Martech

MARCH 14, 2024

The ad industry is making major investments in order to adapt to the new privacy-by-design ecosystem, according to an IAB survey of 500 advertising and data experts at brands, agencies and publishers. The ad industry may have finally woken up to the fact that the future is going to be very little like the past. Get MarTech!

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Privacy Paid Search Agency Ads Privacy Protection 115

illumin

APRIL 18, 2024

Crucial steps for data privacy protection Comply with regulations By complying with the regulations of every jurisdiction you operate in, you are protecting your business from potential privacy issues. Follow @illuminHQ Made for marketers Learn how illumin protects your data Get started!

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Privacy Transparency Privacy Protection Ethics 111

Liveintent

FEBRUARY 28, 2023

digital ad spend in 2022. Still, this infamous triopoly is losing its grip as Facebook and Google have recently reported dramatic decreases in ad revenue. Evidently, marketers are moving away from these walled gardens and looking for more reliable, logged-in ad channels. Enter: email. And we’re here to help.

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Paid Search Agency Ads Privacy Protection Ad Building 62

Liveintent

SEPTEMBER 9, 2021

In a nutshell, there are three main features that make up Apple’s latest release: Private Relay , Hide My Email , and Mail Privacy Protection. Mail Privacy Protection. Update: To quote Apple, “In the Mail app, Mail Privacy Protection stops senders from using invisible pixels to collect information about the user.

Privacy Protection 122

Privacy Protection Privacy Ad Exchange Cost Per Thousand 122

Martech

MAY 11, 2023

First-party data is becoming increasingly scarce with the introduction of privacy regulations like GDPR and CCPA, as well as the phasing out of third party cookies by Google and other privacy actions by major tech companies along the lines of Apple’s Mail Privacy Protection (MPP) program.

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Privacy Protection Paid Search Agency Advertising Agencies Work Management 123

ANNUITAS

MAY 1, 2014

A key takeaway from the event — to be an effective marketer, the goal is not only to send customer-focused emails, but to report and show that marketers are adding to their company’s bottom line. I sat in on several sessions focused on automation, analytics, and reporting. Accountability in marketing.

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Privacy Protection Privacy Deliverability CAN-SPAM 100

Litmus

JULY 16, 2021

Consumer privacy protection is a huge trend imparting marketing as a whole—and email marketing specifically in the coming months. With Apple Mail Privacy Protection rolling out in September, how we “do email” is changing. Watch the recording here, or read the recap below: What privacy changes are happening?

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Webinar Metrics Privacy Protection Analytics Privacy 105

Litmus

NOVEMBER 18, 2022

Before diving in, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Learn why in this blog post. Apple iPad: 0.2%.

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Privacy Protection Email Marketing Trends Privacy 88

Webbiquity

MAY 16, 2023

Yet surprisingly, although GA4 is much more privacy-focused than UGA, it still isn’t fully GDPR-compliant , at least not without several manual tweaks. All of the alternatives below have stronger privacy protections built in. It also pulls in data from GA, GSC, and Google My Business (GMB) ads.

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Marketing Analytics Tools Analytics Google Work Management 343

Litmus

JULY 8, 2022

We’ve added detection for the following nine email clients: Orange.fr. Before diving in, we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). Videotron Webmail.

Privacy Protection 81

Privacy Protection Email Marketing Planning Privacy 81

Litmus

MAY 9, 2022

Before we get started, there are two things we always like to note: As of fall 2021, the category “Apple” includes Apple iPhone (iOS Mail), Apple Mail (macOS Mail), Apple iPad (iPadOS Mail), and Apple Mail Privacy Protection (Apple privacy-impacted opens). When added together, they own 98.6% Learn why in this blog post.

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Privacy Protection Email Marketing Privacy Mobile Marketing 81

Martech

JULY 5, 2023

Facebook and other tech giants will be hard-pressed to monetize their first-party data in the European Union, following a ruling yesterday by the EU’s top court that shot down Facebook’s “legitimate interest” argument for personalized ads. which has yet to enact even more basic national privacy protections.

