Hubspot

APRIL 1, 2018

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" advertisement of all time -- which is why there are 17 in this post instead.

Advertisements 101

Advertisements Advertising Best Practices Paid Search Agency 101

Hubspot

DECEMBER 7, 2020

This is true regardless of the marketing medium, from advertisements to presentations. This post will outline the importance of interactive presentations and share tips from HubSpot experts for giving engaging, interactive presentations. The image below is a pie chart that was created using HubSpot reports.

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Hubspot Interactive Marketing Comparison Impressions 93

Hubspot

APRIL 19, 2021

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. However, not having it figured out is what ultimately led to a 271% increase in downloads for season six of HubSpot's podcast, Skill Up. There is one that does: PlayerFM.

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Hubspot Cross-Selling Cost Per Thousand CPM 78

Terminus

NOVEMBER 15, 2021

With the Terminus ABM integration with HubSpot , HubSpot CRM users can seamlessly infuse ABM strategies into their overall inbound marketing program. Ways to Use the Terminus Integration with HubSpot to Integrate ABM Into Marketing Strategy. Efficiently Automate the Flow of Data between Sales and Marketing Platforms.

Account Based Marketing 48

Account Based Marketing ABM Hubspot Campaigns 48

Biznology

JANUARY 10, 2019

Jeffrey Vocell, Principle Product Manager, Hubspot Growth Platform. In this interview, Jeffrey Vocell shares his work as Principle Product Manager for the HubSpot Growth Platform. I joined HubSpot because the company was founded on the principle of creating a helpful and human customer experience. How about some history.

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Enterprise Management Work Management Marketing Management Hubspot 99

Webbiquity

APRIL 23, 2024

This post delves into ways to make sure your email campaigns bring the best results. This includes advertising; developing email marketing campaigns with specific targeting; buying, renting, and building email lists; email marketing tools ; and other essential marketing components. What’s the Scoop on ROI for Email Marketing?

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ROI Email Marketing B2B Marketing Marketing Automation Services 172

Marketri

APRIL 4, 2024

Our company recently purchased HubSpot, but we’re not using it much. They recommended HubSpot, and the company finally pulled the trigger on that purchase, knowing that they should have it but unsure exactly what to do with it. She can write content, manage HubSpot, and create graphics.

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Marketing Automation Services Budget Programs Work Management B2B Marketing 118

Customer Experience Matrix

MAY 21, 2015

Just be glad I don’t review housewares, or this could be about rating knives and forks: A Tale of Two Settings: It Was The Best of Tines, It Was The Worst of Tines. I was barely home from Vegas before I headed up to Boston for HubSpot ’s Open House, a small event for primarily for business partners. But I digress. Where was I?

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Resource Management Hubspot Marketing Automation Services Enterprise Management 120

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

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Hubspot Marketing & Strategy Marketing Strategy SERP 101

Valasys

APRIL 29, 2019

On April 25 th 2019, 6sense announced its integration with the HubSpot Marketing Hub so as to offer its full suite of capabilities to HubSpot B2B customers, which includes in-market predictive insights, dynamic account segmentation and analytics, and multi-channel audience activation.

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Hubspot Multi-Channel Paid Search Agency Advertising Agencies 49

Hubspot

APRIL 16, 2020

At HubSpot, we have thousands of employees who have different goals and varying geographic locations, we understand how it can be difficult to communicate and align. To help you better align with your sales colleagues, I asked a few HubSpot marketers to share their experiences and tips for working with sales teams.

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Hubspot Work Management SWOT Marketing Management 94

Hubspot

JANUARY 6, 2020

But in a world where we have ads literally everywhere, how do you identify and determine what the best ads were? To help inspire new ideas and jumpstart your creativity for 2020, I asked six HubSpot Marketers to share their favorite campaigns of 2019. Here's what they revealed: 6 Campaigns HubSpot Marketers Enjoyed in 2019.

