Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. We’re here to share tips and best practices we’ve discovered along the way.

Social Media 62

Social Media Lead Ranking Sales Qualified Leads Peer-to-peer 62

ClearVoice

MARCH 26, 2024

Quick Tip: UTM codes can help distinguish between a blog pushed on social vs. email Return on Investment (ROI): Calculate your content marketing ROI by placing a dollar value on clicks, impressions, and leads. If your business has subscribers or a growing email list, track the growth rate and churn.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MAY 15, 2020

In order to create effective marketing, nonprofit organizational teams must find creative and innovative ways to enhance their marketing and stand apart from for-profit businesses and like-minded organizations. Here are a few key tips to help with effective search engine optimization: Use keywords. Check your website for errors.

Cost 105

Cost Paid Search Agency Planning Work Management 105

Heinz Marketing

NOVEMBER 24, 2021

Whether you’re a master copywriter or you’re just getting started, here are 5 tips to keep in mind to write more effective copy. Having a well-defined target audience that includes details about your ICP and personas will help you determine what messaging will resonate best with these individuals to get them to act accordingly.

Ideal Customer Profiles 120

Ideal Customer Profiles Copywriting Paid Search Agency Top of Funnel 120

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Pillar-cluster #content technique is #SEO strategy focused on topics, not keywords, says @EliseDopson. Think of a strong topic cluster that underpins the foundations of your business, says @EliseDopson.

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Belkins

OCTOBER 22, 2020

In order to build a matrix that would honestly represent your chances at the market and highlight the areas for improvement, you need to dive deep into the specifics of your business and explore all of its aspects. That includes building a profile of your business activity and rating it between 1 to 5. Business rating.

Tips 67

Tips Lead Ranking Work Management Lead Scoring 67

Hubspot

MAY 10, 2019

This also includes updates from the companies and businesses I care about. Businesses, like HubSpot , are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions, and more (we’ll discuss the “more” shortly). Twitter makes it easy to distribute content. Let’s get started.

Twitter 101

Twitter Paid Search Agency Planning Work Management 101

ClearVoice

JANUARY 2, 2024

The approach helps your business establish credibility and trust, leading to long-term value and engagement. This guide will cover why content marketing delivers better ROI than traditional advertising and its potential to drive business growth. It also helps your business with the following: Establishing authority.

ROI 52

ROI Advertisements Advertising Marketing Automation Services 52

Content Marketing Institute

JANUARY 25, 2019

For example, I’d say, ‘I found tip five really useful, have you thought about doing this as well?’. If they’re interested, she offers or suggests another blog piece going into more detail about that one tip. Pay to promote your #B2B #content to individuals, not just businesses, says @DominikElmiger. ? I create a dialogue.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Hubspot

MAY 30, 2019

Build a keyword strategy based on your research. Here are a few ways marketers could go wrong with PPC management: Coming up with keywords on the fly without doing prior research. Not adding "negative keywords" or monitoring campaigns to avoid wasted spend. Tips for Using This Template. Tips for Using This Template.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

MARCH 3, 2020

The internet lets you reach billions of people around the globe, but if you're like many small or local businesses, world domination isn't really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. Source: HubSpot via Google ).

Long Tail Marketing 68

Long Tail Marketing SERP Keywords Mobile Marketing 68

SmartBug Media

JUNE 21, 2023

If your business had a property, its website would be your house. Picture your business’s hypothetical home. Regardless, your responsibility as a homeowner (and business owner) is maintaining and managing a safe, conducive environment where residents and visitors can thrive. The same can be said for your business website.

Marketing Websites 52

Marketing Websites Budget Programs Work Management Lead Ranking 52

ClearVoice

JULY 7, 2023

This is when customers make repeat purchases or otherwise support your business. Practical Tips for Leveraging Data and Analytics in Your Marketing Strategy There are countless ways to slice and dice audience data. Consider these tips: Establish a benchmark. Buyers don’t wake up and decide to purchase on a whim.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

SmartBug Media

JULY 9, 2021

Unfortunately, many marketers and business owners miss out on these conversion opportunities simply from not taking the time to create powerful CTAs. Here are 7 tips that can help. For the CTA itself, include copy that hits core keywords that would resonate with your audience. Show Value. Strike an Emotional Chord. CTA Location.

