Act-On

DECEMBER 1, 2023

Considering a new marketing automation platform? Marketing orgs only use 33% of their martech capabilities. Consider these paths to a better marketing automation future. You can’t rethink your marketing strategy right now Path 2: Rebuild The other end of the spectrum from “Lift and Shift”: Rebuild what you have from scratch.

Marketing Automation Services 207

Marketing Automation Services Marketing Automation Automation Planning 207

Act-On

APRIL 10, 2024

Luckily for marketers, lead scoring exists. Rethinking Your Marketing Automation Migration Strategy Proven strategies to reduce risk, accelerate “time-to-live,” and optimize performance. For marketing and sales teams, that handoff is a potential minefield. Imagine going on a blind date. I’d love to show you around my apartment.

Lead Ranking 187

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 187

Visitor Queue

JULY 5, 2021

Hubspot is one of the most popular sales and marketing SaaS out there. A close competitor of Hubspot is Act-On. From email marketing and sales […]. The post Act-On vs Hubspot: Which one is right for your business? But, there are tons of other tools out there that offer similar services.

Act-On 59

Act-On Hubspot Business Traffic 59

Convert

SEPTEMBER 15, 2021

This past July, Colorado passed the Colorado Privacy Act (CPA) , making it the fourth state to enact comprehensive privacy legislation in the US, after California, Nevada, and Virginia. Consent obtained prior to direct marketing. The DPO must act on your written request. Additional measures for international transfers.

Act-On 98

Act-On Privacy Cost per Acquisition CPA 98

Act-On

OCTOBER 9, 2018

Pulpo Media adopted marketing automation to improve its marketing efforts, generate better inbound leads and increase ROI. Check out excerpts from our interview with Oscar Padilla, Executive Vice President for client services and ad opportunities at Pulpo Media, to learn how they did it.

Act-On 109

Act-On Lead Generation Generation Media 109

Customer Experience Matrix

MARCH 9, 2011

Summary : Act-On Software’s revised system offers a reasonable mix of features in an easy-to-use interface. At $500 per month with no annual contract, it’s priced to make it easy to get started with marketing automation. The new release is designed for marketers who want to start using the system with little or no training.

Act-On 120

Act-On Marketing Automation Services Work Management Marketing Management 120

Act-On

APRIL 29, 2024

Lead scoring tools for marketing can help you build better relationships with prospective cusotmers. Lead scoring tools: Marketing automation Unlike lead enrichment, marketing automation tools are a must-have: your marketing automation platform is where your lead scoring actually happens. As Suzy Balk, Sr.

Lead Ranking 167

Lead Ranking Lead Scoring Marketing Automation Services Marketing Qualified Leads 167

Act-On

DECEMBER 19, 2023

Marketers often ask about the best practices for email sender names (also known as the email display name or “from” name). In email marketing, sender name refers to the visible name the recipient sees in their inbox. DO: Consider altering the email marketing sender name according to the content you’re sending.

Email Marketing 190

Email Marketing Practices Deliverability Best Practices 190

DiscoverOrg

OCTOBER 26, 2017

With the right information in-hand, savvy sales pros and marketers might have seen it coming. But keen sales and marketers can use Scoops to spot patterns that inform the timing of their pitch. For a great example of using Scoops to act on security breaches, see “Chipotle’s Big Burrito Breach – Malware with a Side of Chips”.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Marketing Insider Group

SEPTEMBER 28, 2021

If your brand is earning tons of web traffic but seems lean on conversions, you might need more action words in your content marketing. You can use action words in content marketing by using active voice and placing action words strategically. So how do you start using them? What to consider when choosing action words. Quick Takeaways.

Content Marketing 341

Content Marketing Lead Scoring Lead Ranking Content 341

Martech Advisor

OCTOBER 15, 2019

With greater technological advances, marketing professionals and organizations need to stay ahead of their competitors. Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Learn More: The One Two Punch: How Direct Mail Marketing Complements Digital Outreach.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Marketing Insider Group

AUGUST 4, 2020

They both came to the conclusion that validating your assumptions before acting on them was a good idea. As marketers are asked to move ever faster, it’s easy to abandon anything that’s not active doing. What is PDCA (Plan Do Check Act)? These benefits extend to the management of marketing projects in a big way.

