Hinge Marketing

SEPTEMBER 13, 2023

Educational webinars have emerged as a powerful marketing tool for many professional services and B2B firms. But not everyone is on the same page… As someone who has organized, promoted, and produced over 100 webinars at Hinge, you can imagine that I hold some strong perspectives on webinars as a marketing strategy.

Webinar Metrics 98

Webinar Metrics Education Lead Ranking Sales Qualified Leads 98

Optinmonster

MAY 15, 2024

Looking for ways to boost your website conversion rate ? Yes/No popups can help you improve your site conversion. Yes/No popups are super versatile, proven to boost conversions, and there are many different ways you can use them. Quick Tip: Only active campaigns will show up in the dropdown.

Conversion 65

Conversion Opt-out Marketing Automation Services Opt-in 65

PureB2B

MARCH 23, 2021

Webinars are not unheard of—they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

PureB2B

MARCH 23, 2021

Webinars are not unheard of – they have become a preferred means to educate sizable audiences regardless of geographic locations. In addition to advocating and sharing information, webinars provide marketers the opportunity to demonstrate products and expertise to a live audience. What is a Webinar Exactly? How Do They Help?

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Allocation 62

Tomorrow People

MAY 24, 2021

The company holds a large body of specialist knowledge and expertise which it regularly shares through a programme of blogs, webinars, and eGuides. In addition to this ongoing promotional activity, Cognite was looking for a more substantial asset to connect with and influence their audience. In-depth knowledge and analysis.

Thought Leadership 156

Thought Leadership Conversion Landing Pages Opt-out 156

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Build conversations based on target lists. Employ HubSpot sales routing.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

SendX

FEBRUARY 11, 2021

Having an active and engaged list of email subscribers is an incredibly valuable asset. Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. This investment proves that they’re qualified leads.

Lead Generation 391

Lead Generation Lead Scoring Lead Ranking Webinar Metrics 391

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 89

Conversion Rate Conversion Examples Marketing Analytics Tools 89

SnapApp

SEPTEMBER 19, 2019

Lead scores are commonly calculated using numerical point values for various activities—the higher the number, the better the chance that when handed to sales, the lead will convert. Optimize your lead gen channels, send your best stuff to sales, and wait for your conversion rates and marketing contributed revenue to rise. .

Lead Ranking 85

Lead Ranking Lead Scoring Activities Sales Qualified Leads 85

Hubspot

SEPTEMBER 30, 2020

And, although some marketers once believed that " webinars were dead ,” many are now rethinking that statement as they find themselves scheduling and promoting this exact type of event. Because of their educational format, webinars can offer a number of great perks to brands. But webinars aren't always easy to plan and execute.

Webinar Metrics 101

Webinar Metrics Class Bandwidth Work Management 101

Metadata

AUGUST 24, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 98

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 98

SpotMe Blog

JULY 27, 2021

You already know that webinars are among the greatest ways to reach and educate your target audience. Webinars and online events are definitely worth the effort even though measuring their success can sometimes be tricky because it can take many points of contact to close a sale. How to Evaluate the Success of Your Webinars.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

DivvyHQ

DECEMBER 6, 2022

Are you looking to take your webinars to the next level? Check out our latest blog post from guest contributor Jenna Bunnell, Senior Manager for Content Marketing at Dialpad, on how to write an engaging script! From personal anecdotes to light banter, we'll show you what it takes to craft a winning presentation.

Webinar Metrics 82

Webinar Metrics Content Marketing Personalization Content 82

Outreach

APRIL 20, 2020

If you’re like me, you’re starting to hate yourself just a little bit more because of how much you’re repeating yourself on Zoom calls in an attempt to have a normal conversation during these crazy times (see, I did it again). Thankfully, activity data quickly returned to normal.

Intent 102

Intent B2B Sales Activities Bombora 102

NetLine

DECEMBER 20, 2022

We love webinars. But while we love webinars, we need to acknowledge something about the format. If you’re expecting your webinars (specifically Live Webinars) to be your volume workhorse, you’re setting yourself up for failure. Webinars Are Bottom of Funnel Content Format. The Live Webinar Paradox.

