Lenny's Newsletter

SEPTEMBER 12, 2023

As Rick Rubin said in his recent book The Creative Act , “If we’re aiming to create works that are exceptional, most rules don’t apply.” We were envious of the satisfaction those folks were finding on Netflix, Facebook, or wherever. No such guide exists. Nor will one ever exist. Finding PMF is too squishy.

CPO 145

CPO Product Work Management Enterprise Management 145

Hubspot

OCTOBER 23, 2018

I've shared Facebook CEO Mark Zuckerberg's goals of getting one billion people using VR (by when, we don't know). In partnership with the World Bee Project , an organization dedicated to the preservation of bees and pollination ecosystems, Oracle Analytics created a VR experience to help users understand seasonal bee behavior.

Barriers 64

Barriers Analytics Buzz Advertising Agencies 64

Valasys

SEPTEMBER 20, 2023

Storytelling in marketing assists businesses in differentiating themselves from their competition and carving out a niche for themselves. Attracting the Right Audience: Sharing your values and journey in your brand story acts like a beacon, drawing in like-minded individuals who resonate with your brand’s ethos.

Storytelling 59

Storytelling Content Marketing Brand Identity Branding 59

ViewPoint

MARCH 22, 2011

You'll probably tell your friends, post on Facebook or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. OK, this a consumer example. Well, let me share another example—and this one is not hypothetical. Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. ,

Lead Scoring 120

Lead Scoring Lead Ranking Work Management Marketing Management 120

KoMarketing Associates

DECEMBER 19, 2013

March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. We’ve also been very fortunate to have amazing clients, partners, and industry friends that we’re so thankful for. Ryan Young (Content Marketing Strategist).

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

Hubspot

FEBRUARY 28, 2018

In Jill Konrath's opinion, the salesperson is the primary differentiator in purchases today. As products and services become increasingly commoditized, buyers are aware they can get a similar offering from another company. But what they can't get from just any vendor is the same sales experience, which is created by the sales rep. See below.

Sales Qualified Leads 101

Sales Qualified Leads Press Rules Outreach 101

B2B Marketing Insights - WE

JUNE 29, 2018

It’s often referred to as your unique selling position or key differentiator. Need an example of a solid brand promise? An example of “too literal” are those little house icons used by the vast majority of realty companies. It should be a visual picture of what the company looks like in the future. Brand Position. Live Better.”.

Marketing & Strategy 74

Marketing & Strategy B2B Marketing Marketing Strategy Planning 74

Content Standard

MAY 8, 2018

And they’ll follow the magic fairy dust of Google and Facebook. Some leading marketing thinkers even say that a one-year marketing plan is in fact a redundant strategy because things change so quickly in the modern marketing world. I’m here with some good news and some bad news. The good news? Image attribution: Raw Pixel.

Top of Funnel 72

Top of Funnel ROI Planning Content Marketing 72

SnapApp

APRIL 4, 2018

Marketers are now so inundated with possibilities, it’s hard to know which metrics to report and act on. . . Common tool used: Google Analytics . . . #2: Common tool used: Google AdWords, Google Analytics, native ad platforms. . #5: Now, you’d think this would make measuring B2B metrics easier. Short answer: You can’t. . .

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Content Standard

APRIL 19, 2024

Sixty-eight percent report using Facebook, 47 percent use Instagram, and 27 to 35 percent of adults say they use Pinterest, TikTok, LinkedIn, WhatsApp, and Snapchat. While YouTube scores highest in usage across all age groups, LinkedIn and Facebook are most popular among 30 to 49-year-olds, and those 50-65+.

Paid Content 100

Paid Content Social Media Advertising Channels Brand Identity 100

LeadSquared

JANUARY 28, 2015

Which platforms should we use, apart from Google & Facebook, to generate leads? You would probably be spending money on Google and Facebook ads. An example would be testimonials of parents. I have a Facebook page for my company which offers online courses for healthcare, business, management, arts, etc. Question 2.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Optinmonster

MARCH 13, 2024

Here’s an example from Rich Page , a conversion rate optimization (CRO) expert, who used OptinMonster to create an interactive popup. For example, participants can get extra giveaway entries for completing specific tasks like signing up for your email list, referring a friend, or liking your page on Facebook.

