illumin

APRIL 11, 2024

In fact, according to The Social Shepherd, 61% of consumers have said they trust recommendations from content creators on social about brands or products, compared to only 38% of consumers who trust branded social media content. This sentiment isn’t limited just to TikTok. Imagine the profound impact that would have. Follow @illuminHQ

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

JANUARY 5, 2024

Have you come across a key B2B marketing news item we haven’t covered yet? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Paid Search Agency 109

Paid Search Agency Demand Generation Agencies B2B Marketing Linkedin 109

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Change and uncertainty are certainly keeping us on our toes.

Forecasting 330

Forecasting Cost Per Click B2B Thought Leadership Demand Generation Agencies 330

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Top Rank Marketing

NOVEMBER 3, 2023

Forbes LinkedIn hits 1 billion members, adds AI features for job seekers Microsoft-owned LinkedIn (client) has topped the 1 billion member mark, lifting the professional social media platform to a spot among the leading social media networks, LinkedIn recently announced, while also rolling out an array of new AI-infused features for job seekers.

Trust Marketing 109

Trust Marketing B2B Marketing Linkedin Advertising Agencies 109

Marketing Insider Group

SEPTEMBER 12, 2023

So, if you want to keep up with the competition and continue to thrive in the digital space , the key is understanding this: It’s not about handing the reins over to artificial intelligence, but rather knowing how to collaborate with it. But what does this mean for us, the marketers and content creators? That’s where we come in.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Top Rank Marketing

SEPTEMBER 1, 2023

ANA Anthropic To Launch Paid Plans For Access To Claude Anthopic’s AI chatbot Claude has placed increased usage limits on free accounts, while also starting to offer new paid monthly account plans with subscriptions that begin at $50, Anthropic recently announced. Have you found a top B2B marketing news item we haven’t yet covered?

Paid Content 110

Paid Content B2B Marketing B2B Planning 110

Act-On

NOVEMBER 7, 2023

Way too many of us just publish, promote our content only briefly (if at all), and then move on to the next piece. We know that less than half of us do. 34% of us, to be exact. There’s hope for us all. Re-using your content = improved ROI! We have bad news. Still worried about this? But don’t despair!

Social Media 179

Social Media Top of Funnel Media Marketing Automation Services 179

Top Rank Marketing

DECEMBER 29, 2023

Burns Was Actually Kind of Lovable — Cracked TOPRANK MARKETING & CLIENTS IN THE NEWS: TopRank Marketing — Trends Forecast for 2024 — TBW Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec. Have you found a top B2B marketing news item we haven’t covered yet?

Paid Search Agency 107

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 107

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” ” As a result, it looks like we’re barreling towards a new era of social media. .” It was basically a directory.

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Top Rank Marketing

DECEMBER 15, 2023

Brandwatch ON THE LIGHTER SIDE: A lighthearted look at “Permission Marketing” by Marketoonist Tom Fishburne — Marketoonist A mad genius recreated Tetris in Excel, and it looks surprisingly playable — XDA TOPRANK MARKETING & CLIENTS IN THE NEWS: Donna Robinson / TopRank Marketing — Social Media Trends & Tips: Dec.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Top Rank Marketing

SEPTEMBER 22, 2023

Have you uncovered your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). Everything else has changed dramatically (the not-so-good news).

Marketing AI 123

Marketing AI Paid Search Agency Generation Enterprise Management 123

Top Rank Marketing

DECEMBER 8, 2023

Lee Judge @ALeeJudge Nancy Harhut @nharhut Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Do you have a key B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. percent from 2022, with 11.6

Newsletter 97

Newsletter B2B Marketing Linkedin Studies 97

Martech

SEPTEMBER 7, 2023

The search engine explains the consequences of not adhering to its rules in the Google political content policy: “Non-compliance with our political content policies may result in information about your account and political ads being disclosed publicly or to relevant government agencies and regulators.” ” Why we care.

Marketing AI 121

Marketing AI Paid Search Agency Google Ads 121

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. The CX announcements included new support for marketing, sales and service. Katrina Gosek, VP of Oracle CX product strategy and marketing gave us some background on the news.

Enterprise Management 109

Enterprise Management Marketing AI Work Management Marketing Management 109

Top Rank Marketing

DECEMBER 1, 2023

Penn @cspenn Alli Berry @AlliBerry3 Dusty DiMercurio @dustycd Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you seen an important B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

B2B Marketing 101

B2B Marketing Search Marketing B2B Multi-Channel 101

Top Rank Marketing

NOVEMBER 10, 2023

Have you found a top B2B marketing news item that we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news.

Advertising Benchmark 105

Advertising Benchmark Marketing Report B2B Marketing Linkedin 105

Litmus

OCTOBER 31, 2023

Sink your teeth into some of the biggest headlines from the month of October 2023: News headlines Community In lighter news Email Client Market Share News headlines Gmail introduces emoji reactions, allowing users to quickly respond and acknowledge an email. Worried about Apple’s iOS 17 impacting your emails?

