KoMarketing Associates

OCTOBER 19, 2022

Vidico released the “State of Video Marketing 2022” report, and statistics suggested that 38% of product marketers, 24% of content marketers, 19% of social media marketers, and 12% of performance marketers now rely on video. The majority of respondents (30%) stated that video marketing is solving their customer acquisition problems.

Marketing Report 189

Marketing Report B2B Marketing B2B Content 189

Customer Experience Matrix

FEBRUARY 3, 2020

Events in the past six months (stretching a bit to include early January 2020) include seven new funding rounds, three acquisitions of CDP vendors, four acquisitions by CDP vendors, and four asset sales by CDP companies. What’s particularly intriguing is the industry position of the firms in these deals.

Buy 240

Buy Work Management Marketing Management Acquisitions 240

Smashmouth Marketing

JUNE 16, 2022

The Acquisition Expands Both Companies’ Demand-to-Pipeline Offerings. To read more about the acquisition check out the press release. ACTIVATE really is the perfect fit and will carry on the legacy of Green Leads for our employees and clients. The strategy is for Green Leads to be a stand alone subsidiary of ACTIVATE.

Sales Qualified Leads 191

Sales Qualified Leads Leads Lead Marketing Qualified Leads 191

Martech

MARCH 7, 2024

The Washington Post tested Amazon’s not-yet-released chatbot shopping assistant. And now, this week’s AI-powered martech releases: Upstream Works’ Omni AI Hub has a suite of standardized AI capabilities for on-premise, cloud and hybrid contact centers. The post AI-powered martech releases and news: March 7 appeared first on MarTech.

Marketing AI 103

Marketing AI Work Management Marketing Management Barriers 103

Martech

NOVEMBER 10, 2023

In Belsky’s view, the acquisition is a sign that the big holding companies — the Omnicoms, Dentsus, WPPs, etc — have finally recognized the critical importance of digital commerce and retail media advertising and are playing catch-up. ” The acquisition signals the beginning of a timely wave of activity, Ringel would say.

Acquisitions 113

Acquisitions Paid Search Agency Advertising Agencies Multi-Channel 113

Martech

FEBRUARY 20, 2024

Walmart’s acquisition opens up new ways for advertisers to connect with potential customers. said in a release: “We believe VIZIO’s customer-centric operating system provides great viewing experiences at attractive price points. The SmartCast system currently has 18 million active accounts. Why we care. What Walmart is saying.

Paid Search Agency 103

Paid Search Agency Buy Ads Amazon 103

illumin

APRIL 2, 2024

Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. This acquisition perfectly positions Canva to strategically enter the ring. On March 26, 2024, the two companies announced the deal with significant excitement.

Acquisitions 52

Acquisitions Software Creativity Paid Search Agency 52

Martech

NOVEMBER 13, 2023

The Onesend acquisition Chicago-based ActiveCampaign acquired the Australian platform Onesend in October. ActiveCampaign CEO Jason VandeBoom called out Onesend’s “20+ years of experience in working with multi-location organizations” in a release announcing the acquisition.

Paid Search Agency 114

Paid Search Agency Marketing Automation Services Work Management SMS 114

Martech

AUGUST 4, 2023

The acquisition adds the ability to discover influencers and plan campaigns around them to Sprout Social’s broad social media management and analytics offerings. Social media management software company Sprout Social acquired Tagger Media, an influencer marketing and social intelligence platform, for $140 million. Why we care.

Marketing Management 98

Marketing Management Media Paid Search Agency Social Media 98

Search Engine Journal

SEPTEMBER 8, 2022

The acquisition continues Yahoo’s commitment to bringing trusted news and information to its nearly 900 million consumers worldwide and builds on the company’s future vision of news,” the search engine company said via press release. Financial terms of the deal which closed on August 23, were not disclosed.

Acquisitions 93

Acquisitions Press Purchase Media 93

Martech

MARCH 28, 2024

And now, here’s this week’s roundup of AI-powered martech releases, upgrades and integrations. Kognitiv’s Kognitiv Amplify is an AI-driven media optimization software that enhances targeted advertising, hyper-personalization and real-time optimization, utilizing data for customer acquisition and engagement. Get MarTech! In your inbox.

Marketing AI 59

Marketing AI Marketing Management Marketing Analytics Tools Eloqua 59

Martech

DECEMBER 2, 2021

In an unusual move, investment firm Jana Partners LLC has publicly released a letter to the Zendesk Board of Directors strongly advising against the proposed acquisition of Momentive. The post Jana Partners LLC slams Zendesk’s proposed Momentive acquisition appeared first on MarTech.

Acquisitions 108

Acquisitions Advertising Agencies Marketing Proposals SMB 108

Marketing Insider Group

SEPTEMBER 28, 2021

Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness. As you can see, the focus is on new customer acquisition, and there’s been little change in importance among organizations. For example, if your competitor releases a new product that mimics yours, that’s a time to reevaluate.

