Act-On

APRIL 26, 2024

These new requirements have been a non-issue for us and for most of our Act-On customers as well. Both Jeff and Angelique are responding by shifting focus to downstream activities, like click outcomes and engagement rates on those pages — which happen to be far more informative about buyer intent. If people opt out, we respect that.

130

130

illumin

APRIL 11, 2024

This rapid rise can be attributed not only to the popularity of short-form video content but also to the platform’s genuine and unfiltered nature. As TikTok gained momentum, a notable shift occurred with users providing candid recommendations for products and brands within their content. This authenticity didn’t go unnoticed.

Barriers 127

Barriers Branding Brand Identity Content 127

Act-On

APRIL 10, 2024

You don’t want a demo of their software — you haven’t even had time to read their content yet. Keep them engaged with more content, and add a few points to their score every time they engage. Implicit data is observed behavioral information, such as webpages visited, email engagement, content downloads, or form completions.

Lead Ranking 190

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 190

Sprout Social

AUGUST 17, 2022

Sprout Social gives you everything not only to track important interactions but also to act on them. These types of conversations don’t typically pop up in your notifications. This is especially true if you’re active on multiple networks. That’s why brands use social media monitoring tools to supplement their native data.

Social Media 125

Social Media Tools Campaigns Media 125

Marketing Insider Group

DECEMBER 15, 2020

Content marketing can be a highly effective way to build brand awareness. With every piece of branded content an individual sees, they become more familiar with your brand. Content can help to build your brand in several different ways. The more content you publish, the more exposure you give your brand. Quick Takeaways.

Ad Building 345

Ad Building Content Marketing Branding Brand Identity 345

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. It is a top tactic.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Marketing Insider Group

APRIL 21, 2021

Content creation is the cornerstone of a successful inbound marketing strategy. This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What will be worth their time?

B2B 362

B2B Paid Search Agency Guidelines Content 362

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. ML makes it easier for marketers to find, engage and keep customers, therefore, to figure out what may work and what won’t: what type of content is most likely to perform?

Act-On 71

Act-On Marketing AI Trends Work Management 71

Marketing Insider Group

JUNE 22, 2020

Understanding the needs of your customers is a vital element in the definition of the content marketing. Those insights lead to one of the biggest trends in Content Marketing: we need to develop content for the every stage of the buyer journey. Few companies have too much product content. Quick Takeaways.

Top of Funnel 288

Top of Funnel Buyer's Journey Trends Lead Ranking 288

Act-On

NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. Looking for more foundational information on email deliverability? For more on how to ensure your Act-On emails are deliverable, check out this guide.

Deliverability 170

Deliverability Phishing Guidelines CAN-SPAM 170

Act-On

APRIL 26, 2024

They describe the individuals working at your ICP companies, and give sales and marketing teams a fictionalized human to target with messaging, content, and campaigns. The whole framework hinges on the relative importance of each piece of information or behavior. In addition to marketing and sales, Suzy Balk, our Sr.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Tomorrow People

MARCH 8, 2021

A strong, strategic brief is vital for effective content. The importance of a strong brief in for content. Great marketing content doesn’t happen by accident. This applies equally to internally and externally facing content. How to produce awesome content briefs. Establish the strategic context.

Planning 177

Planning Content Marketing Allocation Content 177

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. During difficult times, all businesses should make time and space in their budget and schedule for content marketing. Content Marketing in the Time of Coronavirus.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Martech

SEPTEMBER 7, 2023

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” Get MarTech!

Marketing AI 123

Marketing AI Paid Search Agency Google Ads 123

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. After all, content marketing is highly regarded for its exceptional capability of generating an ROI of over 3,600 percent. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing & Strategy 98

Contently

FEBRUARY 1, 2023

Every part of your business that communicates with the outside world—whether it’s sales, customer service, or human resources—needs content. To achieve that consistent voice, content teams need to play an active role in delivering value to internal stakeholders.

Demand Generation Agencies 127

Demand Generation Agencies Content Demand Generation Paid Search Agency 127

Top Rank Marketing

OCTOBER 19, 2023

For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Content’s Non-linear Value: Content doesn’t always follow a straightforward path. Here are a few of my main takeaways.

ROI 115

ROI B2B Work Management Guidelines 115

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

ClearVoice

APRIL 13, 2024

User feedback and content audits are a match made in heaven. Leveraging user feedback gives you crucial insights and actionable guidance for your content audits to ensure your adjustments lead to meaningful results. That’s just one of the many ways user feedback can work hand in hand to bolster your content audits and upgrades.

Effectiveness 52

Effectiveness Marketing & Strategy Content Microsite 52

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. However, to rock content marketing in today’s omni-channel world, social media plays a key supporting role. Quick Takeaways: Your content marketing strategy needs more than a perfectly optimized website.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Act-On

NOVEMBER 15, 2023

As a result, you’ll want to periodically review, update research, and align to ensure you’re positioned to get the best results from your content and sales efforts. Sales enablement best practices: Build content around the buyer journey Personalization … it’s critical, isn’t it? What do you hope to accomplish through sales enablement?

