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Buzz Marketing for Technology

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Scaling Social Globally: Best Practices for Engaging With an International Audience

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Scaling Social Globally: Best Practices for Engaging with an International Audience. We discussed the best practices in scaling a social media team and content on a global basis.

Practices 100
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Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand. This webinar was sponsored by Act-On. We discussed ideas and tips for cracking the code on Omni-Channel marketing!

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How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer. We discussed the changes marketing departments need to make or address in order to keep up with today’s buying habits.

Planning 100
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Enabling Sales for New Growth Opportunities

Buzz Marketing for Technology

Best of all we got the call every marketer dreams of from the project team to “please turn your marketing off we have too much demand!” Better yet, what if we could be the leading consulting firm on the rule and how to implement it? We immediately got to work. Program execution.

Webcast 58
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Predictions for 2015: Start Off the New Year Knowing the Future of Social

Buzz Marketing for Technology

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Predictions for 2015: Start Off the New Year Knowing the Future of Social. We discussed what each person is predicting for 2015. The movement is well funded with over 8 billion dollars and no signs of slowing.

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Using Hashtags as Strategic Objects

Buzz Marketing for Technology

In order to be successful with your hashtag strategy, leaders in the space recommend several best practices to follow: Limit the number of hashtags you use and keep it simple. Posted in Hashtags Twitter. Hashtags have been around for a while. Too many hashtags make it difficult to track and are confusing to consumers.

Twitter 100
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How important is real-time data? It’s all relative

Buzz Marketing for Technology

Ultimately, gathering the most data possible to inform a decision or solve a problem — in the window of time that best suits your need — is more important than having instantaneous data access. Data doesn’t need to come to you any faster than the time frame that process allows you to act on it.