ClearVoice

AUGUST 19, 2019

To accurately capture actionable data, marketers, agencies and businesses of all shapes and sizes have seen the value and ROI in investing in analytics platforms. Although there are many analytics platforms available today, many aren’t necessarily easy to set up and use, or provide accurate data. Click To Tweet.

Marketing Analytics Tools 87

Marketing Analytics Tools Analytics Google Psychographics 87

B2B Marketing Analytics

OCTOBER 3, 2022

PLG and customer activation powered by advanced marketing analytics capabilities is among the top priorities for all business and growth marketing leaders across B2B SaaS organizations. PLG analytics is now seen as the part of the core B2B GTM analytics frameworks. PLG is a new paradigm.

Marketing Attribution 52

Marketing Attribution Activities Marketing Analytics Tools Analytics 52

ClearVoice

MARCH 26, 2024

While exposure measures the frequency and depth of audience engagement. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. The most common tools include: Google Analytics: It’s the gold standard for tracking metrics.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Zoominfo

FEBRUARY 10, 2021

Average Purchase Frequency Average purchase frequency is your total number of orders placed by all or multiple accounts, divided by the number of unique accounts. Customer Value Customer value is your average sale value multiplied by your average purchase frequency. What Is A Good Customer Lifetime Value (CLV)?

Lead Scoring 130

Lead Scoring Lead Ranking Budget Programs Cross-Selling 130

Webbiquity

JANUARY 24, 2019

First, success with social media marketing comes with frequency (plus quality). If you are a global brand catering to consumers in different timezones, you may want to increase this frequency further in order to address to these various geographies. Photo by Andy Kelly on Unsplash. First things first.

Marketing Automation Services 237

Marketing Automation Services Social Media Marketing Automation Social Marketing 237

SmartBug Media

MARCH 4, 2024

Look at purchase frequency: Analyze how often customers make purchases and identify trends in their buying behavior. For example, if customers who buy product A are likely to also buy product B, you can create targeted campaigns promoting both products to increase sales.

Hubspot 59

Hubspot Cross-Selling Lead Scoring Lead Ranking 59

SendX

FEBRUARY 21, 2020

Did you know that, on average, B2B email campaigns have a 47% higher CTR than B2C campaigns? So, if you’ve been waiting for a sign to help you decide whether or not you should use B2B email marketing to boost your business, this might be it. However, wanting to leverage B2B emails and knowing how to do it are two completely different things.

Email Marketing 204

Email Marketing B2B Marketing B2B Planning 204

Webbiquity

SEPTEMBER 27, 2019

Are you sure your messages are reaching the intended recipients? Perhaps it’s time to put your email marketing through an audit. Though it’s a somewhat time-consuming process, the insights you’ll gather after performing an audit are worth the effort. It identifies any problems and enables you to remove them quickly. Subject Line.

Email Campaigns 269

Email Campaigns Campaigns Deliverability Allocation 269

Customer Experience Matrix

MARCH 14, 2017

They all ingest data from multiple sources; convert it into unified customer profiles; apply rules and analytics to find the best message for each customer in each situation; and, send those messages to external systems for delivery. I will say that I’ve now seen enough orchestration systems to start making subtle distinctions among them.

Ideal Customer Profiles 214

Ideal Customer Profiles Work Management Terms and Conditions Elasticity 214

Litmus

APRIL 5, 2022

Send frequency . As you start to send regular emails, be mindful of your frequency. As you start to send regular emails, be mindful of your frequency. Unless you are a known daily sender (think e-commerce) send frequency should be once or twice a week. There are a variety of reasons to consider an email warm-up.

Deliverability 99

Deliverability CAN-SPAM Opt-out Opt-in 99

SendX

FEBRUARY 25, 2019

You have likely put quite a bit of time and effort into generating new leads. Made use of landing page campaigns and social media lead generation strategies – do you know what’s next? You have to figure out how to nurture all of these leads in an effort to build your actual sales conversions. The bad news is, this isn’t always a simple task.

Marketing Funnels 160

Marketing Funnels Top of Funnel Marketing Automation Services Email Marketing 160

Predictive Response

AUGUST 15, 2022

These solutions also do not have creative and efficient functionalities for email templates, segmentation capabilities, or analytic tracking. Predictive Response , offers all of these features, plus automation, real-time analytics, and more for a competitive price. Step 1: Who is Your Audience? What Do They Want To Know?

