Magisto

JANUARY 13, 2020

Here we are, it is finally 2020, the beginning of a new year and a new decade. With the evolution of online marketing over the past decade, and major marketing trends of 2019 and beyond we’re here to share our top 7 trends that are not to be missed in 2020. And we’re here to help! Instagram Stories.

Trends 84

Trends Planning Lead Scoring Lead Ranking 84

Moz

FEBRUARY 25, 2020

A lot has changed in seven years, including an explosion of rich SERP (Search Engine Results Page) features, like Featured Snippets, local packs, and video carousels. In 2020, over 1,600 (16.6%) of the searches we analyzed had #1 positions that were worse than the worst-case scenario in 2013. Let's dig into a few of these.

SERP 72

SERP Case Studies Verticals Lead Scoring 72

Scoop.it

JUNE 23, 2020

95 percent of users only look at the first page of search results and half of the clicks on SERPs go to the top three results. For 2020, you need to determine what inspires your target audience to create content that can engage users and convince them to interact with your brand. This is exactly why content is worth optimizing.

Trends 93

Trends Content Marketing Content Curation 93

Martech Advisor

DECEMBER 19, 2019

Considering the rise of screenless (voice) search, changes in smartphone usage and video consumption trends, Google has introduced some major changes in the workings of its search engine result pages (SERPs). Here is a compilation of five actionable SEO tips to adapt to these changes in 2020. Prioritize Mobile Experience in 2020.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Moz

JANUARY 30, 2020

Today we are talking about SEO in 2020. To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things. While I might suggest page speed is going to be really important in 2020, is it for your industry?

SEO 74

SEO Keywords FAQ SERP 74

Moz

DECEMBER 15, 2020

Posted by clschwartz It goes without saying that 2020 has been a wild ride. At Moz, we created a lot of helpful content in 2020, publishing community resources, reports, and guides across topics like local SEO analytics, competitor analysis, keyword research, campaign management, and more. The State of Local SEO Industry Report 2020.

Communities 80

Communities Resources Lead Scoring Lead Ranking 80

Conductor

JUNE 4, 2020

With that, I give you the written edition of C3 2020 SEO Tips & Tricks hosted by Stephan Bajaio and Patrick Reinhart : Know Your Audience. #1 There are a handful of different tools you can use to surface the questions they’re asking, not only on Google but on different search engines like Bing, Twitter, and Youtube.

SEO 64

SEO Tips SERP Forrester 64

Valasys

MARCH 5, 2020

An adage goes that the old must perish & make way for the new to flourish, the same philosophy can be applied within the B2B set-up to evolve your content strategy in 2020. Intent’ data fetched from your website analytics as well as the third-party data platforms can help evolve your content strategy with a 2020 vision.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Valasys

MAY 13, 2020

The latest addition to the series of Google’s core algorithmic updates, following the January 2020 core update, is the May 2020 core update that was rolled out on May 4th around 3:50 pm ET on Monday. In that way, Google’s May 2020 core update seems to be a vital one, bigger than ever, and more impactful in many aspects.

SERP 49

SERP Lead Scoring Lead Ranking Business 49

Hubspot

JANUARY 30, 2020

To rank highly on the SERPs, you'll want to have high-quality images so travel enthusiasts are compelled to view your posts. Since gaming YouTube channels attract a lot of fans, this type of blog can also grow into a YouTube channel all its own. For instance, look at this vibrant, colorful photo of the Charles River.

Amazon 100

Amazon B2B Thought Leadership Youtube Lead Ranking 100

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 80

Peer-to-peer Advertising Agencies Thought Leadership CTR 80

Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Let’s face it: Carrying out SEO magic is all in vain when you’re forgetting about how your brand and products are being surfaced in the SERPs. 5:15pm – That's a wrap for MozCon Virtual 2020! Tuesday, July 14th. 8:30am – Networking. Sarah Bird, CEO of Moz.

Peer-to-peer 74

Peer-to-peer Advertising Agencies Thought Leadership CTR 74

Conductor

MAY 12, 2020

It can be YouTube videos, social posts, press coverage, and so much more. With Digital Presence tracking, you’ll be able to track the visibility of all your digital content across social media, blogs, press coverage and more, on the Google SERP. The post Conductor New Feature Roundup | C3 2020 appeared first on Conductor Spotlight.