Sales Cycle 231

Sales Cycle Practices Marketing Automation Services Buyer Personas 231

Marketing Interactions

SEPTEMBER 14, 2021

The content we use to engage B2B buyers must resonate and be relevant. Come across a brilliant idea for content that we can’t say no to, created it and launched it to an unsuspecting audience thinking they’ll be thrilled. Attention is fleeting if information isn’t relevant. We’ve all done it. But…crickets.

B2B 149

B2B Lead Ranking Marketing Qualified Leads Content 149

Heinz Marketing

MAY 19, 2023

By Sarah Threet , Marketing Consultant at Heinz Marketing You’ve spent months developing a content strategy and weeks laboring over a piece of content that you have deemed “high value”. Why are they unwilling to give you accurate contact information despite downloading your content?

Sales Qualified Leads 105

Sales Qualified Leads Lead Ranking Content Lead Scoring 105

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Top Rank Marketing

OCTOBER 18, 2023

” This was at the center of a presentation at Content Marketing World given by my good friend Jenn VandeZande , Editor in Chief, Head of Digital Engagement, I + CX at SAP with an assist from Robert Rose of Content Marketing Institute. .” “81% of marketers think content writers jobs are at risk because of AI.

Top of Funnel 105

Top of Funnel B2B Marketing Content Marketing B2B 105

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders. The result?

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

NetLine

APRIL 11, 2024

Having a pulse on the state of content consumption and demand is not just an advantage—it’s a necessity. Fresh off of our recognition at the 2023 KIller Content Awards , we’re thrilled to announce the latest edition of our award-winning annual report. million first-party content registrations. An Analysis of 6.2

Top of Funnel 52

Top of Funnel Marketing Report Intent B2B Marketing 52

Content Marketing Institute

AUGUST 31, 2023

Technological disruption is par for the course in content marketing. What’s the best way to put AI’s content capabilities in play? We asked some experts presenting at Content Marketing World for their top AI tips and recommendations. But generative AI hits differently and closer to home.

Marketing AI 121

Marketing AI Content Marketing Planning Ethics 121

Spiralytics

MARCH 27, 2024

Poor content quality, limited creativity, and lack of keyword optimization… are these issues your brand struggles with? Many marketing professionals grapple with SEO strategies without access to skilled writers who can elevate their content and online presence. But interestingly, content writing in the Philippines has boomed.

Advertising Agencies 62

Advertising Agencies Work Management Paid Search Agency Content 62

Contently

MARCH 1, 2022

In a web awash with looted ideas, what pitfalls do content marketers face when looking for a cheap, viral fix? The firm’s founder Elliot Tebele soon announced that he would overhaul his content output, asking for permission to repost and tagging original creators. “We The pitfalls of content plagiarism are huge.

Thought Leadership 172

Thought Leadership Aggregators Paid Content Ethics 172

ClearVoice

MARCH 31, 2023

This has certainly been the case in the content world. Generative AI, or AI that produces content , is making headlines throughout the world of content creation. On one side, AI creates tons of readable and visual content in seconds. On the other side, content creators fear their livelihoods going up in smoke.

Marketing AI 105

Marketing AI Top of Funnel Copyright Content 105

ClearVoice

JANUARY 26, 2024

At ClearVoice, we understand that not all people are content people. Heck, not all marketing people are content people. We’ve been tempted to and have poured a ton of dollars into paid before, and we’re a content-led organization that has used content to grow our organic traffic 35X (and counting over the past five years).

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Animalz blog

NOVEMBER 28, 2023

Our in-house innovation lead, Tim Metz, explores new ideas and technologies for our customers and content. In this article, he shows how content teams can use AI tools in their research process. Go From Stalled to Started: AI as Your Research Ignition Many content marketers say AI helps with “blank page syndrome.”

Marketing AI 78

Marketing AI Research Tactics SME 78

Martech

AUGUST 28, 2023

Meta has launched a new search tool that tracks branded content campaigns. The feature, titled “Search Branded Content”, is located in the Ads Library and gives users the option to filter the database by platform, date range (currently, only the previous seven days is available) and username. How it works. What has Meta said?

Campaigns 76

Campaigns Tools Branding Brand Identity 76

Anyword

APRIL 22, 2024

These integrations facilitates a unified approach to marketing management, allowing data from various sources to be collected, analyzed, and acted upon in real time. Anyword Analytics: Navigating the Data Deluge Central to Anyword’s platform is its robust analytics feature , which acts as a command center for marketers.

Analytics 98

Analytics Allocation Advertising Benchmark Lead Ranking 98

Martech

SEPTEMBER 16, 2022

It’s been said, ad nauseam, that content is king. And, in our hyper-connected world where everyone is fighting for attention, good content is what drives good experiences. . Businesses use content marketing strategies to generate brand awareness, educate prospects and customers and establish credibility.

Digital Asset Management 136

Digital Asset Management Paid Content Work Management Marketing Management 136

Brandpoint

NOVEMBER 15, 2021

Providing the most accessible and clear user experience for your customers will help instill trust and make it as easy as possible for your audience to get what they’re looking for, whether it’s information on a service for their company or a large thin-crust pizza with extra cheese.

Trends 157

Trends Planning Work Management Contingency Planning 157