Paid Content 131

Paid Content Marketing Analytics Tools Lead Ranking Sales Qualified Leads 131

Marketing Insider Group

MARCH 28, 2024

Image Source: Visme To get started, read through these two resources: Content Marketing Strategy: A Definitive Guide How To Develop A Content Marketing Strategy (With Examples) Start by creating a content marketing strategy for the first 90 days of 2023. Start scaling your e-commerce business with these simple growth hacking tactics.

eCommerce 210

eCommerce Tactics Budget Programs Work Management 210

Heinz Marketing

DECEMBER 18, 2017

How call analytics can help marketers develop a strategy to adapt to the omnichannel landscape. At Marchex he leads a predictive, data-driven marketing team that is delivering new awareness of our category and company, new pipeline for our enterprise and SMB sales teams, and new products and differentiate us from the competition.

Paid Search Agency 41

Paid Search Agency Verticals Enterprise Management Interactive Marketing 41

Content Marketing Institute

OCTOBER 25, 2017

Having a business relationship with Facebook is time consuming – there’s an update every few weeks, and it takes all your effort to keep up with the latest features. With more than 79% of American internet users on Facebook, the platform holds the keys to your potential customers’ hearts. Giving up on that relationship isn’t an option.

Cost per Acquisition 108

Cost per Acquisition Facebook Advertisements Advertising 108

QuanticMind

OCTOBER 24, 2017

Reporting & Analytics: “What’s Your Audience Thinking? Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow. Reporting & Analytics: “Effective Data Storytelling: The Key to Search Reporting” by Michael Barthalow.

Paid Content 40

Paid Content Display Top of Funnel Cost Per Click 40

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. It may not be as easy to quantify, but it’s too easy for analytical CEOs to dismiss the qualitative work involved in branding. It’s a different skill set.

Ad Building 145

Ad Building Brand Identity Branding Marketing & Strategy 145

Hubspot

MARCH 8, 2012

For example, Apple doesn’t just sell computers and music equipment; it sells well-designed products that are easy to use. Added a new photo to Facebook ? If it doesn’t tie back to your brand's message, you will have trouble differentiating yourself from competitors. Are they the best computers on the market?

Brand Identity 28

Brand Identity Branding Marketing & Strategy Buzz 28

Martech

AUGUST 26, 2021

we face a state-by-state patchwork of regulations, with California’s CCPA taking effect this year — to be followed in 2023 by CPRA, Virginia’s CDPA, and Colorado’s Privacy Act. Fewer Analytic Insights – Data-driven analysis informs an array of business decisions; loss of such data may well ripple through the entire enterprise.

Privacy 124

Privacy Enterprise Management Marketing Management Lead Ranking 124

Salesforce Marketing Cloud

JANUARY 23, 2023

Vaughn Aust COO, Gemini “Employees want to feel inspired by their leaders…hire individuals who will lead by example.” Artificial intelligence is required to turn a comprehensive data trove into insights that can anticipate customers’ needs and act as their digital assistant. Kennedy 35th U.S. Forget failures.

Marketing AI 98

Marketing AI Peer-to-peer Business Tips 98

Single Grain

DECEMBER 5, 2023

It does this by using algorithms, deep learning, vector embedding , machine learning, and data analytics to gain deeper insights into consumer behavior and preferences, which allows marketers to create more personalized and, therefore, more effective marketing campaigns. Well, that’s somewhat correct.

Marketing AI 52

Marketing AI Marketing Strategy Marketing & Strategy Work Management 52

Convince & Convert

MARCH 23, 2010

Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. At first, you knew everyone at the party. Definitely NOT in high school. Mustaches (for real, not a few hairs being passed off as a mustache). Leather jackets. State Indicator – Turns orange when you’re in that section 2.

Social Media 120

Social Media Media Webinar Metrics Marketing & Strategy 120

Sprout Social

JULY 12, 2023

Luckily, innovations in artificial intelligence (AI) like generative pre-trained models (GPT) and text analytics are transforming how customer care teams operate. Plus, you’ll see examples of how other companies are using it to elevate their customer service. What is AI customer service?

Marketing AI 92

Marketing AI Marketing Management Service Ideal Customer Profiles 92

Content Marketing Institute

JULY 10, 2018

Brands’ heavy reliance on Facebook, Twitter, Instagram, LinkedIn, etc., For example, when organic reach dropped, we increased frequency. You need to regularly pay attention to analytics even if the algorithm is not changing. Your analytics will help with this. Melanie Deziel , founder, StoryFuel. Click To Tweet.

Social Media 108

Social Media Media Planning Distribution 108

Circle Studio

NOVEMBER 22, 2017

While these are just a few examples of how marketing’s role is likely to evolve, the biggest takeaway is that B2B firms are starting to see marketing’s value and its potential for greater contribution to bottom-line success. So what trends will likely have the biggest impact on firms in the year ahead? Expanding role of B2B marketing.

