illumin

MAY 16, 2024

Almost half of Oracle’s respondents said they don’t feel they have a relationship with a brand without humor and yet, it seems business leaders are too afraid to act on this. Humor builds popularity and name value A funny ad is infinitely shareable and creates the opportunity for viral success. And that’s too bad.

Ads 52

Ads Viral Marketing Purchase Intent Marketing Proposals 52

Hubspot

MAY 24, 2016

Trying to go viral? While the success of a viral post often hinges on chance, my team at Alexa set out to uncover some of the common characteristics of viral content to help others inform their content strategies. Measuring the Effects of Virality: An Analysis of 4 Unique Viral Posts. affected BuzzFeed’s traffic.

Viral Marketing 51

Viral Marketing Analysis Opinions Creativity 51

Ambal's Amusings

MARCH 18, 2010

Does viral work for B2B marketing? We asked B2B Marketing experts: What are the components of a "good" viral B2B Marketing Campaign? Every B2B marketer wants their content to be so widely acclaimed that it goes “viral.” In my opinion, that’s a successful B2B campaign due to a viral response.

Viral Marketing 100

Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

ATAK Interactive

NOVEMBER 10, 2020

Today, I want to talk about a balancing act, and it’s not an easy one. Either we are always taking forever because we are waiting for the perfect idea or something that we think is so grand that it could go – wait for it – “viral.” Video transcription below: Welcome back to B2B Marketing Agency Insights.

Creativity 148

Creativity Paid Search Agency Act-On Viral Marketing 148

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? ” Within hours major celebrities did denounce FuckJerry, and the hashtag #fuckfuckjerry went viral. Is there any such thing as a free meme? FuckJerry was a meme juggernaut. By 2019, however, it had a problem.

Thought Leadership 211

Thought Leadership Aggregators Paid Content Ethics 211

Sprout Social

SEPTEMBER 9, 2022

His songified news stories and viral videos were the soundtrack to the 2010s. Schmoyoho is behind another viral moment of pure joy, the Double Rainbow song. Social media’s fast pace makes it the perfect place to act quickly and make the most of the moment. As the song says, “it has the juice”. I can tell you all about it.

Viral Marketing 95

Viral Marketing Social Media Trends Youtube 95

Optinmonster

OCTOBER 31, 2023

Articles with high click-through rates act as ranking factors for search engines , signaling that the content is valuable, potentially boosting its ranking in search results. It taps into the reader’s fear of missing out (FOMO) and encourages them to act now rather than later. But what makes a headline truly stand out?

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

Lead Forensics

JANUARY 26, 2024

The concept is summed up neatly by Darrah Baustein in entrepreneur.com , who says: “Growth-hacking is the act of accelerating the growth of a brand, service or product through the use of metrics and creative, innovative marketing strategies and state-of-the-art technology. It entails bypassing traditional approaches and streamlining growth.”

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Opt Intelligence

FEBRUARY 26, 2023

Because while most marketing content can be planned in advance, much of the viral success of Reels relies on timing. They won’t all be a fit, but you have to act fast. You just have to be willing to move fast, and occasionally get outside your comfort zone. The key is to catch it early and get creative about what works for your brand.

Viral Marketing 87

Viral Marketing Opt-out Curation Opt-in 87

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). A few B2B companies are now trying to use more interactive viral campaigns designed for their target audience.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

The Lead Agency

APRIL 14, 2024

Finding the right information is tricky. But you, my B2B friend, are already practising the buyer behaviour of all of us in B2B. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results. After all, we all love content.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

seo.co

JANUARY 1, 2023

Consider that this information could also be published in the form of a valuable blog entry, a useful and authoritative whitepaper, or a series of social media posts that help the website build its engagement levels and create a viral following on Facebook, Twitter, Tumblr, Pinterest, and other networks.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Sprout Social

MAY 10, 2022

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. This is where strong brand marketing comes into play.

Social Media 115

Social Media Social Marketing Paid Search Agency Media 115

Sprout Social

DECEMBER 7, 2023

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The concept of being a “creator” totally dominates TikTok and TikTok marketing. Oh, and don’t forget the billions of dollars in ad revenue. What is the TikTok Creativity Program?

