KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. Advances in search engine algorithms bring social media in focus for link acquisition and as a potential signal of trust for engines. The Role of Social Media. Define Social Media Goals.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

NetLine

JULY 27, 2023

Her dedication to results in product marketing, leading customer acquisition, and growing nurture programs deliver consistent, increased ROI for her clients—including Microsoft and DocuSign. There was a digital revolution happening and I wanted to be part of it, so I started building skills in web design and interactive media production.

B2B Marketing 52

B2B Marketing Enterprise Management Marketing Analytics Tools Work Management 52

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. Let me go out on a limb and propose the top five media for your lead generation toolkit. Ruth is also author of Maximizing Lead Generation: The Complete Guide for B2B Marketers.

B to B 120

B to B netFactor Media SEM 120

Convince & Convert

JULY 29, 2012

Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).

Social Media 140

Social Media ROI Media Correlation 140

chiefmartech

JUNE 20, 2016

It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.

Work Management 52

Work Management Marketing Management Marketing Automation Services Acquisitions 52

Hubspot

FEBRUARY 18, 2022

Generally speaking, the metric is used to gauge the efficacy of individual campaigns — via channels like Google ads , email marketing, or social media — but it can also help you understand whether you're getting the most out of your marketing spend as a whole. Cost per Lead Example.

Cost per Lead 67

Cost per Lead CPL Cost per Acquisition Cost 67

Convince & Convert

JULY 31, 2012

Wildfire , a pioneering social media management software application that specialized in contests and promotions, announced today that it has been bought by Google for a smooth $250 million. Launch Adwords for Social. Jay Baer is a hype-free social media and content strategist & speaker, and co-author of The NOW Revolution.

Google 165

Google Enterprise Management Marketing Management Adwords 165

Atomic Reach

MARCH 18, 2019

David Rodnitzky is a SEM and digital media specialist with a focus on mobile marketing and online advertising. Brad Geddes is a PPC expert and an Official AdWords Seminar Leader. Mel Carson is an influencer in the spheres of social media, and personal branding. Lisa Raehsler is a consultant in social media ads and PPC.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Sharpspring

AUGUST 17, 2021

How can you maximize your ROI while reducing your cost-per-acquisition? Most PPC campaigns focus on the top-of-the-funnel (awareness building) and run on Google AdWords, Bing Ads, etc. A relatively low conversion rate and high cost-per-click (CPC), ultimately resulting in an extremely high cost-per-acquisition (CPA).

Marketing Budget 88

Marketing Budget Cost per Acquisition Cost Per Click Cost Per Thousand 88

Ledger Bennett

JULY 11, 2018

Many media channels use keyword targeting or something very close. Google AdWords. When creating a paid search campaign (Google AdWords or Bing Ads) make your keywords as relevant as possible while aligning with your audience. Keyword Targeting. YouTube uses tags instead of keywords but they are nearly the same thing.

Cost per Acquisition 45

Cost per Acquisition Keywords Adwords CPA 45

accelerate agency

MAY 24, 2023

Traditional referral campaigns like email shots and social media can resemble a bit of a scattergun approach. Acquisition report Your visitors know where you are, so it’s only fair that you should know a little about where they came from, right? This is what the acquisition report takes care of for you.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Content Analytics SEO 52

SWZD

JUNE 30, 2017

Let’s say in Q1 you generated 37 marketing-qualified leads (MQLs) through Google Adwords out of a raw lead count of 98 with a Cost-per-Click of $17, at an average CPL of $45/lead. Adwords: 37. Adwords: 12. Adwords: 6. CPL (Cost of lead acquisition/number of MQLs)-. Adwords: $45. Adwords: $139.

Cost per Lead 48

Cost per Lead Advertising Channels Lead Ranking Cost Per Click 48

Buffer

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Building a brand on Instagram. Blank Tag Co.

Paid Content 110

Paid Content Paid Search Agency Ads Ad Building 110

Adobe Experience Cloud Blog

JULY 25, 2018

When you consider that 96% of B2C companies choose Facebook as their main social media platform and 93% of B2B companies choose LinkedIn, you can see how critical platform choice can be for getting in front of the right people. It earned us record-breaking acquisition numbers. Leverage Platforms to Grow Audiences Further.

