SmartBrief - Marketing

FEBRUARY 11, 2024

Why email calls-to-action matter Think of CTAs like the GPS for successful email marketing – they’re like direct invitations for subscribers to do something, like buying, downloading, signing up or checking out your website. They are like the secret sauce that changes your emails from easy to forget to full of action.

Urgency Marketing 94

Urgency Marketing Click Rate Email Marketing Act-On 94

Zoominfo

SEPTEMBER 3, 2020

Get a Demo What Are The Benefits Of Email Automation? Besides cutting down on time spent on manual tasks, email automation also offers: Personalized customer experiences – The act of nurturing builds a positive relationship with your lead. How Do You Set Up Email Automation?

Automation 130

Automation Zoominfo Auto Responder Touchpoints 130

Marketing Insider Group

FEBRUARY 23, 2021

Case studies act as social proof – giving prospects the peace of mind they need before deciding to work with or buy from you. They’ll also gain valuable and memorable insights into your business strategies. Quick Takeaways. Your target audience should see themselves as the protagonist (hero) in your stories. Source: Gartner.

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Marketing Insider Group

FEBRUARY 14, 2023

One third of email recipients open an email based on the subject line alone and 69% of email recipients report email as spam based solely on the subject line. There’s nothing more frustrating than creating a great email campaign only to get abysmal email open rates. Their problems! We understand.

Creativity 321

Creativity Examples Marketing Budget Urgency Marketing 321

Litmus

JUNE 4, 2021

Litmus Builder lets you quickly build for and test the email clients that matter most to your audience, and use reusable HTML and CSS code snippets and pre-tested templates to reduce errors and maintain brand consistency. Part IV is on best practices for creating HTML emails in Builder. Three ways to create a new email project.

Enterprise Management 106

Enterprise Management Template Work Management Marketing Management 106

Vision6

JANUARY 16, 2022

GDPR, CCPA, Spam Acts; what does it all mean and how does it affect you? It’s important for all businesses to be informed about the changing laws around email compliance and security so they can avoid breaking them. A well-crafted and attention-grabbing subject can be a make or break for your campaign. Include an opt-out.

SMS 98

SMS CAN-SPAM Privacy Opt-out 98

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 62

Marketing AI Email Marketing Practices B2B Marketing 62

Litmus

MAY 24, 2021

An email design system is a collection of reusable components and standards that teams use to guide their work and create on-brand, error-free emails faster and more consistently. The components in an email design system usually consist of: Brand colors and assets like logos, icons, and imagery.

Design 106

Design Template Training Work Management 106

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Binary Demand

JUNE 12, 2023

With its broad reach, affordability, and personal touch, B2B email marketing is essential for making a lasting impact on your audience. Email marketing remains the reigning champion when it comes to successful B2B lead generation solutions and achieving higher conversion rates. billion and is projected to reach USD 17.9

Email Marketing 98

Email Marketing B2B Marketing Conversion B2B 98

Optinmonster

APRIL 6, 2023

Are you looking for the best email call-to-action examples and practices to grow your email list ? An email call-to-action can make or break your email campaign’s effectiveness. Typically, email CTAs are designed to be eye-catching, appealing, and hard to miss.

Conversion Rate 72

Conversion Rate Conversion Examples Click Rate 72

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Automation Marketing Management 40

sagefrog

FEBRUARY 28, 2024

In the United States, the CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) Act was enacted in 2003 to regulate commercial email and messages. This legislation establishes guidelines for businesses engaging in email marketing and imposes penalties on those who violate its provisions.

Marketing AI 52

Marketing AI Email Marketing Practices B2B Marketing 52

Martech Advisor

DECEMBER 3, 2019

According to a report by Oberla in 2018, effective email marketing can boasts an ROI of as high as $32 on every $1 spent, at an average. In other words, email marketing works if you work it! Audience segmentation radically increases the performance of email campaigns. Email Operations Automation. Merge Tags.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

Optinmonster

JANUARY 24, 2022

From building eye-catching emails, automating multiple tasks, and building workflows, ESPs save you time and money. In today’s post, we’ll show you what you need to know about one of the most popular email service providers on the market: Drip. Design a new email campaign. b) Campaign Design: Ease of Use.

Small Business Marketing 75

Small Business Marketing Business eCommerce Template 75

Optinmonster

FEBRUARY 10, 2022

In today’s post, we’ll be doing an in-depth review of one of the most popular email service providers on the market: MailerLite. Let’s get started to discover if MailerLite is the right email service provider (ESP) for your business. Design a new email campaign. b) Campaign Design: Ease of Use.

Work Management 75

Work Management Marketing Management Service Budget Programs 75

Optinmonster

DECEMBER 1, 2020

Are you totally clear on the ins and outs of permission-based email marketing? Email marketing is still the best way to collect new leads, build relationships with customers, and drive more sales. But if you’re not 100% clear on rules like GDPR and the CAN-SPAM act of 2003, you could be risking heavy penalties and fines.

Email Marketing 99

Email Marketing CAN-SPAM Paid Search Agency Rules 99

Martech

OCTOBER 12, 2022

Why you need an apology email strategy. A good apology email can maintain customer trust in your brand and bring them back to convert. Dig deeper: 8 major email marketing mistakes and how to avoid them. 7 characteristics of an effective apology email. A few things to highlight: The email launched around 9 a.m.

Examples 121

Examples Effectiveness Template Email Marketing 121

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. Strategic thinking is essential to email success. One of my email mantras is “Strategy before tactics.”

