Why You're Thinking About Digital Marketing Analytics All Wrong
SEPTEMBER 13, 2016
The trouble is, when most marketers hear 'digital marketing analytics,' they tend to think of the metrics you'd typically associate with a web analytics tool like Google Analytics -- traffic, bounce rate, unique visitors, etc. Looking at top-level web analytics metrics like traffic is only part of the puzzle. So why exactly do digital marketing analytics matter?
Top B2B Website Metrics to Monitor Using Google Analytics
MAY 13, 2016
In Google Analytics, the graphic for pages/session looks something like this: How can you improve your pages per session ratio? For example, an executive search firm’s website draws both job candidates and employers looking for talent. In Google Analytics, the graphic for average session duration looks something like this: How can you improve your average session duration?
How to Use Facebook Live: A Complete Guide
MAY 9, 2016
In their continued effort to promote video content in the News Feed, Facebook recently launched Facebook Live , a live video streaming service that lets anyone broadcast live videos from their mobile device straight to their Facebook News Feed. Why are marketers getting so excited about Facebook Live? How to Broadcast on Facebook Live. Image Credit: Facebook.
This Week in Content Marketing: Honda Fails to Go the Distance
JUNE 13, 2015
In this week’s episode, Robert and I ponder how Facebook’s dominance in online advertising is likely to grow with the debut of Instant Articles, and take issue with one author’s glowing prediction that it will become the “Pangaea of publishing.” We also consider the News Reader Apple announced this week and how it will compete against Facebook. This week’s show. Sponsor (38:56).
Content Methodology: A Best Practices Report
differentiating factor. example for a real estate brand below: awareness consideration acquisition Content breakdown by funnel: FUNNEL STAGEPAIN/PASSION POINTS EXAMPLES • “Top 10 Mistakes Newlyweds Make” • “How to Set a New Year’s. Use web analytics to examine which channels. Which content analytics tools do you have in place to measure the effectiveness of.
This Week in Content Marketing: Content Marketing Budgets Still the Size of Pluto
JULY 25, 2015
In this week’s episode, Robert and I discuss the massive growth of how-to videos on YouTube and what marketers need to do to differentiate their video content. We wrap up the show with a #ThisOldMarketing example of the week from Disney. Robert and I agree that only producing how-to videos isn’t enough for brands to differentiate themselves. advertisers. This week’s show.
A High-Level B2B Marketing Budget Breakdown
Modern B2B Marketing
AUGUST 16, 2016
For instance, if your broad goal is awareness or branding, you might want to invest in a campaign that differentiates your brand from your competitors and offers value to your prospects so they come to associate your brand with value. For example, your company may have developed a new product targeting a drastically different buyer persona than you normally do. Events: 5-10%.
This Week in Content Marketing: Here’s What Verizon Should Have Done with SugarString
DECEMBER 27, 2014
We wrap up the show with a #ThisOldMarketing example from Car Talk. According to the author, the company faces pressure on many fronts including changing consumer search habits and the rise of mobile and aggressive competitors like Facebook. This Old Marketing Example of the Week (55:46). This week’s show. Recorded live on December 21, 2014; Length: 1:02:31).
The “Marketing” Guide for Higher Education Content Marketing
SEPTEMBER 18, 2015
This infographic is a guide, a tool to visualize examples of digital avenues available online for content promotion. Integrating video into the right spots of your domain, for example the engineering department page, can be a crucial optimizing factor in getting students to convert. Check out the Harvard Student Blog for example. Welcome back marketers. Geyer). Not many.
10 Things to Double-Check Before You Begin Your Next Campaign Analysis
JULY 6, 2015
I've made my fair share of analytics mistakes in the past. For example, many of us do end of the month reporting on the first day of the next month. For example, imagine that you have 10 employees at your business, and each of them looks at different pages on your website an average of five times a day. What else do you need to remember to avoid an analytics mistake?
55 (of the) Best Social Media Tips, Tactics and Tools of 2010
FEBRUARY 7, 2011
Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.
The one social media rule ALL businesses should follow
grow - Practical Marketing Solutions
NOVEMBER 26, 2015
What I mean is, YOU should own admin rights to your social media platforms, Google Analytics, WordPress site or blog, and other assets and data. The first example is for Google Analytics. That company set up their Google Analytics account under THEIR email and name and then gave Client #1 admin rights. The first example is for Google Analytics. By Brooke B.
23 Outstanding Social Media Marketing Guides
DECEMBER 16, 2014
Basic presence and listening tactics will no longer suffice, and certainly won’t differentiate brands. Hopefully you’ve caught up to these by now, but just in case, this post from Trevor LaTorre-Couch details (fairly) recent design and functionality changes from Facebook, Twitter, and LinkedIn, and explaining for each change the benefit(s) of each change for marketers.
The 7 Building Blocks of a Solid Content Marketing Plan
MAY 8, 2016
Buzzfeed is a great example of a news organization that uses thousands of custom segments to determine what post will engage a specific audience segment. It will also help you space out your content types (For example; an ebook every 3 weeks, a webinar every other week, a blog post every Tuesday and Thursday). Google Analytics can be a useful (and free!) Create a calendar.
