Martech

MARCH 11, 2024

Time is running out to get all those well-laid marketing plans off the whiteboards and into action. No matter where your company is at in the post-third-party preparation curve, the truth is that we won’t fully realize the impact on our marketing efforts until Google finally flips the switch and we head into the unknown.

Cost per Acquisition 122

Cost per Acquisition Multi-Touch Attribution Data Hygiene Top of Funnel 122

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. What are the specifics?

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Martech

JANUARY 26, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, we’ll just have to wait and see. Digital marketers have become masters of the waiting game, demonstrating the need to be agile and ready for unexpected changes.

Privacy Protection 94

Privacy Protection Marketing Proposals API Privacy 94

Martech

JULY 27, 2022

Only 11% of US businesses fully meet California Consumer Privacy Act (CCPA) requirements, according to a new study. This is actually higher than the 6% fully compliant with the EU’s General Data Protection Regulation (GDPR). Read next: Federal data privacy bill could make life easier for marketers.

Privacy 141

Privacy Privacy Protection Business Case Studies 141

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Privacy 130

Privacy Zoominfo Advertising Benchmark Privacy Protection 130

Martech

JANUARY 27, 2023

Marketing laws and regulations are nothing new. Until relatively recently, marketing regulations rarely went beyond the realms of trademark, truth in advertising and similar areas of consumer protection. They cite research purporting customers demand that marketers focus on personalization and seamless omnichannel experience.

Advertising Agencies 135

Advertising Agencies Privacy Paid Search Agency Privacy Protection 135

Martech

JULY 5, 2023

Parkin believes this and other EU actions will put an end to the current digital marketing paradigm. The bigger concern for all of big tech is that the data privacy and protection war is heating up,” he says. Marketers don’t have to worry about this happening in the U.S., What’s next. What’s next. Get MarTech!

Rules 100

Rules Facebook Privacy Protection Gartner 100

Liveintent

DECEMBER 21, 2021

This September, Apple released iOS 15 and its Mail Privacy Protection (MPP) feature. Check out this explainer from our very own SVP of product marketing & GTM strategy, Jessica Muñoz. Publishers should continue to engage in privacy-first practices and keep an eye on new laws. Let’s take a look. First-party data.

Privacy Protection 127

Privacy Protection Marketing Analytics Tools CPA Cost per Acquisition 127

Zoominfo

JANUARY 18, 2023

Businesses have used professional contact listings to reach their markets for generations, dating back to the days when a phone book arrived at your doorstep with a thump. The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals.

Communities 130

Communities Zoominfo Promotion Privacy 130

Zoominfo

APRIL 20, 2021

As a result of that process, we recently attained a pair of important privacy validations: the General Data Protection Regulation (GDPR) Practices Validation and the California Consumer Privacy Act (CCPA) Practices Validation, ensuring that our policies are in line with the strictest privacy regulations in the world.

Privacy 100

Privacy Zoominfo Advertising Benchmark Privacy Protection 100

Martech

MARCH 16, 2022

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and the digital economy is getting more personal. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily.

Privacy Protection 91

Privacy Protection B2B Privacy Conference 91

Zoominfo

APRIL 11, 2022

California has been setting the pace on consumer privacy protections for nearly two decades, passing laws that regulate how businesses like Amazon, Google and Facebook can collect, store and use consumer data. “That’s the foundation of all new and emerging privacy laws.” We are very proactive on this front.

Paid Search Agency 100

Paid Search Agency Privacy Advertising Agencies Ad Agencies 100

Martech

APRIL 9, 2024

There’s also a Privacy Sandbox for Android that explores ways of preserving the app advertising ecosystem once users can opt out of being tracked (as they already can on iOS). Overall, the report appears to ignore the broader objective of Privacy Sandbox to enhance user privacy while supporting effective digital advertising.”

Privacy 107

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 107

Martech

OCTOBER 15, 2021

Marketers have to work closely with their company’s legal advisors in order to maintain trust with customers when so many people are concerned with the way their data is being used by brands. Privacy laws in Europe and in some U.S. A bill for a federal Safe Data Act was filed in the U.S. Stay on top of compliance.

