Adobe Experience Cloud Blog

APRIL 19, 2019

Video ads are one of the most potent tools in a marketing arsenal. So why do so many event marketers ignore it? According to a 2018 Animoto report on social video trends, 93% of business score new customers from video marketing on social media. Create event videos that drive buzz.

Event Marketing 134

Event Marketing Video Marketing Allocation Planning 134

Brandpoint

AUGUST 21, 2023

In a world where social media has become an indispensable tool for manufacturing companies, navigating the optimal usage of your social media budget can be a perplexing puzzle. This finding underscores the growing recognition of social media’s significant impact in driving business growth for manufacturing companies.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Webbiquity

APRIL 14, 2020

But how is COVID-19 impacting tech marketing plans in comparison to other B2B segments? NOTE: The following charts compare the responses of technology marketers (those in the software or media/Internet/telecom segments) to non-tech B2B marketers (primarily manufacturing, business/financial services, and construction) excluding healthcare.

Marketing Budget Creation 336

Marketing Budget Creation Paid Content Planning Peer-to-peer 336

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Webbiquity

MARCH 31, 2020

In the current environment where the coronavirus outbreak and COVID-19 pandemic have shut down live events and even coffee meetings, forcing increased online interaction, B2B marketing activity on Twitter should be exploding. Twitter could be a lucrative advertising channel for reaching these people, if it could attract and hold them.

Twitter 319

Twitter Enterprise Management Business Work Management 319

Webbiquity

JANUARY 22, 2021

When it comes to marketing, you must ensure you can articulate and rely on what makes you different from other companies. This is known as your USP or unique selling point, and it should feature heavily in your advertisements, product descriptions, and website.

Business 237

Business Startups Paid Search Agency Press 237

Lead Liaison

AUGUST 13, 2019

Now is the time to consider your post-event marketing strategy. Now, post-event, you need to nurture those leads. For that, you want an approach that involves multiple marketing channels. Now it’s time to leverage email, social media and content marketing. Omnichannel Post-Event Marketing: Be Everywhere.

Event Marketing 70

Event Marketing Trade Show Paid Search Agency Lead Liaison 70

Valasys

MARCH 25, 2020

As B2B marketers you need to be the flag bearers of innovation to sustain in a tech-savvy and ever-evolving realm. The idea of virtual event marketing was popularized by corporate giants such as IBM and Microsoft to help the idea of real-time customization. Behaviorally Analyze Your Prospects. Streamline the Sales Cycle.

Event Marketing 45

Event Marketing B2B Marketing Marketing Management B2B 45

Webbiquity

APRIL 4, 2019

They are also less targeted and more apt to miss entire audiences who no longer consume traditional media. B2B marketers need to shift from an advertising mindset to a publisher’s mindset. Advertisers have historically spent resources renting audiences from publishers who build and cultivate them. ImageCreator.

Paid Content 260

Paid Content Advertising Agencies B2B Marketing Marketing AI 260

Webbiquity

FEBRUARY 17, 2022

This post details six tactics that can boost your marketing and business success. Use Social Media to Its Full Extent. It should go without saying that social media is important for every type of business. The number of people on social media makes it an essential part of all marketing , regardless of industry.

Tactics 270

Tactics Advertising Agencies Paid Search Agency Focus Group 270

Marketing Insider Group

SEPTEMBER 20, 2021

For example, you might consider promoting some of the following special opportunities and online offerings in your virtual event marketing: Discounts and prizes. Infuse an element of healthy competition into your virtual event marketing by teasing some of these digital titles. Digital badges and rankings.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

sagefrog

DECEMBER 6, 2023

The data collected provides a comprehensive snapshot of the current state of B2B marketing, allowing us to draw valuable insights and guide you toward success. Take Action: Leverage our Ultimate Guide to B2B Event Marketing for a comprehensive roadmap to successfully attending and curating special events.

Allocation 52

Allocation Advertising Agencies B2B Marketing Paid Search Agency 52

Launch Marketing

AUGUST 23, 2023

Outside of the standard skills, experience and education requirements, every marketing leader should embody a series of personal characteristics to bring success to an organization. Think about the business needs and the skill level you need to complete the job before investing in a VP of Marketing.

Marketing AI 116

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 116

Martech

AUGUST 2, 2022

These cover a wide range of product categories, but the top five of these are remarkably consistent – advertising, analytics, segmentation, customer engagement and experience, and data management. New product announcements jumped to 124 in Q2 2022, up from 49 in Q1 and by far the most in the past two years. Innovation is driven by investment.

Marketing Automation Services 120

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 120

Martech

APRIL 11, 2022

I filled no forms on the website, offered up no personal information, yet the ads showed up right away on my social media. I’m too accustomed to this happening to find it annoying, but it did make me think about how random advertising might become in the post-cookie age. Get the daily newsletter digital marketers rely on.

Terms and Conditions 95

Terms and Conditions Case Study Case Studies Trigger Marketing 95

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 202

Trade Show Social Networks Social Media Advertising Agencies 202

Martech

MARCH 10, 2023

The deal has the company’s advertising business, Best Buy Ads , providing Roku with data it can use to target its marketing. brand sales for Roku Media, said in a statement. brand sales for Roku Media, said in a statement. This is the first time Best Buy has partnered with a TV streaming platform.

