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Social media personalization: The opportunity and risks to consider

Sprout Social

They’re always available, ready to swoop in and save the day when you want a recommendation, can’t find what you’re looking for, or need help with a return or past order. Get your business intelligence house in order. If your customers want targeted promotions, then your KPI might be increased revenue from ads and email campaigns.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

Advertisers and agencies also need to act close to the ball. MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. Bart : Great for having you today, Marcel. As a provider of marketing effectiveness solutions, you are for sure the right person to speak about triangulation.

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What Google’s Content Update Means For Marketers

Anyword

Over-optimized content focuses on quantity rather than quality, typically describing the same thing multiple times in order to boost search engine rankings. So don’t be afraid to optimize your content for strong SEO rankings, but always make sure the added value is authentic. As marketers, we all rely on Google. It’s as simple as that.

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How to Create the Three Parts for Any Sales Funnel

Webbiquity

The tools available for creating a sales funnel are almost unlimited, with a wide range of apps available for creating content , running campaigns and ads , and designing landing pages. Others use ads with effective landing pages that generate leads and jumpstart sales. There are numerous inbound and outbound approaches available.

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What Is Privacy Forward and Why Does it Matter for Marketers?

Adobe Experience Cloud Blog

The fact is that it’s very simple for someone to take first and third-party data, link it up and retarget consumers with ads. Robust data allows them to put their ads in front of people and create brand awareness, which helps sell products. A walled garden is a closed ecosystem where operations are controlled by an ecosystem operator.

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Drive growth with account-based marketing

Martech

Optimize ad spend and activity towards accounts showing website and ad engagement. E-commerce has been on the rise for years but has had explosive growth during the pandemic. Because of this it’s essential to have an Account-based marketing (ABM) strategy. Here’s a guide on how to do that. Processing.Please wait.

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10 Crucial B2B KPIs for B2B E-commerce Marketplace

Valasys

In this blog we will describe 10 important KPIs for B2B e-commerce marketplace that will help you evaluate even the value of even the intangibles in your business: 1) Sales Conversion. Let me put it very simple and straight, first things first, your sales conversion rate can be arguably the most important KPI on your e-commerce metrics dashboard.