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| | WEBBIQUITY
FEBRUARY 7, 2011 55 (of the) Best Social Media Tips, Tactics and Tools of 2010
Facebook added more than 200 million users last year, and Twitter more than doubled in size, adding 115 million. Dan Neely discusses which social networking sites get the most attention from marketers (Facebook, Twitter, LinkedIn, no surprises there), how marketers can best use social media for branding and business development, and concerns about the use of social media in brand planning.
| | IT'S ALL ABOUT REVENUE
MARCH 16, 2011 The Four Pillars Of Revenue Performance Management
Analytics that drive action. Another key differentiator with the RPIs is that they drill-down to a level that allows someone to take action. As an example, you might discover early interest in a sales territory where you have no salespeople stationed. Facebook. Revenue Performance Management benchmarking forecasting Joe Payne lead management Lead Scoring marketing automation predictive analytics revenue revenue performance RPMby Paul Teshima | Tweet this. Every revolutionary business strategy can usually be traced back to an initial challenge. Share email.
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| | SOCIAL MEDIA B2B
DECEMBER 15, 2010 Budget Change into Your B2B Social Media Plans
People are discussing case studies and examples of social media approaches that work, and even those that don’t work. Let’s look at some of the recent changes on Twitter, Facebook and LinkedIn as an example of how much things change in social media, and how you have to be prepared to deal with that change. The focus lately has been on creating a viable platform to promote businesses, and we know that Twitter analytics are on the way. Changes in Facebook. Communications Facebook LinkedIn Social Networks Twitter changeChanges in Twitter.
| | THE EFFECTIVE MARKETER
NOVEMBER 18, 2011 Content Marketing Starts With Your Brand
Even the receptionist with her Facebook updates is creating content. Promise: what differentiates you from everyone else? For example, how is your company in relation to the following “attributes”: Serious vs. Playful. Analytical vs. Impulsive. If you are thinking about putting together a social media policy, for example, it would have to follow the brand strategy for your company. Branding used to be a high-level exercise bigger companies went through as part of their strategic marketing processes. Fast forward to today. You are creating content.
| | GROW - PRACTICAL MARKETING SOLUTIONS
DECEMBER 15, 2010 SEO success for your blog in 10 easy steps
This is part of what differentiates you in search from every other type of photo blogger that covers a slightly different topic and should be drawing in different types of searchers. Be sure to feature you blog link on social profiles at Twitter, Facebook, LinkedIn, or whatever is relevant to your business. Your analytics now tell you what keywords people use to find that post.
| | PAUL GILLIN
OCTOBER 7, 2010 Social CRM: Curb Your Enthusiasm
Vendors of CRM services, who are always looking for differentiation points in that crowded market, have lately been talking up this social dimension as a kind of CRM 2.0. CRM is hard to do well because A) everyone who interacts with the customer must be committed to documenting every touch point; and B) the company must have the analytical chops to know what to do with the data it collects.
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B2B MARKETING INSIDER Marketing Tools and Technology – How Does A Marketer Decide?
| THURSDAY, JULY 28, 2011
Yet new technologies rise up every day and cut across many areas of the marketing supply chain such as content, media, analytics
, CRM, marketing automation, social media, reporting, etc. For example
, a hot opportunity gets more time and attention from the team compared to a technology viewed to be of a lesser (back burner) opportunity. Current example
of Google+. Please follow along on Twitter , LinkedIn , Facebook
or Subscribe to the B2B Marketing Insider Blog. Technology is becoming critical for marketers to remaining competitive. . Now, people ask me. MORE >>
VIEWPOINT B2B Marketers, Analyze This: How Do Prospects Score YOU on Their Experience?