Planning 272

Planning Lead Scoring Lead Ranking Gartner 272

Martech

OCTOBER 15, 2021

Coveo, the relevance cloud, has announced the acquisition of London-based Qubit, the commerce-focused personalization engine. The acquisition brings together two well-known players in the AI-driven commerce space. The cost of the acquisition was not announced. Why we care.

Acquisitions 100

Acquisitions User-Generated Content Mobile Marketing Course 100

Martech

MARCH 14, 2023

SAP says that Qualtrics has more than tripled its revenue since the acquisition. “SAP intends to remain a close go-to-market and technology partner, servicing joint customers and continuing to contribute to Qualtrics’ success,” said SAP CEO Christian Klein in a release. Why we care.

Enterprise Management 96

Enterprise Management Marketing Management Customer Satisfaction Acquisitions 96

Top Rank Marketing

NOVEMBER 10, 2023

rolls out with 16 new features Search giant Google has released an array of new changes and features to its popular Google Ads Editor product, including new ad strength and deep linking updates, as the firm seeks to streamline the tool, Google recently announced. Rival IQ Google Ads Editor version 2.5

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

chiefmartech

APRIL 26, 2022

we’ll release the 2022 marketing technology landscape, along with a State of Martech report. “It seems like every other week, I read about a major acquisition. “It seems like every other week, I read about a major acquisition. Such large acquisitions almost always make the news. ” Perhaps.

Acquisitions 108

Acquisitions Digital Transformation Software Paid Search Agency 108

Martech

NOVEMBER 29, 2021

This acquisition is expected to enable Deloitte Digital to offer customers support in content production for campaigns, websites, mobile apps, social and other digital channels. The acquisition also is the latest example of how major consultancies are transforming to offer more technology-driven services. Click here to download!

Paid Search Agency 103

Paid Search Agency Advertising Agencies Ad Agencies Marketing Management 103

Martech

FEBRUARY 18, 2022

The rebrand signals a pivot to integrated marketing technology services following recent data and technology acquisitions and the company having been acquired last year by investment firm Blackstone. Foundry made four technology acquisitions in the last 18 months, all to unlock the growth potential in the data it amassed as a publisher.

Positioning 110

Positioning Paid Search Agency Companies Acquisitions 110

Martech

MARCH 16, 2023

Through a series of acquisitions in recent years, TransUnion has managed to bring together a vast store of data and activate it for advertisers and media partners. In a more tightly regulated digital media environment, data is scarce, and the ability to find audiences across channels becomes even more valuable for marketers.

Marketing Management 94

Marketing Management Advertising Agencies Psychographics Paid Search Agency 94

Martech

SEPTEMBER 30, 2021

ABM platform Terminus today announced the acquisition of independent CDP Zylotech, founded by Abhi Yadav and Iqbal Kaur in 2014. First, Terminus says the acquisition makes it the only ABM platform with a standalone CDP purpose-built for B2B. Zylotech is a purpose-built B2B CDP with a customer base including Google, Cisco and Dell.

InsideView 93

InsideView Account Based Marketing DemandBase B2B 93

Martech

MARCH 29, 2022

We already do this in email and Kumulos was a natural fit to offer this across mobile marketing,” said Optimove founder and CEO Pini Yakuel in a release. With an integrated CDP , it triggers relevant messages and sends them over a range of channels, a range that will expand with the Kumulos acquisition. New capabilities.

Deep Linking 93

Deep Linking Mobile Marketing Acquisitions Trigger Marketing 93

Martech

MARCH 23, 2022

InMobi is releasing Meson, a global independent SaaS mediation platform. Meson lets publishers own and manage their data as well as control each aspect of monetization, user experience and linkage to user acquisition. InMobi said in a release. “In Publishers can white label Meson, using it as an in-house solution. What it does.

Paid Search Agency 99

Paid Search Agency Ads Ad Exchange Work Management 99

Zoominfo

NOVEMBER 1, 2022

But soon after beginning to explore ZoomInfo, he discovered a world of prospecting information, from up-to-date business contacts to real-time Intent data such as acquisitions, funding rounds, and major personnel moves. “It If you bought a press release from us a year ago, we’d try to sell you more press releases.

Zoominfo 130

Zoominfo Marketing Analytics Tools Press Intent Data 130

Salesforce Marketing Cloud

AUGUST 27, 2021

First, get a slide-by-slide view of the newest features with Release In a Box , and earn a new badge with the Highlights Trail. See how Badger engages with customers using the Winter ’22 Release. Don’t miss out on the latest news about Slack, our recent acquisition. Preview the latest Winter ’22 innovations today!