Ideal Customer Profiles 105

Ideal Customer Profiles Urgency Marketing Click Rate Sample 105

Valasys

JULY 17, 2020

The proven way to advance the inquiries of your business customers through the online creation of content and campaigns is called inbound lead generation. According to HubSpot, 63% of marketers identify driving traffic and lead generation to be prime challenges. Read more on How to Incorporate Geofencing in B2B Content Strategy.

Lead Generation 97

Lead Generation Lead Ranking Lead Scoring Generation 97

Webbiquity

JUNE 29, 2021

To help drive more sales with B2B marketing automation, check out these seven tips and consider how they might work for you. A common challenge for brands targeting businesses across the globe is that their clients operate in different time zones. Find the Right (and Wrong) Keywords. Create an Immersive Onboarding Process.

Marketing Automation Services 324

Marketing Automation Services B2B Sales Marketing Automation Marketing AI 324

SpotMe Blog

JULY 25, 2021

Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. . Tips to Transition Your Events from Virtual to Hybrid. 5 Tips to Successfully Transition Your Events from Virtual to Hybrid in 2021. Tip #1) Pick the Right Hybrid Event Platform.

Examples 111

Examples Enterprise Management Work Management Conference 111

Content4Demand

MAY 21, 2020

Written by Marjorie Romeyn-Sanabria & Michael Rodriguez Republished with permission from Demand Gen Report With in-person engagement on hold this spring and possibly into summer, B2B marketers continue to pivot their strategies to make up for lost leads, maintain relationships with clients and attract new business.

Marketing Budget 98

Marketing Budget Sales Management Webinar Metrics Top of Funnel 98

Martech Advisor

JANUARY 24, 2020

Content Marketing Course - HubSpot. If you are a beginner, you can get yourself acquainted with content marketing by enrolling in HubSpot’s content marketing course. The modules cover the fundamentals of online marketing, business storytelling, social media, SEO, and Google Analytics.

Course 87

Course Top of Funnel Copywriting Content Marketing 87

Valasys

JULY 31, 2023

Introduction Have you noticed how lead generation has become the hottest topic in the realm of business success? It’s like a secret sauce that fuels growth and propels businesses towards their wildest dreams. According to HubSpot, six in ten marketers have made generating business leads their top priority.

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Hubspot

AUGUST 8, 2019

Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. But if half of small business are using it, we just can’t afford to ignore this channel, no matter how perplexing. The answer is: keywords have become increasingly competitive. PPC-Related Terms You Should Know.

Paid Content 76

Paid Content PPC Cost Per Thousand Cost Per Click 76

KoMarketing Associates

SEPTEMBER 29, 2017

Of course, not every speaker was strictly marketing or sales focused, but each brought their unique perspectives on being successful in the crowded and competitive business world we live and work in today. While tactics like keyword targeting, link building, content development, etc. Dharmesh Shah (Founder/CTO HubSpot).

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

B2B Marketing Insights - WE

JUNE 29, 2018

A solid brand development strategy can mean the difference between floundering or growing your business 10x. These are the drivers for your business. It’s critical to let your entire organization know which direction the business is headed in, so everyone can be on board with pushing together. Brand Vision. Live Better.”.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

SmartBug Media

JUNE 30, 2020

Not bound by travel plans, busy calendars, and other accommodations necessary for physical events, virtual events are a great way to reach a wider attending audience at a lower expense. To help companies manage the potential headache of moving an event to digital, companies like Hopin have stepped into the spotlight. Create Phase One Assets.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Belkins

JULY 21, 2020

It might seem overwhelming at first, but fear not – Michael Maximoff, Managing Partner of Belkins, and Brandan Walsh, Principle of Mole Street are here to help you out and provide some useful tips along the way. Make sure that you get your Google postcard sent to your retail address and have a Google My Business listing.

