Parse.ly

JUNE 25, 2019

Allow me to philosophize for a moment. Our attention is constantly divided. With so many things competing for our time online, the content we choose to read or watch reveals what we care about. It’s why Netflix thinks of Fortnite as a bigger competitor than HBO. Attention data matters because attention is a limited resource. When you understand what makes people pay attention, you’re better equipped to uncover their motivations and interests, and anticipate their behavior.

Content 75

Content Traffic Correlation Marketing Budget 75

Oktopost

JUNE 25, 2019

In the beginning, marketing was a simple process. You’d take your salable goods to the market, and anyone who needed them would know they could find you there. Boom, marketing. Every development in the art of marketing since then has served to further complicate matters. We don’t mean to imply that’s a bad thing. Marketing has had no choice but to grow and evolve.

Account Based Marketing 101

Account Based Marketing ABM Planning Advertising Agencies 101

The Point

JUNE 25, 2019

[Thanks to Anne Angele, Spear’s esteemed Director of Marketing Technology, for this month’s guest post.]. Marketing attribution is a hot topic these days in B2B circles. Yet, for all the interest, precious few B2B companies achieve the holy grail of knowing exactly how – and where – their marketing investment impacts revenue. The reasons for this are varied, but many of them center on the quality of the underlying data, and the degree to which information about a particular lead, or opport

Marketing Attribution 242

Marketing Attribution Work Management Marketing Management Marketing Automation Services 242

Webbiquity

JUNE 25, 2019

The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you. According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. More than 80% of brands surveyed…said their success is mostly or entirely dependent on CX.” Image credit: Kenn W.

Rules 232

Rules Optimization Cable Gartner 232

Advertisement

Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

KoMarketing Associates

JUNE 25, 2019

When something is working, it’s so easy to get into a rut. As marketing professionals, we tend to stick with what works because our attention is always split between multiple projects and responsibilities. However, to stay competitive in digital marketing, we need to continue to try new strategies and research the latest trends to find more things that work for our clients or organization.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Zoominfo

JUNE 25, 2019

Data decay happens naturally because of how often people change jobs or titles, companies go out of business, and mergers occur. Because of this, many organizations are working with a B2B database that is cluttered with outdated, invalid, or incomplete contacts. Dirty data impacts all areas of an organization, including marketing, lead generation, customer relationships, and finance.

Database Marketing 213

Database Marketing B2B Marketing Zoominfo B2B 213

KoMarketing Associates

JUNE 25, 2019

Many business marketers turn to email marketing to reach out to their target audiences, and new statistics show that their efforts may be paying off as time goes on. Return Path recently conducted the “2019 Hidden Metrics of Email Deliverability” report and discovered that the average spam placement rate for business and marketing emails in 2018 was 14 percent.

Email Marketing 120

Email Marketing Deliverability Business Advertising Benchmark 120

Biznology

JUNE 25, 2019

Rarely does B2B digital marketing convert prospects on the first point of contact. That means success will require engagement over time. . Building the required relationship is not always easy. Prospects often bounce from fire to fire, and even when the urgent does not crowd out the important, priorities change and, as marketers, we need to stay “on the radar” until our prospects are ready to make a purchase.

Marketing Prospects 123

Marketing Prospects Budget Programs Lead Scoring Lead Ranking 123

Rev

JUNE 25, 2019

advertisement. Drinking from a firehose. . That’s B2B marketing in 2019 in a nutshell. . We’ve been inundated with process improvements, strategies, and marketing automation tools – there’s literally no shortage of things we can be doing. But what should we be doing? Which proven demand generation tactics actually work to increase the metrics that matter to your organization?

Demand Generation Agencies 114

Demand Generation Agencies Demand Generation Top of Funnel Tactics 114

Advertisement

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

Only B2B

JUNE 25, 2019

Email marketing might be an old marketing method but it still continues to be one of the most effective channels for promoting your business today. Email marketing automation is simply. The post Why is Email Marketing Automation Important? appeared first on ONLY B2B.

Marketing Automation 112

Marketing Automation Email Marketing Automation Marketing 112

Rev

JUNE 25, 2019

Beyond the funnel content and client retention go hand in hand. Congratulations! You’ve made it through the marketing funnel from the first date ( top of the funnel ), to tying the knot ( bottom of the funnel ), and now you find yourself beyond the funnel. At this stage, you’ve successfully wooed your prospect to commit, now it’s up to you to deliver on promises made in the courting stage.

Top of Funnel 114

Top of Funnel Marketing Funnels Paid Search Agency Content 114

Sprout Social

JUNE 25, 2019

Social media has become so ingrained in our daily lives that most social media icons are instantly recognizable. You don’t need to see the name of the platform to associate the blue “f” icon with Facebook or the retro camera icon with Instagram. Most people also know what would happen if they click on those icons when they see them on a website or email.

Social Media 106

Social Media Media Guidelines Youtube 106

Hubspot

JUNE 25, 2019

Ecommerce is a rapidly growing industry -- in fact, online sales grew at almost four times the rate of total retail sales in 2018 and accounted for over half of the retail industry's growth. As demand for ecommerce increases, so does the number of software tools and platforms designed to help businesses capture leads, generate revenue, and grow. Finding and using effective ecommerce platforms can help your organization tap into the more than $500 billion consumers spent online last year.

