Marketing Insider Group

JULY 20, 2023

AI generated content and chatbots have taken the world by storm this year. After a few months, though, the seemingly flawless piece of technology is starting to lose its credibility as it continues to be proven lacking in certain areas. Source: Fortune (July 19, 2023) Read on to find out how and why the hype behind AI is fading. Quick Takeaways: AI-generated content has limitations such as misinformation, lack of creativity, and biased information.

Marketing AI 168

Marketing AI Traffic Ethics User-Generated Content 168

Marketing Insider Group

JUNE 20, 2023

Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone has ended Google’s 15-year streak as the world’s most popular search engine.

SEO 234

SEO Lead Ranking SERP Case Studies 234

Marketing Insider Group

JUNE 19, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! ) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Marketing Insider Group

MAY 24, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search strategies.

Search Marketing 293

Search Marketing Google Optimization Tips 293

Marketing Insider Group

MAY 24, 2023

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into its platform.

Google 202

Google User-Generated Content Intent Search Marketing 202

Marketing Insider Group

MAY 22, 2023

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response.

Paid Search Agency 65

Paid Search Agency Work Management Marketing Management Webinar Metrics 65

Marketing Insider Group

MARCH 28, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase new and existing customer engagement and satisfaction.

Small Business Marketing 223

Small Business Marketing Work Management Data Hygiene Practices 223

Marketing Insider Group

MARCH 27, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Marketing Insider Group

MARCH 27, 2023

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.

Marketing AI 206

Marketing AI Content Marketing Paid Search Agency CAN-SPAM 206

Marketing Insider Group

FEBRUARY 13, 2023

It’s now been 20 years since the team at ITSMA coined the term Account-Based Marketing (ABM). I was very fortunate to work with ITSMA (now Momentum ITSMA after their merger) during a good part of my nearly two decades with SAP Marketing (and beyond). Looking back, ABM has risen in parallel with key concepts and practices including Thought Leadership, Marketing Analytics and Data, Marketing Technology (MarTech), and Marketing Transformation.

Account Based Marketing 200

Account Based Marketing Advertising Benchmark ABM B2B Thought Leadership 200

Marketing Insider Group

FEBRUARY 13, 2023

I’ve been working in B2B Marketing long enough to remember how we started as the folks who work the booths at trade shows and created brochures for sales. B2B Marketing has certainly evolved from those simple beginnings. Soon B2B marketing industry is expected to be worth almost $19 billion by 2027, meaning that this growing digital space is full of opportunity for all of us.

Marketing Budget 302

Marketing Budget B2B Marketing B2B Planning 302

Marketing Insider Group

JANUARY 3, 2023

With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention , it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but it does happen.

Marketing & Strategy 342

Marketing & Strategy Marketing Strategy B2B Marketing Customer Satisfaction 342

Marketing Insider Group

JANUARY 3, 2023

Does your business consistently share several types of marketing collateral? If not, you’re missing out on major opportunities for conversion. Sure, the product descriptions and prices on your website are important – but they’re not enough to convince prospects that you offer trustworthy, high-quality products and services. That’s where marketing collateral comes in.

Paid Search Agency 227

Paid Search Agency Case Studies Case Study Education 227

Marketing Insider Group

NOVEMBER 14, 2022

How does a relatively small marketing organization scale its content strategy and deliver more valuable content to its customer base? Customers crave useful and informative content, but in a busy company, there are only so many hours in a day—and often not enough to produce the quantities of content it needs. The solution is to outsource content creation to a marketing firm experienced in writing compelling, high-powered articles.

Work Management 143

Work Management Marketing Management Marketing & Strategy Marketing Strategy 143

Marketing Insider Group

NOVEMBER 8, 2022

Careless content marketing mistakes are costing businesses more than their monthly budget. Blindly navigating your marketing strategy can cause your content to capsize. An ineffective strategy will both pause a business’s growth and decrease their probability of sales by 40%. If your strategy ship is sinking, it’s not too late to anchor into a new method.

Marketing Budget Creation 303

Marketing Budget Creation Content Marketing Lead Scoring Lead Ranking 303

Marketing Insider Group

FEBRUARY 3, 2022

Let’s start with what a marketing strategy is not: hiring someone to manage your social media accounts and upload TikToks. It is also not about running banner ads no one wants or clicks on. A marketing strategy defines how a business grows through reaching, converting and retaining new customers. And a clear marketing strategy defines measurable goals, validates the business challenge your brand solves in the marketplace, and communicates the customer outcomes your company delivers.