Creativity 79

Creativity Paid Search Agency Viral Marketing Lock-In 79

Sprout Social

OCTOBER 17, 2022

Everyone loves random acts of kindness, but if a brand is able to show they understand the wants and needs of their customer base, they can gain customer loyalty. Hosting a surprise birthday party is on my bucket list. In this article, we’ll define what surprise and delight means, along with some ideas to get you inspired. Host an event.

Brand Identity 95

Brand Identity Branding Viral Marketing Ideal Customer Profiles 95

Sprout Social

JUNE 28, 2022

After all, everyday TikTokers are the ones responsible for the trends, challenges and viral videos that rack up billions of views. The more creators go viral, the more positive buzz TikTok earns. The concept of being a “creator” totally dominates TikTok. Oh, and don’t forget the billions of dollars in ad revenue.

Work Management 104

Work Management Paid Search Agency Viral Marketing Lock-In 104

Marketing Insider Group

MARCH 16, 2023

Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. They know their stuff, always able to add to the conversation with interesting facts and settle any debate by acting as the expert. This message is huge for building connection with customers.

Marketing Agencies 2 226

Marketing Agencies 2 Lead Ranking Content Work Management 226

Spiralytics

APRIL 16, 2023

Emotional marketing focuses on reaching basic human emotions such as anger and joy to get people to act, whether that’s sharing a video or buying a product. Cold, hard facts about your products won’t always persuade customers to buy them. Sometimes its emotional value will. Source Another emotional marketing example comes from Uber.

Statistics 118

Statistics Paid Search Agency Advertising Agencies Marketing & Strategy 118

Bluetext

MARCH 25, 2019

Internet challenges can go viral, for better or for worse. What’s common to all of these is the relationship of the challenges to the brands that have been associated with the viral responses, especially when, like with the Tide Pod dares, it’s not safe and it certainly isn’t supported by Tide!

Viral Marketing 21

Viral Marketing Paid Search Agency Advertising Agencies Ad Agencies 21

Outgrow

AUGUST 6, 2021

Calculators have the ability to go viral and break the internet. They not only act as incredible lead generation tools but also save time and money. Giveaways and contests have the potential to generate a huge amount of leads because of their inherent virality. But the hours spent on generating quality leads must be fruitful.

Lead Generation 97

Lead Generation Sales Qualified Leads Lead Ranking Marketing Qualified Leads 97

Zoominfo

OCTOBER 5, 2022

Recently, the term “quiet quitting” has become a point of discussion across the business world, as workers everywhere embrace the idea of “acting their wage” — doing only as much as their job requires. Quiet quitting is actually nothing new. It’s the latest re-branding of an age-old problem, often called employee disengagement.

Customer Satisfaction 130

Customer Satisfaction Work Management Marketing Management Training 130

SnapApp

APRIL 4, 2013

At SnapApp , we've found a tremendous amount of value from incorporating interactive content into our blogging strategy in three areas - lead generation, viral lift, and driving measurable, engaging experiences. Boost Viral Sharing : In general, most blog posts get shared because there's a level of value or intrigue worth sharing.

Viral Marketing 48

Viral Marketing Sales Qualified Leads Lead Scoring Lead Ranking 48

Optinmonster

FEBRUARY 11, 2024

Basically, we feel compelled to act if a situation is urgent. Hack Your Email List Growth With Exit Intent Email marketing is one of the best ways to connect with your visitors, and encourage them to become subscribers and customers. Then, visit our gallery for some neat exit intent popup examples you can copy. That’s it!

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Oktopost

FEBRUARY 26, 2024

Likes and Shares: Reflects the popularity and virality of content among consumers. Many B2B organizations find themselves using social media management platforms originally crafted for B2C brands. As a result, these platforms often lack the nuanced insights needed to thoroughly gauge your social media performance and its impact on revenue.

Social Media 62

Social Media Top of Funnel Media Allocation 62

ATAK Interactive

NOVEMBER 10, 2020

All right, today, I want to talk about a balancing act. Either we’re always taking forever because we’re waiting for the perfect idea or something that we think is so grand that it could go – wait for it – “viral” And then I have others who are like, “ Just go, just do it, just do it, pass, try, go.

