Vision6

AUGUST 23, 2021

By following these 6 email automation best practices you’ll be able to deliver highly targeted email campaigns that will ultimately, win over your subscribers and keep them coming back for more. You’ll be able to customise the type of content your sharing based on where they are in the customer journey.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Martech

SEPTEMBER 29, 2021

With Apple’s iOS 15 now an available update for all iPhones, marketers should be on the lookout for changes in their email open rate data. Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails.

Open Rate 114

Open Rate Marketing Automation Services Peer-to-peer Click Rate 114

Scoop.it

JANUARY 24, 2023

So, in addition to emails, you will have to use social media, paid search, and search marketing to boost subscriber engagement and beat the competition. Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. in combination with these tools to prepare more impactful emails in 2023.

Planning 83

Planning ROI Paid Search Agency Marketing & Strategy 83

Navigate the Channel

JANUARY 3, 2024

Use opt-in forms on your website, social media and other channels to collect email addresses from individuals genuinely interested in your content or products. Quality email lists are essential for successful campaigns. Segmentation allows for personalized content, increasing engagement and conversion rates.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. Below, we look at each factor that you need to consider to be successful in email. If you are considering adding BIMI (see the Experimental section below), two critical steps come first.

Email Marketing 119

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 119

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Marketers will increasingly rely on AI to optimize their campaigns, automate routine tasks, and enhance customer experiences. This is where AI shines as a productivity booster.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Porch Group Media

NOVEMBER 10, 2022

If you’ve stumbled on this blog, you probably are just as keen to read up on the latest stats – in this case, about email marketing. Table of Contents. Email Usage. Email Personalization. Email Subject Lines. Mobile Email. Email Frequency and Timing. Email Usage. Just for Fun.

Statistics 52

Statistics Marketing Budget Marketing & Strategy Stats 52

Litmus

JUNE 28, 2021

Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Here are some questions to ask: Was there a change in how emails are acquired? Was there a difference in how emails were added to your database and lists? How about branding—has it changed since the emails were created?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

JUNE 10, 2024

It’s become a popular tactic because we know email marketing personalization is good for business. But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding their first name to the subject line or greeting isn’t gonna cut it.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Litmus

DECEMBER 15, 2023

What do you want your emails to do? List a few primary goals, like driving website sales, increasing product awareness, or improving deliverability on a neglected email list. Adding a timeframe to these goals, like your annual or quarterly priorities, is helpful. Feel free to copy our free email campaign planning template !

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. What’s a data-driven email marketer to do? You can access four types of data to build your email campaigns: 1.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Litmus

JULY 7, 2021

Our 2020 State of Email Workflows report found that 45% of teams do their peak season planning a month or less in advance. Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. and email is one of those pieces.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Scoop.it

NOVEMBER 3, 2022

Use emails to let them know that you offer it all. A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Use attractive visuals or video content. Emails are no exception. Revamp your email automation workflows with relevant content.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Unique Clicks) / (Delivered Emails).

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Martech

AUGUST 15, 2022

(If you do, tell me what you added !). Numbers one through five below are the new points for your email audit. If you’re an e-commerce brand, your number one question should be, “How much money did this email campaign bring in? Read next: Study finds iOS 15 is inflating email open rates. The open rate.

Budget Programs 93

Budget Programs Privacy Protection Paid Search Agency Planning 93

Litmus

JULY 20, 2021

Fewer than a fifth (17%) measure their email marketing return on investment (ROI). Brands using third-party analytics tools are much more likely to measure monetary value from their email campaigns like revenue per subscriber, LTV, and ROI. And only 12% of brands measure subscriber lifetime value (LTV). Conversion rate (CVR).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. For the record, soft bounces and emails opened in preview mode should not impact opens). We’ll say it louder for the people in the back: Don’t buy an email list.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99

Litmus

DECEMBER 20, 2023

What if… instead of fighting for a single open, you could get subscribers to repeatedly come back to a single email campaign? For our big New Year’s Eve email last year, we wanted to know: could we encourage subscribers to come back to an email to sign up? average open rate (on par with our usual email campaigns) 26.9%

Rules 88

Rules Template Display Tagging 88