ClearVoice

APRIL 25, 2022

The foundation of an effective off-page #SEO plan includes developing earned backlinks and guest blogging. Before diving into links and blogs, let’s first discuss off-page SEO and what it is. While there are many paths to these off-page tactics, two of the most common are link building and guest blogging. Click To Tweet.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98

Webbiquity

FEBRUARY 14, 2020

When evaluating you as a job applicant for any role in marketing (particularly social media marketing) or public relations (PR), prospective employers will scrutinize your social media presence and activity. This act alone will immediately show seriousness and professionalism in your profile on any platform. Blurred Lines.

Social Media 242

Social Media Media PR Profiling 242

Marketing Insider Group

MAY 13, 2024

What if we told you that digital PR and link building aren’t just parallel lines running side by side; they actually cross paths more often than you might think? Today, we’re exploring the synergy between digital PR and link building. Knocking it out of the park with your digital PR? But, let’s hit pause for a second.

Link Building 156

Link Building PR Lead Scoring Lead Ranking 156

Zoominfo

NOVEMBER 20, 2023

For marketers, generative AI can analyze complex datasets and extract insights that teams can act on to inform their marketing strategy, engage new customers, and create messaging relevant to each of their key personas. Now imagine you’re doing that in an industrial kitchen that can turn out hundreds of cakes in an hour.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130

Convince & Convert

AUGUST 18, 2010

But, under pressure from digital and advertising agencies each looking to be the driver of the social media express, PR firms are sometimes turning over inquisitional rocks that do not portray them as strategic caretakers of brands’ social presences. What’s the hot new trend in social media that we can bring to our clients?

PR 162

PR Social Media Paid Content Media 162

Webbiquity

MARCH 12, 2012

What is the distinction between “traditional” public relations (PR) and online / interactive / social PR? One part of the confusion stems from the fact that in PR, as in many other crafts, the tools change and advance but the fundamental skills required remain the same.

PR 100

PR Blogger Tips Best Practices 100

Bluetext

APRIL 15, 2024

For this blog post, I’ll focus on PR strategies for new and legacy CGOs to consider when seeking to ensure marketing investments and initiatives support growth. PR to support the CGO mission Punching above your brand weight is a phrase we hear often from B2G marketing clients and prospects. CMOs often migrate to a CGO role.

Advertising Agencies 46

Advertising Agencies Paid Search Agency Public Relations Top of Funnel 46

ClearVoice

MAY 14, 2024

The Solution The ClearVoice team conducted website audits and comprehensive keyword portfolio research, implemented PPC campaigns, and produced 350 pieces of content, including blogs, website copy, and buyer’s guides, in the first year. The writer’s role is often not limited to writing. Ready to experience content collaboration in action?

Effectiveness 52

Effectiveness Content Paid Social Agency Work Management 52

Writing on the Web

JUNE 19, 2013

Here are 4 top SEO tips for small businesses on a shoestring budget: Contribute to High Authority Blogs in Your Niche. Aim your energies at quality blogs. These platforms create a meeting point for bloggers and blog owners looking for guest blogs, so you can easily identify quality opportunities.

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Sword and the Script | B2B

APRIL 18, 2020

Obviously, we cannot congregate today, and marketing and PR are scrambling to defend or reallocate their budgets. >>> Looking for a B2B tech PR with expertise and execution? >>> Looking for a B2B tech PR with expertise and execution? Give our services a try. million.

Trade Show 80

Trade Show Conference Paid Search Agency Content Marketing 80

ClearVoice

JANUARY 26, 2024

Some examples include: Driving Awareness Blogs Guides Social Media Lead → Customer Conversion eBooks & White Papers Customer Stories Sales Videos Email Nurture Sequences Customer Retention Help Centers Interactive Webinars Customer Newsletters Longevity of Content The value of content extends far beyond the initial investment.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. Who’s Doing What? That can only happen if you know who is doing what.

Social Media 142

Social Media Paid Content Media Act-On 142

Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. 99% of every message model I get from clients (and I am sure that Richard Laermer gets on his Bad Pitch Blog ) must really come from their salesmen.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

SmartBug Media

JUNE 24, 2022

With inbound marketing, you’re bringing interested leads to you when they start searching for the answers to their problems—think blog articles, e-books, opt-in emails, paid search ads, and social media. Don’t forget a blog. Additionally, a blog allows you to act as a credible source in your industry.

Inbound Marketing 105

Inbound Marketing Paid Content Cost Paid Search Agency 105

Scoop.it

OCTOBER 19, 2021

After all, who has time to write blog posts or Tweet when a delivery is late, your website is down, or you’ve just suffered a massive cyberattack? It usually happens without warning, meaning everyone needs to act fast to remedy the situation as quickly as possible. This is where a content contingency plan comes in handy.

Contingency Planning 71

Contingency Planning Planning PR Content 71

Optinmonster

MAY 16, 2023

In this blog post, we’ll dive into the world of off-page SEO, explore why it’s important for your website’s success, and compare it to its on-page counterpart. Enter off-page SEO, an important part of SEO that goes beyond the boundaries of your website and extends its influence across the vast landscape of the internet.

SEO 77

SEO Lead Scoring Lead Ranking Link Building 77

Hubspot

AUGUST 16, 2018

Commonly abbreviated to PR, public relations defines how a company communicates with people. Your PR strategy should be using all three. Defined as any content that your business controls, owned media is often the go-to strategy for businesses looking to build a PR campaign. Blog content. Guess what? Owned Media.

