Martech

DECEMBER 13, 2023

You would think that these brands, all household names, would have their collective act together, but it’s not always that way. I learned along the way that for many of these brands, 2023 was a rebuilding year, a time to reflect and rethink their business. That was fantastic to hear.

Enterprise Management 124

Enterprise Management Work Management Marketing Management SMB 124

ANNUITAS

OCTOBER 11, 2023

I want to share with you a new service from ANNUITAS – one designed to help go-to-market (GTM) organizations continuously improve their performance. The Why … an ‘Operating System’ to Shift Us from Random Acts to a Growth Engine Why is go-to-market more challenging than ever? Let’s tackle ‘the why’ and dig into how this service works.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Work Management Marketing Management 130

SendX

JULY 1, 2021

A strong VOC strategy can have a direct effect on growing your business — boosting sales and improving customer retention. According to a study by Qualtrics , improved customer experience (CX) has an overwhelmingly positive effect on business, with 94% of customers saying they are likely to buy again from a business with “very good” CX.

Business 360

Business Template Customer Satisfaction Analysis 360

Marketing Insider Group

AUGUST 2, 2021

Was your business prepared? Setting business and marketing goals can be one of the most challenging parts of navigating an organization through an uncertain time. Setting Effective Business and Marketing Goals. Before we really dive in, let’s address what exactly it means to set a good business or marketing goal.

Planning 359

Planning Work Management Marketing Management Allocation 359

Marketing Insider Group

MARCH 1, 2021

Since Google processes about 40,000 searches every second, you need to invest in the best content marketing, search engine optimization (SEO), and marketing services for your business. If you’re wondering, ‘how can I add my business on Google?’, Create a Google My Business (GMB) Listing.

Google 326

Google Mobile Advertising Business Work Management 326

Webbiquity

MARCH 10, 2021

Here’s what customer engagement means specifically in the context of online businesses, why it’s important, how to measure it, and six ways to improve it. But every business interacts with customers—almost always across multiple channels—and consequently needs to develop customer engagement processes for each touch point.

Marketing & Strategy 238

Marketing & Strategy Business Work Management Purchase 238

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. The points you assign will depend entirely on your business and your audience. Tyson is a small business owner.

Lead Ranking 164

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 164

SmartBrief - Marketing

MARCH 5, 2024

The best leaders know a successful business depends on its employees. That’s because the employees are the building blocks who truly help the company grow and thrive. When owners invest in their employees, they can reap incredible rewards as a business because of the better products and services they provide customers.

Business 93

Business Allocation Lead Scoring Lead Ranking 93

DiscoverOrg

OCTOBER 26, 2017

Even now, we can find insights to better sell security products in a more timely and helpful way – both in response to Equifax, and in preparation for the next inevitable security breach. Critical business applications. With the right information in-hand, savvy sales pros and marketers might have seen it coming.

Act-On 120

Act-On Work Management Marketing Management Bandwidth 120

Martech Advisor

OCTOBER 15, 2019

Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. Because technology is ingrained in every element of modern marketing, changes in the MarTech world will impact not just digital marketers but virtually any business that leverages marketing strategies.

Act-On 71

Act-On Marketing AI Trends Work Management 71

Only B2B

APRIL 17, 2024

In nutshell, it’s all about saving your time, optimizing the resources and making your business quite easy and manageable. Lead Qualification: Appointment setters act as a filter, qualifying leads based on pre-determined criteria. Now let’s dive into the benefits of the appointment setting services.

Ideal Customer Profiles 71

Ideal Customer Profiles Marketing Management Sales Qualified Leads Service 71

ConvertKit

JANUARY 30, 2022

That’s exactly the kind of journey you have to understand as a creative business owner. But funnels fall short because they fail to take into account the most important aspect of your business: your customers. How flywheels actually work for creative businesses. Maybe you follow them on social media. Introducing: The flywheel.

Lead Ranking 91

Lead Ranking Creativity Business Top of Funnel 91

Act-On

NOVEMBER 29, 2023

Read on to find out what’s changing, and how you can respond generally, and specifically in the Act-On platform if you’re a current customer. To maintain a positive sender reputation, businesses are advised to focus on delivering content that resonates with their audience and encourages user interaction.