Newsletter 98

Newsletter Template Ad Frequency Eye-Tracking 98

Valasys

JULY 31, 2023

Data Analytics and Performance Tracking: Content automation tools provide data analytics on content performance. Insights from data analytics enable data-driven content optimization and decision-making. They often come with built-in workflows and approval processes to ensure content is reviewed and published efficiently.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Sprout Social

OCTOBER 19, 2023

The capability digs into competitor content engagements, post frequency, hashtag usage and other key performance areas by using keywords and @mentions you determine. Seventy-eight percent feel AI has benefited them in creative areas like content ideation, and another 73% report a positive impact on productivity.

Marketing AI 129

Marketing AI Paid Content Work Management Marketing Strategy 129

Litmus

JULY 8, 2021

Email analytics are powerful… and also dangerous. Used correctly, analytics can inform both wise strategic decisions and smart tactical improvements. Used incorrectly, analytics give you complete confidence to make bad decisions. The danger of email analytics. Subscriber RFM (recency, frequency, monetary).

Webinar Metrics 112

Webinar Metrics Deliverability CAN-SPAM Co-Registration 112

Bannerflow

JUNE 28, 2019

How do you A/B test display campaigns? Analysing and optimising display advertising is a key strategy for digital marketers. Today, marketers are able to measure and use data to enhance the performance of a display campaign like never before. How do you measure display advertising? What is a good CTR? Always use this best practice.

Display 75

Display Advertising Agencies Advertisements Advertising 75

SmartBug Media

APRIL 11, 2023

Klaviyo uses its rich mix of automated messaging and segmentation tools alongside its powerful behavioral analytics platform to deliver personalized experiences at scale that can help build loyalty and increase customer engagement. Push notifications might just be the superhero you need to keep your customers coming back for more.

Urgency Marketing 98

Urgency Marketing Opt-out Opt-in Ad Frequency 98

Convert

JUNE 30, 2021

So you just got a budget for your A/B testing program and you’re not sure what to invest in first. Well, it all depends on your A/B testing strategy and goals… Should You Hire An Agency Or Run CRO In-house? How Much to Invest in an A/B Testing Team? Is it a tool? Or perhaps an entire testing team? Honestly, it depends.

Budget Programs 98

Budget Programs Paid Search Agency Marketing Analytics Tools Advertising Agencies 98

Meerkat Marketing

FEBRUARY 6, 2023

Data-driven marketing is a process that uses data and analytics to inform marketing decisions and measure the success of marketing campaigns. knowing their consumption preferences for marketing – frequency, timing, media, channel preferences, messaging and more). What is Data-Driven Marketing?

Paid Content 52

Paid Content Marketing Analytics Tools Marketing Automation Services Marketing Management 52

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Customer Experience Matrix

JUNE 20, 2018

Adobe Expands Attribution Features Source: Adobe Adobe has expanded its attribution capabilities with Attribution IQ, an enhancement to Adobe Analytics that estimates the impact of campaigns in all channels on purchases. Yikes -- was my authorship a secret?) Gives a whole new meaning to the term "news junkie". But I doubt you care.

Marketing Management 120

Marketing Management Cross-Selling Mobile Advertising Newsletter 120

Kabbage

NOVEMBER 9, 2016

Content is everywhere these days. For marketers, it probably doesn’t come as a surprise that blogs are the second most used tactic for content marketing (behind social media content). Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. That’s exactly why we share a list of the top marketing blogs each year.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

SmartBug Media

MARCH 25, 2021

If 2020 taught us anything, it was that a) you can’t take anything for granted and b) you never know what’s coming. Bitdefender offers centralized management, multi-layer security for all endpoints, universal coverage, risk analytics, protection against fileless attacks, and network attack defense. Web Application Firewall.

Marketing Websites 98

Marketing Websites CMS Development Enterprise Management Work Management 98

Marketing Insider Group

JULY 2, 2015

Provides instantaneous analytics. Any email marketing software will give you instantaneous analytics necessary to measure the success of your strategy. Determine sending frequency and goals. If you’re not sure, try some A/B testing and see what performs best. How often does your audience want to hear from you?