Planning 353

Planning Lead Ranking Work Management Marketing Qualified Leads 353

Act-On

NOVEMBER 15, 2023

Marketing automation is all about results, isn’t it? Sure, you need content that resonates with the target audience and strategically guides them along their journey , but it’s impossible to know if you’re on the right track without understanding marketing automation roi statistics and potential results. But here’s the thing.

Marketing Automation Services 220

Marketing Automation Services Marketing Automation ROI Automation 220

Act-On

DECEMBER 9, 2023

Revisiting your email marketing automation workflow and automation should happen regularly. We’ve been running automated programs for many years here at Act-On, and eventually ended up with 37 different sequences running. An insurance marketer, for example, might receive the same eBook twice (oops!). Average at best.

Open Rate 213

Open Rate Ideal Customer Profiles Marketing Automation Services Top of Funnel 213

Benchmark Email

APRIL 23, 2024

Marketers, akin to jugglers in a never-ending circus act, must deftly balance numerous tasks while keeping their eyes fixed on the ultimate prize: engaging and converting customers. Amidst this whirlwind of responsibilities, one tool stands out as both a lifeline and a potential vortex of time: email marketing.

Efficiency 97

Efficiency Email Marketing Tips Advertising Benchmark 97

Customer Experience Matrix

AUGUST 23, 2012

final installment in my series of posts on leaders in the different B2B marketing automation sectors, as determined by the ratings in our VEST report. This covers a broad range of marketing users with widely varied needs. Most require the full set of marketing automation functions but apply these in simple ways.

Eloqua 120

Eloqua Act-On Marketing Automation Services Marketo 120

Customer Experience Matrix

MAY 4, 2010

Summary: Two low-cost demand generation systems, Genoo and Act-On Software, have added unusually advanced social marketing features. A few weeks back, I wrote about social marketing features from consumer marketing automation vendors. Act-On Software is another low-cost system, starting at $500 per month.

Act-On 120

Act-On Marketing Management Marketing Automation Services Features 120

The Forward Observer

MARCH 15, 2024

is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results. Douglas Burdett, host of The Marketing Book Podcast. About the Author Allen Weiss, Ph.D.,

Brand Identity 186

Brand Identity Branding Work Management Marketing Management 186

Act-On

OCTOBER 4, 2023

Your marketing automation platform houses crucial marketing data that drives your business. That’s where marketing analytics software comes in. Most of the major marketing automation platforms have some form of analytics built into the user experience. Let’s go through some use cases for marketing analytics software.

Marketing Automation Services 146

Marketing Automation Services Analytics Software Deliverability 146

ANNUITAS

DECEMBER 11, 2023

Go-to-market strategy and execution is rapidly evolving – driven by a combination of customer drivers, technology innovation and changing organizational strategy. Budget issues: Amid uncertainty, driven by the Fed’s rate hikes, CFOs began slashing marketing and sales budgets in late Q3 of 2022. This may never change.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

B2BMarketing.net

MAY 8, 2024

In order to understand the impact of the recently endorsed EU AI Act on B2B marketing, I’ve interviewed David Keene, CMO Europe, Wipro , and Ian Liddicoat, CTO & Head of Data Science, Adludio. We explored what marketing leaders need to consider to ensure compliance while maintaining effectiveness.

Work Management 52

Work Management Marketing Management B2B Marketing Advertising Agencies 52

Act-On

NOVEMBER 29, 2023

Email marketing is a constantly shifting landscape. If you’re using email as a marketing channel, you need to stay abreast of these 2024 email deliverability compliance changes to avoid a negative impact on your campaigns. Looking for more foundational information on email deliverability? or over spam complaint rate.