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Rules Facebook Privacy Protection Gartner 100

Choozle

MARCH 5, 2024

Attention digital marketers and agencies: California’s recently updated privacy regulations are now in full effect. T he California Privacy Protection Agency (CPPA) has signaled they intend to enforce them quickly. Instead of both links, businesses have an alternative option to reference a “Your Privacy Choices” link.

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Privacy Privacy Policies Advertising Agencies Paid Search Agency 77

Martech

MARCH 11, 2024

A common oversight among marketers is the assumption that one-to-one marketing is crucial despite evidence from conversion metrics indicating that top-of-funnel awareness and mid-funnel targeting often deliver superior return on ad spend (ROAS). Identity’s significance may vary; it is crucial, but not always to the degree presumed.

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Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 121

Zoominfo

JANUARY 18, 2023

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. That starts by letting people know their information has been added to our database.

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Communities Zoominfo Promotion Privacy 130

SmartBug Media

APRIL 20, 2022

The Apple Mail Privacy Protection (MPP) feature launched in September 2021 as an effort to give users more control over their data information. What Is Apple’s Mail Privacy Protection Update? What Does Apple’s Mail Privacy Protection Update Mean for Marketers?

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Open Rate Privacy Privacy Protection Click Rate 105

Litmus

FEBRUARY 3, 2022

The email marketing community has kept close watch on how Apple’s Mail Privacy Protection (MPP) may disrupt the significance of traditional email marketing metrics since last fall. Now it seems we need to add Gmail–which is prefetching images under certain circumstances–to the list, too.

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Email Marketing Privacy Protection Open Rate Trigger Marketing 110

Litmus

APRIL 18, 2024

It goes to show that more ESPs are doing the heavy lifting for email marketers, adding features that consolidate the marketing tech stack. Instead, email marketers overwhelmingly focused on open rates—a metric that has become less and less useful with Apple’s Mail Privacy Protection. Click here to see the full results.

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Email Marketing Marketing Automation Services Work Management Planning 97

Martech

JANUARY 8, 2024

For example, In 2017, Apple introduced Intelligent Tracking Prevention , one of the company’s first forays into privacy-enhancing technologies, which limits the effectiveness of third-party trackers in Safari. But it’s not only Big Tech changing the game.

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Analytics Privacy Privacy Policies Privacy Protection 124

Litmus

OCTOBER 27, 2021

That way—once your templates are optimized for Dark Mode and mobile styles —all that’s left is adding copy and imagery into the email. Apple’s Mail Privacy Protection has been a hot topic since it was announced in June 2021. They don’t want long forms, and a billion pop-up ads. We’ve had experts—like Chad S.

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Privacy Protection Work Management Deliverability Privacy 94

illumin

FEBRUARY 8, 2024

This data lets marketers personalize ads similarly to how they would using third-party cookies but with user privacy top of mind. You can create effective personalization without infringing on the consumer’s privacy. The future of targeting relies on consent-gathered information and privacy-protected profiles.

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Privacy Protection API Privacy Ad Exchange 52

Litmus

MAY 24, 2022

Privacy-proofing. Though privacy has always been high-priority for marketers, the introduction of Apple’s Mail Privacy Protection (MPP) and the looming death of Google’s third-party cookies has put privacy in focus—now more than ever before. Omnichannel marketing campaigns. Newsletters.

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Email Marketing Trends Paid Search Agency Privacy 121

Martech

FEBRUARY 16, 2023

The goal is to enable secure, purpose-limited and privacy-protected data collaboration no matter who uses which technology provider and to do so while minimizing data movement.” Why we care. DCR Guidance and Recommended Practices. This document outlines baseline expectations for DCRs.

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Privacy Protection Advertising Agencies Privacy Vendors 88

Heinz Marketing

JUNE 27, 2022

Those sites usually own some of the ads or images you see on the website you are visiting. More ads on a site mean more cookies generated per page. These cookies not only track you on the site but also track you across different domains to better retarget and personalize future ads and messaging. Apple Mail Privacy Protection.