Microsite 98

Microsite Salesforce.com Landing Pages Acquisitions 98

Zoominfo

MARCH 2, 2022

Henry Schuck, the founder and CEO of ZoomInfo, was recently on the M&A Science Podcast , hosted by Kison Patel, where he talked about his experience with mergers and acquisitions. Since 2015, ZoomInfo has made 12 acquisitions with multiple purposes in mind. Can our data make the software competitively differentiated?

Acquisitions 100

Acquisitions Zoominfo Work Management Marketing Management 100

Vision Edge Marketing

MARCH 23, 2021

It is particularly important to develop measures and processes associated with outcomes that effectively and positively impact growth, customer acquisition, customer retention and competitiveness. Measures and processes provide insights into performance and facilitate operational excellence. Accounting produces invoices.

Product 217

Product Paid Search Agency Advertising Agencies Press 217

Martech

AUGUST 10, 2023

It provides marketers with real-time insights for “mobile campaigns, allowing them to understand their best SMS send times and dates; copy recommendations to drive higher clicks and engagement; which acquisition campaigns are driving the most subscriptions, and much more.” ” Get MarTech! In your inbox.

Enterprise Management 97

Enterprise Management Work Management Marketing Management SMB 97

Martech

AUGUST 2, 2022

To manage a directory of this size means keeping track of many things: new products, new categories, acquisitions and name changes, and company and product implosions. At the other end of the spectrum, acquisitions have stayed steady over the last seven quarters with an uptick this year. This is also an ungated report. . SUBSCRIBE.

Marketing Automation Services 122

Marketing Automation Services Long Tail Marketing Marketing Management Acquisitions 122

Customer Experience Matrix

JANUARY 1, 2019

The CDP industry had a great 2018, growing by 60% and reaching $740 million revenue, according to the CDP Institute’s just-released Industry Update (click here to download ). Acquisitions. But Datorama and Treasure Data were the first acquisitions of large CDP companies. But the smooth growth hides some interesting twists.

Marketing Management 215

Marketing Management Paid Search Agency Vendors Acquisitions 215

Martech

SEPTEMBER 13, 2021

TransUnion’s acquisition of Neustar makes sense, because it nicely complements Tru Optik’s assets and it gives Neustar access to a huge offline data source,” said Hugo Loriot, Partner at You & Mr Jones data company, fifty-five. widening the gap between the EMEA and U.S. martech landscape.”. Why we care.

Advertising Agencies 110

Advertising Agencies Paid Search Agency Acquisitions Vendors 110

Martech

JUNE 17, 2022

Experience improvement platform InMoment has announced the acquisition of ReviewTrackers which offers a set of solutions to analyze and amplify customer voices. ReviewTrackers aims to use use customer feedback to accelerate new customer acquisition and support customer retention. Get the daily newsletter digital marketers rely on.

Work Management 84

Work Management Marketing Management Paid Search Agency Companies 84

Martech

DECEMBER 20, 2021

The investment is expected to accelerate the development roadmap for Integrate’s Demand Acceleration Platform as well as creating opportunities for overseas and expansion and new acquisitions. Integrate describes its mission as connecting data, channels and technology to drive account-based and person-based demand marketing at scale.

Marketing Management 110

Marketing Management Acquisitions Vendors Demand 110

Martech

JANUARY 10, 2022

Today, T-Mobile announced the acquisition of Octopus Interactive, an adtech platform that manages a network of interactive screens in Uber and Lyft ridesharing cars. The Octopus network of rideshare vehicles has grown 35% over the last quarter, reaching 5 million unique riders per month, according to a company release. Why we care.

Advertising Agencies 109

Advertising Agencies Mobile Advertising Marketing Management Curation 109

Champion Communications

JUNE 1, 2023

SmartRecruiters SmartRecruiters Earns Strategic Leader Distinction in Fosway 9-Grid for Talent Acquisition for Third Year Straight SmartRecruiters were declared a Strategic Leader for the third year in a row in Fosway Group’s recently released 2023 9-Grid for Talent Acquisition. TechRadar covered the release.

Marketing AI 62

Marketing AI Enterprise Management Work Management Urgency Marketing 62

ConvertKit

APRIL 11, 2021

As a part of the acquisition the FanBridge team, led by FanBridge's General Manager Scott Englund, has joined our team. So how does this acquisition affect you? All of these were recently released. .” — Kyle Kuhns, Founder and CEO, XX Artists. In all the good ways!

Acquisitions 126

Acquisitions Blogger Paid Search Agency Communities 126

Martech

DECEMBER 10, 2021

The cost of the acquisition will be $380 million. “Criteo’s customers would benefit from enhanced full-funnel capabilities with even more flexible self-service tools, while continuing to leverage Criteo’s unique commerce data for targeting, measurement and superior outcomes,” said Criteo CEO Megan Clarken in a release.

Funnel Advertising 110

Funnel Advertising Advertising Funnels Acquisitions Custom Publishing 110