DotDigital

OCTOBER 11, 2021

SMS marketing has often been overlooked when searching for the best marketing communication, with many opting for email or social media marketing instead. Several regulations have already been developed and widely accepted across the world to encourage not only respectful practices but also data privacy protection.

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Navigate the Channel

SEPTEMBER 15, 2023

AI-powered tools and algorithms can analyze vast amounts of data to deliver highly personalized content and recommendations. Here’s why: Personalization at Scale One of the most compelling aspects of AI-driven marketing is its ability to deliver hyper-personalized content and recommendations to consumers.

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Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. Ask the following questions: Are the legal bases mentioned in their Privacy Policy?

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Litmus

JUNE 28, 2021

But to maximise just how much of a return you get out of your email program, you need a healthy one that’s firing on all cylinders. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Was there a difference in how emails were added to your database and lists? That’s $36 for every $1 spent!

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Litmus

JUNE 10, 2024

But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding their first name to the subject line or greeting isn’t gonna cut it. This is the kind of data you can use to map out the customer journey based on behavior and engagement.

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Contently

APRIL 14, 2021

In early March 2021, Google announced plans to phase out third-party cookies by 2022, sending the targeted advertising industry into a tailspin. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If

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Litmus

MARCH 15, 2024

But if your organization hasn’t yet made it a top priority, Google’s countdown to phasing out third-party cookies in Chrome by Q3 2024 may be the push you need to move this to the top of your to-do list. Other privacy rules that email marketers should know In the realm of omnichannel marketing, trust is a two-way street.

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Work Management Privacy Protection Marketing Management Privacy 103

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. Imagine that you’re out at dinner and you spill something on your favorite shirt. As Google goes, so does the rest of the market.

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Litmus

JUNE 23, 2022

Litmus’ SVP of Marketing Cynthia Price, recently shared her thoughts with Forbes contributor Gary Drenik on how marketing could be impacted by data privacy measures long-term and why personalization deserves a head seat at the marketing table. Or, check out the full piece on Forbes. Read on for some of the highlights that she shared.

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Goolara

DECEMBER 8, 2020

Taking its inspiration from the European Union’s General Data Protection Regulation (GDPR), the CCPA was intended to protect online data privacy. Like the GDPR, it gives California residents the right to opt out of any sharing of their data and the right to have their data deleted.

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Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Sometimes, your teammates are out of work, your team grows, or responsibilities shift. Audience overview.

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BenchmarkONE

SEPTEMBER 29, 2021

Marketing compliance is the practice of ensuring that marketing practices, sales content , and data follow the laws and policies set in place by the government to protect consumers. Google, for example, was fined $57 million in 2019 for not getting its users’ written consent to use their data for personalized ads. .

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Liveintent

JANUARY 30, 2023

Projections indicate that retail media networks will capture the majority of digital ad budgets by the end of 2024. Personalization isn’t just about delivering customized content or offers — it’s also about convenience. And consumers want businesses to make shopping convenient for them.

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Litmus

JULY 20, 2021

Every email marketer knows the feeling of satisfaction when an email goes out: one part relief, one part anxiety. Check out our State of Email Analytics report to see how your email analytics stack up against your peers, learn where you have visibility gaps, and understand how to take your email performance tracking to the next level.

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Choozle

FEBRUARY 19, 2019

A few years ago, the main job of a marketer was to make attractive ads, billboards, and engaging taglines, but the digital age forced the marketers to adapt and to use technology to dispense their messages. Before you start freaking out, a large majority of your data is collected, anonymized, and encrypted. Social networks (e.g.,

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Litmus

APRIL 4, 2024

That’s partially because Apple’s Mail Privacy Protection now impacts more than 53% of email market share , and inflates open rates for those who’ve opted in. Focus on creating value for the customers who really want to hear from you, and delivering content they want to consume,” says Wolf. Create dynamic segments.

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Convert

MARCH 21, 2023

Let’s check out more… Types of Heatmaps Heatmapping has been adapted to represent different types of data in a way that makes perfect sense. Scroll Heatmap (Scroll Map) How far do folks scroll to read the content on your page? Click maps, for example, look like this: But that’s only one type of heatmap used in user research.

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Single Grain

AUGUST 7, 2023

Here, we’ll go through the different mobile advertising formats, the importance of mobile ad campaigns, how advertising differs from marketing, and the pros and cons of mobile ads. Work With Us Importance of Ads for Mobile Devices It’s no surprise that mobile advertising is at its peak – the number of U.S.

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Convert

APRIL 12, 2022

Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. That path requires you to spend more on ads while simultaneously eating into your profit margins with discounts. The question is, how long can you keep that up?

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Convert

APRIL 12, 2022

Usually, A/B tests are thought of in terms of making minor tweaks like changing the color of the call-to-action (CTA) button or adding a new headline but it’s deeper than that. That path requires you to spend more on ads while simultaneously eating into your profit margins with discounts. The question is, how long can you keep that up?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use.

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93

QuanticMind

JULY 11, 2023

Let’s dig in and find out: New Regulatory Action in Europe and the United States Regulation in the European Union (EU) While the United States has taken its time determining how to handle Big Tech regulation, the European Union has embraced its reputation as the world’s fiercest tech regulator.

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