| TUESDAY, MARCH 22, 2011
You'll probably tell your friends, post on Facebook
or Twitter and in general try to get even like Dave Carroll in United Breaks Guitars. OK, this a consumer example
. There are a variety of web analytics
and web feedback solutions that can give you insight on how well the buying process is working for buyers. Delivering a great prospect experience can help you differentiate
and become one of those B2B brands that businesspeople talk about like consumers rave about Zappos! Today's guest blogger, Bob Thompson, is CEO of CustomerThink Corp. Building a great B2B brand. MORE >>
FIFTH GEAR ANALYTICS Winning With Customers – B2B Playbook Review
| MONDAY, AUGUST 16, 2010
Published studies measure customer engagement, customer loyalty, and customer retention, and the resultant lift on your business. Gallup studies, for example
, “…reveal that customers who are fully engaged represent an average 23% premium in terms of share of wallet, profitability, and relationship growth than the average customer.” And, how I can apply that knowledge to the lead generation process to bring more differentiated
value to those companies that I’m not yet doing business with. Share this on Facebook
. George Hollister. Start with “Friendlies”. Tweet This! MORE >>
HUBSPOT 10 Places You Can't Afford to Publish Mediocre Marketing Copy
| TUESDAY, JANUARY 22, 2013
The same goes for social media updates, too -- if you're publishing a blog post to your Facebook
Page, you better believe a compelling meta description is of the utmost importance. Let's take the offer we're promoting to new blog visitors at the end of this very blog post as an example
, 27 Pre-Designed Calls-to-Action for Your Customization. Let's continue with our example
of the 27 pre-designed CTAs. These three establish their differentiators
-- they specialize in global PPC, PPC for SMBs, or approach PPC very analytically
. 1) Meta Descriptions. Kind of. MORE >>
BLUE FOCUS MARKETING 2012 #Nifty50 Top Men in Technology on Twitter
| SUNDAY, SEPTEMBER 16, 2012
Enterasys’ customer service and support is universally recognized as true company differentiation
. Lee Bogner is VP, Business Development and Social Strategy at Kred/PeopleBrwsr , a global social data analytics
, marketing and CRM innovator. former eCommerce retail, media and agency CIO/CMO, Lee is a recognized strategist in the social media, analytics
and eCommerce worlds. John is a fun and engaging presence on Twitter , Facebook
, LinkedIn and Pinterest and also blogs for Dell. The size of the company or the number of people it employed did not matter. MORE >>
- 7 Components That Comprise a Comprehensive Brand Strategy HUBSPOT | THURSDAY, MARCH 8, 2012
- PowerViews with Paul Gillin: Social Media – Pick Your Spots & Focus VIEWPOINT | WEDNESDAY, MAY 2, 2012
- Seven Requirements for any Social Media Initiative (or Seven. E-STORM | WEDNESDAY, DECEMBER 2, 2009
- TL in 4D: Four dimensions for thought leadership success REPUTATION TO REVENUE | THURSDAY, MARCH 4, 2010
- 10 of the Most Memorable Marketing Campaigns of 2012 HUBSPOT | MONDAY, DECEMBER 17, 2012
- 5 Excessive Marketing Tactics to Stop Wasting Your Time On HUBSPOT | TUESDAY, DECEMBER 18, 2012
- Social Media Outsourcing Increases 128% in Two Years [New Report] HUBSPOT | WEDNESDAY, APRIL 4, 2012
- 7 Expert Email Marketing Tips You're Probably Missing Out On HUBSPOT | THURSDAY, JUNE 7, 2012
- Content Marketing Expert Rebecca Lieb Discusses Strategy, Influencers, and Leftover Turkey MODERN B2B MARKETING | THURSDAY, APRIL 19, 2012
- 19 New Featured Sources on the B2B Marketing Zone WEBBIQUITY | MONDAY, JULY 26, 2010
- What Your Traditional Marketing Education Didn't Teach You About Marketing Today HUBSPOT | WEDNESDAY, MAY 15, 2013
- Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving. TOM PISELLO | MONDAY, OCTOBER 11, 2010
- ClickInsights: How can B2B marketers use content effectively for demand generation? CONNECT THE DOCS | THURSDAY, AUGUST 27, 2009
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