Public Relations 101

Public Relations PR Work Management Marketing Management 101

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Merchandising 114

Merchandising Marketing Analytics Tools Conversion Lead Ranking 114

Content Marketing Institute

OCTOBER 30, 2018

An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Promotion of blog posts through social media. Click To Tweet. Fancy getting in on the action? Makes sense, right?

Lead Ranking 105

Lead Ranking Lead Scoring Long Tail Marketing Paid Search Agency 105

Onalytica B2B

AUGUST 23, 2017

So, each week we’re going to bring you an easy-to-digest blog post covering each step of the influencer marketing process as per the definitive practical guide. Dare we call this the influencer marketing bible? This white paper is extensive and exhaustive, with each section covered deserving of its own limelight.

Peer-to-peer 192

Peer-to-peer Advertising Agencies Word of Mouth Work Management 192

Convince & Convert

SEPTEMBER 21, 2010

Then this is the blog post for you. Nothing Aware of you, but never acted Acted once Repeat actions/enthusiasts Advocates Pick up to two of these segments to focus upon, but make sure they are adjacent on this scale. If you’re a big company, how can you act small again? What does your audience know about you today?

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

MAY 13, 2010

Social media allows big companies to act small again. Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: Does Your Blog Have a Long Tail Is Social Media Too Big For Its Britches? What others are floating around out there?

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Marketing Insider Group

NOVEMBER 9, 2010

They reported in a separate study by Technorati that blogs are right up there with many traditional media in terms of importance and influence on their buying behavior. From 7,205 bloggers, the survey reports that 81% have been blogging for more than 2 years, two thirds of bloggers are male, and 65% are age 18-44 years old.

Marketing Mix 100

Marketing Mix Marketing Report Blogspot Blogger 100

Convince & Convert

SEPTEMBER 20, 2010

The difference is actually very small, as the goal of social media is to make big companies act like small ones. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs. Are there differences between B2B and B2C in social media?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

OCTOBER 30, 2014

You just hit hit publish on that great new blog post. All the social media sites NoFollow such links, which acts as an instruction to the search engines to not pass PageRank through those links. The key to using social media to drive SEO is to build it to be your very own PR channel to promote your great content.

SEO 167

SEO Correlation PageRank Social Media 167

Marketing Insider Group

MAY 27, 2015

Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. If you want to make all of your content operations and storytelling activities more efficient, start with infusing your brand story into every aspect of how your company walks, talks, thinks and acts. Citizen Storytellers. Demand gen.

Storytelling 100

Storytelling Content Marketing PR Content 100

Convince & Convert

JULY 28, 2010

Diagnosing your potential helpfulness doesn’t have to have the complexity of drilling a relief well, learning the triangle offense, or even Mahjong. You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage. You can be helpful, too.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Brandwatch Marketing

OCTOBER 3, 2022

An influencer acts like a giant megaphone spreading a brand’s message to potential customers. For example, a PR person might only want to find journalists to pitch stories to, while a content marketer might want to make sure that the influencer has a blog to publish on. It’s free to download. FollowerWonk. TweetReach.

Tools 92

Tools Blogger Demographics Social Media 92

markempa

JUNE 13, 2007

B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. The first law of motion can act much like one of your potential prospects. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

Convince & Convert

APRIL 13, 2010

Tagged as: apps , contests , dale carnegie , how to win friends and influence people , influences , iphone , mobile marketing , social media Did you enjoy this blog post? Let the other person feel that the idea is his or hers. Talk about your own mistakes before criticizing the other person. I’ll randomly select 10 winners.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Valasys

MAY 6, 2021

Virtual marketing can be a boon for B2B marketers, especially in the post-pandemic wake to the next normal, where the common formats of virtual advertising including email marketing, social media marketing, display advertising, blogs, and other digital formats are gaining precedence due to the accelerated rate of digital transformation.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Convince & Convert

FEBRUARY 5, 2010

I’m a big believer in humanization of your blog (in fact, it’s one of my 11 must-dos for serious bloggers ). link] Tin Hang Liu RT @jaybaer Please Help Me Pick a New Look For My Blog [link] #SMM [link] Adam Sherk Looks like the polling is fairly split right now, which I guess shows that you've got three good variations.

Paid Search Agency 109

Paid Search Agency Webinar Metrics PR Advertising Agencies 109

Biznology

JULY 12, 2016

While everyone might lead with being an a **e online, the very act of pursuing the life of a blogger, an influencer, a writer, a reviewer, an entertainer, or a storyteller suggests that you’re probably both an optimist (what’re the chances of actually becoming an internet sensation?) That’s it. No review, no editorial.

Blogger 0

Blogger Advertorials Paid Search Agency Outreach 0

Biznology

MARCH 8, 2016

Blogging Isn’t Cool. While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Marketing Insider Group

NOVEMBER 10, 2014

.” With each holiday, award ceremony and cultural event, brands have gathered their agencies, PR team and lawyers and made awkward, sad and sometimes pathetic attempts at being “hip,” “in the moment,” and “culturally relevant.” And how brands need to act in order to stay relevant.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies PR 100

Convince & Convert

APRIL 1, 2010

So, I turned to the team’s Facebook page, where NBA rules have not yet been codified, and team’s have more leeway than they do on the official Web site. If Your Story is Inconsistent, At Least Leverage Your Content Ouch. The Timberwolves on Facebook page has no mention of a manifesto, not even a link on the Info tab.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

MARCH 23, 2010

Your blog works exactly the same way. There’s a First Time for Everything New research (pdf) by my clients at Compendium Blogware show that for more than two-thirds of corporate blogs, new visitors comprise more than 80% of total blog traffic. Leather jackets.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120