Creativity 78

Creativity Paid Search Agency Act-On Viral Marketing 78

Buffer

NOVEMBER 2, 2022

Learning why some posts go viral while others don’t is nigh on impossible. It’s a difficult question to answer. Each social network has a different algorithm. Each algorithm promotes and demotes posts in their own unique way. However, there was one thing I noticed with my posts. Do posts containing a link perform worse?

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Sprout Social

SEPTEMBER 23, 2021

Soon after pictures of frozen pipes and cold-stunned sea turtles went viral on the platform, messages on community relief spiked with many looking for ways to support the hungry and displaced. On February 16, 2021, Texas reached a 72-year record low temperature of -2° F.

Twitter 108

Twitter Communities Viral Marketing Analysis 108

Sprout Social

APRIL 12, 2022

Between the pandemic, emerging technologies and an information landscape where a viral Tweet or TikTok can mean success (or scandal), the world of communications has seen massive change over the past few years. The need for multifaceted professionals is also essential in a world where virality and a 24/7 news cycle are part of everyday life.

Public Relations 105

Public Relations Stats Work Management PR 105

QuanticMind

SEPTEMBER 22, 2023

How about this viral spec ad from Heineken, for example? Changing consumer values also count as trends—even the digital advertising industry is acting on the public’s environmental concerns, for instance. Advertisers can also leverage trends to better connect with their audiences.

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Convince & Convert

DECEMBER 13, 2023

While there’s no foolproof recipe for turning all your videos into viral pieces, experienced video marketing companies regularly use some simple techniques that can help you as well to connect with your audience on a more consistent basis. After all, you wouldn’t visit a fishmonger if you were craving avocados.

Social Media 154

Social Media Video Marketing Media Eye-Tracking 154

Webbiquity

MAY 25, 2021

James Creech has a unique perspective on influencer marketing. As co-founder and CEO of Paladin , he oversees the B2B marketing of a B2C influencer marketing tool. What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. Tom: Excellent, I love that. Obviously, there are a lot of other platforms out there.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

ClearVoice

OCTOBER 11, 2020

Terms born from germs that went viral as writers and amateurs did their best to define new phenomena, surreal situations and things previously not of this world. The act of crashing a Zoom session you were not invited to by doing something rude or potentially unwelcome by the video-conference attendees. Quarantini (noun). Antibuddies.

Best Practices 105

Best Practices Viral Marketing Copywriting Conference 105

Sprout Social

NOVEMBER 8, 2023

Acting on these real-time insights, the company releases a patch to adjust the difficulty settings and posts tips for navigating the challenging sections. Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. Table of Contents What is customer sentiment analysis?

Work Management 107

Work Management Marketing Management Customer Satisfaction Analysis 107

Vidyard

JUNE 15, 2020

Tactics that don’t go viral within the sales culture underperform. Circulate case studies where companies like Act-On were able to drive 40% more leads. Act-on drove 40% more leads. Some salespeople understand the value of video intuitively. Some reps on your team may already use it. Ask around. Dan Wardle Vidyard VP of Revenue.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Sprout Social

JANUARY 9, 2024

They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Consumers expect that same level of service online. And not just respond. They want to feel like your first priority. Learn about your audience on a deeper level.

Social Media 121

Social Media Personalization Media Work Management 121

Sprout Social

MAY 8, 2023

While jumping on trends, using viral sounds and reposting content are powerful plays for awareness, their dangers might outweigh their benefits. Please note: The information provided in this article does not, and is not intended to, constitute formal legal advice. Please review our full disclaimer before reading any further.

Copyright 107

Copyright Social Media Media Guidelines 107

Zoominfo

NOVEMBER 18, 2019

Although the #MeToo movement traces all the way back to 2006, it gained worldwide exposure in October of 2017 when the hashtag went viral on social media. . Although the initiative called attention to many blatant acts of sexual misconduct, small acts of gender bias still run rampant in the workplace. . Who will mentor who?”

Studies 167

Studies Zoominfo B2B Thought Leadership Training 167