Zoominfo

AUGUST 9, 2018

Ultimately, the key to marketing productivity lies in your ability to pinpoint and scale your most successful marketing initiatives. If you’re interested in learning more about marketing productivity, you’ve come to the right place. It’s our hope that you use these marketing productivity statistics to improve your campaigns.

Statistics 160

Statistics Marketing AI Product Marketing Automation Services 160

Marketing Insider Group

DECEMBER 15, 2020

A research study found that over 80% of people searching for a product on Google chose to click on websites they were already familiar with, regardless of their position in the results. The more content you publish, the more exposure you give your brand. Many brands offer very similar products and services, often at similar prices.

Ad Building 345

Ad Building Content Marketing Brand Identity Branding 345

Zoominfo

JUNE 19, 2022

During the month of June, your social media timeline is flooded with corporations pledging their allegiance to the LGBTQ+ community with rainbow logos, photos, campaigns, and products. How many of these companies actively show their support and advocate for LGBTQ+ rights year-round? Do: Support LGBTQ+ initiatives year round.

Paid Search Agency 130

Paid Search Agency Companies Peer-to-peer Communities 130

Brandpoint

MARCH 13, 2023

What’s the value of SEO for manufacturing companies? A fast-loading website, keyword research, high-quality content that directly addresses the top questions of your ideal customers — these are the key elements of a manufacturing SEO strategy. Research to find a new B2B vendor, service or product starts with an online search.

SEO 62

SEO Paid Search Agency Long Tail Marketing Companies 62

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 206

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 206

Marketing Insider Group

FEBRUARY 10, 2021

It plays a huge role in converting leads into paying customers. How do you say everything needed to win customers almost instantly? Quick Takeaways : Your value proposition is the unique value you promise to deliver to customers. Keep your customers at the center of your value proposition. We’ll show you how.

Lead Ranking 363

Lead Ranking Lead Scoring Work Management Paid Search Agency 363

Webbiquity

MARCH 8, 2022

Publish original studies. If you are in charge of marketing for a SaaS company, you may already have this data in your company dashboard and your technical team can find it. Not only does this cause lost profits if you run an ecommerce business, but also drains your customer support team.

Small Business Marketing 294

Small Business Marketing Tactics Business Peer-to-peer 294

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. Similarly, in B2B sales, it’s not just about providing a product or service. Customers want to feel understood, not to be just another name on a list. Crafting an impeccable B2B sales journey isn’t straightforward.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Navigate the Channel

JULY 12, 2023

Email is one of the most measurable tactics a building materials or construction company marketer can employ. Email can also help build value, differentiation, and trust among prospects and clients alike,” according to market research company Insider Intelligence, formerly eMarketer. Let’s also talk about that giant fruit in the room.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”.

Demand Generation Agencies 299

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 299

Marketing Insider Group

MARCH 16, 2023

In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. Because while many people wish they could be Gryffindors, they’re not all willing to take the risk that comes with acting like one. By asking them to create it.

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Webbiquity

JUNE 21, 2022

According to recent statistics, 57% of companies in the U.S. Brands also need influence in order to directly affect the behavior of their customers and make them more likely to identify with, relate to, or define themselves by the brand. Brands compete for the attention of their customers in real-time, across various channels.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Vision Edge Marketing

JUNE 6, 2023

Today’s highly competitive business environment is driven by the always-moving customer-centricity goal post. It requires creating customer value which in turn requires a customer-centric approach. So, achieving sustainable growth requires more than just increasing revenue or market share.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Marketing Insider Group

APRIL 21, 2021

This new Checklist: Perfecting Your B2B Brand Identity helps B2B companies hone how their brand looks, feels, and sounds in the marketplace, which is a great first step to creating the voice that will transcend your content. What are people most commonly searching for surrounding your products or services? Identify A Voice.

B2B 362

B2B Paid Search Agency Guidelines Content 362

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Vallence elaborates: “Our mindset shifted from being a part of the community to realizing our privilege and our influence as a publisher in that community.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Webbiquity

AUGUST 31, 2021

Those were a few of the findings from the 2021 B2B Buying Disconnect report, published by TrustRadius at the end of 2020. Gen Z and Millennial buyers are 2X more likely than older generations to discover a product by searching online. Our product provides (benefit) by (capability or feature). Free trials/accounts.

Buy 298

Buy Cold Calling B2B Lead Scoring 298

Martech

MARCH 14, 2024

The launch of OpenAI’s text-to-video tool Sora highlights a broader AI problem that too many marketers ignore: With so much AI-generated content out there, customers don’t know what’s authentic. Still, your company’s reputation plays an increasingly important role in influencing consumer decisions and any missteps with AI can damage it.

Marketing AI 126

Marketing AI Work Management Marketing Management B2B Thought Leadership 126

ClearVoice

AUGUST 1, 2023

In the digital era, products and services range from the tangible to the intangible. The line between objective and subjective products has blurred. Subjective products rely heavily on an individual’s perception, making them more elusive when measuring their efficacy and value. Enter the Customer Success Manager (CSM).

Work Management 52

Work Management Marketing Management Product Customer Satisfaction 52

B2B Marketing Directions

JANUARY 29, 2022

Source: Shutterstock Will purpose marketing (a/k/a purpose-led marketing and purpose-driven marketing) drive increased customer loyalty, improve customer acquisition and speed revenue growth? companies, released a new Statement on the Purpose of a Corporation. Or is it just another passing fad that will soon fade away?

Paid Search Agency 98

Paid Search Agency Companies Customer Surveys B2B Thought Leadership 98

Marketing Insider Group

AUGUST 12, 2020

I’m a big believer in making the content you publish the hub around which your content marketing strategy revolves. Use customer research and employee-created content to move those prospects further along the sales funnel. Even if you’ve optimized like crazy to attract Mr. Top Customer Persona. But they won’t just float in.

