Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. In this article, we’re sharing every social media marketing template we’ve ever made. If your answer is anything other than “yes”, you need this social media strategy deck.

Social Media 102

Social Media Template Work Management Marketing Management 102

Sprout Social

OCTOBER 4, 2021

Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide.

Advertising Agencies 118

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 118

Martech

NOVEMBER 11, 2022

This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. blog posts, articles, videos, etc.), But its Prime membership program sets the ecommerce benchmark for establishing and maintaining relationships with consumers.

Digital Asset Management 112

Digital Asset Management Work Management Marketing Management Digital Experience Platform 112

KoMarketing Associates

AUGUST 15, 2013

I wanted to use this post to address some of the reporting applications made recently available in popular social media platforms, for activity measurement and benchmarking performance. Page and individual post level metrics on engagement and network visibility. But that is starting to change. Google Authorship. Final Thoughts.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

Webbiquity

FEBRUARY 1, 2010

Every social media consultant , corporate marketer and PR professional was challenged to keep up with the latest writing on the topic. 6 Must Read Posts about the ROI of Social Media by Social Media Today. This Guy Gets the Basics of Social Media ROI by My Venture Pad. Social Networking. Peter Da Vanzo.

Social Media 100

Social Media Social Marketing Budget Programs Media 100

Convince & Convert

MARCH 7, 2016

By curating content through a central platform and inviting your colleagues to share interesting and relevant information across their social networks, you can help connect the dots within your organization. Employees are constantly inundated with emails, texts, calls, articles, social posts and much more throughout the day.

Curation 148

Curation Paid Search Agency Lock-In Thought Leadership 148

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. 5 Ways to Create Productive B2B SEO Benchmarks in a ‘Not Provided’ World. Tagging is especially important when considering mobile device adoption and the evolving role of social media in our everyday behavior. LinkedIn Marketing.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

DECEMBER 9, 2013

CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. The Content Marketing Institute partnered with MarketingProfs to report on the findings of their B2B Content Marketing 2014 Benchmarks, Budgets, and Trends survey. View the results. View the full report. CMO Club’s CMO Impact on Customer Experience.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

KoMarketing Associates

DECEMBER 19, 2013

After all, it’s been a crazy year of updates from both search engines and social networks, and 2014 promises to bring more of the same. You can see more of the posts, articles, and information Ryan likes on Twitter , LinkedIn , and read his blog posts here. Connect with Mike on Google+ and LinkedIn.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Valasys

DECEMBER 18, 2019

B2B marketers need to look forward to nothing but the best B2B marketing blogs for entrepreneurs to accentuate their levels of creativity, industry benchmarking & Martech insights. Read more: How to Assimilate Competitive benchmarking in Social Media. This blog helps you with every how-to advice about content marketing.

B2B Marketing 59

B2B Marketing Paid Search Agency B2B Best Practices 59

Sprout Social

MARCH 15, 2017

Define Your Core Marketing Needs Through Social Media KPIs. Not every social media KPI mentioned in this article will be necessary for each business across all industries. To track your demographic data, use a social media analytics tool like Sprout Social. Get Started Tracking Your Social Media KPIs.

Social Media 102

Social Media Media Business Work Management 102

Sprout Social

MAY 19, 2023

LinkedIn’s rising popularity has made it a leading social network for brands to gain authority and target potential customers. With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing.

Linkedin 86

Linkedin Webinar Metrics Ideal Customer Profiles Click Rate 86

Buzz Marketing for Technology

JUNE 27, 2008

One article that has generated particular attention is Nicholas Carrs "Is Google Making Us Stupid?" More and more, people are reaching out to their extended networks of colleagues to ask questions and share ideas and best practices. Our new KM Edge groups on LinkedIn and Facebook. Shaking Hands in a Social Networking World.

Enterprise Management 100

Enterprise Management Work Management Web 2.0 Peer-to-peer 100

Biznology

JULY 10, 2015

Paid Social Media Monitoring Tools. Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. It is an effective tool for monitoring your company’s profiles and social activity online. Sprout Social also offers mobile versions so that you can keep track of your monitoring while on the go.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

EMagine B2B Blog

JUNE 13, 2013

Below is a list of thought-provoking articles on the subject of B2B Online Marketing: 5 reasons why email marketing out-performs social media in B2B market. While using social media as a tool of B2B marketing grows more and more, we shouldn’t forget about old and proven method – email marketing.