Paid Search Agency 113

Paid Search Agency Ads Ad Building B2B Thought Leadership 113

Exo B2B

NOVEMBER 9, 2017

This involves the acquisition of expensive tools such as: Graphic design software. Your agency provides you qualified leads from landing page forms, Adwords campaigns, marketing emails … Your only “job” is to investigate them! With Adwords campaigns and social ads you can reach new territories and new targets.

Work Management 80

Work Management Paid Search Agency Marketing Management Marketing Budget 80

DAGMAR Marketing

JANUARY 5, 2022

Again, this is extremely useful to track visits from different social media sites or even specific updates on each social media site, links in your emails, directory links (good for Service Area Businesses/Small Businesses), and virtually anything you can think of that has a URL. Directory Profile UTM Examples: Social Media Tracking.

Traffic 97

Traffic Ideal Customer Profiles Marketing Analytics Tools Advertising Mediums 97

ClearVoice

JANUARY 8, 2024

For example, if your goal is to increase revenue, your KPIs may include metrics related to customer acquisition , sales performance, and lifetime value. This allows you insights into what’s working and what’s not Performing customer sentiment analysis: Monitor customer feedback on social media.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Adobe Experience Cloud Blog

FEBRUARY 19, 2018

Acquisition = Bringing in Customers. Channels show you sessions brought on by social media , search engines, email and more. Dig even further with acquisition metrics like search query , AdWords campaigns , and URL parameters to see which campaigns are driving the most results. How did people find My Main Squeeze?

Marketing Websites 133

Marketing Websites Planning Digital Marketing Funnels Word of Mouth 133

QuanticMind

MAY 11, 2018

Today there are so many different PPC targeting options available within Adwords and beyond it. If your main goal is brand awareness, then social media and display ads are ideal for your strategy. Here’s an overview of how to target your audience with AdWords PPC and social media. AdWords audience targeting.

PPC 42

PPC Paid Content Top of Funnel Adwords 42

Buffer

FEBRUARY 5, 2019

Remi’s first port of call was Google AdWords, but after a few trial runs with PLAs (product list ads) and search ads it wasn’t really working. But from experimenting with AdWords, Remi came to a realization that changed the trajectory of the business. “ A false start with PPC ads. Building a brand on Instagram. Blank Tag Co.

Paid Content 80

Paid Content Paid Search Agency Ads Ad Building 80

Optinmonster

FEBRUARY 21, 2024

People start to share the post on social media, which helps Google to see that your new post is important. This is important because it means a lot of people are running AdWords on this keyword, which means that there is strong commercial intent behind this keyword. (In Paid traffic is excellent for boosting new content.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

KoMarketing Associates

DECEMBER 29, 2015

Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask by Joseph Vivolo. Kristen Vaughn explains how Instagram can be a key social media platform for B2B companies to start and/or strengthen their brand storytelling, through 12 noteworthy examples. Well researched lists almost always do well.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

Webbiquity

JULY 15, 2014

and Microsoft have been making acquisitions that could change the way digital marketing is done in the near future. Though these acquisitions don’t tell us much in terms of what exactly these giants have cooking, the firms have made generic statements about what they want to achieve, and these statements focus on heightened user experience.

Work Management 100

Work Management Marketing Management Allocation Marketing Analytics Tools 100

KoMarketing Associates

APRIL 24, 2014

SEO, Paid Search, and Google AdWords were fourth on the priority list, with 58% of respondents indicating they will increase budgets for these initiatives in the coming year. Visibility to social media profiles and pages. Tagging for social media such as Open Graph, Twitter Cards, and Schema integrations. Social Media Marketing.

Paid Content 120

Paid Content Budget Programs Marketing Budget Marketing Budget Creation 120

The Lead Agency

MAY 12, 2019

The following are some of our most effective tips and tricks for B2B AdWords and other B2B paid search campaigns. Audience targeting is all about targeting people and it’s the most commonly used type of targeting on social media platforms like Facebook Ads. This is where audience targeting comes in.