Features 59

Features Blogspot Work Management SERP 59

flux.la

FEBRUARY 1, 2020

In this guide, I’ll show you exactly how to optimize your search engine ranking in 2020. I’m also including Youtube videos from many SEO experts that explain each concept in depth. The higher the visibility, the more prominent your domain is in Search Engine Result Pages (SERPs).

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Brightedge

MAY 26, 2020

In February 2020, “gym near me” saw a slight decline in search volume from its previous months. By April 2020, the same keyword saw an 87% decrease in search volume since January. On the other hand, March 2020 saw a huge jump in searches for “loungewear set” as more people sought comfort in their homes.

SEO 130

SEO Cost Per Click Webinar Metrics SERP 130

Sprout Social

AUGUST 10, 2022

Video game maker, CD Projekt Red, suffered an embarrassing PR crisis in 2020 when there were significant recalls of its Cyberpunk 2077 game due to bugs. — Jason Schreier (@jasonschreier) December 18, 2020. — Alanah Pearce (@Charalanahzard) September 17, 2020. pic.twitter.com/53fZ37Av98. pic.twitter.com/bw9FYlTOI4.

PR 128

PR Work Management Paid Search Agency Planning 128

Contently

FEBRUARY 8, 2022

Having those videos on YouTube can also help you rank for certain keywords. You show up in the SERP. In a 2020 study , Kantar found that 93 percent of people trust their family and friends to be reliable sources when choosing a brand or service. Word-of-mouth marketing still reigns supreme. What are the key learnings here?

Storytelling 217

Storytelling Brand Identity Branding Word of Mouth 217

Kevin Indig

OCTOBER 23, 2023

🚀 Improve Search Rankings with Optimize by Positional 🚀 Stuck on page 2 or 3 of the SERPs and struggling to rank higher? In 2020, I tracked my Discover feed and found Google understands your interests pretty well but might only show you a card (link to a website) for 12 days. No one is immune.”

Adsense 59

Adsense Ad Frequency Banner Ads Youtube 59

Moz

MARCH 1, 2020

In a 30-page whitepaper published last year, Google delineates specifically how it fights against bad actors and misinformation across Google Search, News, Youtube, Ads, and other Google products. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.

Customer Surveys 76

Customer Surveys Google SERP Display 76

Biznology

MARCH 25, 2019

For example, YouTube. billion in 2020. Considering Google’s mobile-first index, having a mobile-friendly website is absolutely necessary if you want to rank in search engine results pages (SERPs). For example, “ how to make slime” or “ why are dolphins so smart.” For example, “ buy selfie ring light” or “ order iphone xs.”

SEO 151

SEO Planning Lead Scoring Lead Ranking 151

DAGMAR Marketing

NOVEMBER 29, 2019

It’s also people sharing recommendations (or warnings) about your products or services on their own accounts, review videos on sites such as YouTube, or reviews on sites such as Yelp. The post Localized Social Media Marketing Success in 2020: Lessons for Small Businesses appeared first on DAGMAR. The takeaway?

Paid Content 85

Paid Content Small Business Marketing Social Media Social Marketing 85

Content Standard

MARCH 9, 2022

As Google’s algorithm changes, so do the strategies of SEOs, content creators, and marketers vying for the precious digital real estate that comprises its SERPs. Here are some recommendations that will help you benefit from the shift resulting from MUM’s release and stay at the top of the SERPs.

Lead Ranking 130

Lead Ranking SERP Content CAN-SPAM 130

Data Cleaning/CRM Appending

FEBRUARY 21, 2020

As we usher in 2020, it is time to find out what they can do to strike a connection with untapped markets and be more customer-centric! So, don’t wait and scroll down for the lowdown of 5-top trends of online retail and e-commerce for the year 2020! One of the interrelated trends in 2020 will be the dominance of mobile sites.

Trends 52

Trends Amazon Top of Funnel Paid Search Agency 52

Moz

JANUARY 5, 2020

Succeeding in 2020 means becoming a clear-eyed surveyor of any structural issues as well as seeing the "good bones" potential, so that you can flip dilapidation into dollars. For example, I’m less excited about schema for 2020 than I was in 2019 because of Google removing some of the benefits of review schema. Fight the spam.

