What B2B CMOs Need to Know about Career Management
Drew Neisser
MAY 19, 2023
Tune in to hear all the wisdom she shared with CMO Huddles in a recent Bonus Huddle—with practical takeaways and pithy insights and ensure a long, happy career.
about careers 
What You Need To Know About Building A Career In Social Media (No Toxicity, Expert Advice Edition)
Buffer
APRIL 13, 2023
However, the question is less can you become a social media manager and more should you pursue this career? Social media is often glamorized, especially in the media — but what does it really take to kick off a career? Here’s everything you need to know about how to become a social media manager.
Social Media 
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It’s all doctors and lawyers: But why not dream about a career in sales?
Mereo
SEPTEMBER 8, 2022
Not enough new talent wants to pursue a career in sales — and not enough sales leaders are sharing their experiences to convince these dream-seekers otherwise. Hardly any realize I’m talking about sales. FORGET DOCTOR AND LAWYER — FIND YOUR DREAM CAREER IN SALES. Let’s talk about how to make strides toward this career.
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How To Stay Positive About Work and Your Career During COVID-19 (Coronavirus)
Visitor Queue
MAY 11, 2020
The post How To Stay Positive About Work and Your Career During COVID-19 (Coronavirus) appeared first on Blog Visitor Queue. As developing and adapting new sales and marketing strategies is important in order to maintain normal business practices, there are aspects lots of business professionals overlook. […].
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How to Talk to Your Boss About Your Career Path
Hubspot
JUNE 28, 2016
A couple of my teammates recently launched a tool called The Next Five to help people navigate through those times in their career where they're feeling kind of stuck. You know, when you're just not sure what the next step is on your career path. Why Do Career Path Conversations Even Matter? Both have been awkward.
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The Marketing Book Podcast: “The Customer Copernicus” by Charlie Dawson
The Forward Observer
APRIL 26, 2024
The Customer Copernicus: How to be Customer-Led by Charlie Dawson and Seán Meehan About the Book Some companies are great for customers – they care and change whole markets to work better for the customers they serve. He started his career in advertising. Think of Amazon, easyJet and Sky.
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Job dissatisfaction up sharply: The 2024 MarTech Salary and Career Survey
Martech
MARCH 26, 2024
Fewer resources and more stress cut into martech professionals’ job satisfaction this year, according to the 2024 Martech Salary and Career Survey. Career priorities This year’s survey asked respondents about their career priorities for the first time. No registration required. Get MarTech! In your inbox.
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The Marketing Book Podcast: “Scientific Advertising” by Claude Hopkins (1923) with Jay Abraham
The Forward Observer
DECEMBER 29, 2023
Scientific Advertising by Claude Hopkins (1923) with Jay Abraham About the Book Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins (1866-1932) and then move on to the rest. About Jay Abraham As Founder and CEO of The Abraham Group, Inc.
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The Marketing Book Podcast: “The Sale Is In The Tale” by John Livesay
The Forward Observer
FEBRUARY 2, 2024
The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.
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The Great Resignation: Navigating the Mid-Career Crisis
Hinge Marketing
MAY 4, 2022
But were you aware of the rapidly growing “Mid-Career Crisis”? Typically, there is an abrupt change in behavior in someone who is in mid-career. Contrary to public belief, the mid-career employee segment, not the entry- or junior-level employee segment, is the largest group leaving jobs today. About The New Research Study.
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4 In-Demand Skills to Grow Your Salesforce Career
Salesforce Marketing Cloud
FEBRUARY 12, 2024
Different jobs require different skills, so find your perfect role with this quiz and check out the Career Paths on Trailhead, Salesforce’s online learning platform, to learn about all the different career options available and then check them out in the Trailblazer Career Marketplace.
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3 Ways To Build a Workplace That’s Accessible to All
Salesforce Marketing Cloud
OCTOBER 9, 2023
But people with disabilities are not only less likely to be employed , their unemployment rate is about twice as high as the rate for people without disabilities. Create accessible job postings Make sure job descriptions are written in plain language, free from jargon, and provide clear information about the role and its requirements.
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Megan Michuda: Spotlight on the expert
Martech
FEBRUARY 9, 2024
Can you tell us more about that journey? After taking a journalism class there I realized I did not want to pursue journalism as a career, much as I enjoyed some aspects of it. It wasn’t something I thought about growing up. What I learned about myself is that I’m not brave enough to go fully into entrepreneurship.
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Key Insights from The 2023 State of Remote Work
Buffer
FEBRUARY 23, 2023
We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. Read the full report here: Read the 2023 State of Remote Work Let's take a closer look at what this year's report has to say about the state of remote work.
