Liveintent

NOVEMBER 2, 2021

This has driven tech giants, like Apple and Google, to take action to deprecate third-party cookies and implement features in their tech that obfuscate user data and activity in the name of consumer privacy. Without third-party cookies, marketers will have a more challenging time placing frequency caps on their ad campaigns.

Privacy 125

Privacy Ad Frequency Privacy Protection Advertising Agencies 125

illumin

MAY 23, 2024

It is a shift away from traditional ad performance markers like frequency and reach and a move towards finding ways to measure the attention given to the ads themselves. In attention-based advertising, advertisers must consider not only who has seen their ad, but also how much of the ad was watched.

Advertisements 52

Advertisements Advertising Privacy Protection Ad Frequency 52

Litmus

JUNE 23, 2022

Now they find themselves racing to adopt new personalization trends meant to mitigate privacy changes, such as Apple Mail Privacy Protection (MPP) or the loss of third-party cookies. A/B testing and frequency capping could become more challenging. Data privacy regulations give more control over their data to the users.

Privacy Protection 63

Privacy Protection Personalization Privacy Mobile Advertising 63

Salesforce Marketing Cloud

APRIL 4, 2022

Plus, the accelerated transition to the digital-first customer has added extra nuance on top of this already complicated process. For example, changes to privacy rules such as Apple’s mail privacy protections have made open rates difficult to accurately track. Click-through rate. Unique Clicks) / (Delivered Emails).

Email Marketing 98

Email Marketing Webinar Metrics CTR Click Rate 98

Litmus

JULY 7, 2021

Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. and email is one of those pieces.

Planning 108

Planning Deliverability Privacy Protection Email Campaigns 108

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Shopping preferences Average order value Browsing behavior Purchase frequency Shopping behavior Cart abandonment behavior. Use attractive visuals or video content. Revamp your email automation workflows with relevant content.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

JULY 20, 2021

And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless). Keeping track of your unsubscribe rate is a nice way to check on how healthy your email list and permission practices are and if certain content doesn’t resonate well with a specific audience.

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. In-store purchases, the frequency of purchases, motor vehicle registration, voting behavior, and so on. Social networks (e.g.,

Advertising Agencies 44

Advertising Agencies Advertisements Advertising Privacy 44

Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Focus on creating value for the customers who really want to hear from you, and delivering content they want to consume,” says Wolf.

Email Marketing 98

Email Marketing Deliverability Tips Work Management 98