Martech

FEBRUARY 21, 2024

Look at the way they just expanded the Digital Services Act to place detailed restrictions on the behavior of almost all “online platforms” (a term that certainly covers hosting services, marketplaces, social media and content-sharing platforms; how sweeping the definition is the courts will doubtless decide). In your inbox.

Marketing AI 91

Marketing AI Paid Search Agency Enterprise Management Gartner 91

Sprout Social

SEPTEMBER 26, 2023

Other well-known authors like George RR Martin and John Grisham too, are suing parent company, OpenAI, over copyright infringement. In fact, the pattern mirrors the early days of cloud computing when the technology felt like unchartered territory. Yet today, cloud computing is ubiquitous. What is the foundational layer?”

Marketing AI 108

Marketing AI Enterprise Management Work Management Marketing Management 108

Contently

MARCH 1, 2022

In 1709 the British parliament ratified the Statute of Anne, the world’s first copyright act that granted book publishers exclusive rights to their content for an initial 14 years. Last month Google processed its five-billionth takedown request from copyright holders. FuckJerry’s value is their 14.3m One was deleted.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

Martech

SEPTEMBER 22, 2023

In addition to the risks embedded in relying on what is essentially unconscious and amoral “intelligence,” users also face the very real prospects that copyright and privacy issues could mortally wound large language models (LLMs) like ChatGPT. But they could — and quite possibly will. Let’s take those in order.

Marketing AI 120

Marketing AI Generation Gartner Telemarketing 120

ClearVoice

MARCH 31, 2023

But those words and images might be under copyright protection. And Google always acts against spammy content, no matter who – or what – writes or designs it. It also puts you in the crosshairs for copyright violations. You don’t want to be known for copyright violations. The truth is somewhere in the middle.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

ClearVoice

APRIL 27, 2022

Aside from the physical act of writing your ebook, you must be intentional about your environment and your time allocation. However, as a freelance professional or business owner, you should first begin with a creative brief for your ebook and a strategic plan. If they reserve an ISBN Number for you, what does that mean?

Copyright 97

Copyright Business Amazon Distribution 97

Martech

MARCH 14, 2023

Staff should be sourced and evaluated on the ability to act as editors and supervisors for machine-generated marketing copy and proposals, such as agency creative briefs. Misinformation, bias, copyright and transparency are all serious considerations in the ethical use of ChatGPT in marketing.

Marketing AI 124

Marketing AI Enterprise Management Paid Search Agency Work Management 124

Litmus

MAY 16, 2023

The most prevalent concerns around AI include: Privacy and surveillance Bias and discrimination Inaccurate data Copyright infringement Plagiarism Data breaches Those are some heavy-hitting issues. The journey to modern day AI How is AI regulated today? For better or for worse. How did we get here? Government agencies in the U.S.

Marketing AI 75

Marketing AI Email Marketing Practices Paid Search Agency 75

Valasys

AUGUST 8, 2023

Recent concerns have emerged about OpenAI’s data collection practices, with specific emphasis on copyright and consent. If substantiated, these allegations could potentially place OpenAI and co-defendant Microsoft in violation of the Computer Fraud and Abuse Act, a law with established precedents in web-scraping cases.

Copyright 52

Copyright Privacy Class Training 52

Content Standard

SEPTEMBER 19, 2023

Foundational models are often trained on copyrighted works but don’t provide reliable sourcing in their results. Remember, your content isn’t copyrightable unless it’s solely or primarily generated by humans. But how real are these risks for marketing organizations, and what can you do to mitigate them?

Enterprise Management 100

Enterprise Management Generation Work Management Marketing Management 100

Content Marketing Institute

AUGUST 31, 2023

Here’s what they say you should – and shouldn’t – do: Do: Use AI for writing and editing assistance Generative AI tools can help you overcome lank-page syndrome” by acting as your research and brainstorming buddy. These versatile tools can speed up tedious production tasks and spare writers the frustration of staring at a blank page.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Salesforce Marketing Cloud

MAY 24, 2023

Prompt engineering is the act of asking very specific questions or feeding detailed information to GAI tools, like a GPT product or chatbot, to get the best results. Be careful of any copyright concerns and confirm that what GAI products give you isn’t plagiarized from another source. Give that information as well.

Generation 98

Generation Work Management Copyright Social Media 98

Predictive Response

NOVEMBER 23, 2022

However, if properly designed your footer content can include a Call-To-Action that encourages your recipients to act on your message. To ensure your business is complying with legal requirements and that you are protecting consumer rights.You want to stay on the good side of the CAN-SPAM Act and GDPR. Branding/Logo.