Ethics 104

Ethics Work Management Marketing Management Paid Search Agency 104

Convert

APRIL 21, 2021

The state of Virginia recently voted to become the first state on the East Coast to enact a law governing how companies protect consumers’ personal data. The Virginia Consumer Data Protection Act (CDPA) bill was signed into law on 2 March 2021 and will go into effect in 2023. Consent obtained prior to direct marketing.

Privacy 72

Privacy Privacy Protection Opt-out Privacy Policies 72

Martech

OCTOBER 30, 2023

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. In fact, there is a robust list of elements you need to consider in order to have an effective email marketing infrastructure. We are grateful to Kath Pay and Ryan Phelan for their assistance with this guide.

Email Marketing 115

Email Marketing Marketing AI Marketing & Strategy Marketing Strategy 115

Liveintent

DECEMBER 21, 2021

Recently, Prohaska Consulting presented a webinar on Identity, Attribution, and Measurement designed to offer insight into what marketers can expect from the months to come. When it comes to cookies, Groth believes we have to accept the inevitable: privacy and tracking will continue to evolve. Channel diversification.

Privacy Protection 127

Privacy Protection Webinar Metrics Privacy Creativity 127

Martech

MAY 11, 2023

It was also meant to standardize privacy laws across member EU nations. GDPR would eliminate the need for individual countries to write their own regulations — as well as requiring any company, regardless of location, that markets goods or services to EU residents to comply with the law.

Paid Search Agency 100

Paid Search Agency Privacy Work Management Marketing Proposals 100

Convert

NOVEMBER 30, 2020

In May 2020, the privacy advocacy group Californians for Consumer Privacy announced they had collected 900,000 signatures to add the California Privacy Rights Act (also known as CPRA, CCPA 2.0, The act is meant to revise and succeed the California Consumer Privacy Act (CCPA) , once it goes into effect on January 1, 2023.

Privacy 93

Privacy Advertising Agencies Privacy Protection Opt-out 93

Litmus

AUGUST 9, 2022

Why use social proof in email marketing? Why use social proof in email marketing? When used in email marketing, social proof can be a powerful tool. 3 ways to use social proof in email marketing campaigns. Read on to learn: What is social proof? 3 ways to use social proof in email. What is social proof? The best part?

Email Marketing 68

Email Marketing Social Marketing Privacy Protection Banners 68

Litmus

OCTOBER 21, 2021

We’re now just days away from Litmus Live —THE conference for email marketers. Get ready for how-tos, tips, and advice from marketing leaders and email marketing experts like Lauren Meyer on October 26th-27th. Chief Marketing Officer, SocketLabs. How’d you get your start in email marketing? Lauren Meyer.

Deliverability 73

Deliverability Privacy Protection Privacy Conference 73

Bluetext

DECEMBER 8, 2022

Bluetext is no stranger to data privacy, as we are well versed in the variety of cookies and tracking techniques used across websites and relied upon by the digital-aged marketers. Effective January 1st, 2023: California Privacy Rights Act . Virginia Consumer Data Protection Act. Colorado Privacy Act .

Privacy 26

Privacy Privacy Protection Opt-out Opt-in 26

Digilant

MARCH 11, 2020

There is an industry-wide shift to providing more privacy protection to consumers. We first saw this with Europe’s Global Data Protection Regulation (GDPR) and later with the California Consumer Privacy Act (CCPA). What does this mean for media buyers?

Privacy Protection 52

Privacy Protection Privacy Amazon Opt-out 52

DotDigital

JUNE 14, 2021

Organizations at every level, are developing new, more agile, digital marketing strategies. But digging deeper, there is much to celebrate as responsible marketers are rewarded for valuing personal data and building customer trust. Privacy is important. As consumers, we expect this, so we should expect this as marketers too.