Online Marketing 40

Online Marketing B2B Marketing Microsite B2B 40

Aberdeen

OCTOBER 17, 2019

Instead, for content-driven campaigns, rely on social networks (such as LinkedIn) or other outsourced methods to drive target accounts inbound. Keep consistent tabs on what each department needs to succeed in order to hit each other’s benchmarks. Mass email is a surefire way for your content to be flagged.

Sales Management 40

Sales Management Top of Funnel Intent Data Opt-out 40

Terminus

OCTOBER 29, 2021

For example, an article you published as a part of your inbound marketing strategy can generate website traffic. Using IP recognition software you can identify accounts visiting that article. Later in this article, I’ll share campaigns run without a fancy tech stack and with budgets of less than $100 per target account.

Ideal Customer Profiles 58

Ideal Customer Profiles Account Based Marketing ABM Campaigns 58

Walker Sands

NOVEMBER 6, 2018

Additionally, advanced social listening tools will pull deep analytics on social networks, the internet and its users. You can see what’s working — and not working — before testing it on your own networks. You also can monitor your competitors straight from some social network platforms. Wednesdays.

Social Media 40

Social Media Organization Media PR 40

Hubspot

AUGUST 13, 2015

Similar apps are also becoming more prevalent for engaging audiences around events, as they create a central location for attendees to go for logistics, social networking, related content, and more. Getting Friendly With Social. This popularity doesn't come without concern however. Pressing Play on Video.

Trends 28

Trends Mobile Advertising PPC Click Rate 28

Content Standard

SEPTEMBER 23, 2016

Molly pinged me on our company chat: I popped into Skyword’s content marketing platform to check out the referral sources for the article, curious to learn how many people were actually coming to it from Molly’s Tweet. Was this because they were LinkedIn aficionados who would share anything related to the social network?

Planning 40

Planning Content Marketing Work Management Marketing Management 40

Buzz Marketing for Technology

JULY 22, 2008

Social Fluency. A fter Nancy White pointed me to Chris Lotts articles on Northern Voice, and on love, and Chris replied to my Tuesday post on how easily we unintentionally hurt each other through our actions, I did a bit more research on Chris work and discovered the remarkable chart above on Information Fluency. Have I overloaded it?

Lead Ranking 100

Lead Ranking Peer-to-peer Enterprise Management Guerilla Marketing 100

Sprout Social

JULY 1, 2021

It’s how brands make their first and lasting impressions on social. In this article, we’ll walk through the most valuable types of social media content identified by marketers and how you can use social analytics to determine the best types of content for your business. Get Smoooth with ASAP Rocky – klarna.

Social Media 139

Social Media Media Webinar Metrics Business 139

Hubspot

FEBRUARY 15, 2012

This week, interesting monetization news broke about Pinterest , the hot new social network focused on images. We've seen LinkedIn succeed in monetizing by disrupting the recruiting market. So social media is starting to get more expensive. But inbound leads are still 61 percent less expensive than outbound leads.

Social Media 28

Social Media Social Marketing Top of Funnel Marketing & Strategy 28

Hubspot

SEPTEMBER 24, 2013

Here are some tips for finding prospects on your favorite social media sites quickly, and some insight as to how I search for leads on each site listed below. In its Digital Marketer Benchmark and Trend Report, Experian said Pinterest is now the 3rd-most popular social networking site behind Facebook and Twitter.

Social Media 28

Social Media Long Tail Marketing Media Work Management 28

SalesIntel

APRIL 2, 2024

This article will help you do just that. Finding the Best Sales Intelligence Tool for Your Business By the end of this article, you should be able to fully understand the various sales intelligence tools on the market, their pros and cons and what those mean to your business specifically. No more relying on LinkedIn InMail.

Zoominfo 52

Zoominfo Top of Funnel Enterprise Management Marketing Automation Services 52

DAGMAR Marketing

AUGUST 10, 2020

As a business owner with other things on your plate, once a year would be a good benchmark to shoot for. Keywords are the terms you want to be found for—these will determine your page title tags, meta descriptions, your URLs, the headings and subheadings on a page, and possibly even blog articles and content you’ll produce for your site.

