Litmus

JUNE 29, 2021

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. Apple will pre-fetch every email’s content at the time of delivery. Opens tell you approximately how many ad impressions an email generated. How can you do that?

Privacy Protection 90

Privacy Protection Privacy Open Rate Deliverability 90

Martech

OCTOBER 15, 2021

With campaigns deploying across so many digital channels, marketers are aggregating more and more data, which means they have to also stay on top of privacy compliance. Think about social media, online shopping, content, streaming, banking or even healthcare,” said Debar. Privacy laws in Europe and in some U.S.

Ethics 105

Ethics Work Management Marketing Management Paid Search Agency 105

Bluetext

JULY 6, 2020

However, as websites and ad-tech have evolved in recent years, so have protections and privacy policies. It’s easy to write off the need for a comprehensive privacy policy, however, this is a recipe for disaster in the age of big data regulation and enforcement. What is the GDPR?

Privacy 48

Privacy Privacy Policies Privacy Protection Paid Search Agency 48

Martech

OCTOBER 18, 2021

Emphasis added. Privacy laws in Europe and in some U.S. California is also creating the California Privacy Protection Agency (CPPA), which will be in force in 2023 and actively audit and fine non-compliant businesses. This week, Yahoo announced In-Flight Sales Analysis for digital out-of-home ads. Read more here.

Marketing Automation Services 93

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 93

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. Ask the following questions: Are the legal bases mentioned in their Privacy Policy?

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

Marketing AI 65

Marketing AI Trends Ethics Privacy 65

Contently

APRIL 14, 2021

While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If ” As a result of such concerns, consumers are disabling cookies, using ad-tracking and ad-blocking software, and complaining to regulators.

Paid Content 186

Paid Content Marketing AI Lead Ranking Paid Search Agency 186