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Need to Explode Your Marketing ROI? This Is How You Do It

B2B Marketing Insider

In fact, by 2018 it will account for around 80% of all consumer internet traffic (as predicted by Cisco). According to marketing specialists, video content is the most popular type of content marketing to date. Other reports corroborate these facts and figures, showing a clear preference towards video and live streaming from Internet users and […].

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Customer Experience is the Most Critical Part of Marketing Right Now

It's All About Revenue

The long-rumored replacement for email will begin becoming a reality, as 2 billion people are expected to use these apps routinely by 2018. - 89% of marketers expect customer experience to be their primary differentiator, according to Gartner. That is quite a high number. The notion of customer experience should not be underestimated as a key function of marketing moving into 2017.

Facebook Uses Mobile Video to Take Over the World


Indeed, statistics taken from Cisco’s most recent Visual Networking Index forecast point to the continued growth of mobile-initiated video consumption in coming years: It would take an individual over 5 million years to watch the amount of video that will cross global IP networks each month in 2018. Every second, nearly a million minutes of video content will cross the network by 2018.

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Why CMOs Should Embrace Ad Blocking

It's All About Revenue

" They expect three in 10 Internet users will be using blockers by the end of 2018. This finding is from their recently-released report Ad Blocking in the US: eMarketer's Updated Estimates and Forecast for 2014–2018 which also revealed that the majority of ad blocking occurs on desktop vs. mobile. " Don't Run From It, Run Toward It. CMO Corner

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CMOs Not Happy With the State of Cross Channel Marketing

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

A Simple Guide to Successful Email Outreach [Infographic]


This number is expected to rise to 95 emails per person per day by next year, and reach almost 100 by 2018. On any given day, the average businessperson receives 91 emails, according to a report by The Radicati Group. That's a lot of email. With all of those emails taking up space in their inbox, how can we reach out in a more meaningful way to ensure our messages are heard?

20 Tremendous Digital Marketing Stats and Facts


Programmatic advertising currently represents nearly two-thirds (62%) of the digital display advertising marketplace (online, social and mobile) and will grow to 82% by 2018. Digital marketing budgets continue to rise, often at the expense of offline advertising spend. Image credit: MarketingProfs. combined. Spending on digital marketing is projected to increase by 12% to 15% on average.

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Three Key Changes to the Digital Compliance Landscape, Including GDPR


The GDPR is the new European Union law that will become effective in May 2018. Meeting compliance standards is an important part of any marketing campaign. These rules are meant to protect consumers from fraudulent business practices, false promotional information, and infringements on privacy rights. Being in compliance will protect you, too ‒ by helping you keep your reputation of integrity and saving you from fines and legal trouble. There are major initiatives that you will need to be aware of to ensure you remain in compliance and stay on top of important changes.

One Third of CMOs Not Integrating Within Digital Channels

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. It’s no secret that the best customers are the ones who engage with brands across multiple channels. How much growth? year-over-year increase in annual revenue.

The Science Behind Why Native Ads Work [Infographic]


BI Intelligence predicts that native advertising spending will grow to $21 billion in 2018, up from $4.7 This post originally appeared on HubSpot's Agency Post. To read more content like this, subscribe to Agency Post. With clickthrough rates of 1% to 5%, mobile banner ads are a sad savior for publishers looking to drive advertising revenue. billion in 2013. Media

What the Heck is Cross Channel Marketing and Why Would I Want To Do It?

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. The term "cross channel marketing" is hardly new. It's been around for hundreds of years. I'll get into why I think this is a little later.

Brexit and the Digital Landscape – What Can You Expect?


With the upcoming changes and implementation in the General Data Protection Regulation (GDPR), possibly in early 2018, the playing field will be the same (with a few caveats) for all members of the EU. Thursday 23 June, 2016 is when the UK will vote on ongoing membership within the European Union, with the other option being an exit (Britain + exit = ‘Brexit’). What happens next? Questions?

5 of the Best Ways to Generate Leads with Video [SlideShare]


by 2018, video will account for more than 80% of all web traffic. You want more leads. Funny thing is, your leads want more video. So why not kill two birds with one stone (ugh, what a gruesome saying). But you get the gist: use video to get more leads. Because, let’s face it: video is killing it. In 2015, video consumption overtook any other activity for time spent online and.

5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells


About the author: Tom Hunt is the Founder of Virtual Valley , a platform that connects Entrepreneurs and Rockstar Virtual Assistants with the mission of giving Entrepreneurs back 1 million hours of their time by 2018. Guest post by Tom Hunt. So you have set up a blog and social media profiles…. You are pumping out multiple articles per week and sharing them furiously…. Buying a domain.