Google 78

Google SEO CAN-SPAM Communities 78

SmartBug Media

FEBRUARY 4, 2020

Some example of other channels that frequently come up in organic search listings that you could take advantage of include LinkedIn, YouTube, Pinterest, and Reddit. SERP features: What are some of the SERP features that show up most frequently in your topic set? Source Data from 1/24/2020: [link].

SEO 96

SEO SERP Domain Analysis 96

Adobe Experience Cloud Blog

JANUARY 25, 2018

First of all, Google owns YouTube so it’s in their own interest to promote video content. If video is encouraging engagement , that’s at least partly why it’s winning on the SERP. When writing a blog post, for instance, go to YouTube, find a video that accurately describes your topic, and embed it in the blog post you’re writing.

Lead Scoring 134

Lead Scoring Lead Ranking SEO Long Tail Marketing 134

Outbrain

JUNE 22, 2020

99% of people who use video for marketing say they’ll continue using video in 2020. How prominent are videos in SERPs? Here are some comparisons: Moz evaluates ~26% (March 2020), SEMrush ~11%, Rankranger ~16% (only Video Carousel), Searchmetrics 60-65%. Overall, 83% of consumers worldwide prefer YouTube to watch video content.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google has taken similar steps for YouTube search results, focusing on promoting top news results to ensure that users receive accurate information.

Advertising Agencies 52

Advertising Agencies Paid Search Agency SERP Guidelines 52

seo.co

JANUARY 18, 2021

Publishing videos to YouTube just to create backlinks. + Black hat SEO tactics might get you to the top of the SERPs for a short period of time, but those results won’t last. As of 2020, Google owns 62.5% Publishing videos to YouTube just to create backlinks. Using only exact match anchor text. + Irrelevant keywords. +

De-duplication 75

De-duplication SEO Tactics Copyright 75

Brightedge

APRIL 1, 2020

The SERP focuses on the latest news and information from the WHO and the CDC and purposely ensures the low-quality results, such as conspiracy sites, remain off the first page of results. Google has taken similar steps for YouTube search results, focusing on promoting top news results to ensure that users receive accurate information.

Advertising Agencies 53

Advertising Agencies Paid Search Agency SERP Guidelines 53

Conductor

APRIL 26, 2021

eCommerce growth has boomed with an increase of over 30% in 2020 , reaching a level not previously expected for another 2 years. Your content lives everywhere, from blogs and ecommerce pages, to social posts, press releases, and even YouTube videos. For instance, U.S. Your digital presence isn’t constrained to your own web page.

Organization 52

Organization Features Enterprise Management Work Management 52

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Content Marketing Institute

NOVEMBER 16, 2018

For example, data from Alpine.AI reveals that over 1 billion voice searches are conducted every month, and comScore estimates that by 2020, 50% of all searches will be voice-based. This makes reaching the coveted top SERP spot a heck of a lot more important. YouTube, G News, Google Maps). Think beyond SERP-based metrics.

SEO 90

SEO SERP Mobile Advertising SEM 90

Valasys

MAY 27, 2020

The art and science of writing your pieces of content in a way that suffices users’ search intent and is preferred by the search engine algorithms to rank on the SERPs, is called SEO copywriting. You need to start with the selection of the right video hosting platform such as YouTube, Vimeo, etc. For Videos. Content Format.

Copywriting 64

Copywriting Conversion Rate SEO Conversion 64

Moz

MAY 10, 2020

Including feedback from experts can also give you a competitive advantage in the SERPs. For instance, we published "HubSpot Marketers Give 6 Tips for Fighting Burnout", on January 20, 2020, and within one month, it already had over 5,000 views. For instance, recently I wrote a post on how to embed videos in emails.

Creativity 70

Creativity SEO Marketing & Strategy SERP 70

Valasys

MAY 15, 2020

Keeping up with the increase in the consumption of video Google has been adding interactive videos all over the search engine result pages (SERPs) and it can do wonders for your organic SEO, particularly at a time when gaining organic visibility is more important than just ranking for the organic results. Use video thumbnails.

Organization 52

Organization SEO Video Marketing Lead Scoring 52

Valasys

MAY 20, 2020

On the 12th of May 2020, in an announcement made on LinkedIn Engineering blog , it was revealed how LinkedIn is all set to improve its feed for individual members based on their time distribution on the feeds – the dwell time. Read more on How Google’s May 2020 Core Update Will Impact Your Business Sustainability.

Dwell 52

Dwell Linkedin Viral Marketing SERP 52