Distribution 100

Distribution Newsletter Click Rate Open Rate 100

Convert

JULY 14, 2021

Can an A/B testing tool truly be free? Sure, there are quite a few free and open source A/B testing tools out there. But as you advance, there are things that’ll make you want to rethink your preferred A/B testing software. Let’s show you… Is There Any Such Thing as Free A/B Testing? No, not really.

Optimization 52

Optimization Google Tools Marketing Analytics Tools 52

BenchmarkONE

NOVEMBER 4, 2021

Make sure to take full advantage of your marketing tech stack by running data analytics on all your campaigns and adjusting them as needed. Together, these technologies are increasingly being applied to the burgeoning discipline of sales and marketing automation. Avoid ridiculously low click and open rates by compiling your own mailing lists.

Marketing Automation Services 71

Marketing Automation Services Work Management Marketing Automation Marketing Management 71

SalesIntel

APRIL 17, 2024

More efficient email campaigns: With automation, you can use templates, schedule emails, test different versions, check analytics, and optimize your campaigns. In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Martech Advisor

JANUARY 23, 2020

By combining this data with advanced analytics, you can not only identify targetable segments but also go one step further. .” It targets specific consumer segments based on ethnic and socio-cultural patterns, building a deeper emotional connection that increases the chance of a conversion. population. A Quick Definition.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Customer Experience Matrix

APRIL 9, 2014

To give a flavor for the implementation: lead scoring holds separate scores for attributes and engagement activities; can assign activity points based on recency and frequency of email, Web visits, landing pages, and news release activity; and automatically recalculates scores over time. But it doesn''t support a/b splits within the flows.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

ClickZ

MAY 15, 2020

The program has helped Donatos drive increases in frequency and average ticket size. Says Siegal, “We do this in a permissioned way, so marketers can create relevant experiences for those same consumers that should help them drive sales, purchase frequency and stronger relationships. Source: Cheetah Digital. Loyalty and pizza.

Loyalty 105

Loyalty Work Management SMS Marketing Management 105

PureB2B

MARCH 21, 2019

Here’s what you can do; perform A/B testing efforts on several campaigns , explore your analytics and ad tools, focus on remarketing to audiences that have already visited your website, social media pages, or seen your posts. Inconsistent Posting Frequency. Wrong Metrics for Social Media ROI.

Lead Generation 62

Lead Generation Social Media Generation Media 62

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. It also involves close monitoring and flexibility to readily adapt when things aren’t quite going to plan.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

NetLine

DECEMBER 18, 2023

Fortunately, intent data has become a mainstay among business analytics to do just that. Identify data sources As with most business analytics that power a marketing campaign or sales pipeline, intent data can stem from multiple sources, including first-party, second-party, and third-party intent data.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Litmus

MAY 10, 2021

If you want to propel your email program to the next level, email automation is an excellent place to start. Statistics show that automated emails have a 70.5% higher open rate than regular emails. What’s more, automated campaigns have been shown to drive 21% of marketing revenue. Consider features you want. Identify your limitations.

Marketing Automation Services 143

Marketing Automation Services Budget Programs Work Management Template 143

Hubspot

APRIL 4, 2018

It’s crucial to base your goals off of your own analytics, not industry benchmarks, or else you might bite off more than you can chew and burn out. But I had one small problem: I only weighed 100 pounds. And even though I still had four years to bulk up and improve my skills, I knew I had a long way to go. What is a SMART Goal?

Examples 101

Examples Planning Landing Pages Webinar Metrics 101

Marketing Insider Group

OCTOBER 14, 2015

We know you love your Google spreadsheets and 900 logins for all of your analytics platforms (right??) The truth is that startups and smaller companies can benefit greatly from content marketing, especially when you consider that inbound marketing offers 54% more leads over traditional outbound marketing — which you’re probably doing already.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Content Marketing 100

Liveintent

MARCH 23, 2021

We launched our Real Time B a nter webinar series in April 2020 to get an inside look at how brands and publishers were dealing with the pandemic – and to stay connected to everyone ourselves. So Huyett increased their frequency and let the promotional emails take a backseat at the beginning of the pandemic. That’s right.

Ad Frequency 62

Ad Frequency Ad Exchange Custom Publishing Acquisitions 62