CMS Development 95

CMS Development Ideal Customer Profiles Enterprise Management Work Management 95

Moz

DECEMBER 9, 2019

I’ll also include actionable tips for developing a prioritized list of targets for winning guest spots or columns with your killer content. On the Influencers tab, we start by selecting a keyword most representative of the overall niche/industry/vertical we want to understand. It all starts with BuzzSumo. We’ll start with “SEO.”.

Verticals 63

Verticals API Aggregators Thought Leadership 63

DivvyHQ

JULY 22, 2019

In simple terms, content themes act as high-level buckets of topics that align with both your company’s goals and your audiences’ needs, and guide your brainstorming and content planning efforts. Hubspot refers to content themes as “topic clusters” and explains how they can be beneficial for SEO in this short video.

Planning 69

Planning Content Marketing Content Marketing & Strategy 69

Mailmunch

MAY 4, 2021

1- Everybody in their niche is using the same SEO tools so they’re probably targeting the same keywords and scraping the same list of websites to reach out to. . 1- Everybody in their niche is using the same SEO tools so they’re probably targeting the same keywords and scraping the same list of websites to reach out to. .

Link Building 52

Link Building Outreach Ad Building Paid Search Agency 52

Hubspot

JANUARY 20, 2021

Here are additional steps you should take to narrow down your niche: Confirm the demand for your content – Use tools like Google Trends and Google Keyword Planne r to double-check the interest in the type of content you will be producing. I will argue with alarming confidence (and no actual data) that 90’s kids were the original vloggers.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

EveryoneSocial

JULY 20, 2020

Below in this piece, I’m going to explain in more detail about LinkedIn pages and tips to help improve your company following, brand visibility, and social engagement. Tips to Maximize Your LinkedIn Company Page. Below are some of our proven tips. LinkedIn Company Pages. Influencer Marketing Hub ). Influencer Marketing Hub ).

Linkedin 69

Linkedin Paid Search Agency Companies Best Practices 69

Hubspot

AUGUST 3, 2011

Keyword research is tough. As anyone versed in search engine optimization knows, you could have the prettiest website in the world, but unless you get your keywords right, nobody’s going to find it. Luckily keyword research for multilingual sites isn’t as difficult as you might think.

Keywords 28

Keywords Research Long Tail Marketing Paid Search Agency 28

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. In this article, you will learn how B2B SEO is different from B2C SEO, why B2B SEO is important for your business, and the best B2B SEO techniques to improve the visibility of products. Boosts website traffic.

Lead Ranking 137

Lead Ranking Lead Scoring Marketing Automation Services SEO 137

Hubspot

DECEMBER 17, 2019

Additionally, increasingly robust Google My Business profiles provide more information than ever before, allowing people to find business hours, book appointments/rooms/flights, and read reviews in the SERPs themselves (in addition to much, much more) without ever needing to visit a website.

SERP 94

SERP Ideal Customer Profiles SEO Click Rate 94

Valasys

AUGUST 19, 2019

The very purpose of content marketing has been associated with the feedback mechanisms to trigger lead generation processes for B2B businesses. Content marketing is also associated with the on & off-page optimization of a business’ website , with diverse Email Marketing Campaigns for reputation building & enhancing brand resonance.

Lead Generation 40

Lead Generation Top of Funnel Lead Ranking Sales Qualified Leads 40

Optinmonster

MARCH 13, 2024

Do you want to grow your business rapidly? So how do you build a healthy lead generation pipeline to ensure rapid business growth? In this post, I’ll share 13 digital marketing tips that will give you a leg up over the competition and help you improve your lead generation. Or, they could refer a friend from their network.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Hubspot

JANUARY 8, 2020

Engagement is so strong that any question posted is promptly answered by other members who act as advocates for the brand. Searching trending keywords will also return the latest tweets and give you the opportunity to jump in on a conversation and show them you care. Chatbots: Sephora. These can then be shared with the wider audience.

Social Media 79

Social Media Communities Brand Identity Branding 79