Social Media 325

Social Media Top of Funnel Social Marketing Marketing & Strategy 325

Marketing Insider Group

FEBRUARY 22, 2023

Understanding the needs of your customers is a vital element in the definition of content marketing. Few companies have too much product content. But almost every company shows gaps in the earlier stages. But almost every company shows gaps in the earlier stages. And yep, it all comes back to the customer.

Top of Funnel 262

Top of Funnel Buyer's Journey Lead Ranking Lead Scoring 262

Navigate the Channel

NOVEMBER 6, 2023

Another great way to define your brand and establish authority is to publish free informational content designed to educate and assist your customers without directly selling to them. Use social media to promote your content No matter how much amazing content you publish on your website—it won’t do you any good if no one can find it.

Brand Identity 123

Brand Identity Branding Tips ROAS 123

Adobe Experience Cloud Blog

OCTOBER 8, 2020

Most companies in the technology sector evolve in a very competitive environment, and leads generated by Marketing represent more than 50% of the opportunities signed by sales representatives. Your prospects and customers expect you to understand them, to anticipate their expectations by offering fresh and adapted content. .

Marketing Automation Services 129

Marketing Automation Services Multi-Touch Attribution Marketing Automation Relevance 129

Webbiquity

JANUARY 18, 2024

When done properly, sending cold emails—that is, messages to people or companies with whom you have no prior relationship—is still one of the best tactics for B2B lead generation or making direct sales. First, you’ll need to pinpoint the ideal buyer persona : basically, a representation of the kind of customer you’ll be addressing.

Email Marketing 167

Email Marketing Work Management B2B Marketing Marketing Management 167

Marketing Insider Group

APRIL 28, 2020

But in these times when your production, sales, and services may be limited, content marketing can deliver ROI in any market and set your business up for better days. Investing in content marketing now can win the loyalty of an audience who will become customers later. When the pandemic ends, your customers will still be there.

Work Management 347

Work Management Marketing Management Paid Search Agency Content 347

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. And 90% trust what other customers say about a company over what the company says about itself. It proves to other consumers that your product or service works, including data to back your claims. Quick Takeaways.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Martech

SEPTEMBER 1, 2023

AI is here to stay, poised to transform how your company operates and engages with customers. Companies have seemingly appeared out of nowhere, offering myriad ways to leverage AI in creative endeavors. AI-based technology applications will roll out like most technology, one product at a time.

Marketing AI 127

Marketing AI Ethics Planning Touchpoints 127

Martech

APRIL 9, 2024

It currently maintains that cookies will be gone by the end of the year, although regulators have warned it not to act before anti-competitive concerns have been resolved. But it’s not just about the Chrome Browser and it’s not just about Topics. It has worked with the U.K.

Privacy 115

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 115

Martech

MAY 20, 2022

The Competition and Transparency in Digital Advertising Act ( S4285 ) would prevent large ad companies from participating on different sides of the ad transaction chain. Provide transparency customers can verify that. A new Senate antitrust bill could make Google, Facebook and Amazon divest portions of their ad businesses.

Amazon 122

Amazon Paid Search Agency Ad brokers Facebook 122

Hubspot

OCTOBER 22, 2020

And, that variety in company names makes sense. While the successful companies listed above have made their names noteworthy and easy to recognize, their company titles only hint at what their brands offer. 7 Australian Companies With Great Taglines. 7 Australian Companies With Great Taglines.

Paid Search Agency 89

Paid Search Agency Companies Startups Advertising Agencies 89

Marketing Insider Group

APRIL 12, 2021

You have the power to design it as you want and publish content that’s uniquely your own. It’s a channel that you own for nurturing and fostering customer relationships. One of the most critical aspects of using content marketing is managing your paid, owned, and earned media. Quick Takeaways. Social media ads. Partner emails.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Contently

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. At that point, hopefully , you convert your readers to your customers. It’s now common for companies to fixate on emulating the same H2s and H3s to beat the Google algorithm.

Top of Funnel 188

Top of Funnel SEO Brand Identity Branding 188

Marketing Insider Group

AUGUST 5, 2020

Automation allows your company to use promotion techniques like remarketing to keep your brand or product at the forefront of their minds. We all remember that moment we discussed a certain product or brand over the phone with our friends and saw a Facebook ad for it the next minute! Helps Meet Customers’ Expectations.

Enterprise Management 349

Enterprise Management Automation Work Management Marketing Management 349

Nuvi

FEBRUARY 8, 2022

G2’s annual Best Software List ranks the world’s best software providers and products based on authentic, timely reviews from real users. Ranked companies have proven their commitment and value based on hundreds, if not thousands, of verified reviews. In addition, the company appeared on the following lists: . About Reputation.

Marketing Management 40

Marketing Management Software Paid Search Agency Companies 40

Salesforce Marketing Cloud

SEPTEMBER 25, 2023

Would you believe there are some companies that attribute at least 20% of their earnings (before interest and taxes) to their use of artificial intelligence? What do these leading AI companies know that you don’t? They’re more likely to use AI in product and service development, risk modeling, performance management, and more.

Marketing AI 133

Marketing AI Generation Enterprise Management Allocation 133

Marketing Insider Group

MARCH 2, 2023

The big companies have nearly unlimited resources, so they can afford to experiment with every micro-trend that comes to light. Add custom viewing options to reel them in. If you’re a company looking to boost your rankings and increase lead generation, “just-for-fun” animations aren’t your best bet.

Design 223

Design Trends Paid Search Agency Lead Ranking 223