Agency: Bottom-Line Boosters for Marketing Agencies to Adopt in the New Year
JANUARY 18, 2016
You can integrate Facebook, Twitter, and LinkedIn into a single publishing interface, easily schedule and share your content, and measure the results. Keep teams focused and clients informed about campaign performance with easy-to-understand dashboards and analytics. Some examples of interactive calculators include: Revenue-Generation Calculators. Others are using all of them.
Sailthru Offers End-to-End Omnichannel Personalization for B2C Marketers
Customer Experience Matrix
NOVEMBER 21, 2014
Sailthru is a good example. In any event, there are several differentiators that determine whether a product like Sailthru is suitable for a particular situation. Mongo is also fast and scalable and good for analytical processing in general. These predictive capabilities are among the biggest differentiators for Sailthru: predictions and recommendations are oriented to consumer marketing, not B2B lead scoring, and Sailthru doesn’t (yet) allow clients to choose what they wish to predict. They can also export lists for Facebook promotions or to other channels.
Top 9 Professional Services Marketing Lessons Learned in 2014
DECEMBER 24, 2014
Through our interviews with 128 Visible Experts and survey of 1,028 buyers of professional services, we discovered: The 5 levels of Visible Experts Why and how clients seek them out How you can do it up to 5x faster than most Visible Experts One example of a Visible Expert is Joe Pulizzi. So brand differentiation means just what it sounds like: making your firm’s brand different.
Five ways to calm down and not be overwhelmed by social media change
grow - Practical Marketing Solutions
OCTOBER 12, 2015
So here are the top five networks being populated by marketers: Facebook. No matter what type of business you are in, your focus must be on the quality, rich content for your business before you ever start trying to master Facebook or Twitter. For example, if you have to teach people how to use your product, videos might be best. Take a deep breath now. This changes everything.
How to Write Good Instagram Captions: 8 Tips for Perfecting Your Copy
JUNE 1, 2016
The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers , getting them interested in your brand and what it's about, and showing off the human side of your business. For example, professional Instagrammer Patrick Janelle says he uses Instagram as a kind of chronological journey of his activities and lifestyle. The lesson? FRIYAY.
5 Reasons to Go All-In on Social Media in 2016
DECEMBER 16, 2015
And it's certainly more than just setting up a page so that you can tell people your company has a Facebook page. As of the third quarter of 2015, Facebook had 1.55 Want to differentiate yourself? In June, our team started created weekly blogging content and sharing that content through the company's Facebook, LinkedIn, Twitter, and Google+ pages. One more example?
The Four Pillars Of Revenue Performance Management
It's All About Revenue
MARCH 16, 2011
Analytics that drive action. Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. You’ll start to see new revenue opportunities emerge. As an example, you might discover early interest in a sales territory where you have no salespeople stationed. Facebook. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this. For Eloqua that challenge was in 2002. Share email.
Our Favorite Online Marketing Posts of 2013
DECEMBER 19, 2013
March Madness is one of the most exciting times on the sports calendar and this post is a great example of how to compare content marketing to real-world events. This post does a great job describing some of the changes being made and providing detailed, real-world, examples for each. Make the Most of Custom Audiences on Facebook – Gary Stein, ClickZ. What is Content?
Using content-related quizzes to generate leads
grow - Practical Marketing Solutions
SEPTEMBER 29, 2015
Let’s go over three practical ways to generate leads using quizzes. I’ll even throw in real-life examples to support each method in an effort to help marketers formulate ideas. Here’s an example from Ruby & Duke and a quiz titled “How Much of a Superstar Dog Parent Are You?” In this example, Ruby & Duke collected 9,448 potential leads.
10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
MARCH 23, 2015
specialization is a differentiator that proves itself. 3) A High Performance Website In today’s professional services marketplace, your firm’s website is one of your most crucial assets. Web and graphic design can influence your audience’s perceptions, aid recall, and swiftly and intuitively differentiate a business. The impact of research is clear.
Five Marketing Metrics that are Definitely NOT “Worthless”
SEPTEMBER 16, 2013
But as Shelly Kramer recently wrote , this issue is easily overcome using a tool like Status People , which checks for fake followers and reports, for any Twitter account, the percentages of fake, inactive, and good Twitter followers (the tools reveals, for example, that for the @TomPick Twitter account, those figures are 1%, 6%, and 93% respectively—not bad). ” Twitter Followers.
What Is Digital Marketing?
SEPTEMBER 1, 2016
Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.). BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’ -- for example, Facebook and Instagram advertising. Here are some examples: Website Traffic. People spend twice as much time online as they used to 12 years ago. Your website.