Deliverability 167

Deliverability Phishing Guidelines CAN-SPAM 167

Act-On

SEPTEMBER 24, 2023

Lower funnel keywords are an often neglected SEO strategy for marketers. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On. One thing is for sure, though: search intent isn’t aligned with marketing automation, which is what we do here at Act-On.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Sometimes you can find the threads of a story (aka a narrative) in the messaging your product marketing team developed.

Content Marketing 255

Content Marketing Planning Paid Search Agency Content 255

Crimson Marketing

JANUARY 15, 2015

Websites, blogs, review sites, social search, video, podcasts, physical stores, trade shows, print media and webinars are but a few of the marketing channels that sellers must contend with to deliver their message and impact demand generation. “As Atri is responsible for all things marketing at the company.

Demand Generation 100

Demand Generation Act-On Work Management Marketing Management 100

Marketing Insider Group

OCTOBER 21, 2021

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. What do I see as the biggest content marketing trends for 2022 and beyond? My 2022 Marketing Predictions. Voice-powered Everything.

Marketing AI 361

Marketing AI Marketing Budget Paid Search Agency Mobile Advertising 361

The Forward Observer

APRIL 19, 2024

The Unsold Mindset: Redefining What It Means to Sell by Colin Coggins & Garrett Brown About the Book This Wall Street Journal bestseller is captivating readers of Adam Grant, Dan Pink, and James Clear and has been called “a life-changing book as much about life as it is about selling.” Everyone sells, every day.

Paid Search Agency 166

Paid Search Agency Advertising Agencies Click Rate Amazon 166

Act-On

APRIL 26, 2024

In addition to marketing and sales, Suzy Balk, our Sr. Marketing Campaigns Manager, advises that product teams should be included in lead scoring. Marketing Automation Migration: Switching Platforms Made Easy Migrating your marketing automation platform doesn’t have to be difficult.

Lead Ranking 195

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 195

Marketing Insider Group

NOVEMBER 15, 2021

One of the ways brands can reliably generate demand is through scarcity marketing tactics, which tap into people’s motivation to avoid loss or obtain something exclusive. You are probably seeing scarcity marketing tactics all around you already without realizing it. How to create demand using content marketing. Quick Takeaways.

Demand 238

Demand Content Marketing Planning Urgency Marketing 238

ANNUITAS

JANUARY 21, 2020

How to know if your marketing and sales efforts are eroding your growth. How would you describe your current marketing and sales motion? If you had another dollar to invest in sales and marketing, do you know what impact it would have? How do you know if you engage in random acts of marketing? Build a brand.

Ideal Customer Profiles 238

Ideal Customer Profiles Demand Generation Agencies Demand Generation Budget Programs 238

Marketing Insider Group

APRIL 13, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Review the fundamentals of the 4Ps of marketing and discover which elements still work today.

Relevance 331

Relevance Planning Paid Search Agency Work Management 331

Martech

OCTOBER 13, 2023

Marketing technology is progressing at such an accelerated pace that it’s hard to keep up and easy to let the tech do the driving. We now have machine learning and AI driving much of our marketing platforms. And listening to the most important computer in marketing today — the one between your ears. Distrust but verify.

Marketing AI 138

Marketing AI Paid Content Paid Search Agency Automation 138

Webbiquity

MARCH 8, 2022

There are lots of helpful articles sharing digital marketing tips online. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. This guide focuses instead on some newer, lesser known digital marketing techniques you may not have used before. Publish original studies.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” ” Insufficient go-to-market (GTM) expertise has a crippling effect on growth. They are different.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Marketing Insider Group

JUNE 19, 2023

Winning the battle means developing a solid strategy and tactics in operations and marketing. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies.

Analysis 285

Analysis Top of Funnel Advertising Agencies Content 285

Marketing Insider Group

FEBRUARY 19, 2024

Standing at the content marketing crossroads? With 73% of hiring managers looking to ramp up their freelance talent, the big question looms: content marketing freelancers or a full-scale content marketing agency ? You’re not alone. For starters, flexibility. Scalability First off, scalability is a big word.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172