Paid Search Agency 63

Paid Search Agency Cost per Acquisition Campaigns B2B 63

Buffer

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Top of Funnel 103

Top of Funnel Generation Marketing & Strategy Landing Pages 103

Hubspot

JULY 18, 2019

Here, we've explored what each of these two acquisition strategies do and provided some descriptive statistics to help you decide whether you're business is best suited for SEO or PPC -- or both. they spend on AdWords. Search is the #1 driver of traffic to content sites, beating social media by more than 300%. What is SEO?

Paid Content 77

Paid Content PPC Paid Search Agency Traffic 77

Ignite

AUGUST 22, 2018

Media, websites, SEO, PPC, marketing automation, consumer decision journey, analytics, PR, etc. Digital marketing and social media acumen is a huge plus! You’ll really get our attention if you have working knowledge of Google AdWords, Google Analytics, social media platforms and marketing automation technologies (particularly HubSpot).

Work Management 48

Work Management Marketing Attribution Peer-to-peer Marketing Automation Services 48

KoMarketing Associates

AUGUST 19, 2013

Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. As such, for B2B marketers specifically, activity on Google Plus could potentially have significant effects on lead acquisition and brand trust.

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

MARCH 30, 2012

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. Mobile consumers want shortcuts: social media connectivity and QR codes essentially become mobile link building. Keep It Simple & Back to the Basics.

Mobile Marketing 120

Mobile Marketing B2B Marketing iProspect Mobile Advertising 120

Marketing Insider Group

APRIL 4, 2024

1) Spread the word on social media Social media marketing is all about consistency — posting regularly at times that fit with your customers’ schedules allows you to frequently reach and engage buyers. Don’t spread yourself thin by using all social media platforms. Social media advertising also utilizes PPC models.

Paid Content 144

Paid Content eCommerce Marketing & Strategy Marketing Strategy 144

Hubspot

FEBRUARY 9, 2016

It is a shift in focusing only on the acquisition of countless new customers, to also focusing on the profitability of those you already have! A boost to these two metrics means that you are increasing the customer lifetime value (CLV) which leads to long term profitability, rather than short term acquisition gains.

Allocation 28

Allocation eCommerce Ad Frequency Adwords 28

Outgrow

MARCH 11, 2020

If you're a startup, then Google Ads could be an excellent customer acquisition platform for you. So, why not start a YouTube channel and share your videos on social media platforms? Social Media Ads. Social media is one of the biggest growth yielding platforms on the internet. Examples of social media ads: 1.

Paid Content 52

Paid Content Paid Search Agency Advertising Channels Work Management 52

Buffer

FEBRUARY 3, 2019

. ‘Most of our biggest deals and business development relationships have come through Instagram’ There was a time, when Kettlebell Kings first started out, that Google AdWords campaigns and a compelling free shipping offer — “the first of its kind in the kettlebell space,” Jay said — were its main marketing tactics.

Top of Funnel 66

Top of Funnel Generation Marketing & Strategy Landing Pages 66

The Lead Agency

JUNE 5, 2018

Setup Lead Acquisition and Lead Capture Tools. We recommend that you do the following, in order to improve the speed and efficiency of your website; Make sure that your media library does not contain any unnecessary content, and that all your content is sized appropriately for web use; Find a good quality host.

Top of Funnel 54

Top of Funnel Marketing Websites Lead Scoring Lead Ranking 54

Customer Experience Matrix

MARCH 8, 2011

In many ways, this investment strikes me as more significant than last year’s acquisitions of Unica by IBM and of Aprimo by Teradata , which were widely touted as “validating” the concept marketing automation and involved vastly more money ($1 billion combined). It followed $33 million in earlier funding since the company was founded in 2006.

Salesforce.com 120

Salesforce.com Enterprise Management Hubspot Marketing Automation Services 120

SnapApp

JULY 10, 2018

Suitable for both beginner level and advanced marketers, this course teaches the importance of demand generation and how it can be used in conjunction with social media and web-based marketing strategies in order to attract visitors and create more awareness around your brand. . Customer Acquisition Bootcamp.

Training 59

Training Demand Demand Generation Agencies Demand Generation 59