114+ Copywriting Formulas to Get Traffic & Leads
AUGUST 17, 2016
To make it even easier for you, we’ve created a comprehensive collection of the best copywriting formulas, with simple examples, all in one place – a quick and easy reference for you to use. Example: How to Write Compelling Headlines. Example: How to Write the Best Headlines – The Complete Guide. Example: How to Write Headlines Like David Ogilvy. Example: Sale ends soon.
Not Getting What You Want From Blogging? Ask These 11 Questions
APRIL 27, 2015
To clarify, here are a few examples of both: Shoes (short tail) vs. Size 6 Black Pumps (long tail). The script sorted the posts from most shared to least shared and used social APIs (Twitter, Facebook, LinkedIn, and Google+) to determine the number of shares for each post. Example: “Big data is dead. Are there any opportunities to clarify my points with an example?
7 Components That Comprise a Comprehensive Brand Strategy
MARCH 8, 2012
For example, Apple doesn’t just sell computers and music equipment; it sells well-designed products that are easy to use. Added a new photo to Facebook ? If it doesn’t tie back to your brand's message, you will have trouble differentiating yourself from competitors. At the start of each new campaign, check your marketing analytics for branded and organic search.
The Symbiosis of Business Development and Marketing
MARCH 17, 2016
The marketing department’s main function is to understand the wants and needs of your company’s target market through research and analytics. Marketing identifies key differentiators , develops positioning and messaging, and comes up with a strategic plan for communicating that messaging. You get the idea. They are different, but they are inextricably linked. Marketing.
How B2B Organizations Can Create More Effective “About” Pages
JULY 11, 2013
Analytics supports this assumption: Just over two-thirds of the B2B companies we have access to analytics for have “About” or “Company” section pages in their top 10 most viewed pages reports for 2013 year to date. And as B2B marketers continue to struggle with differentiating their brand message, perhaps the first place to start is with their About Page.
53 Questions to Help You Choose the Right Interactive Content Creation Platform
It's All About Revenue
SEPTEMBER 16, 2015
Are you looking to create a single poll for Facebook, or do you want to develop a range of content on a regular basis and publish that content across multiple channels? Does the platform integrate with platforms beyond CRM (such as Google Analytics, social networks, and CMS programs)? But how do you choose which solution is right for you? Can I repurpose content and images? Phone?
No. 4 Trend: What Fringe Social Media Platforms Are Worth Your Time in 2016?
OCTOBER 19, 2015
This week, we look at the ever-growing social media platforms ecosystem, focusing on the fringe platforms that look to surpass legacy networks like Facebook, Twitter, and LinkedIn. According to TechRadar , engagement on Instagram is also seven times higher than on Twitter and Facebook. According to social analytics company Topsy , there have been 1.6 billion by 2017.
The 28 Best Influencer Marketing Tools
AUGUST 9, 2016
Bookmark an article by an influential journalist, for example, and BuzzStream will automatically pull in any email addresses and social profiles associated with that journalist. It’s also great at tracking responses and can differentiate between an out of office reply versus an actual response.” Sample review: “Looking to spy on competitors’ blog post analytics?
5 Excessive Marketing Tactics to Stop Wasting Your Time On
DECEMBER 18, 2012
Fast forward to today, and most marketers are really scared of being the equivalent of the one who said “Facebook is dumb” back in 2007. For example, if you gave Pinterest the old college try, and it simply isn't driving any meaningful business results for you (like traffic, leads, customers), cut the cord. That differential isn’t too big. What are you wasting time on? Tactic.
10 of the Most Memorable Marketing Campaigns of 2012
DECEMBER 17, 2012
Marketers can learn a lot from P&G's example. First, they focused on the true feature differentiation between the two products; something that every potential buyer cares about but is not always emphasized in brands' marketing. Red Bull's Facebook photo of the jump generated 216,000 likes, 10,000 comments, and over 29,000 shares. Proctor & Gamble: Thank You, Mom.
10 Places You Can't Afford to Publish Mediocre Marketing Copy
JANUARY 22, 2013
The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. Let's continue with our example of the 27 pre-designed CTAs. These three establish their differentiators -- they specialize in global PPC, PPC for SMBs, or approach PPC very analytically.
13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
AUGUST 22, 2012
The changes will not significantly impact the fact that a Klout score will still be weighed more toward Twitter- and Facebook-centric activities. Today, Klout scores are impacted only by activity on Facebook, Twitter, Foursquare, LinkedIn, Google+, Klout, and Wikipedia. Do Klout’s latest changes to their scoring algorithm raise the art of influencer marketing to a new science?
The 31 Best Tools for Improving Your Writing Skills
NOVEMBER 18, 2015
Then, you can share those ideas with your network via Twitter, Facebook, email, and so on -- and ask your networks what they'd like to read most. For example, you can use the research tool to do online research on the topic you're writing about, find quotes or educational information, and so on ( see #4 on this list ). One big differentiator, though? Words are hard. The result?
2012 #Nifty50 Top Men in Technology on Twitter
Blue Focus Marketing
SEPTEMBER 16, 2012
Enterasys’ customer service and support is universally recognized as true company differentiation. Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics and eCommerce worlds.