SEO 59

SEO Paid Search Agency Keywords Tagging 59

Hubspot

JANUARY 13, 2011

This article is intended to define 5 critical 'what is?' SEO involves making the best use of keywords on your website pages and in your blog articles, as well as using some HTML behind the scenes to help search engines identify images and easily read your site. What is a social network? What is SEO? Marketing Takeaway.

Work Management 28

Work Management Marketing Management Paid Search Agency Salesforce.com 28

Madison Logic

MAY 3, 2022

Madison Logic Enhances Integration with LinkedIn Ads to Enable Data-Driven Multi-Channel ABM Activation and Measurement. Advanced Cross-Channel Program Activation: Deliver personalized messaging and content on LinkedIn using any LinkedIn ad format to maximize account engagement alongside ABM Content Syndication and ABM Display Advertising.

Multi-Channel 52

Multi-Channel Account Based Marketing Enterprise Management ABM 52

Content Standard

APRIL 19, 2024

Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat. The popularity of these social media channels varies considerably by demographic. LinkedIn LinkedIn stands out as the premier social network for B2B marketers.

Paid Content 98

Paid Content Social Media Advertising Channels Brand Identity 98

Sprout Social

SEPTEMBER 6, 2016

Not that long ago, if you asked most people what they thought of LinkedIn, you’d probably hear comparisons to sites like CareerBuilder or Monster. For some time LinkedIn was seen as a job search platform. While social recruiting is definitely one of LinkedIn’s main functions, it has evolved into much more.

Linkedin 94

Linkedin Analytics Demographics B2B Thought Leadership 94

Online Marketing Institute

JULY 9, 2009

While this is partly true, its also apparent that certain individuals within an organization emerge as champions of social media. They may recognize that their customers and partners have become engaged in social networks and online communities. LinkedIn profiles are updated. You have to fish where the fish are, right?

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Sprout Social

JANUARY 11, 2023

You captivate your audience and prove the power of social. Using a social media dashboard to glean vital insights from your data will help you successfully convey your team’s impact every time. What is a social media dashboard? Social customer care dashboard. Customer care is an essential function of social media.

Social Media 121

Social Media Template Media Brand Identity 121

Buzz Marketing for Technology

JULY 21, 2008

Ive addressed what I believe to be the ubiquitous principles of KM in a recent article , and will have more to say about that soon. I heard this a lot, too, which is why Im such a fan of expertise-finders and other social networking applications, even though the first generation of such tools fall short. How to Save the World.

Lead Ranking 100

Lead Ranking Budget Programs Aggregators Work Management 100

BuzzSumo

MARCH 1, 2016

Or, assuming there are not too many mountains nearby, do you turn to Google, your team or your social networks? When you are writing your content you have a challenge, a clear benchmark, can you provide a better answer than the current top answers? How to Republish, Repurpose and Reinvent Your Content Using LinkedIn Publisher.

Lead Ranking 40

Lead Ranking Best Practices Case Studies Case Study 40

Hubspot

MARCH 17, 2014

Social networks are displaying images more prominently in their feeds, and visual content tends to generate much more engagement than text-based content. Ever click through to an article, see a huge, daunting chunk of copy devoid of images, headers, or formatting, and completely give up on it before you''ve even started reading?

Clickthrough 28

Clickthrough Copyright High Quality Lead Hubspot 28

Golden Spiral

DECEMBER 3, 2021

For B2B companies, and for HealthTech companies specifically, social media can be an effective means of recruiting and nurturing leads, but is not utilized to its fullest potential. In this article, we will examine: Organic Social Media Strategy for HealthTech Companies. Purposes for Social Media in HealthTech Marketing.

Social Media 62

Social Media Paid Search Agency Paid Social Agency Social Marketing 62

Buzz Marketing for Technology

JULY 24, 2008

· Social Networking. · benchmarks, quantitative analysis. foundation articles: posts that writers can build on, on their own blogs. The Environment. · · Diagnosis & Solutions. Working Smarter. · · Knowledge. · · Innovation. · · Entrepreneurship. Blogs & Technology. ·

Enterprise Management 100

Enterprise Management Work Management Marketing Management Guerilla Marketing 100