Paid Content 299

Paid Content Paid Search Agency Marketing & Strategy Marketing Strategy 299

Marketing Insider Group

DECEMBER 8, 2021

With the year drawing to a close, business owners – as is their wont – look towards the New Year and the opportunities it may bring. While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. In this article, I’m going to share 4 practical tips to get your small or medium business ready for next year.

Practices 293

Practices Tips Business Emarketing 293

Marketing Insider Group

DECEMBER 15, 2021

As the year is quickly approaching an end, content marketers are scrambling to secure that 2022 budget. Content marketing budgets are expected to grow in 2022 – yay! The problem now is making sure you secure your spot in that growth and apply it effectively. Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry.

Marketing Budget 335

Marketing Budget Marketing Budget Creation Research Content Marketing 335

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CEOs want results. CMOs want to deliver results. So, what’s the issue? The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. Image Source. The problem is when CEOs ask CMOs to work on trivial tasks (like rebranding or a multitude of paid digital ads that won’t work ) and then get upset when there’s no business growth.

CMO 225

CMO Banner Ads Paid Search Agency Paid Social Agency 225

Marketing Insider Group

SEPTEMBER 20, 2021

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online.

Work Management 282

Work Management Marketing Management Marketing Automation Services Tips 282

Marketing Insider Group

SEPTEMBER 20, 2021

Distributors have a unique position in the supply chain, managing and marketing to manufacturers and retailer partners at both ends. Content marketing for distributors is a way to engage these multiple audiences at once while growing your brand visibility. Sounds awesome, right? But what if you’ve never done content marketing before, or your current strategy just isn’t working?

Top of Funnel 284

Top of Funnel Lead Ranking Content Marketing Work Management 284

Marketing Insider Group

AUGUST 9, 2021

A copywriting service can feel like a nice-to-have luxury. Anyone can write content, right? There are so many other important places to allocate your budget. If you’ve gone down this line of thinking you’re not alone, but we’re here to tell you that it’s a trap. A copywriting service for B2B companies is one of the most worthwhile investments you can make for your business.

Copywriting 351

Copywriting Work Management Marketing Management Service 351

Marketing Insider Group

JUNE 9, 2021

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience. And while consistent and high-volume content is a core part of content marketing, failing to make your content meaningful leads to overspending, low

Lead Ranking 196

Lead Ranking Traffic Demand Generation Agencies Lead Scoring 196

Marketing Insider Group

APRIL 27, 2021

Healthcare content marketers have a heavy burden. They deal with complex subjects and topics and strive to connect with sophisticated buyers. With all the challenges they face, they still do their best to create value for audiences and generate leads for their businesses. So, how can you do healthcare content marketing right? We’ve got some ideas and examples to help you strategize and optimize your content.

Work Management 273

Work Management Marketing Management Examples Content Marketing 273

Marketing Insider Group

MARCH 30, 2021

When you hear the phrase “product marketing,” what are some of the first brands that come to mind? You might think of Coca-Cola, Apple, Nike, or Dove – each one a giant in its respective industry. Product marketing is all about the consumer. To be a successful product marketer, you must pull the consumer into your narrative. They must see themselves as the protagonist in your story and feel like you’re speaking directly to them through marketing and advertising.

Marketing & Strategy 363

Marketing & Strategy Marketing Strategy Product Top of Funnel 363

Marketing Insider Group

MARCH 29, 2021

You’ve decided to open up new markets for your products, but you have a major challenge: how to build brand awareness among your new target customers. When you leverage content marketing to expand your business into new territory, you’ll be a step ahead of your competitors. Quick Takeaways: Conduct a market analysis to identify target segments. Expand your team to handle the larger content workload.

Planning 363

Planning Paid Search Agency Advertising Agencies Content Marketing 363

Marketing Insider Group

MARCH 29, 2021

Let’s talk about the term “logo acquisition.”. As you probably know, it’s a sales euphemism for landing a new client, as opposed to upselling an existing client. Acquiring a new logo is cause for celebration. It means you’ve broken through to a new organization and can include them in your roster of clients, and potentially be able to sell them more services in the future.