Marketing AI 125

Marketing AI Trends B2B Marketing B2B Thought Leadership 125

Single Grain

JANUARY 6, 2020

One of the most common examples of a SaaS company is, of course, Salesforce, the popular customer relationship management tool. Software as a service (SaaS) has been around since the 1960s , believe it or not, but only recently has it entered most people's lexicon. What Is SaaS? Customer Service/Support. Human Resources/Talent Management.

Work Management 103

Work Management Marketing AI Marketing Management Trends 103

Martech Advisor

FEBRUARY 14, 2020

With the rise of personalization as a key brand differentiator, going far and wide with marketing content is significantly less likely to result in a meaningful conversation. Facebook, Twitter, Instagram, email, search, advertisements, web – just to name a few. Decentralizing the Marketing Organization.

Planning 66

Planning Gartner Opt-out Budget Programs 66

Content Marketing Institute

DECEMBER 19, 2017

Mine your analytics for performance/conversion leaders. Consult your analytics data to add key metrics like page views, social shares, time on-site, and conversion rates to include for individual assets in the inventory. They even may be meaningful treasures to someone who needs them. Click To Tweet. Check your search traffic.

Curation 94

Curation Process Lead Scoring Lead Ranking 94

Single Grain

APRIL 20, 2023

Examples of inbound marketing tactics include: Content marketing: Creating blog posts , articles, videos and other types of content that provide helpful information about a particular subject of which you are an expert — and can (via a CTA) lead to your products or services. Delight – Prioritize connecting with your customers post-sale.

Case Study 52

Case Study Case Studies Paid Content Inbound Marketing 52

Single Grain

SEPTEMBER 20, 2019

An example of this model is Dropbox , which offers users a certain amount of space for free. Slack is an example of this. How to Increase Your SaaS Trials with a Facebook Ads Funnel. To tackle these issues, many companies have made the decision to give their products — or at least a portion of their products — away for free.

CMS Development 63

CMS Development Lead Ranking Skype Banners 63

Martech Advisor

DECEMBER 24, 2019

Exceptional Customer Experience is what differentiates your brand from your competitors. Learn More: Customer Experience: A Key Brand Differentiator. Once you have a centralized customer data management and customer relationship management system in place, it isn’t tough to master customer journey mapping and analytics.

Ideal Customer Profiles 70

Ideal Customer Profiles Marketing AI Work Management Marketing Management 70

seo.co

DECEMBER 18, 2020

For example, a local business might focus exclusively on trying to rank in the local 3-pack while disregarding national search, or a national company might ignore local ranks altogether. But what about other companies that operate on a national scale? Or local businesses that haven’t yet dabbled in online marketing? Increasing specificity.

Paid Content 119

Paid Content Lead Ranking Lead Scoring SEO 119

Outgrow

NOVEMBER 20, 2020

This also acts as a great lead magnet. . Hence, this is a big differentiator for Outgrow. . Outgrow has a larger selection of pre-made templates and industry-specific examples to help you customize your content based on industry standards. Its analytics feature lets you track views, submissions, and conversion rates.

Outgrow 52

Outgrow Marketing Analytics Tools Marketing Automation Services Comparison 52

chiefmartech

FEBRUARY 12, 2017

You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. For many companies, especially those in the martech space, a key product differentiator is a unique approach or a unique perspective on data. Let’s take a look at some examples: AdWords Benchmark Report.

Peer-to-peer 40

Peer-to-peer Top of Funnel Adwords Advertising Benchmark 40

Marketing Insider Group

JULY 28, 2011

Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics, CRM, marketing automation, social media, reporting, etc. For example, a hot opportunity gets more time and attention from the team compared to a technology viewed to be of a lesser (back burner) opportunity.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management Tools 100

Ambal's Amusings

AUGUST 27, 2009

The act of using content to generate demand for a complex sale is a long-term proposition. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. B2B marketers are producing, managing, and distributing marketing content to reach prospects and turn them into customers.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Single Grain

NOVEMBER 3, 2020

Unlike traditional companies whose main aim is usually to get a sale, most SaaS companies use content marketing to differentiate themselves from their competitors and attract trial subscriptions or demo sign-ups. For example, the phrase “email deliverability” receives between 1K-10K searches per month.

Marketing Budget 98

Marketing Budget Marketing Strategy Marketing & Strategy Sales Management 98