Privacy Policies 52

Privacy Policies CAN-SPAM Copyright Privacy 52

ClearVoice

AUGUST 4, 2023

Defining Plagiarism in the Context of AI Historically, plagiarism is the deliberate act of using someone else’s work without providing the appropriate credit. Most copyright laws in the US and elsewhere center on the premise of human authorship. Since AI learns from a wide variety of texts, there are no direct links.

Marketing AI 52

Marketing AI Generation Ethics Copyright 52

Martech

SEPTEMBER 1, 2023

How are copyrights handled (time to engage legal)? Now’s the time to act on this. A professor friend summed it up with a tongue-in-cheek Facebook post: “So … I’ve been working a lot with chatGPT in developing a new course. creating a content tsunami that would dilute, not enhance, my marketing efforts. If so, how and when?

Marketing AI 123

Marketing AI Ethics Planning Touchpoints 123

Scoop.it

OCTOBER 20, 2020

Content curation is basically the act of finding existing content that’s already being shared online and bringing it to your own audience. First, content curation isn’t plagiarism, scraping, or copyright violation—or shouldn’t be,” entrepreneur Tim Parker writes. “If What is Content Curation? Tips to Safely and Legally Curate Content.

Curation 76

Curation Ethics Copyright Content 76

Navigate the Channel

SEPTEMBER 25, 2023

Subdomains act as an extension of your domain name to help organize and navigate to different sections of your website. Be certain the name you’ve selected isn’t trademarked, copyright protected or being used by another business. Also available are country-specific TLDs known as country code top-level domains, such as.uk

Domain 65

Domain Tips Work Management Copyright 65

seo.co

JANUARY 18, 2021

Article spinning. + Publishing videos to YouTube just to create backlinks. + Clickbait. + Duplicate content. + Scraping content. + Plagiarism. + 4 black hat on-page optimization tactics to avoid. + Over-optimization of image alt text. + Internal link over-optimization. + H1 heading over-optimization. + Stuffing links in the footer. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Sprout Social

MAY 31, 2023

Managing communications has become quite the juggling act. Generative AI tools like ChatGPT can’t provide you with ready-to-publish content: There’s still a lot of ambiguity around whether AI-generated content is protected under copyright law. What can communications teams do with AI? The tech isn’t there yet.”

Marketing AI 122

Marketing AI PR Work Management Marketing Management 122

Optinmonster

DECEMBER 27, 2023

Precious metals, raw materials like uranium, and the growing water scarcity in London are examples of absolute scarcity. You must have seen absolute scarcity play out in real life during the 2020 pandemic. The lockdown created panic in people. And they stocked up on basic supplies like facemasks, baby formula, and toilet paper rolls.

Examples 78

Examples Conversion Urgency Marketing Amazon 78

Scoop.it

JULY 13, 2023

But it is a mixture of both and is basically somebody who is an expert and knows what they are talking about and offers an unbiased opinion in a valuable way. Thought leaders can share both knowledge and perspective on topics of relevance to enhance their reputation in the space. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Vidyard

JUNE 9, 2017

Use intro and outro music as “bookends” Consider giving music or sound design a featured role in the opening and or closing sections of your video, acting as a set of “video bookends” This helps set your tone, hold your message together, and leaves your viewers with a feeling of completion. Know your budget.

Video Marketing 117

Video Marketing Ad Frequency Paid Search Agency Domain 117

B2B Marketing Traction

JUNE 13, 2011

During a discussion about copyrighted material on websites, one of my clients – an attorney – told me about a program called www.copyscape.com. Copyright Office. The Digital Millenium Copyright Act (DMCA) of 1998 gives content owners the right to send an official notice to the copier’s online partners.

DMCA 100

DMCA Copyright B2B Marketing Trade Show 100

Valasys

JULY 25, 2023

Many professional copywriters, content writers, freelancers, students, and scriptwriters use these AI-language models to create content. Yes, these AI tools are incredible when it comes to writing. However, you must not 100% rely on them, especially when you want to publish or submit the content somewhere. However, AI tools have resolved the issue.

Lead Ranking 52

Lead Ranking Generation Lead Scoring Content 52

Animalz blog

MAY 15, 2023

They may also cause copyright issues and data leaks. You and I are at the dawn of a new era in content marketing: the age of generative AI. And changes like this almost always begin with more questions than answers. How much should we rely on AI-generated content? What are the risks and benefits? Do you need personalized ABM campaigns?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

SmartBug Media

JANUARY 5, 2024

As humans, we tend to act based on our feelings —whether it’s “I want to help the sad puppy” or “I’m hungry”—and marketers have the empathy to make the connections we crave and drive engagement. Repetitive and Routine Tasks Consider all the little things that inform your brand’s marketing but that you don’t have time for to do properly.

