Trending Sources

6 Social Media Publishing Best Practices

It's All About Revenue

Believe it or not, there are still companies that have not embraced social media as a means to improve marketing, customer service, lead generation and product development. " Regardless of where you fall in the social media marketing chain, there are best practices and things to remember when it comes to social media publishing. 1. They may come around in time."

Why Brands Need To Act Like Publishers

B2B Marketing Insider

I was recently interviewed by News 360 on Why Brands Need To Act Like Publishers? So here are some excerpts of my views on why brands need to think and act like publishers. The reason brands have begun to think and act like is publishers is reflected in the growing cost and increasing opt out rates for many types of marketing. Publishing is the cost. Storytelling.

Medium for Publishers: What Media Companies Should Know

Hubspot

And now, the company is opening its doors to publishers who are seeking new opportunities to reach new audiences. Enter Medium for Publishers , “a new corner of the Internet specifically designed for people and publishers who want to experience a deeper level of discourse and engagement.” So why should media companies take note of this new opportunity? Media

How to use Product Hunt to boost your business

grow - Practical Marketing Solutions

By now you might have heard about Product Hunt  – a website and mobile app that ranks new products every day. There are seemingly posts every day about how Product Hunt made some startup thousands of dollars overnight, or brought in 12 new lucrative clients, or about how their servers nearly crashed under the sudden onslaught of traffic. How do I get on Product Hunt?

Content Methodology: A Best Practices Report

company’s content across the enterprise. learning and iterating through each round of publishing. Continuous Improvement When organizations publish content, they venture into the world of media. for their audience’s attention, including major publishers and media companies. Content is being published, shared, and consumed everywhere—across dozens of. going.

18 Tips for Planning a Flawless New Product Launch

Hubspot

If your product team is working on the next big thing , there ought to be an equally awesome launch plan in the works to accompany it. While some companies are guilty of drafting a press release, crossing their fingers, and hoping that the users will come, there's actually much more to it than that. And that's where the product launch comes in. 18 Foolproof Product Launch Tips.

Plan 55

How 3 U.K. Companies Became High-Class Publishers

Contently

brands may not see eye to eye on the proper use of the term “football,” whether one puts jam or jelly on toast, or the true definition of the word “pants,” companies from both countries can agree on the benefits of content marketing. Also on the company’s radar is how consumers interact with its publications. While U.K. and U.S. As U.K.

Continuously Acquire Customer Stories, Insights, and Ideas

Avitage

If content is the fuel for inbound marketing then customer stories or insights are the active performance enhancing ingredients.  Well-developed messages targeted to address key buyer questions are better understood when contextualized with customer stories. Most marketers don’t have first-hand access to customers so they rely on subject matter experts to provide stories. 

Power to the Publishers: Content Is Going Full Throttle

Modern B2B Marketing

Technology leaders, including the likes of Google, Facebook, and Apple, are empowering publishers to reach even more of their audience, faster, with new product capabilities for content delivery. And who is better positioned to take advantage of these innovations than content marketers—the marketers who publish content in all forms? this year, according to eMarketer.

Content Marketing 2016: Staffing, Measurement, and Effectiveness

Contents GOING LONG: HOW 5 B2B TECH BRANDS BUILT VALUABLE AUDIENCES THROUGH HIGH-QUALITY, LONGFORM CONTENT CONTENTLY3 Brands aren’t just publishing. fully formed media company. number of other companies like General Electric, Marriott, and Starbucks joined the club, competing. as media company.” challenge for any company, no matter its size or budget. Marketing.

The Battle for Customer Attention Starts With Company Culture

B2B Marketing Insider

But, in reality, marketing is actually a conversation that you the entrepreneur start by meeting your customers’ needs. ” Many businesses struggle with just such a sales- or product-focused culture, forgetting that they were formed to solve a customer problem and that the solution to that problem was born of insights gleaned from talking to potential customers.