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Hubspot Campaigns Paid Search Agency Planning 80

Hubspot

FEBRUARY 22, 2019

billion search queries on Google everyday , paid Google search -- where you pay Google to advertise your content on SERPs for relevant keywords -- is one of the most popular and effective types of online advertising. Read on to learn the eight-step process we use to optimize Google Advertising costs. With over 3.5

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Hubspot Cost Google Process 74

Hubspot

SEPTEMBER 5, 2018

I love the funnel so much that my team at HubSpot was literally called the Funnel team, and the opening slide of my global team kickoff this year was a photo of about 25 funnels. At HubSpot, shifting to the flywheel model helped us change in the following ways: Flywheels represent a circular process where customers feed growth.

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Top of Funnel Hubspot Lead Ranking Word of Mouth 78

Webbiquity

AUGUST 4, 2020

But social media, paid advertising, and influencer marketing can also play important roles. Here are 10 of the best webinar and webcasting tools to consider evaluating for your next online presentation. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. Image credit: Karolina Grabowska from Pexels.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

JANUARY 22, 2019

When Liam Harwood , a Software Engineer at HubSpot, was in elementary school, he loved playing video games. Lastly, Java is another good choice because it’s one of the most widely used languages -- I use it here at HubSpot -- and similar to C, it teaches you fundamental skills that can be applied to other languages.”. JavaScript.

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Hubspot Software Best Practices Video Marketing 90

Martech Advisor

MARCH 31, 2020

And while marketers and business leaders struggle to make the best of a bad situation, markets and revenues around the world seem to be in a state of steady decline. HubSpot Integrates With Jira. Cision is hosting a new webinar series, Best Practices For Brand Communications In Times Of Uncertainty.

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Hubspot Marketing Budget Features Work Management 75

chiefmartech

JANUARY 1, 2024

When customers embraced social media — Facebook, Twitter/X, LinkedIn, Instagram, TikTok — marketers had to embrace social content, social advertising, social customer service, social reputation management, influencer marketing, etc. Yet even the best were swimming against the tide. But could a new innovation reverse UX complexity?

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Aggregators Work Management Marketing Management Account Based Marketing 109

Spiralytics

JANUARY 31, 2023

For instance, marketers once only had a few options for advertising formats, which is incomparable to today’s vast digital prospects. Podcast Statistics 51% of marketers will continue investing in podcasts ( HubSpot ) 82 million Americans listened to podcasts in 2021 ( Statista ) Spotify had 28.3 What about the rest of the world?

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Statistics Paid Search Agency Planning Advertising Agencies 160

SmartBug Media

MARCH 25, 2020

Webinars are one of the best ways to generate quality leads , according to 73 percent of marketing and sales leaders polled by InsideSales.com. And if it’s live, you can always record the webinar and make it available for download on your site to get the best of both worlds. Data shows us the best general timeframe is 11 a.m.

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Hubspot Webinar Metrics Template Budget Programs 72

Hubspot

NOVEMBER 13, 2017

I’ve always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. Why are these marketing campaigns some of the best of all time? So what did this Volkswagen advertisement do? 1) Nike: Just Do It.

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Campaigns Advertisements Advertising Paid Search Agency 78

Heinz Marketing

MAY 26, 2021

Recommended: “ Mastering Self-Motivation ” and “ Mindfulness Practices ” HubSpot Academy. If you’re looking to grow your knowledge of sales, marketing, and customer success principles, HubSpot Academy is a great place to start.

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Resources B2B Thought Leadership Hubspot Thought Leadership 133

Hubspot

APRIL 9, 2018

Publishers can charge more for video advertising than banner ads in text-based articles. According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. Here on the HubSpot content team, we wanted to take on the shift, responsibly. HubSpot's "Pivot to Video" Playbook. It’s simple math.

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Hubspot Video Marketing Lead Ranking Budget Programs 69

Brandpoint

JULY 11, 2022

Total ANNARCHY Author: Ann Handley Topic focus: Writing, marketing and “living your best life” – tactical marketing tips Frequency: Biweekly Why read: Ann Handley’s writing is fun and interesting to read. They’re great at analyzing marketing and advertising campaigns and keeping their readers informed.

