, 2023

You might be asking this question: Which ones should I use on Facebook and LinkedIn? Source: 2023 B2B Paid Social Benchmark Report Why did it crash? Based on the data in our benchmark report, advertisers were using owned assets to reduce costs and drive website traffic. So, which CTAs performed best on LinkedIn?

Cost per Lead 52

Cost per Lead Paid Social Agency CPO CPL 52

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SEPTEMBER 28, 2023

So, I did what any demand generation marketer would do in my situation: DIY’d some LinkedIn ads using the platform’s native tools. Hey, maybe I just didn’t have the chops to catch our customers’ attention on LinkedIn. This article is my way of addressing (and hopefully squashing) those doubts. My next move? I hired an agency.

Paid Content 52

Paid Content Paid Social Agency Cost per Lead Advertising Agencies 52

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Eilon Reshef , co-founder and CPO Coda had the same experience—finding their early customers through former colleagues and early employee connections: “My former colleague Noam Lovinsky was starting a company, and I said to him, ‘Hey, would you use Krypton [our name at the time]? .” But it worked.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

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SEPTEMBER 20, 2023

That many people reading our 2023 B2B paid social benchmark report were surprised by the high cost per opportunity (CPO) of paid social advertising. Instead of looking only at CPL, marketers should focus on metrics like upsell revenue and cost per opportunity (CPO). Does Facebook or LinkedIn drive a better CPO?

Cost per Lead 52

Cost per Lead Demand Generation Agencies CPO Paid Social Agency 52

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JANUARY 8, 2024

Marketing conversion metrics: Metrics tied to specific channels, like Facebook, LinkedIn, or Google Search. For example, you could measure the percentage of leads from Facebook that convert into closed-won business or the percentage of marketing qualified leads (MQLs) from LinkedIn that turn into sales qualified leads (SQLs).

Cost per Lead 52

Cost per Lead Demand Ideal Customer Profiles Marketing Analytics Tools 52