Are Three Quarters of CMOs Wrong About Customer Experience?

It's All About Revenue

Then add in the fact that, according to Forrester, cross channel retail sales in the US alone will be nearly $2 trillion by 2018—and you can see why delivering a strong cross channel experience is paramount for success. Customer experience (CX), to absolutely no one's surprise, is at or near the top of the list of priorities among CMOs across the globe. So Why Is This Wrong?

22 Tantalizing Content Marketing Stats and Facts


79% of Internet traffic will be video content by 2018. With the near-universal embrace of content marketing— 93% of B2B marketers are using content marketing , and B2C marketers are close behind—the amount of brand content being produced has exploded. Image credit: MarketingProfs. Already widespread, content marketing will continue to grow. But that won’t last. Video is vital.

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Why CMOs Need To Be Bullish On Programmatic Advertising

It's All About Revenue

to $710 million and by 2018 will account for 6% of all TV ad spending. Before I get to my thoughts on why CMOs need to be bullish on programmatic advertising, let's first take a look at just what programmatic advertising is. We define it simply as “Automated advertising buying coupled with machine learning.” It’s using machines to buy ads, basically.” CMO Corner

Fifty Percent of CMOs Are Hopefully Optimistic About Personalization

It's All About Revenue

" Moreover, Gartner predicts that by 2018 B2B companies will see an increase in revenue by up to 15% by incorporating personalization into their digital marketing campaigns. Over the years I have been accused of being hyperbolic in the titles of my posts. Not often but more than once. Hopefully Optimistic? Wow, such strong language. Well truth be told, they're not my words.

Four marketing mega trends nobody’s talking about

grow - Practical Marketing Solutions

Probably 2018? By Mark Schaefer. This is the time of year people post their prognostications for the next year. The predictions will be … predictable: More video! More Snapchat! More podcasts! Well, OK. It’s pretty easy to make a prediction based on what’s already happening. But there are less obvious tectonic forces rumbling through our marketplace. The Influence Crunch.

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47 Superb Social Media Marketing Stats and Facts


billion by 2018. billion by 2018. Social media use isn’t quite universal—but it’s getting close. 70% of the U.S. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 billion last year to 2.5 Image credit: The CMO Survey. Pew Research ). Of the 7.2

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The Mobile Data Management Platform (eBook)

It's All About Revenue

Now if anyone out there is still on the fence as to just how massive mobile data is and will become, consider that b y 2018*, the total volume of monthly mobile data traffic is forecast to be about half of an exabyte. As users spend more time engaging with media on mobile devices, brands are, not surprisingly, increasing ad spend on mobile platforms. And a lot more.

This is the week that was in B2B: from surrogate meeting attendees to AI tools

Earnest about B2B

From the importance of a good customer experience (52% stop buying after a bad customer service interaction) to the rise of machine learning (by 2018, 20% of business content will be written by machines), get the trends in full here. 'AI Tongue in cheek B2B campaign' of the week. comes courtesy of Scandinavian airline Widerøe – and its spoof company Norwegian Meeting Services.

Should You Be Building Your Own B2B Marketing App?

B2B Ideas @ Work

It''s predicted that revenue from the Google Play store will overtake Apple''s by 2018. Have you heard? Kim Kardashian created an app. It''s called Hollywood and, as of today, it''s been downloaded more than 250,000 times from iTunes® and over 420,000 from the Google Play™ store. That, I thought to myself, is probably a sign of the coming apocalypse. How many apps do we really need?

The new Superpowers: CCS Predicts

Earnest about B2B

By 2018, Machine Learning will overtake IoT as the hot investment area. The European General Data Protection Regulation comes into force in 2018 – and will place a huge burden of responsibility on organisations. Last week the great and the good in the tech industry gathered at the CCS Insight annual Predicts event. By all accounts big, big changes are afoot. devices (vs 4.1

Online Ad Spend: Still Rising, Trending Mobile & Social


billion by the end of 2014, will grow to nearly $14 billion in 2018. Moreover, spending on mobile social-media ads, including mobile app-install ads, will surpass non-mobile spend by the end of this year in the US; by 2018, two-thirds of all social media ad spend will be attributed to mobile. They just keep going up and up. billion for the first six months of 2014, an increase of 15.1%

7 Predictions for Email Marketing in 2016


According to the Radicati Group’s Email Statistics Report, 2014 – 2018 , you’re going to get 7% more email than last year, actually. The marketing year is rapidly drawing to a close. For some, it’s pretty much already done. The Christmas promotions are all teed up. It’s just a matter of rolling them out and riding the wave from here ‘til January. But what about January? I hope so.