Email Marketing 86

Email Marketing Phishing CAN-SPAM Communities 86

Top Rank Marketing

NOVEMBER 24, 2023

MediaPost Follower Count Fully Live In Google Search Result Snippets Search giant Google has rolled out new social media site follower count displays for searchers seeking information about people, a change that could better help B2B marketers find subject matter experts who have sizable social media followings, Google recently announced.

B2B Marketing 92

B2B Marketing Budget Programs Spending B2B 92

RebelMouse

OCTOBER 19, 2023

That’s why a recent webinar led by Google’s Etan Horowitz and Tina Xiao about growing your audience on Google Search and Discover was so illuminating and resonated so well with us. Among the points they made is that search is constantly evolving; 15% of all searches are new. If you really think about it, there are so many ways.

Google 103

Google Keywords FAQ Custom Publishing 103

Top Rank Marketing

SEPTEMBER 15, 2023

Have you found an important B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Marketing AI 105

Marketing AI B2B Marketing B2B Marketing Management 105

Top Rank Marketing

DECEMBER 22, 2023

Harvard Business Review “Brand promises are about the brand. Customer promises are about the customer. Have you come across your own top B2B marketing news item that we haven’t covered? If so, please don’t hesitate to drop us a line in the comments below.

Marketing AI 79

Marketing AI Marketing Budget Budget Programs Marketing Budget Creation 79

illumin

APRIL 18, 2024

With data breaches making the news daily, concerned customers are wary and keen to protect their digital privacy. Being open and upfront with them about which data you collect, can mitigate the ill will they feel should they discover their data has been accessed down the line.

Privacy 98

Privacy Transparency Privacy Protection Ethics 98

illumin

FEBRUARY 12, 2024

Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” Follow @illuminHQ

Paid Search Agency 105

Paid Search Agency Broadcasting Advertisements Advertising 105

illumin

MARCH 28, 2024

Publishers have been struggling to tread water for decades, kicked off by adjusting to the move to digital and finding new revenue streams on the internet. News outlets and magazines have been the source of waves of layoffs since the start of the 2010s and their revenue decline shows no immediate signs of slowing down, but t here is hope.

Paid Search Agency 59

Paid Search Agency Internet Marketing Advertisements Advertising 59

Litmus

DECEMBER 26, 2023

News headlines In lighter news Email Client Market Share News headlines Gmail’s ‘unsubscribe’ button gets a makeover. Plus, a new feature gets added to Gmail’s package tracking. In lighter news Oops (again) from Northeastern University. What does your email signature say about you? Read on (or jump ahead!)

Email Marketing 79

Email Marketing Phishing Forecasting Class 79

Top Rank Marketing

AUGUST 4, 2023

It’s been fun to play with these models, and generate a variety of new outputs.” — Joelle Pineau @jpineau1 of @MetaAI Click To Tweet The US B2B Media Market is Forecast to Surpass Pre-Pandemic Levels This Year The size of the overall U.S. Have you found your own leading B2B marketing news item that we haven’t yet covered?

B2B Marketing 92

B2B Marketing Budget Programs ROI B2B 92

Walker Sands

OCTOBER 25, 2023

At CIO Dive, she regularly covers developing topics surrounding AI as well as breaking technology news. Tell me a little bit about your background and how it’s led you to become an editor, and now a reporter, at CIO Dive. When you’re covering breaking news, how do you feel PR professionals can be most helpful to you?

PR 98

PR Media Case Studies Vendors 98

SocialPilot

FEBRUARY 9, 2024

Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies. We have divided these experts based on the niche they talk about the most. Are you ready? Let’s begin!

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Top Rank Marketing

AUGUST 25, 2023

Have you found a top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Top Rank Marketing

OCTOBER 6, 2023

Have you found your own top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below. In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Litmus

AUGUST 31, 2023

News headlines Food for thought Litmus Live is almost here! Email Client Market Share News headlines Check your send domains! Microsoft SharePoint has added a way for users to share news posts as emails. Are you joining us for the biggest email event of the year? Let us know on Twitter ! Litmus Live is almost here!

Email Marketing 80

Email Marketing Phishing Domain Amazon 80

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

Martech

MARCH 8, 2024

This is the 6th article in a series about how generative AI is impacting marketing. These tools will radically change how we engage with technology and force us all to acquire a new set of skills to thrive. I highly recommend the Marketing AI Institute as a great resource for the latest in AI marketing news.

Marketing AI 112

Marketing AI Training Generation Budget Programs 112

Top Rank Marketing

AUGUST 11, 2023

Thomas @GeorgeBThomas Kelly Hungerford @KDHungerford Lisa Marcyes @lisa_marcyes Purna Virji @purnavirji Learn more about TopRank Marketing‘s mission to help elevate the B2B marketing industry. Have you a top B2B marketing news item we haven’t yet covered? If so, please don’t hesitate to drop us a line in the comments below.

Buying Cycle 92

Buying Cycle B2B Marketing Demand Generation Agencies Studies 92

Litmus

JANUARY 30, 2023

Welcome to This Month in Email—our new monthly series about the latest happenings in the world of email marketing. News headlines Email Client Market Share Community happenings Just for fun News headlines Over 67,000 layoffs occurred across tech in 2023 so far, including Salesforce , Microsoft , Spotify , and more.

Email Marketing 91

Email Marketing Planning Privacy Newsletter 91