Deliverability 172

Deliverability Phishing Guidelines CAN-SPAM 172

Contently

APRIL 6, 2020

While the $2 trillion CARES Act passed last week intends to extend unemployment benefits to freelancers, it’s been nearly impossible for freelancers to apply for benefits so far. The line went dead 47 times, and the other three times, he got a busy signal. What we can do to help. The post Freelancers Are in Trouble.

Deliverability 205

Deliverability Class Advertising Agencies Act-On 205

Biznology

MARCH 17, 2020

If we can provide additional help and support through our executive consulting, advisory and coaching services, please contact us. Our employee population was diverse – a cross-section of cultures and backgrounds – passionate, and compassionate; all aiming to help remedy the less popularized ills of the world. The year was 2014.

Peer-to-peer 145

Peer-to-peer Consulting Work Management Lead Ranking 145

Zoominfo

JANUARY 21, 2021

That conclusion comes from a new ZoomInfo analysis of business projects related to the California Consumer Protection Act (CCPA) , which gives consumers who live in the state the right to know what information about them businesses collect and use. Source: ZoomInfo. Interest driven by compliance and data quality concerns.

Zoominfo 173

Zoominfo Business Privacy Work Management 173

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. Let’s start with the business brass tacks.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. According to our research , nearly 9 out of 10 business leaders are gearing up to boost their investments in AI and machine learning (ML), especially in marketing. Why this surge?

Marketing AI 121

Marketing AI Lead Ranking Work Management Lead Scoring 121

Martech

APRIL 7, 2023

But there are things B2B marketers can do to help sales teams and their prospects overcome purchase indecision and win more customers faster. For proper context, and crafting the right strategies and tactics, let’s frame the challenge and the opportunity based on why and how business professionals and their organizations buy.

B2B Sales 122

B2B Sales B2B Marketing Marketing Analytics Tools Top of Funnel 122

Spiralytics

FEBRUARY 7, 2024

From crafting engaging content, suggesting hashtags, analyzing posts, and several other tasks, it can help you reduce time spent on repetitive tasks. This comprehensive guide will help you understand the power of social media automation for your business. Sounds like a marketer’s dream, right?

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

Valasys

APRIL 23, 2024

Network security is no longer an option but a necessity for modern businesses. From the market’s competitiveness to security, everything makes it hard for marketers to manage business processes. However marketers know how to deal with the market’s competitive edge, but security is a concern for business managers.

Phishing 40

Phishing Business Work Management Marketing Management 40

Optinmonster

MARCH 30, 2024

In this article, we’ll go over some social proof statistics to show how powerful using social proof can be for your business. In short, social proof is a shortcut to decide how to act. In short, social proof is a shortcut to decide how to act. In particular, social proof has helped companies: Build customer trust.

Statistics 67

Statistics Brand Identity Branding Peer-to-peer 67

Martech

OCTOBER 23, 2023

Social data goes beyond mere numbers but produces actual, tangible business results. Here are three examples of businesses that extracted critical data and insights from social media and successfully put them into action, driving real results.

Social Media 119

Social Media Work Management Marketing Management Media 119

ClearVoice

MAY 16, 2020

If your once-thriving freelance business is experiencing a financial downswing in the wake of COVID-19, remember, you aren’t alone. And many resources to help fuel your business as we await the next steps. Below, you’ll find a plethora of options you or your business could be eligible to receive. 5 percent.

Resources 122

Resources Budget Programs Act-On Television marketing 122

Zoominfo

SEPTEMBER 20, 2022

At ZoomInfo, we know that a constantly evolving data asset is the key to unlocking the potential of sales and marketing teams — getting them out of the slog of searching for information and back into the business of connecting with prospects and making the sale. What takes up the rest of that time? Ten years ago, that number was five.

Ideal Customer Profiles 130

Ideal Customer Profiles Zoominfo Business Marketing Automation Services 130

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. How can you gather intel to help you improve your content marketing strategy? Image Source Key Takeaways: Competitor content analysis helps you understand your competition’s content marketing strategies. At least, we don’t think you are. (If

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Buffer

JUNE 9, 2022

Like many business owners, for the first five years of getting my company off ground, “founder” was my entire identity. But focusing solely on my business was also draining. When the pandemic hit in 2020, I could have used the extra time lockdown gave us all to work more on my business, as so many entrepreneurs did.