B2B Blogging Gets Publishing Discipline

Paul Gillin

It’s clear to me that the best B2B companies are taking their blogging to the next level. Another defined the blog’s mission as being “to provide actionable and thought-leadership content for customers and prospects on…topics the company’s product helps optimize.&#. Publishers? 27 of the PDF). That’s another great idea. Holy cow!

Tips for your professional B2B corporate video production project

Biznology

Want to convert more of those visitors into leads and customers? Then you should highly consider investing in digital business video production as a part of your overall marketing and sales support strategy. For these reasons, the use of B2B corporate video production is becoming more prevalent. The quality of your video represents your brand and company. Two cameras.

3 Reasons ANY Company Can Benefit From Social Customer Service

WindMill Networking

Nowadays customers are completely empowered. They have the power to shape a company’s products, service, etc. Social agents have to be on the frontline ready to connect from any place at any time with a company’s demanding customers. Expectations are extremely high and complaints flood the social channels … Continue Reading 3 Reasons ANY Company Can Benefit From Social Customer Service by Sofie De Beule - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. completely.

Study: How Much of Your Content Marketing Is Effective?

companies will spend in the neighborhood of 50. identify them by their names and companies. Terms like native content, brand publishing, and owned media are set to evolve. And instead of relying on disruptive banner ads, brands are start- ing to get smart about targeting customers with original content. companies are devoting to content marketing. content. 68% 16.7%

What Does a Content Marketing Strategy Mean for Industrial Companies?

Industrial Marketing Today

That’s very good advice but what does it really mean if you are on the other side of the table and are responsible for marketing your industrial company? I don’t want to overgeneralize the process of developing a good content marketing strategy because it varies from company to company. You are probably very familiar with the phrase “To succeed with content marketing, you have to think like a publisher.” This may seem obvious since you want to create content for your customers and prospects but it is somewhat of a tricky question. The H stands for How.

The LinkedIn Publishing Platform Puts Power in the Hands of the B2B Buyer

KoMarketing Associates

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. Given the opportunity, I would recommend B2B marketers shift part of their focus to LinkedIn publishing immediately because of the affinity of B2B professionals for using the platform and the amount of potential customization available.

The 10 best big company blogs in the world

grow - Practical Marketing Solutions

There seems to be a lot of noise about the “death of the company blog.” Important? A few years ago, I did a comprehensive study of the best company blogs in America and I thought it was time to re-consider this channel. What is the state of the art in company blogging? What are the best company blogs today? Consistency of publishing. Rich content.

Best 120

How Can Publishers Reach and Engage Millennials?

Hubspot

Publishers have no choice but to reach these young adults, but often struggle to implement a successful strategy. Not to mention, publishers need to keep bringing in fresh eyes. Media companies can tap into this behavior by forming strong relationships with their readers. Publishers need to keep this trend in mind. Millennials have a reputation for being picky. Videos.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Getting your first book published: Lessons learned!

grow - Practical Marketing Solutions

Do you dream of writing and publishing a book some day?  It was always something I’ve wanted to do and I was so fortunate to have the opportunity to do it this year. Beginning in 2010, publishers actually sought me out to write a book. Establishing a blog or Facebook community seems like a good first-step for publishing today. How did I choose a publisher?

Create and Deliver Content Like a Publisher to Accelerate the Customer Buying Process

Savvy B2B Marketing

Read on for insights into how one B2B company mindfully repurposes its content. During a live breakfast event, Building Engines invited industry leaders to speak to their customers and prospects about a new and compelling topic. The first step in thinking like a publisher is a mindset and process for planning. Multi-Purpose Publishing Process. Re-imagining in Action.

Five companies with a human social media presence

grow - Practical Marketing Solutions

Our customers want to relate, be accepted and be noticed. Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. Are there company examples you would like to share?

Personal brand or company brand? The new realities of life online

grow - Practical Marketing Solutions

Am I a personal brand or a company brand? I’m a musician and I have more then a million followers on Google+. What happens if they get more popular than the product? In today’s legal environment, you probably can’t take your customers, your ideas, your software or anything else with you if your employment would end. The post Personal brand or company brand?

