Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What? That can only happen if you know who is doing what.

Social Media 140

Social Media Paid Content Media Act-On 140

Marketing Insider Group

JUNE 29, 2020

Alicia Tillman, CMO, SAP on pausing advertising : “It’s important because we still have to maintain communication and, in a period of crisis and turmoil, your customers, your communities want to hear from you more than ever. Some of the predictions on the rise of thought leadership, empathy , and culture were spot on.

CMO 335

CMO Work Management Paid Search Agency Planning 335

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. Typically, these individuals will hold a great deal of authority within certain communities and on certain topics. An endorsement by an influencer means that prospective buyers are more likely to be receptive to a brand’s message.

Tools 92

Tools Blogger Demographics Social Media 92

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 71% of U.S. 71% of U.S.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. The key to using social media to drive SEO is to build it to be your very own PR channel to promote your great content.

SEO 167

SEO Correlation PageRank Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. The difference is actually very small, as the goal of social media is to make big companies act like small ones. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Linkedin Groups vs. Twitter.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? What others are floating around out there?

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. “The blog has always been our anchor. .

Television marketing 137

Television marketing Skype Social Media Public Relations 137

Convince & Convert

APRIL 1, 2010

It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Sprout Social

APRIL 4, 2023

This could be through word-of-mouth , or by posting to their social media networks, in blog posts, on review sites and other corners of the internet. They act as your customer service representatives by answering questions for other customers. Whether on your website or elsewhere, this is powerful PR for you.

Branding 129

Branding Brand Identity Word of Mouth Social Media 129

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Salesforce Marketing Cloud

APRIL 21, 2022

That includes social media, slideshows, white papers, films — even their PR and news articles — all springing from the same well. Check out this snippet of a blog post about Slack : What does Slack have in common with lasers and scuba diving? When I see companies doing content well, they’re doing all aspects of content well.

Branding 98

Branding Brand Identity Guidelines Paid Search Agency 98

NuSpark Consulting

NOVEMBER 19, 2012

In the past it was more science; write generic or re-purposed articles, submit to article and blog directory engines, and capture backlinks. Stop or limit blog network distribution for guest posts. Here’s an idea, let’s research blogs you want to be a part of, contact the blogger, follow the blogger, and create a relationship.

SEO 100

SEO Planning Blogger Content Marketing 100

SmartBug Media

MARCH 19, 2021

As early pioneers of the inbound marketing movement, it should come as no surprise that the HubSpot blog is one of the most comprehensive resources for inbound marketers out there. In addition to blog articles and content, HubSpot also offers an amazing inbound marketing training curriculum —and it’s free! What Is Clubhouse?

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 13, 2010

If you are a manager of people, or just want to be a better communicator, I highly recommend this app. Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Let the other person feel that the idea is his or hers.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Scoop.it

JULY 13, 2023

If you’re producing blogs and posts for social media, then content curation can save you time and capital. You would want to reach a wider audience who will spread awareness, join the community or become brand advocates. You would want to reach a wider audience who will spread awareness, join the community or become brand advocates.

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

ConvertKit

MAY 18, 2020

She created her first blog as a way to market the jewelry and explore her own drive for a creative outlet. So after graduating with her business degree, she got a job at a top PR firm in New York City. That PR job is where she learned about blogging as a real profession (her job was to find bloggers for brand sponsorships).

PR 76

PR Top of Funnel Creativity Course 76

Moz

DECEMBER 9, 2019

Posted by KristinTynski If you’re involved in any kind of digital PR — or pitching content to writers to expand your brand awareness and build strong links — then you know how hard it can be to find a good home for your content. This indicates that the websites and blogs that are shared most frequently are well known by the entire community.

Verticals 63

Verticals API Aggregators Thought Leadership 63

Marketing Insider Group

JANUARY 27, 2014

And more attention is being stolen away by more progressive brands who have started acting like publishers and displaying content that your customers actually want to consume. We’ve heard a lot of talk about how brands need to act like publishers. Corporate website visits for most large brands is declining.

Marketing Websites 100

Marketing Websites Work Management Marketing Management Custom Publishing 100

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Leather jackets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JULY 5, 2010

None of these folks blog weekly, so they are full of cool new ideas, and you’re going to love what they bring to the table here at Convince & Convert. Please thank them for their contributions with your attention, comments, and tweets.

Paid Search Agency 116

Paid Search Agency PR Advertising Agencies Word of Mouth 116

Convince & Convert

JANUARY 6, 2011

Public relations (PR)? The coaches are an organized, recognized group that acts as the hub for all things social media within a company. The players are made up of the front line listening and response teams that actively mine social media for information , and they are the ones who act on what they find. Is it marketing?