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The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Martech
APRIL 11, 2024
But does that mean they don’t care about us meeting the company’s marketing objectives (effectiveness)? Much of the excitement about AI centers on the promise of increased productivity. A myriad of almost invisible apps relied on by members of our broader team that we typically didn’t find out about until after the fact.
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Adapting marketing strategies for post-pandemic reality: The need for authenticity
Martech
FEBRUARY 27, 2024
This “emotional intelligence” isn’t just a career perk — it’s the key to a fulfilling life and impactful marketing. They both had similar desires: to live purposefully by aligning their lives and careers with causes they care about and connecting their emotions and clients to foster growth.
Jay Mandel: Looking forward with AI
Martech
JANUARY 18, 2024
Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give me what I needed.” ” Instead, he built a new career around speaking, authorship, teaching and what he calls “consulting in a coaching way.”
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3 analog skills every social media manager needs, from one who’s been in the field 12+ years
Sprout Social
NOVEMBER 15, 2023
I started my career as a TV reporter, then worked for a company’s in-house public affairs department, before managing social media professionally. Lately people have been asking me the same questions about X. What’s your strategy?,” “What do you think about the latest changes?” I wasn’t always a social media manager.
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Will the EU disrupt AI-powered customer support?
Martech
FEBRUARY 21, 2024
What about the “new automation mindset”? I’ve written before about some of the ways generative AI could itself be disrupted: By preventing it (legally) from scraping the data it needs to function through application of copyright law. Take the MarTech Salary and Career Survey From AI to layoffs, it’s been quite a year.
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Celebrity influencers are a turnoff for some consumers
Martech
DECEMBER 20, 2023
Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). ” Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers.
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Spotlight on the expert: Greg Krehbiel
Martech
DECEMBER 13, 2023
Greg Krehbiel had a decades-long career in B2B and B2C publishing during which he did pretty much everything short of hand-craft individual pixels. He also has one of the more unusual and interesting career paths of any marketing SME I’ve ever spoken to. I didn’t know anything about publishing. What do you focus on?
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We wanted to explore consumer misconceptions of social media professionals: Instead, it sparked a dialogue about the need for greater diversity
Sprout Social
DECEMBER 5, 2023
But after running a follow-up survey of our own audience and comparing our findings to third-party data, we realized consumer views about social marketers were mostly spot-on. What is it about social media careers that makes them dominated by white women? What does it say about the way brands co-opt BIPOC culture?
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Ruth Stevens: Spotlight on the expert
Martech
JANUARY 25, 2024
Thus began a career combining marketing and technology for B2B businesses like Ziff Davis and IBM. One constant in Ruth’s career: teaching. Q: How did you get into marketing, as a career? The vehicle through which we build awareness is less about print advertising and it’s all digital.
10 top marketing podcasts for 2024
Martech
DECEMBER 20, 2023
This podcast is not about tactics or tips, but about thinking critically and responsibly about marketing. Grenier isn’t shy about exposing the BS in the industry and also shares his struggles and learnings. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.
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What Is a Serviceblazer? Here’s What Community Members Told Us
Salesforce Marketing Cloud
MARCH 19, 2024
Share knowledge The Serviceblazer Community is all about learning. A Serviceblazer understands what I’m doing on a day-to-day basis and can offer advice and listen to me talk about issues,” said Christina Nava, director of Salesforce strategy at Gaggle. Here’s what they told us.
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Natalie Jackson: Spotlight on the Expert
Martech
APRIL 3, 2024
Q: You have extensive career experience in email marketing, content and B2B strategy. A: I have kind of a fun career journey. So, I went to graduate school with the idea that I would be a novelist and that I would probably wind up teaching English and/or writing, and that would be my career trajectory. Can you figure it out?
Milton Hwang: Spotlight on the expert
Martech
JANUARY 10, 2024
Drawing on 30 years of marketing leadership experience, Milton Hwang writes for MarTech about AI, MOps, automation and other topics. We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO.
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3 questions to ask about digital asset management processes
Martech
DECEMBER 12, 2023
Here are three questions to think about related to DAM processes. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you.
5 Practical Tips To Grow Your Field Service Career
Salesforce Marketing Cloud
FEBRUARY 22, 2024
While you may find your current work to be fulfilling, it’s worth taking time to consider how you’ll prepare for growth throughout your field service career. We asked three Trailblazers to provide their top field service career tips for a fulfilling and rewarding Service Career Path as the industry evolves and technologies emerge.