Acquisitions 247

Acquisitions Marketing & Strategy Conference Marketing 247

Marketing Insider Group

FEBRUARY 16, 2021

If you’re like most content marketers, you want to get the maximum value out of every blog post you create. Evergreen content is a collection of content that is relevant to your target audience for years to come. In other words, evergreen content is timeless. Think of it as the Shakespeare of content marketing, minus the flowery language and complex tragedies.

Lead Scoring 293

Lead Scoring Lead Ranking Marketing Agencies 2 Content 293

Marketing Insider Group

JANUARY 11, 2021

In 2021, many top marketing agencies and tech companies are still hosting digital marketing conferences. Some are virtual, while others are still planning (and we are all hoping for in-person B2B digital marketing events later in 2021. With virtual events, you may think that we lose something that accompanies traveling, meeting marketing experts and peers face to face, and sitting in huge auditoriums with dynamically engaged marketing speakers.

Conference 66

Conference Advertising Agencies Peer-to-peer B2B Marketing 66

Marketing Insider Group

DECEMBER 1, 2020

You don’t always need to hire a specialist agency or invest a large part of your budget to improve your SEO. You don’t necessarily need a lot of time either. While it’s true that your digital marketing strategy should be long-term and ongoing to see the best results, you can also make a big improvement to your SEO in a short space of time. This seven-day guide will take you through some straightforward steps to improve your SEO that could make a big difference to your ranking.

SEO 351

SEO Marketing Automation Services Marketing Agencies 2 Paid Search Agency 351

Marketing Insider Group

OCTOBER 22, 2020

Bad presentations are brutal. Unfortunately, we’ve all been there in some way, either as the presenter or as an audience member. Let’s paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you’re sweatin’ bullets, time has conveniently decided to slow down, and you’re still talking too fast!

Storytelling 362

Storytelling Class Linkedin Tactics 362

Marketing Insider Group

OCTOBER 22, 2020

Can you remember the last time you worked in your office? Not just to grab your mouse and comfy chair, but actually entered the office before 9 AM and stayed until after 5? For me and my NetLine marketing colleagues, it was March 14th; we’ve all been working remotely ever since. I’m sure the story for many of you is the same. Regardless of whether we’re talking about the commercial or residential side of the industry, the Real Estate profession certainly finds itself in a curious place.

Analysis 246

Analysis Ad brokers Content Work Management 246

Marketing Insider Group

SEPTEMBER 14, 2020

Email automation takes tedious tasks off of your team’s plate and frees up valuable time for mission-critical activities, like answering customer questions and improving your product. How? By delivering the right message to the right person at the right time — all without manual input. “Email marketing remains one of the most effective and affordable ways to communicate with your customers, build credibility, boost your brand recognition, and increase sales.” — Forbes.

Automation 274

Automation Ad Building Digital Marketing Funnels Eye-Tracking 274

Marketing Insider Group

SEPTEMBER 14, 2020

The world of digital marketing is constantly changing. Whether it’s a global pandemic, racial unrest, political upheaval, new channels and apps, demographic shifts, or changing consumer dynamics – the job of today’s marketing leaders is not getting easier. A great way to increase your chances of success as a business and a brand is to understand the latest digital marketing statistics.

Stats 267

Stats Webinar Metrics Marketing & Strategy Marketing Strategy 267

Marketing Insider Group

SEPTEMBER 14, 2020

I recently had a conversation with an Account Director responsible for new market and existing customer growth for an Oracle Supply Chain and ERP partner that has offices throughout the US, Asia, and UK. I learned that the firm: Experiences 12 to 18-month sales cycle on enterprise accounts with most efforts leading to RFP automatically reducing margin growth.

Differentiation 181

Differentiation Enterprise Management Work Management Marketing Management 181

Marketing Insider Group

SEPTEMBER 10, 2020

Email marketing campaigns are nothing new but are still a favorite among savvy marketers. The right content at the right time landing in someone’s inbox can break through the noise, capture their attention, nurture their interest, and convert. The question, then, is this: Do you know how to run a successful email marketing campaign? If not, it’s time to learn.

Email Marketing 312

Email Marketing Campaigns Planning Segmentation 312

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? It’s an interesting question. Logically, we think the higher the salary, the greater the influence on a company. While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter.

CMO 315

CMO Marketing Automation Services Paid Search Agency Peer-to-peer 315