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Flipboard Focuses on Profitability Amidst Rising Competition


of global ad spend by 2018. Opentopic blog >> According to ZenithOptimedia, the global ad expenditure will reach $579 billion by the end of 2016. Internet advertising is one of the fastest growing advertising media: it has risen from 6% share in 2005 to 29.5% share in 2015 and is expected to attract 37.6% This comes at the expense. The post Flipboard Focuses on Profitability Amidst Rising Competition appeared first on Opentopic. Marketing ROI Cmo marketing roi

The reality of AR/VR survival


There will be a few billion dollars of revenue this year, a progressive ramp in 2017 and a hoped-for inflection point in 2018 (when AR could deliver that magic combination of hero. Opentopic blog >> VR will be big, AR will be bigger (and take longer). But as in most early-stage tech markets, growth will be curved, not straight. Marketing Technology Cmo undefined

8 Reasons Why Email is Still the Killer App – For Now


The Radicati Group’s report on the number of email and social media accounts shows email still ahead – and staying ahead – until 2018. Email is the oldest technology of the Internet. It’s even older than the Internet itself, if you define “ the Internet ” as when the government computer network known as ARPANET first started passing information via TCP/IP. It was created by V.A.

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Is Video the Future of Small Business Marketing?


By 2018, the report predicts that small business video budgets will surpass those of their enterprise counterparts. A unicorn sits on a toilet and poops out rainbow ice cream while a Shakespearean man makes too many innuendos to count. That might not seem like the best way to market your company, but it’s actually the premise of one of last year’s most successful branded videos.

45 Phenomenal Email and Mobile Marketing Stats


The percentage of B2B marketing dollars devoted to mobile is expected to nearly triple by 2018 — but still account for only 14% of total spending. online sales by 2017, and mobile devices will account for 30% of global retail e-commerce spending by 2018. Email remains the most effective digital marketing tool for both B2B and B2C marketers. And 72% of U.S. Enjoy! billion by 2019.

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Sponsored content and the economics of trust

grow - Practical Marketing Solutions

Native advertising spend is expected to more than quadruple by 2018. Native advertising spend is expected to more than quadruple by 2018. For more than two decades, I have read The Harvard Business Review. It has attracted some of the greatest business writers in history. In 2015, I achieved a long-time personal goal by becoming a contributor to the publication. I felt betrayed.

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How eCommerce, Augmented & Virtual Reality will Redefine the Retail Experience


According to data from Juniper Research, 60 million users across smartphones, tablets and smart glasses will utilize Augmented Reality apps in 2014; this number is expected to more than triple to 200 million unique users by 2018. However, like many other aspects of business in the digital age, speculative theory is fast turning into tangible reality. billion, an estimated 18.4 And shop.

Just What is a Privacy Shield Exactly, and Is It Painful?


This is a set of laws to standardize privacy and data protection intra-EU, and it’s intended to take effect in 2018. Anyone who markets to countries in the European Union (and so is transferring data from the EU to the United States) knows that the Safe Harbor program has been made null and void. The shorthand is that these clauses are an adequate method to ensure compliance. data flows.

New Year’s resolutions for digital marketers


Keep this set of New Year’s resolutions for digital marketers in mind and at the end of this year, don’t be surprised if your resolutions for 2018 include “Make more time to celebrate all of the year’s successes.”. Since this is my first Biznology post of the year, it seemed appropriate to think about some New Year’s resolutions for digital marketers as you head into 2017. Nope.

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Why Your Brand Should Invest in Mobile Video Advertising


billion by 2018, when mobile ads will account for nearly a quarter (22.3%) of all ad spend worldwide. If you ever want to confirm your assumption about a new marketing trend, all you have to do is follow the money. A recent spate of direct and anecdotal evidence suggests the cash is flowing into mobile advertising in general and mobile video advertising in particular. Takeaway.

Video Marketing Considerations for Product & Content Marketers


billion in 2018. Enterprises have come a long way. Enterprises of today, are facing what is being called as the “consumerization” of the enterprise. No longer do we have stodgy old companies caught in their ways and mired in IT bureaucracies. Employees now expect their work life to be easy, simple and fun as their personal life. Marketing is not left behind as part of this transformation.