Breaking down data silos: Overcoming obstacles and planning for the future
Martech
DECEMBER 18, 2023
Talk about it often and ensure leaders know your process to achieve this. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. If so, did your integrated data contribute?
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Mastering Reflection: A Roadmap to Success in Career Growth and Business Development
Heinz Marketing
FEBRUARY 1, 2024
In this blog post, learn about key benefits to effective reflection on a personal development level and a business level, along with a handful of strategies that can help you improve the way you reflect as you plan for the future ahead this new year. This self-awareness is crucial for personal development and career growth.
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7 Habits of Highly Successful Prospectors, According to Sales Leaders
Hubspot
APRIL 15, 2024
According to Denise Fowler , Founder of Career Happiness Coaching , "Highly successful prospectors continually ensure that both their feet are grounded and their eyes are scanning the skies. At the same time, they allocate about 25% of their prospecting to focus on long-term aspirational goals.
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8 Key Digital Marketing Skills (Based on 15 Years in the Industry)
Ahrefs
MAY 31, 2023
If you’re thinking about a career in digital marketing or want to take your career to the next level, this article may help. Depending on the company, a digital marketer can be a role on its own. But in … Read more ›
Channel99 launches “view-through” pixel technology for digital B2B campaigns
Martech
DECEMBER 6, 2023
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. Finally, there’s talk on a generativeAI solution that would respond to prompts about most effective marketing investment.
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Kath Pay: Spotlight on the expert
Martech
SEPTEMBER 25, 2023
Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. What happened was I had a client who had a need — we’re talking about 1996 — to do some email marketing, which of course was completely and utterly new. In this series, we dig deeper into the stories of our expert contributors.
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Greg Kihlstrom: Spotlight on the expert
Martech
FEBRUARY 7, 2024
His curiosity about music promotion and connecting with other bands led him quickly to the early days of the web and digital experience. I started teaching myself HTML and all about the web and building websites for anybody I could. It really taught me about this intersection of, back then, UX and marketing and technology.
How did a tumultuous year impact marketers? Take the MarTech Salary and Career Survey
Martech
NOVEMBER 28, 2023
Against this backdrop, we want to hear about your marketing career. Take the MarTech Salary and Career Survey appeared first on MarTech. This year’s survey will take just a few minutes to complete. We’ll release the survey results, along with analysis from Scott Brinker of chiefmartec.com , in the first quarter of 2024.
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3 tips to improve your conference presentations
Martech
JANUARY 10, 2024
Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. It’s best to be realistic about what you can teach someone in the time allotted for the presentation. I hope these help you the next time you take the stage. In your inbox.
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What No One Tells You About Your Career When You're 22
Hubspot
DECEMBER 2, 2014
I don’t know about you, but I rarely feel like I’m 22. And approximately once a week, I get a request from one of them to talk about “careers” -- a topic that they know they should care or think about, but don’t know what to actually do with. Below is a compilation of the advice I''ll usually give them.
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Ana Mourão: Spotlight on the expert
Martech
APRIL 15, 2024
I ended up meeting my husband here and staying and developing my career. Q: Although you’ve spent most of your career in Florida, you also worked as a digital marketing manager at 3M in Brazil for some time. Q: The CDP, then, collects data about consumers rather than the businesses you’re selling to? A: Exactly.
Work Management 107
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Learn Tableau Skills With Hands-On Challenges on Trailhead
Salesforce Marketing Cloud
FEBRUARY 26, 2024
Investing in data skills and gaining hands-on experience is a wise career move. Top data and Tableau skills to boost your career What is Tableau? It then checks your work and provides targeted feedback about any missteps so you can correct them and get practice executing your new skills with perfect accuracy. What is Tableau?
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Discover Your Entry Point into the Salesforce Ecosystem with Career Paths
Salesforce Marketing Cloud
JULY 11, 2023
Transform your career with Salesforce Discover your Salesforce Career Path Get started today Worldwide, Trailblazers are building successful careers, communities, and companies with Salesforce. Answer questions based on values, purpose, and preferences, and Career Match will recommend a Career Path as a starting point.
How to structure digital asset management governance
Martech
DECEMBER 14, 2023
Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year. Please take this short survey so we can have your input on the state of martech salaries and careers. We’d like to know how it’s been for you.
How to accelerate growth at one of Europe’s fastest growing companies, with Stenn
B2BMarketing.net
APRIL 24, 2024
They talk about where Stenn’s name comes from, how the company has evolved in the last few years, as well as the brand’s ultimate growth objective. Plus, he shares his top tip for being successful in his career and why constant learning is essential to grow in the B2B field.
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