Litmus

OCTOBER 27, 2021

Keynote speaker Ann Handley (Chief Content Officer, MarketingProfs) kicked us off with her session, “The Art of Storytelling: Telling True Stories Well.”. That way—once your templates are optimized for Dark Mode and mobile styles —all that’s left is adding copy and imagery into the email. Stories add context and context adds value.

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Privacy Protection Work Management Deliverability Privacy 94

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. Generative AI is a powerful tool , too — helping you decipher first-party data and deliver personalized content at scale. But how you collect customer data will need to change, too.

Account Based Marketing 122

Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers. This strategy allows advertisers to isolate variables.

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Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Envy

APRIL 5, 2022

They own this data exclusively and can use it to create more personalized ads, content, and experiences catering to an individual’s interests. Brands are calibrating their personalization strategies,” says Elodie Huston, Senior Content Marketing Strategist at Attentive. “By Image via Google. Image via Google.

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B2B Marketing Work Management Marketing Management Paid Search Agency 118

ClickZ

OCTOBER 2, 2020

30-second summary: Consumer backlash against tactics like re-targeting have led to an industry-wide mandate to adopt stronger privacy protections for consumer behavior on the internet. It is natural to get that not-so-warm-and-fuzzy-feeling when an ad starts following you around the internet.

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Privacy Ad Exchange Privacy Protection Paid Search Agency 96

Porch Group Media

NOVEMBER 23, 2021

With its recent iOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. In this webinar, we dive into what these privacy updates mean for your marketing, in particular email, and how you should respond.

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Privacy Webinar Metrics Privacy Protection Paid Search Agency 52

Parse.ly

AUGUST 3, 2023

As we move into an increasingly digital era, privacy has become a significant concern for consumers worldwide. Monumental shifts are happening in the handling of user data, with privacy protection a key driver. Tracking post-link-click activities will be impacted due to personal identifying parameters being stripped.

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Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

MARCH 16, 2023

The news of large retailers getting sued or fined for privacy breaches is having an impact on consumers. Their increased awareness of the data collected for tracking and marketing has raised the expectations around privacy protection. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

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Work Management Marketing Management Privacy Marketing Analytics Tools 95

Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. Privacy laws in Europe and in some U.S.

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Ethics Work Management Marketing Management Paid Search Agency 104

Liveintent

MAY 3, 2022

With Google Chrome’s third-party cookie deprecation still on the horizon and Apple rolling out new privacy protection features like they’re going out of style, publishers of all sizes — from The New York Times to niche blogs — are realizing the importance of gathering information from owned and operated channels like email.

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Advertising Agencies Privacy Protection Custom Publishing Newsletter 62

Litmus

OCTOBER 14, 2021

Email analytics is incredibly valuable, giving you insight into what works and what doesn’t so you can drive the right content and segmentation strategies for your campaigns. And, there’s been a lot of change on the reliability of open rates anyway because of Apple’s Mail Privacy Protection. Why the tight feedback loop?

Marketing Report 78

Marketing Report Email Marketing Privacy Protection Paid Search Agency 78

Litmus

JANUARY 25, 2022

Keep in mind that with Apple’s Mail Privacy Protection (MPP) now in play, the open rate for your Apple Mail users may be inaccurate and unreliable until the market settles. CTR is a great view of email engagement and shows the percentage of your audience that’s interested in the email content. click here to purchase!).

Email Marketing 101

Email Marketing Click Rate Open Rate CTR 101

Vision6

AUGUST 23, 2021

You’ll be able to customise the type of content your sharing based on where they are in the customer journey. For example, a subscriber signing up to a newsletter may trigger an automated lead-nurture campaign with value-add content to build trust. Tailor your content. Source: Really Good Emails. Collect the right data.

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Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

SEPTEMBER 29, 2021

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. Include valuable content (always) 2. Ensure ads are relevant to your audience 4. What’s the change? Make polls 6.

Open Rate 110

Open Rate Marketing Automation Services Peer-to-peer Click Rate 110

Scoop.it

JANUARY 24, 2023

Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. Even small businesses will use GPT3 type tools to generate content for newsletters and campaigns. AI will be extensively used to get detailed insights into the customer behavior. It is a great idea to use software like Scoop.it

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Planning ROI Paid Search Agency Marketing & Strategy 82

Martech

AUGUST 27, 2021

Marketers and advertisers are facing choppy waters at the confluence of two powerful currents: a vigorous new era of consumer data privacy, rolling into “data-driven everything” practices like personalization and programmatic advertising — both now turbo-charged by artificial intelligence and machine learning.