Email Marketing 93

Email Marketing Effectiveness Work Management Planning 93

Predictive Response

NOVEMBER 23, 2022

In crafting any email templates, specifically newsletters and any company branded email content, it is important to make sure your entire email captures the attention of your reader. However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

SendX

APRIL 26, 2021

However, you need to resist this temptation - not only do you lose credibility in the eyes of your customers, but you’re also probably not even getting quality emails. One of the best ways to grow your email list is by making it easy to sign up. This might look like just a simple form on your homepage which asks for name and email.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Vision6

APRIL 4, 2023

Did you know that B2B email marketing can be a highly effective way to connect with other businesses? With the right strategy in place, you can use email campaigns to generate new leads, share exciting product updates, and build lasting relationships with your target audience.

Email Marketing 52

Email Marketing ROI B2B Marketing Planning 52

BenchmarkONE

MAY 5, 2022

Your logo is the design that will act as a base for all other visual assets for your business. Internal Materials – Create/recreate your employee handbook, mission statement, training materials, memo/newsletter template, etc. Head to our previous post discussing branding your small business on a budget.

Small Business Marketing 84

Small Business Marketing Brand Identity Branding Business 84

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? Because your emails are winding up in spam folders. So today, in this guide, we’ll share 12 reasons why your emails go to spam, and how to make sure they don’t. How to Avoid Emails Going to Spam With 7 Tricks. Want to jump ahead?

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Hubspot

JANUARY 20, 2020

On the other hand, the only goal of a squeeze page is to get an email address. After a user has entered their email address on your squeeze page, you should: Deliver your content offer immediately. Send an automated message reminding users why they gave you their email address. So, what should a squeeze page look like?

Sales Qualified Leads 100

Sales Qualified Leads Lead Scoring Lead Ranking Landing Pages 100

Brandpoint

APRIL 3, 2019

If your inbound techniques are focused with those specific audiences in mind, you’ll be convincing them to act upon your CTAs and reach out for more information. Engage phase tactics include: Segmented email campaigns. Gated content, such as eBooks , whitepapers and downloadable templates. The Engage Phase.

Top of Funnel 106

Top of Funnel Marketing Funnels Planning Paid Search Agency 106

Belkins

AUGUST 5, 2020

According to Todd and his look on a value-based approach, it makes sense for a sales rep to send a link to a blog post, a podcast or a Forbes article (or basically any other pain-solving piece of content) instead of a generic “ Following up on the above to flag my email on top of your inbox. That conversation was a real eye-opener.

Lead Scoring 91

Lead Scoring Lead Ranking B2B Sales Top of Funnel 91

Delivra

AUGUST 3, 2021

So, with all of these consistently moving parts, marketers are also keen to test any number of variables of content within their emails to know what’s working. These tests allow you to hone in on what your subscribers are looking for and can lead to an overall higher performance from your email strategy. When to test. What to test.

Click Rate 52

Click Rate Open Rate Email Campaigns Newsletter 52

TrustRadius Marketing

JANUARY 8, 2020

The Hubspot marketing automation platform offers features that enable teams to deliver cross-channel inbound campaigns, manage leads and access key reporting and analytics insights. Hubspot has many draws: its forever free CRM, its integrated sales, marketing and service hubs, and its wide network of support. Let’s jump in.

Enterprise Management 52

Enterprise Management Hubspot Marketing Automation Services Marketing Management 52

NetLine

OCTOBER 2, 2023

Typically, a specific variable, such as user location, gender, or other demographic detail, acts as a signal to inform rule-based triggers that influence the content. Marketers only need to create a dynamic ad template, and the ad network customizes the rest. The adaptability of dynamic content makes it highly personalized.

Marketing AI 52

Marketing AI Personalization Marketing Management Paid Search Agency 52

Martech Advisor

OCTOBER 23, 2019

A marketing automation tool is a software that provides marketers with a platform to automate marketing activities that lead to increased efficiency and effectiveness of marketing campaigns. A marketing automation tool can offer basic as well as advanced features to plan, coordinate, manage, and measure marketing campaigns.

Marketing Automation Services 79

Marketing Automation Services Enterprise Management Work Management Marketing Management 79

ConvertKit

JANUARY 30, 2022

Your goal is to decrease friction and increase the forces acting upon the funnel as much as possible — and email marketing is a great channel to do that. Together with his wife Hanna at Mapped Out Money , he shares advice on financial independence with more than 47,000 YouTube followers and 10,000 email subscribers each week. “At

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Optinmonster

MAY 1, 2020

By the end of this article, you’ll have a simple tripwire funnel template that drastically improves your marketing strategy and increases your sales. You can send customers this high-ticket offer immediately after the low ticket item was purchased or wait 24 hours to send out an email campaign. Grow Your Email List.

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

PureB2B

MAY 30, 2022

Like cold calling, an email will get your message directly to your prospect and is a direct line of communication. Setting up a cold email campaign is relatively simple, and you can speed things up by automating parts of the process, such as: Sourcing contact data. Write compelling email templates. It's simple.

Cold Calling 62

Cold Calling Marketing Budget Sales Leads Sales Qualified Leads 62

Martech Advisor

FEBRUARY 7, 2020

Web and app designers have quickly updated their code to ensure compatibility, so how can email marketers avoid annoying users who are enjoying their dark viewing mode? answers, Alice Li, Principal Email Engineer, Litmus. Learn More: Email Marketing: 5 Tips to Create Great Email Content.

Email Marketing 109

Email Marketing Paid Search Agency Class Mobile Marketing 109

Webbiquity

JULY 12, 2016

An enterprise-grade marketing automation and analytics platform with solutions for lead management, email marketing, consumer marketing, customer base marketing, and mobile marketing. There’s a reporting function, and facilities to create email templates.” 1) Marketo. Google Review Count: 93,900. 3) OpenEMM.

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Marketing Automation Marketing Management 100