Litmus

JUNE 28, 2021

Consistent email engagement and deliverability. Things that will get my spidey senses tingling would be dramatic drops in deliverability, open, or click-through rates. Friendly note: We’re actively covering the Apple Mail Privacy Protection news. Was there a difference in how emails were added to your database and lists?

Budget Programs 62

Budget Programs Deliverability CAN-SPAM Privacy Protection 62

Litmus

JANUARY 24, 2022

Apple’s Mail Privacy Protection (MPP) went into effect in September 2021. April Mullen (Director of Brand & Content at SparkPost ) and John Stephenson (Vice President Deliverability Services at Epsilon ) joined us for a panel discussion about the current state of MPP, hosted by Cynthia Price (VP of Marketing at Litmus).

Privacy Protection 102

Privacy Protection Privacy Webinar Metrics Deliverability 102

Litmus

JULY 28, 2021

But, how email clients pull this content differs and depends on the email client itself and the subscriber’s inbox settings. Adding teasers to your email’s content in your preview text can also increase your subscriber’s engagement, like clicks, in your email. Adding preview text to your email is super easy.

Click Rate 122

Click Rate Privacy Protection Paid Search Agency Open Rate 122

Litmus

FEBRUARY 7, 2023

: BIMI is the newest way to visually build trust in the inbox More email marketing role specialization means more value Hyper-personalization is the latest iteration of an evergreen trend Will AI start to influence email marketing content? Dynamic content has surpassed first name personalization for many companies.

Email Marketing 92

Email Marketing Design Trends Work Management 92

Litmus

JUNE 10, 2024

But if you want to send personalized email marketing campaigns that actually resonate with subscribers and help forge true connections, simply adding their first name to the subject line or greeting isn’t gonna cut it. It’s become a popular tactic because we know email marketing personalization is good for business.

Personalization 70

Personalization Privacy Protection Data Hygiene Paid Search Agency 70

Martech

JUNE 3, 2022

Email marketing, and the technology that enables it, have evolved to deal with challenges like spam and deliverability and also to take advantage of opportunities, such as the ever-increasing sophistication of data usage for hyper-personalization. Deliverability management. Get MarTech’s Email Marketing Periodic Table.

Marketing Automation Services 139

Marketing Automation Services Enterprise Management Work Management Marketing Management 139

Zoominfo

OCTOBER 5, 2021

Recent mail privacy protection changes in Apple’s new iOS 15 have put the crosshairs on email open rates, possibly ending that metric’s usefulness to marketing teams. Instead, look at more reliable email-based metrics and focus on providing useful content to prospects. Don’t worry about it. What Changed for Email Open Rate?

Privacy 100

Privacy Email Marketing Rules Privacy Protection 100

Salesforce Marketing Cloud

APRIL 15, 2024

Why is personalized content important? Sending relevant content to the subscriber inbox in a timely manner is the goal of the modern marketer, with the hope of driving engagement in the form of a purchase or sustained interest. Additionally, optimize email content, subject lines, and send times based on Einstein predictions.

Webinar Metrics 121

Webinar Metrics Click Rate Open Rate Blast Campaigns 121

Litmus

DECEMBER 15, 2023

We asked email marketers what they’re responsible for in this year’s State of Email Workflows report, and out of a list of eleven options from design to development to deliverability, 22% said they handle ‘all of the above.’ Adding a timeframe to these goals, like your annual or quarterly priorities, is helpful.

Email Marketing 95

Email Marketing Marketing Strategy Marketing & Strategy Planning 95

Litmus

OCTOBER 11, 2023

Now that Apple’s Mail Privacy Protection dominates reading environments , email designs must accommodate several scenarios—including webmail, desktop, and mobile–often without a lot of visibility. This method allows the content of the email to flow to fill different screen sizes. <table

Design 117

Design SEM Class Mobile Marketing 117

Litmus

FEBRUARY 27, 2024

It wasn’t long after that Apple launched Mail Privacy Protection , which hides subscribers’ IP addresses… aka making it impossible to tell who opened your emails, if they’re using Apple Mail. That’s a great way to ruin your deliverability and your brand reputation in one go.) As Google goes, so does the rest of the market.

Sales Management 89

Sales Management Opt-out Privacy Opt-in 89

Litmus

JULY 7, 2021

Thankfully, most teams are at least aware of what’s on the horizon since 60% of email teams use a year-round content calendar, and 15% use one at least during peak seasons. There’s also the tricky little Apple Mail Privacy Protection detail you’ll need to contend with starting in 2021. and email is one of those pieces.

Planning 109

Planning Deliverability Privacy Protection Email Campaigns 109

Litmus

JULY 20, 2021

The open rate is how many of your delivered emails were “opened” and is great for gauging the effectiveness of subject lines, monitoring email deliverability, and measuring high-level subscriber engagement. And with Apple’s Mail Privacy Protection on the horizon, the open rate for your Apple Mail users may be overinflated (and useless).

Webinar Metrics 137

Webinar Metrics Click Rate Deliverability Open Rate 137

Scoop.it

NOVEMBER 3, 2022

A protip would be to create a sense of urgency by adding a countdown timer to get instant conversions. Use attractive visuals or video content. With the growing popularity of Instagram, TikTok, and YouTube, video content is gaining immense momentum through all marketing channels. Monitor email deliverability rate regularly.

Email Marketing 94

Email Marketing Tips Planning Deliverability 94

Litmus

APRIL 4, 2024

To make email marketing work as a channel, you need to perform in three main areas: Deliverability, engagement, and value. A lot of people take open rate as the most important thing to look at, but it’s not the only metric you should care about,” says Paxton Nicholas, Deliverability Ops Team Lead from HubSpot.

Email Marketing 99

Email Marketing Deliverability Tips Work Management 99

Litmus

MARCH 8, 2024

Start Today The evolving landscape of data privacy The landscape of email privacy is continuously evolving, driven by factors like technology, consumer expectations, and changes in regulation. Importance of email privacy laws Email privacy laws establish guidelines for fair and responsible data use. Double opt-in (DOI).

Privacy 93

Privacy Marketing AI Email Marketing Data Hygiene 93