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

8 Data Points about the Importance of Customer Experience

Paul Gillin

I was asked to prepare some background information on the importance of delivering a positive customer experience, and I thought I would share some of the research with you. How much does the market reward companies that deliver excellent customer experience? Consider One-fifth said they would spend 50% more on companies that they felt the company put the customer first.

3 Ways B2B Companies Can Maximize Existing Content for SEO

KoMarketing Associates

To help solve these problems, KoMarketing created separate landing pages for each video which included video transcriptions and links to featured products. While carousels may  look appealing, they don’t offer any additional product information to prospective buyers. Additional product features/benefits. Three Recommended Practices When Building Custom 404 Error Pages.

Dear CMO Part II: Place the Voice-of-the-Customer at the Center of All You Do

Act-On

In Part I, “ Dear CMO, Part 1: Why Your Content Misses the Mark ”, we detailed findings and shortcomings in content marketing approaches when it comes to actually securing customers from these investments. This results in investment directed into eye- and click-candy over meaningful engagement with customers themselves. Owned, in-person customer communities  . h2apartners.com.

Use Marketing Automation to Keep Customers and Expand Retention

Act-On

Increasingly, forward-thinking CMOs are extending its use to orchestrate the entire customer lifecycle, with particular emphasis on customer retention and expansion. Raconteur Media, a UK publishing house and content marketing agency, produces special reports for The Financial Times and The Sunday Times, which are based in the UK and read globally.

B2B Marketing Trends for 2016

And they expect an optimized customer experience from end to end. Collaborate with industry influencers: marketers must creatively build advocacy and content amplification outside the company as well. Manage the customer experience: great content alone won't save a lousy product or cumbersome experience. always make more content, their customers can't make any more time.

Lower the Cost and Boost the Productivity of B2B Sales

Great B2B Marketing

Last month, David Brock, president of Partners in Excellence, published an excellent article titled A Frightening Look At the Cost Of a Sales Person.  47% of companies say it takes 10 or more months for new sales people to become fully productive (67% are 7 or more months)(CSO Insights). Just when a new rep is starting to become productive, they (and their sales manager) are in the waning days of their tenure with a particular company. Brock recounted some statistics that should disturb senior sales executives, as well as their CEOs and CFOs. Lack of training.

Cost 76

Damage Control: 3 Steps to Handling a Company Mishap

Vertical Response

Start by making a list of all the different stakeholder groups: your customers, email list subscribers, employees or contractors, and so forth. We teamed up with Agnes to put together the following steps to take in the event of a company mishap: 1. Immediately publish an explanation of what has happened and the steps you’re taking to address it. There’s no excuse.

The State of Content Production: Benchmarks and Action Items

It's All About Revenue

Through our recent report – Eloqua Community: The State of Content Marketing 2014 , we learned that nearly half ( 44%) of respondents identified content production as their biggest challenge. This trend is validated by other content marketing benchmark reports, which indicates that there’s a viable learning curve for marketers navigating the production process. Stay tuned for more!

5 Key Digital Marketing Hires Every Publisher Needs to Make

Hubspot

Publishers should be natural leaders in content marketing. and privacy laws as well as applicable FTC regulations, and a firm grasp on your company’s voice and communications policies. With the proper automation specialist and software, you can: Deliver a customized experience to a visitor based on what they do on your website. These needs have spawned new marketing roles.

Copywriting Lessons From Companies Doing It Right

Hubspot

Companies who don’t know their audience opt for the safe (read: no one gets fired) option and over explain so everyone gets it. You’re a Publisher and a Brand. Smart, progressive brands are starting to see themselves as publishers. If you’re a CMO of a B2B brand, you’re probably sitting back trying to wrap your head around the idea of “business as publisher.” Ah-yes!

10 Businesses With Enviable Company Cultures

Hubspot

Is that really what company culture is all about? While it's likely that no one will complain about these perks (they're awesome, after all), many companies are shifting their focus to prioritize intrinsic motivators such as peer-to-peer recognition and frequent feedback as a way to improve employee engagement. You see, these companies just get it. group of U.K.