Creativity 83

Creativity Business Advertising Agencies Fulfillment 83

Sprout Social

JANUARY 9, 2024

Add to these, workflow inefficiencies, data silos and rising costs, and there’s a growing need for tools that can help give you an edge. According to The 2023 State of Social Media Report , 96% of business leaders agree that AI and machine learning (ML) can help companies significantly improve decision-making.

Analytics 114

Analytics Enterprise Management Work Management Business 114

Salesforce Marketing Cloud

FEBRUARY 26, 2024

Get ready, world: AI assistants may become your new business BFF. Given their unprecedented functionality, AI copilots are expected to transform every business function. These timesavers demonstrate the power of an AI assistant, or copilot. You won’t find this assistant on a website. The best part?

Marketing AI 89

Marketing AI Business Enterprise Management Work Management 89

Navigate the Channel

JANUARY 8, 2024

The last time you took an objective look at your company’s business marketing strategy, what was your takeaway? If using micro-moments, storytelling and video aren’t part of your plan, let’s re-visit these digital marketing trends and their importance in every business strategy now. What’s working?

Trends 123

Trends Marketing & Strategy Marketing Strategy Paid Search Agency 123

Salesforce Marketing Cloud

AUGUST 2, 2023

As businesses look for ways to serve customers more efficiently, many are realizing the benefits of generative AI. This technology can help you simplify your processes, organize data, provide more personalized service, and more. Let’s dig into how generative AI can help your business do more, and learn more about large language models.

Enterprise Management 98

Enterprise Management Work Management Marketing Automation Services Ethics 98

Only B2B

APRIL 14, 2021

Overwhelming numbers of businesses are investing a great budget to make “Data-Driven” decisions. Data is the Asset to any business. It helps the marketer to get precise decision-making ability on any of their marketing campaign. It helps the marketer to get precise decision-making ability on any of their marketing campaign.

Campaigns 118

Campaigns CAN-SPAM Marketing Budget Deliverability 118

Salesforce Marketing Cloud

FEBRUARY 21, 2023

As businesses generate more and more data each year, figuring out how to gain the most value from that information is a constant challenge. One survey shows that 95% of businesses polled identified a need to manage unstructured data. This is how enterprises can manage massive volumes of data and act on it, fast.

Efficiency 98

Efficiency Marketing AI Enterprise Management Marketing Management 98

Martech

OCTOBER 14, 2021

Businesses today understand they need to be customer-focused in their marketing as well as in all of their other operations. In addition, businesses must understand what customers and prospects are trying to achieve and how existing touchpoints are falling short. This allows marketers to explore the customer journey using data.

Marketing Automation Services 114

Marketing Automation Services Enterprise Management Work Management Marketing Management 114

Salesforce Marketing Cloud

JULY 24, 2023

This will help. In a report for Salesforce , IDC interviewed more than 1,600 IT and business leaders — across several industries in Asia, Europe, North America, and South America — about how they’ve succeeded with automation in their companies. Here are the steps to help you get started. Not sure where to start with automation?

Enterprise Management 98

Enterprise Management Work Management Automation Marketing Management 98

Televerde

AUGUST 1, 2022

Your help desk metrics indicate how well your inbound customer support is performing. Key Takeaways: Help desk metrics help you monitor the daily and weekly productivity of your teams Measuring how quickly and efficiently your agents respond to issues directly reflects your customer satisfaction rate. Resolution Time.

Customer Satisfaction 98

Customer Satisfaction Advertising Benchmark FAQ Efficiency 98

Navigate the Channel

JUNE 9, 2023

But what does this have to do with choice paralysis and how AI helps alleviate it? The inability of consumers to decide and the resulting lack of any action taken affects companies and businesses the most. Decision-task difficulty How complicated is the actual act of deciding?

Marketing AI 65

Marketing AI Bundling eCommerce Curation 65