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Privacy Privacy Protection Opt-out Opt-in 82

Liveintent

SEPTEMBER 28, 2021

Despite this assault (disguised as a privacy move) on email marketing, we are confident that email will prevail as a vital mechanism for building relationships with your customers. Advertisers who are buying email ad inventory with LiveIntent will also see changes due to iOS 15.

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Advertisements Advertising Privacy Protection Cost Per Thousand 71

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” You had contact tracing occurring all around you.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

APRIL 9, 2024

Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.” Against this background, some 90% are shifting their personalization tactics, their ad spend, and the balance of first- and third-party data in their ad strategy.

Privacy 106

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 106

Porch Group Media

OCTOBER 25, 2021

With its recent IOS 15 update, Apple released a series of privacy updates designed to protect consumer privacy by blocking ad trackers and cloaking email activity. Let’s dive into what these privacy updates mean for your email marketing and how you should respond. Apple IOS 15 Privacy Updates.

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Privacy Protection Email Marketing Privacy Paid Search Agency 52

DAGMAR Marketing

NOVEMBER 20, 2023

Here is an example of what you’ll see in GA4 if your data has been thresholded: Data Thresholding Benefits Over the past several years, the digital world has received growing pressure to maintain and protect user privacy on the web. Ad Reporting: Google Analytics collects info according to cookies and your measurement settings.

Doubleclick 52

Doubleclick Privacy Policies Marketing Analytics Tools Privacy Protection 52

Liveintent

NOVEMBER 15, 2022

It’s been a full year since Apple launched Mail Privacy Protection (MPP), a new feature designed and released to (allegedly) help email users have a more active hand in protecting their data. The post A year of Apple’s Mail Privacy Protection appeared first on LiveIntent Blog.

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Privacy Protection Privacy Intent Signal Open Rate 107

Liveintent

DECEMBER 21, 2021

Featuring Josh Groth, VP of Global Performance Marketing with Square, and moderated by LiveIntent CMO, Kerel Cooper, the webinar addresses the conversation around third-party cookies, privacy protection, the future of identity, and what all of this means for marketers.

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Privacy Protection Webinar Metrics Privacy Creativity 127

Liveintent

DECEMBER 1, 2021

Violations of privacy such as these have created opportunities for other tech giants to make substantial changes to how they collect data and track consumers across the web under the guise of consumer privacy protection, like Apple’s IDFA and MPP. Cross-platform (web, app and email) ad exposure data. Ad Ops team.

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Advertising Agencies Cross-Selling Privacy Protection Ad Exchange 125

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Most recently, Google’s promise to eventually deprecate third-parties cookies and Apple’s move to do away with IDFA in the name of privacy protection have presented significant targeting and tracking challenges for advertisers and marketers. This privacy-safe data clean room allows for holistic, deep-level data analysis.

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Litmus

NOVEMBER 26, 2022

An issue with using dynamic content on Apple clients is that Mail Privacy Protection (MPP) caches images—and only displays the cached image. This is a big problem, as dynamic content is usually time sensitive. We ran into this problem for recent email campaign—and Carin Slater (our Email Marketing Specialist) found a workaround.

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Personalization Privacy Protection Class Tagging 77

Martech

MAY 11, 2023

These laws are notable in the present context because — with the exception of California — they all “ adapt terminology ” from GDPR, yet diverge in how they are enforced, with district attorneys, attorneys general, and, in the case of California, the California Privacy Protection Agency, all in the enforcement mix.

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Paid Search Agency Privacy Work Management Marketing Proposals 99

Salesforce Marketing Cloud

SEPTEMBER 11, 2023

Third-party cookies, once a cornerstone of data collection for marketers, are slowly being phased out to improve consumer privacy protection. The marketing team can now send personalized and automated product recommendations via email or through ads on social platforms. But how you collect customer data will need to change, too.

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Account Based Marketing Work Management Digital Marketing Funnels Top of Funnel 122