Privacy 98

Privacy SMS Opt-out Open Rate 98

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. for over two decades.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. for over two decades.

Privacy 78

Privacy Privacy Protection Act-On Opt-out 78

Martech Advisor

MARCH 9, 2020

National Consumer Protection Week and World Consumer Rights Day make March a crucial month for consumer protection and consumer rights awareness. Two of such regulations and compliances are the General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA).

Privacy Policies 65

Privacy Policies Marketing Management Opt-out Planning 65

Litmus

MARCH 16, 2020

Does your marketing team fear tighter privacy laws? The truth is, tighter anti-spam regulations force brands to implement tactics that have been email marketing best practices for a long time anyway. Marketing teams everywhere became afraid that their lists would shrink along with their ROI. It shouldn’t. The result?

Privacy 59

Privacy Email Marketing Privacy Protection CAN-SPAM 59

Sprout Social

FEBRUARY 26, 2024

Being engaged on social is vital to protecting their brand and retaining customers. Their team responds to customer needs thoroughly and professionally—while protecting consumer privacy and remaining compliant. According to The Sprout Social Index™ , the most memorable thing brands can do on social is respond to their customers.

Enterprise Management 66

Enterprise Management Brand Identity Branding Work Management 66

Martech

OCTOBER 18, 2021

Good morning, Marketers, how about CDP for service? I was talking to a self-described CDP last week which also offers marketing automation (its own description) and it’s not hard to imagine users referring to it as their automation hub. 6 key elements of a great agile marketing backlog. Here’s another tester. Emphasis added.

Marketing Automation Services 95

Marketing Automation Services Top of Funnel Paid Search Agency Privacy 95

ATAK Interactive

FEBRUARY 26, 2020

On January 1 st of this year, the California Consumer Privacy Act (CCPA) went into effect. It’s the first major comprehensive privacy legislation to be passed in the U.S. The landmark act gives California consumers control over their online personal information and how a company uses it. for over two decades.

Privacy 60

Privacy Privacy Protection Act-On Opt-out 60

Convert

APRIL 26, 2022

The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020. human resources, IT, sales/customer support, marketing)? ePrivacy (Cookie Law) (2002) Ensures ??”

Privacy 52

Privacy CMS Development Work Management Privacy Policies 52

Magisto

JANUARY 13, 2020

Over the past month or so, marketers and creators were introduced to a new and strange buzzword (acronym, actually): COPPA. It stands for Children’s Online Privacy Protection Act, and since the enforcement of YouTube’s settlement with FTC (Federal Trade Commission), it’s going to have a significant effect on video content and creators.

Video Marketing 52

Video Marketing Youtube Privacy Protection Privacy 52

Hubspot

AUGUST 9, 2017

But with so many new data privacy regulations and lawsuits cropping up, skipping out on a privacy policy is just asking for trouble. To give you an idea of what you're up against, here are a few examples of regulations that require a privacy policy: California Online Privacy Protection Act. Privacy Shield.

Privacy Policies 77

Privacy Policies Privacy Privacy Protection Marketing Management 77

NetLine

AUGUST 16, 2019

Marketers may recall the wave of borderline hysteria that took place in the wake of GDPR. And with good cause; with thousands of martech options at our fingertips, it’s naïve in today’s market to overlook adoption of user privacy controls. But first, let’s get you up to speed on Privacy Shield. What is it.

Privacy 45

Privacy Privacy Protection Lead Ranking Brand Identity 45

Circle Studio

MAY 31, 2018

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. This would include marketing automation systems (e.g. in the future.

Privacy Policies 60

Privacy Policies B2B Marketing Doubleclick Privacy Protection 60

ClickZ

OCTOBER 23, 2019

In most enterprises, privacy is a growing concern, and in the wake of massive data breaches, rapidly evolving privacy regulations, and increasingly expensive fines, we typically see departments such as legal, compliance, security and IT working together to develop a data privacy protection strategy. Here’s how.

Privacy Protection 75

Privacy Protection Privacy Enterprise Management Work Management 75