Marketing AI 59

Marketing AI CMS Development Paid Search Agency Advertising Agencies 59

Martech

OCTOBER 12, 2022

Why you need an apology email strategy. A good apology email can maintain customer trust in your brand and bring them back to convert. A bad one can cost you a customer — or many, depending on how significant the error is. Dig deeper: 8 major email marketing mistakes and how to avoid them. 7 characteristics of an effective apology email.

Examples 111

Examples Effectiveness Template Email Marketing 111

Convince & Convert

JANUARY 29, 2014

But, you may want to think twice before you pitch them in the trash or trade a stack for a large pizza (an act of which I am guilty and now regret). Copyright (c) 2014 by the author and reprinted by permission of Palgrave Macmillan, a division of Macmillan Publishers Ltd. There’s nothing wrong with automation and digitization.

Paid Search Agency 152

Paid Search Agency Advertising Agencies Copyright Marketing & Strategy 152

EveryoneSocial

MAY 11, 2021

Be clear that you want people to post and share about their employer on social media, but you don’t want them to actually act as spokesperson for the company (unless, of course, that’s their job). It’s not uncommon for employees to worry about using social media — or even avoid it completely — out of fear their job could be on the line.

Social Media 116

Social Media Rules Media Guidelines 116

Sprout Social

OCTOBER 18, 2018

A social media policy is your business code of conduct, letting people in your organization know how to act on social media. Social media is officially part of the business environment. 47% of employees now use social networks to connect with customers. It’s time to fix the gap. What is a company social media policy?

Social Media 111

Social Media Media Guidelines PR 111

Scoop.it

FEBRUARY 10, 2022

In this sense, content curation is the act of planning, collecting, organizing, and sharing valuable content on social media or other relevant sites. According to the Cambridge Dictionary , “curation” means “the selection and care of objects to be shown in a museum or to form part of a collection of art, an exhibition, etc”.

Curation 68

Curation Content Click Rate Long Tail Marketing 68

Webbiquity

JUNE 16, 2022

Don’t violate copyright law. When scraping the site, make sure that you are not collecting data that is protected by copyright. Copyright is the exclusive legal right to a work of art and its reproduction. For more information on copyright issues, it is best to read the website’s Terms and Conditions and Privacy Policy.

Privacy Policies 142

Privacy Policies Copyright Terms and Conditions Work Management 142

B2B Marketing Traction

FEBRUARY 6, 2012

There’s a reason the federal law (the CAN SPAM Act) requires the sender’s physical address on all promotional emails. Your copyright statement includes a year three years ago. Your copyright statement includes a year three years ago. But what is really happening once a prospect lands on your B2B website?

Marketing Websites 100

Marketing Websites Copyright B2B CAN-SPAM 100

Act-On

NOVEMBER 7, 2023

Part 1: Mission Inbox-able Email deliverability isn’t yet a buzzword on the lips of every digital marketer out there. But it needs to be. Think about it. You work hard on your email marketing programs: developing copy, selecting supporting content, finding the right visuals, making sure the right people on your team have reviewed and approved.

Deliverability 182

Deliverability Top of Funnel Best Practices CAN-SPAM 182

Webbiquity

FEBRUARY 11, 2011

Below are five posts from outstanding writers that will help you write copy that gets found, read, and acted upon. Attention is a scarce commodity; you won’t get much of it, so use what you get as well as you can. 7 steps to writing killer sales copy by Mike Consol. SEO As a Copywriting Tool by iMedia Connection. Share this on Bebo.

Copywriting 100

Copywriting Tips Digg Copyright 100

US Data Corporation

SEPTEMBER 19, 2019

SMS Text Marketing is the act of using text messages to send advertising messages to opted-in individuals. If you are not reading this article in your feed reader, then the site is guilty of copyright infringement. SMS is an acronym for short service message. Advantages. Perhaps you want to promote a new dish?

SMS 40

SMS Planning Mobile Advertising Opt-out 40

Circle Studio

NOVEMBER 21, 2018

All websites built should follow guidelines outlined by the Americans with Disabilities Act. Call to Action (CTA ) – Specific text, image, banner or button that uses action-oriented language that urges a visitor on a website to act. Web Terms Marketers Need to Know. For example, our domain is circlesstudio.com.

CMS Development 74

CMS Development Design Marketing Management Paid Search Agency 74