Advertising Agencies 99

Advertising Agencies Buy Best Practices Press 99

KoMarketing Associates

AUGUST 6, 2019

For online marketers, buyer personas can provide direction in the channel-specific campaign development. In this post, we will define how buyer personas can be leveraged for building more effective programs in B2B SEO , PPC , content marketing , and social media. Social Media Marketing and Advertising.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Stevens & Tate

APRIL 18, 2024

Social Media Management : Social media is an invaluable tool for building community and engaging with potential residents and their families. Integrating Advanced Digital Marketing Tactics To further refine your marketing strategy, incorporating advanced digital marketing tactics for senior living communities can be a game-changer.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

Contently

MARCH 30, 2020

Given how the coronavirus has changed our jobs as marketers , there’s a good chance you should too. The biggest mistake people make with content marketing ROI is taking a short-term view. The vast majority of advertising and marketing is fleeting. The compounding returns of content. The logical move?

Paid Content 194

Paid Content Paid Search Agency Content Marketing Planning 194

Onalytica B2B

NOVEMBER 22, 2018

For example, communicate and work with your content marketing team to co-create content with influencers, your events marketing team to invite relevant influencers to events and your product team on new product releases. Do you want top of funnel awareness, or to drive outcomes?

Planning 266

Planning Tips Top of Funnel Work Management 266

ClickZ

MAY 2, 2020

30-second summary: Healthcare and educational institutes win consumer trust while media and government struggle. DemandLab’s recent ‘Martech stack optimization survey’ reveals that 53% of marketing leaders have no plan in place for their martech stacks. Healthcare and education are winning while retail and media suffer.

Segmentation 115

Segmentation Mobile Advertising Open Rate Marketing & Strategy 115

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Marketing partners can get you in front of new audiences in a manner that reduces resistance and enhances trust.

Marketing Automation Services 242

Marketing Automation Services Trade Show Advertising Agencies Verticals 242

Binary Demand

JUNE 22, 2023

Although lead generation is typically considered part of a company’s advertising efforts, it is not just limited to paid advertising channels. There are three primary sources to get B2B data: Social media Websites Paid vendors We understand why data quality is important while looking through these three sources.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

KoMarketing Associates

FEBRUARY 13, 2018

As social media platforms continue popping up and newcomers gain even more popularity, some have suggested Facebook might be losing steam – but, according to recent statistics, it’s showing no signs of slowing down. a social media advertising agency, does best. Facebook’s current 2.07

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

Launch Marketing

FEBRUARY 14, 2024

Let’s dive into the key marketing elements for a MedTech product launch. Digital Product Launch Strategies Digital marketing is the go-to channel for launching a new product. Ensure your team leverages these digital marketing strategies. Social Media helps boost your brand awareness , which is critical during a product launch.

Paid Content 62

Paid Content Product Marketing & Strategy Contingency Planning 62

Onalytica B2B

NOVEMBER 24, 2016

FOCUS ON SOCIAL MEDIA. Most B2B brands have a presence on social media, making it the preferred area of choice when spending money from the marketing pot on advertising. Therefore, advertising on the likes of Twitter and Facebook is far more expensive around this time of year. EVENTS MARKETING.

B2B Marketing 222

B2B Marketing Tips B2B Budget Programs 222

SmartBrief - Marketing

AUGUST 14, 2023

Degree of difficulty: 4 Social media Social media is a big ball of wax that is constantly changing shape. The most common complaints from brands are effective measurement, planning of a comprehensive social media strategy and allocating resources. Logistics also can be complicated.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Webbiquity

SEPTEMBER 12, 2023

There’s lots, lots more to discover in this study, from concerns about venues and the role of event technology to the challenges of demonstrating event marketing ROI and the top priorities and expectations for attendees when deciding which in-person events to participate in. .” Just 1% strongly disagree.

Marketing Report 302

Marketing Report Event Marketing Stats Paid Search Agency 302

Content Standard

SEPTEMBER 29, 2014

Mobile devices were a major source of engagement for consumers following this summer’s World Cup, according to research from the Interactive Advertising Bureau. The findings on fan engagement—which included the live-streaming of video—reflect the multiple ways in which mobile technology can be wielded for event marketing.

Mobile Marketing 40

Mobile Marketing Event Marketing Planning Mobile Advertising 40

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them.

Spending 120

Spending Media Mobile Advertising Forrester 120

Oktopost

AUGUST 10, 2022

Kevin Lau is an award-winning, performance-driven, innovative, and ROI-focused, customer marketing professional and digital/online marketing strategist. Host Jennifer Gutman and her guests are a mixture of renowned marketing and sales leaders from B2B marketing organizations around the globe.

B2B Thought Leadership 89

B2B Thought Leadership Transparency Thought Leadership Marketo 89

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. Event Marketing. Customer Service.

Conversion 121

Conversion Tagging Case Study Case Studies 121

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

ClearVoice

AUGUST 12, 2019

With consumers constantly being online, whether via email, social media or shopping online, it is more difficult than ever to cut through the digital noise and reach customers while also maintaining a competitive edge. However, there are tried and true methods that can help with this challenge, one of which is tactile marketing.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84