Webinar Metrics 52

Webinar Metrics Top of Funnel Peer-to-peer Intent Data 52

Optinmonster

APRIL 21, 2021

Do you want to learn how to create a webinar landing page that converts, but you’re not sure where to start? Creating a dedicated landing page for your webinar can help you get more participants and build excitement with your target audience. Do You Really Need a Webinar Landing Page? How to Create a Webinar Landing Page.

Landing Pages 64

Landing Pages Webinar Metrics Examples Template 64

Litmus

MAY 11, 2021

That’s why we spent some time talking through marketing confessions in our latest webinar. Check out the webinar recording below and read on for some confessions from attendees (along with a few resources to help avoid similar situations). The post Confessions of a marketer: Webinar recording + Q&A appeared first on Litmus.

Webinar Metrics 105

Webinar Metrics CAN-SPAM Deliverability Clickthrough 105

Optinmonster

NOVEMBER 19, 2023

These gamified popups let you grow your subscriber base faster and boost conversion rates or sales for your business. Spin to win popups are optin forms that your website visitors can actively interact with. This can grow your conversion rates, sales, and overall revenue. What Is a Spin To Win Popup? Sounds amazing, right?

Conversion 75

Conversion Best Practices eCommerce Template 75

Metadata

AUGUST 16, 2021

See, marketers (you) ruined webinars with your pitch slapping, logo flexing, and ego stroking. Think about how thrilled you’d be to get 100 people to your first webinar. So, the first thing you need to hammer into your head is the webinar is not about the webinar. The bulk of the ROI comes after the webinar.

Webinar Metrics 85

Webinar Metrics Paid Social Agency Paid Search Agency Classified Ads 85

Marketing Insider Group

JULY 15, 2021

We have seen the proliferation of on-line events, meetings conducted on Zoom, and the maturation of the “modern webinar” to a new level of customer engagement. A specific discussion topic is chosen, and a moderator manages the conversation and focuses the Tweetchat upon that specific topic. The Tweetchat Event.

Twitter 363

Twitter Demand Generation Agencies Marketing Management Conference 363

Conversica

MAY 30, 2022

Get More Value Out of Your Virtual Events and Webinars. Virtual events and webinars have been around for a while, but these digital meeting and online education spaces got a major boost in 2020—I’m sure you know why. This is where tools like Conversational Automation can make a significant impact.

Webinar Metrics 52

Webinar Metrics Lead Scoring Lead Ranking Top of Funnel 52

Webbiquity

NOVEMBER 28, 2023

And, of course, offering a great B2B sales experience helps you increase your profits by improving conversion rate, retention rates, and Customer Lifetime Value (CLV). The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context.

B2B Sales 185

B2B Sales Webinar Metrics B2B Peer-to-peer 185

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. Steps to Strengthen HubSpot Integration Make sure your Hubspot instance is well integrated with your conversational marketing platform using these steps: Send chat data into HubSpot. Build conversations based on target lists.

Hubspot 100

Hubspot Top of Funnel Conversion Sales Qualified Leads 100

Search Engine Journal

JUNE 21, 2021

Learn how to increase your SaaS conversion and activation rates with better product marketing in this webinar with Garrett Mehrguth. The post How to Integrate Your Product Into Your Performance Marketing [Webinar] appeared first on Search Engine Journal.

Webinar Metrics 67

Webinar Metrics Product Search Marketing Activities 67

Webbiquity

NOVEMBER 21, 2021

If you want to grow your email list, improve your website conversions, and reduce cart abandonment — you need OptinMonster! Webinar & Webcasting Tools. Webinar Ninja. The Deal: For every signup this weekend, Webinar Ninja will plant trees through One Tree Planted. The Dates: November 22-26. WordPress Plugins.

Budget Programs 334

Budget Programs Marketing Management Software Webinar Metrics 334

Marketing Insider Group

JANUARY 16, 2020

My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Publishing blog posts 2 to 4 times per week provides the highest results in terms of both traffic and conversions. Track online conversations. Perform keyword research.