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Privacy Work Management Marketing Management Privacy Protection 110

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 101

Privacy Protection Privacy Webinar Metrics Deliverability 101

Litmus

AUGUST 9, 2022

In a world where subscribers are inundated with promotional messages (the average person sees about 10,000 ads a day ), having social proof in your emails is a way to showcase the approval of your brand from customers themselves—and that’s marketing gold. To put it simply, people trust people. The best part?

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Email Marketing Social Marketing Privacy Protection Banners 70

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Segmentation allows for personalized content, increasing engagement and conversion rates. Instead of buying lists, focus on organic growth. Trust us on this one.

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Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Digilant

MARCH 1, 2022

Contextual targeting gives advertisers the ability to reach audiences by targeting ads based on the context of the content they are consuming. Keyword, topic targeting, and AI tools are used to scan the page’s content the visitor is on and place relevant ads that match the environment of the page. .

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Advertising Agencies Advertisements Advertising Mobile Advertising 52

Martech

OCTOBER 18, 2021

Emphasis added. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. Senate in July.

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Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

Martech

OCTOBER 30, 2023

Whether it’s content in the form of a weekly newsletter, a personalized promotion or an important account update, marketers need to trust that their message will be delivered and that they’ve optimized those messages to get maximum engagement. . the content of your email will be the main driver of results.

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Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Litmus

APRIL 29, 2022

The email marketing community has had all eyes on privacy shifts in recent years–for good reason. Last year marked the launch of Apple’s Mail Privacy Protection. Google’s plan to end third-party cookies by 2023 remains a key element of its Privacy Sandbox. Ridiculously smart content for marketing leaders—like you.

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Ad Building Privacy Privacy Protection Email Marketing 90

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

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Marketing AI Trends Ethics Privacy 65

Choozle

JUNE 2, 2021

While third-party cookies are placed in a visitor’s browser automatically, users (as well as the ad tech industry) are pushing for more control and transparency of any consumer data. This identifier, most likely to be an email address, can be used by any vendor in the ad tech industry in a privacy-safe way.

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Marketing Management Advertising Agencies Privacy Privacy Protection 92

Adobe Experience Cloud Blog

APRIL 20, 2020

But, Jimdo Dolphin gives you the option to import Instagram photos for the AI algorithm to use among other improvements they added in late 2018. . Web designers themselves can now hook into functionalities that allow them to quickly inject content, upload resources, and control permissions. Analyzing and optimizing for SEO.

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Marketing AI Marketing Websites Ad Building Process 169

Litmus

JULY 28, 2021

But, how email clients pull this content differs and depends on the email client itself and the subscriber’s inbox settings. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. Adding preview text to your email is super easy.

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Click Rate Privacy Protection Paid Search Agency Open Rate 121

DotDigital

OCTOBER 11, 2021

Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection. More often than not, your customers will open that text and read its contents. Spam was prevalent and branded text messages were considered a nuisance.

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SMS P2P Paid Search Agency Privacy Protection 59

Litmus

FEBRUARY 7, 2023

: BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? Dynamic content has surpassed first name personalization for many companies.

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Email Marketing Design Trends Work Management 92

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

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Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Magisto

JANUARY 13, 2020

It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators. What’s Considered “Made for Kids” Content? educational content for preschoolers).

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Video Marketing Youtube Privacy Protection Privacy 52

Hubspot

MARCH 28, 2018

When asked how much they trust a selection of tech companies to obey data privacy protection laws, 41% of Americans say they trust Facebook, while 51% do not. Out of the same set of respondents, 66% say they trust Amazon to obey data privacy protection laws, while 62% trust Google. presidential election.

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Facebook Privacy Protection Product Paid Search Agency 70

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. Ask the following questions: Are the legal bases mentioned in their Privacy Policy?

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Privacy CMS Development Work Management Privacy Policies 52

SmartBug Media

MARCH 18, 2019

There are no additional financial fees when using YouTube, however, this freemium model does come with a cost—ads. Although, if you become a YouTube partner, you can make money from the ads that are displayed over your videos. This hosting platform draws a lot of creative content, such as documentaries, music videos, and short films.

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