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Resources Advertising Agencies Paid Search Agency Newsletter 106

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It lets you track your keyword rankings, backlinks, and advertising campaigns. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

Take a moment to explore and understand which tool aligns best with your objectives. A social media platform uses analytics tools to personalize user feeds and target advertising more effectively. It lets you track your keyword rankings, backlinks, and advertising campaigns. What Is Data Analytics?

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Content Standard

MARCH 12, 2024

Instead of merely advertising through media, we can evolve into valuable sources of information that our customers can rely on. While media has been increasingly obliged to pander to advertisers and gate information, modern marketing channels thrive on content diversity and creative activations. They deserve better.

Media 96

Media Brand Identity Branding Storytelling 96

Only B2B

NOVEMBER 30, 2020

marketing is an effective way to attract more leads and 69% think content is the best way to direct mailing and PR. And after publishing more than 1000s of blogs and articles it not only saved the budget of advertising but also generated over 1000 leads which were equal to $750,000 in revenue and 7X ROI. . Image Source: Devrix.

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Paid Content Paid Search Agency Content Marketing Planning 127

Sprout Social

JUNE 28, 2023

It includes automation strategies across marketing, including social media, digital advertising, segmentation, analytics and data measurement and yes, email marketing. For ads, A/B testing narrows down the best creative or copy to use. But marketing automation is a lot broader and aims to streamline every corner of a marketing team.

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Marketing Automation Services Marketing Automation Enterprise Management Automation 110

Lake One

OCTOBER 24, 2023

The list recognizes 389 firms in marketing and advertising, health and wellness, financial services, legal, logistics, and productivity, as well as other areas of business. About Lake One: Founded in 2014, Lake One is a HubSpot consulting and B2B growth girm based in Minneapolis, MN. Its prestigious Inc. The associated Inc.

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Advertising Agencies Peer-to-peer Startups Paid Search Agency 52

Hubspot

OCTOBER 9, 2018

Whether you're running a campaign (or just thinking about it), this resource references everything you need to know to ensure that your ads will look their best across all placements and devices. Most of the ads available to advertisers on Facebook share universal image dimensions, as explained above. Facebook Ad Image Size/Dimensions.

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Paid Search Agency Facebook Ads Hubspot 76

illumin

SEPTEMBER 29, 2023

Alongside the growth and popularity of podcasts, comes a great opportunity for advertisers to reach new audiences through podcast advertising. When building out an advertising plan, marketers need to consider which kind of podcast ads will benefit their brand. Does the ad feel like it’s an authentic part of the show?

Advertisements 52

Advertisements Advertising Budget Programs Work Management 52

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. The best podcasts do this organically by using hosts with subject matter expertise in a specific industry to talk about topics the audience genuinely cares about. Take NerdWallet , for example.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

AUGUST 6, 2021

Hubspot CEO steps down . Brian Halligan, who along with CTO Dharmesh Shah founded HubSpot in 2005, has announced he will step down as CEO after more than 15 years in the role. While he has made a full recovery, the break gave him an opportunity to think how he could best support HubSpot moving forward. Read more here.

Work Management 112

Work Management Marketing Management Paid Search Agency Companies 112

SocialPilot

JANUARY 31, 2024

B2B SaaS, a field that used to rely completely on traditional advertising strategies, is now testing its luck in influencer marketing. To plan a successful influencer marketing campaign for your B2B SaaS brand, start by learning from the best. HubSpot wants to gain more reach in the online and offline sales and marketing industry.

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Case Study Case Studies Work Management Studies 90

Martech

SEPTEMBER 29, 2023

Which products are best suited to the B2B world? Which are best for my industry and for my customers? The platform enables buying-committee selection, and message development and design for outbound campaigns through email and display advertising, all ready to run through Hubspot or Salesforce.

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Marketing Automation Services Budget Programs B2B Marketing Enterprise Management 95

Metadata

JANUARY 15, 2024

Aston Martin hasn’t advertised in years. Despite what most B2B marketers say, advertising—in the past, present, and future—is a long-term play. Instead, ditch these tired B2B tactics that focus on product features and lean into the strategies B2C advertisers have been embracing for decades. How’s that possible? That’s how.

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Budget Programs Cost per Lead Ad Frequency Brand Identity 52