Planning 301

Planning Conversion Top of Funnel Custom Publishing 301

Scoop.it

JANUARY 26, 2023

Content creation and dissemination plays a crucial role at every stage of the funnel and the overarching journey, helping you build awareness, spark interest, incentivize consideration, and inspire conversion. Everyone who attends the webinar needs to get something tangible out of it— not just more information. Here’s how to do it.

Top of Funnel 88

Top of Funnel Conversion Case Study Case Studies 88

Vision Edge Marketing

DECEMBER 13, 2022

Perhaps even a third level, such as webinars, tradeshows, etc. Outcome-based plans create a direct line-of-sight from activities and investments to revenue. With this approach, every dollar is associated with an activity or tactic and every tactic and activity can be traced to an outcome. the first level of subaccounts.

Budget Programs 211

Budget Programs Allocation Trade Show Marketing Budget 211

ClearVoice

OCTOBER 27, 2023

Many businesses struggle with conversion, but there are conversion rate optimization (CRO) techniques you can implement so your rates don’t fall below industry averages. Why invest in CRO The average ecommerce conversion rate worldwide is 3.37 For email, that’s anywhere from 2-5 percent.

Multivariate analysis 52

Multivariate analysis Conversion Marketing Analytics Tools Marketing AI 52

Optinmonster

OCTOBER 22, 2020

Are you trying to increase your mobile conversion rates but not sure the best strategies for doing so? That way, you aren’t leaving any conversions on the table by creating a poor mobile user experience (UX) on your site. To help you out, we’re going to cover 11 concrete strategies for increasing your mobile conversions.

Conversion Rate 134

Conversion Rate Conversion SMS Mobile Marketing 134

Porch Group Media

AUGUST 11, 2020

In this 30-minute webinar, V12 explores how to ramp up your social advertising strategies to most effectively target and convert today’s changing consumers. Interested in learning how V12’s social advertising solutions can help you ramp up your conversion? Click here to learn more.

Webinar Metrics 52

Webinar Metrics Advertisements Advertising Conversion 52

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate.

Conversion Rate 52

Conversion Rate Conversion Examples Marketing Analytics Tools 52

Mailmunch

FEBRUARY 25, 2021

All businesses spend effort on improving their conversion rates, but many still don’t have any form of strategy to capitalize on their activities. You can spend all the money in the world or have the most traffic in the world, but if your conversion rates are low you’ll be losing money, leads, and time. Convert in real-time.

Tactics 66

Tactics Conversion Landing Pages Click Rate 66

Optinmonster

APRIL 6, 2023

In this article, we’ll go over the importance of an email call-to-action, mention proven practices and features of a high-performing CTA, and share some of the best call-to-action examples to skyrocket your conversion rate. It can turn passive readers into active subscribers, customers, or engaged users.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

Conversica

FEBRUARY 28, 2022

The truth of the matter is that better lead engagement starts with Conversational AI. Incoming leads, like those who attend a webinar or download a piece of content, tend to respond best when your brand is fresh in their minds; typically within 5 minutes. The answer is Conversational AI for Marketing and Sales. It’s a win-win.

Lead Scoring 52

Lead Scoring Lead Ranking Sales Qualified Leads Conversion 52

Sage Marketing

SEPTEMBER 2, 2020

As a result, the situation forced many companies to scramble and accelerate plans to increase online activities. . over the last five months, we were able to implement B2B lead generation strategies that generated a higher goal conversion rate than the previous year during the same period. Hope on the Horizon.

Paid Content 98

Paid Content Cost per Lead Webinar Metrics Startups 98

Litmus

AUGUST 2, 2021

Didn’t have a chance to watch the webinar live? A big thank you to everyone who chimed in during the webinar with a question! Remember, this is you speaking with your audience in a conversational way. The post 2021 Email Trends to Date and Predictions for the Future: Webinar Recording + Q&A appeared first on Litmus.

Webinar Metrics 107

Webinar Metrics Privacy Protection Trends Privacy 107