Social Media 132

Social Media Work Management Marketing Management Act-On 132

Biznology

MARCH 11, 2014

So, every morning, you need to line up your day: your daily dose of azathioprine, your daily blog post, your daily tweets, your daily pins, your daily Facebook posts, and your daily dose of comments, responses, retweets, reports, favorites, and the like. The ships act as a catalyst for the reef: someplace safe amid a sandy bottom.

Social Media 80

Social Media Media Forrester Training 80

EveryoneSocial

APRIL 29, 2019

Get involved in community events, host employee events, offer great benefits and perks, provide a living wage with growth opportunities, get employees involved in company initiatives, support their career development – these are just a few important things. From marketing, sales, recruiting, and employer branding.

Content 90

Content Thought Leadership Paid Search Agency Social Media 90

Integrated B2B

FEBRUARY 24, 2018

Take this one, for example: “We are focused on mobilizing our resources across the company and around the world, to create opportunities in the communities where we do business, and to fulfill our commitment to serving the public good through innovative technologies and partnerships.”. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Integrated B2B

FEBRUARY 24, 2018

Take this one, for example: “We are focused on mobilizing our resources across the company and around the world, to create opportunities in the communities where we do business, and to fulfill our commitment to serving the public good through innovative technologies and partnerships.”. They offer value where others simply offer PR messages.”.

Guidelines 40

Guidelines Paid Search Agency PR Custom Publishing 40

Convince & Convert

MAY 11, 2010

I recommend answering each question with a dedicated blog post, and a video – at a minimum. Your blog, naturally. I think not. How does zero clicks sound? Social media makes it possible. Or, you could survey Web site visitors, gathering data in real-time. Because Kodak is very adept at the precise strategy we’re discussing here).

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Hubspot

APRIL 23, 2020

Among other things, a bad social media post could spiral into a full-blown PR crisis or get your business into legal trouble. Prevent a PR crisis as a result of a potentially offensive post. Walmart advises its employees to "stay on topic", and only create content that is relevant to Walmart's community.

Social Media 68

Social Media Examples Media Opinions 68

Sprout Social

APRIL 14, 2017

While a social marketers number one priority is maintaining the social presence for the organization they represent, sharing social best practices with colleagues can help your brand raise awareness, improve community relations and positively impact recruiting efforts. SproutSocial A1: A professional photo (with a smile!) #SproutChat.

Personalization 56

Personalization VALS Branding Brand Identity 56

Content Standard

OCTOBER 1, 2018

And even the best laid plans of a refreshed brand tone can be thwarted by PR concerns. It starts with understanding that the best types of brand humor, like the best comedy acts, are well thought out and cleverly crafted—not crass and pandering to the lowest common denominator. Funny Isn’t a Formula.

Branding 66

Branding Brand Identity Paid Search Agency Television marketing 66

Hubspot

JANUARY 24, 2014

On January 20, Google''s Matt Cutts blogged about " The decay and fall of guest blogging for SEO." If anyone is using guest blogging as their primary way to gain inbound links, they''re abusing the system. "If If you’re doing a lot of guest blogging," he noted, "then you''re hanging out with really bad company.

PageRank 28

PageRank CAN-SPAM Domain Paid Search Agency 28

Convince & Convert

JULY 27, 2010

While I was away, Convince & Convert featured 11 guest blog posts from friends, clients, and colleagues. Some of the guest writers blog on occasion at their own sites. None of them blog routinely. Blogging every day doesn’t make you a better thinker or consultant, it makes you faster at WordPress formatting.

Paid Search Agency 117

Paid Search Agency Blogger Advertising Agencies PR 117

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm.

Social Media 138

Social Media Media PR Webinar Metrics 138

Biznology

MAY 6, 2014

Sam Fiorella , Partner at Sensei Marketing , recently wrote “ Community Management: The 90-9-1 Rule is Dead ,” about how the old concept that 90% of all your followers are just lurking, 9% are engaged, and that only 1% of the community actively produces content. These are insular, contained communities.

Social Media 80

Social Media Media Internet Marketing Blogger 80

ClearVoice

APRIL 23, 2019

What was the client or project, what was their goal, how did you strategize and act in order to meet that goal, and what was the brag-worthy result? Metadata has been one of the standard features of picture files and blog post pages, but it’s lately become a focus of content marketing strategy. Case study. Post reach. Retargeting.

Ideal Customer Profiles 83

Ideal Customer Profiles Lead Scoring Lead Ranking Business 83