Enterprise Management 98

Enterprise Management Work Management eCommerce Marketing Management 98

Advertisement

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Golden Spiral

JUNE 25, 2019

It’s almost like Yoda is saying, “Questions they have. Answers you must provide.”. You have two different audiences for your company — your funding source and your potential customers. If you’re a SaaS company preparing for a product launch , how many investors do you have now? How many do you need? Make your first priority shaping your conversation with investors and gaining their confidence.

Planning 90

Planning Advertising Agencies Pricing Price 90

Content Marketing Institute

JUNE 25, 2019

When asked what’s missing in a content marketer’s tech stack, CMWorld presenters waxed poetic, imagined the possibilities, and got practical. Read on for 13 tools to use now and 21 tech concepts that should exist if they don’t already. Continue reading → The post What’s Missing From Your Content Marketing Tech? appeared first on Content Marketing Institute.

Content Marketing 93

Content Marketing Content Paid Search Agency Marketing 93

Heinz Marketing

JUNE 25, 2019

By Brenna Lofquist , Senior Marketing Consultant at Heinz Marketing. Writing is a skill you can always use and one you can continue to improve on. I know I am not the strongest writer when it comes to business and marketing related pieces so, I’ve been on a mission to improve my skills! You might remember a previous post I wrote on email writing tips but I have set out to learn even more.

Tips 93

Tips Paid Search Agency Opinions Marketing 93

Content Standard

JUNE 25, 2019

Social media is the cornerstone of most branded marketing strategies. But for certain companies and industries that don’t have the luxury of using the full slate of social promotion channels now available, putting to use disruptive marketing trends becomes a means for survival. While any company can start its own Facebook Business Page, a number of regulated industries are barred from paying to advertise on social media.

Social Marketing 93

Social Marketing Trends Advertising Agencies Paid Search Agency 93

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

Planning

Sprout Social

JUNE 25, 2019

If you’re struggling with your social presence these days, you aren’t alone. After all, businesses have their hands full when it comes to social media and customer expectations. But perhaps what’s most striking is just how many goals brands are tackling at the same time. Here’s a quick glimpse from Sprout’s 2019 Social Index. With so much on our plates, it’s no wonder why brands are looking for helping hands who’ve walked the walk on social media.

Advertising Agencies 93

Advertising Agencies Paid Search Agency Paid Social Agency Social Media 93

Direct Response Coach

JUNE 25, 2019

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing.

Marketing 100

Marketing 100

Strategic-IC

JUNE 25, 2019

Strategic planning, research, creation, publication and promotion - creating a quality content strategy can be complex. Here we look at tools that may help to support your content process. Tools to Enhance Your Content Process. For B2B tech companies, a content strategy is fundamental to marketing success - your content demonstrates your expertise within your industry, and by aligning with your buyer persona challenges, provides great nurture value while generating trust.

Marketing Automation Services 84

Marketing Automation Services Paid Content CMS Development Paid Search Agency 84

Direct Response Coach

JUNE 25, 2019

The post Do you have an Information Kit? appeared first on McCarthy and King Marketing.

Marketing 100

Marketing 100

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Rules

BenchmarkONE

JUNE 25, 2019

Results are in: G2 has determined the easiest to use all-in-one CRMs of 2019, and we’re a Small Business Leader! If you don’t already know, G2 is a massive software review site that helps businesses in all industries sort the best software from the rest. We’ve boiled down their top ten results (based on real user feedback) into a quick-reference list for you, to help you get a little closer to choosing the perfect customer relationship management tool for your organization.

Marketing Automation Services 87

Marketing Automation Services CRM Work Management Marketing Management 87

Ontraport

JUNE 25, 2019

Consider these factors when setting up your ecommerce site to ensure the online payment software you choose is the perfect fit for your business. The post How to Take Payments Online appeared first on The Ontraport Blog.

eCommerce 81

eCommerce Software Business 81

Kapost

JUNE 25, 2019

One of the questions I most often get asked is, what does content marketing look like when we’re responsible for developing value at every step of the buyer’s journey? Should. The post Scale Up Your Content Experience by Narrowing Down Your Truth appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 74

Content Content Marketing Marketing 74

SmartBug Media

JUNE 25, 2019

Approximately 47 million seniors live in the United States. We can attribute this number to Baby Boomers , but it doesn’t mean that’s where your senior care marketing demographics stop. Think of your grandparents, or maybe your parents and your in-laws. Do they enjoy all the same activities? Are they the same in terms of health and ability? If your relatives are anything like mine, the answer is no.

Service 77

Service Buyer Personas Buyer's Journey Demographics 77

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

B2B Marketing

SEMrush

JUNE 25, 2019

This video will explain to you how to choose the best possible creative to pull your target audience off of whatever they are doing on the web. Learn how to write the best creative to distract them, pull them away, and get them onto the best possible landing page, which will then turn them into a converting user.

PPC 77

PPC Landing Pages Effectiveness Ads 77

Ontraport

JUNE 25, 2019

One of the first steps as a new Ontraport user is importing your data from other systems so you can use the full power of the platform. Until now, you’ve been able to import only one type of data at a time, such as your contacts or the companies they belong to, and then connect […]. The post Feature Release: Import Relationships With Custom Objects appeared first on The Ontraport Blog.

Features 75

Features Contacts Companies 75

PureB2B

JUNE 25, 2019

The success of marketing is heavily reliant on data, but nowadays relying on customer data alone is not enough. This is where intent data comes in. The combination of customer signals and intent data can create a better bird’s eye view to help leverage customer insights to companies advantage. But even with the rise of intent data, many marketers are still left in the dark about the value of intent data because of its complexity.

Intent Data 62

Intent Data Intent B2B Marketing Work Management 62